In Search of Good Medicine Audiobook By Mark D. Shipley cover art

In Search of Good Medicine

Hospital Marketing Strategies to Engage Healthcare Consumers

Preview

Try for $0.00
Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

In Search of Good Medicine

By: Mark D. Shipley
Narrated by: Yvonne Perry
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $6.95

Buy for $6.95

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

As the American healthcare system sorts out the ramifications of healthcare reform, patients have quietly reinvented the healthcare decision-making process, refining their own roles and changing their expectations of the people and organizations they turn to for care. To attract and engage these empowered, self-directed patients, healthcare marketers will need to overcome their addiction to outdated strategies and tactics, and to make significant behavioral changes in the way they go to market. In this book, healthcare marketing veteran Mark Shipley provides an executive overview of the new realities, and offers a proven protocol for positioning organizations to be competitive in the new marketplace.

©2014 Mark D. Shipley (P)2017 Mark D. Shipley
Marketing Health care Digital Marketing
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about In Search of Good Medicine

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 4 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    2
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.