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Introduction to Personal Branding
- 10 Steps Toward a New Professional You
- Narrated by: Mel Carson
- Length: 54 mins
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Publisher's summary
In this Introduction to Personal Branding you will get a short crash course (in an English accent) into what personal branding is, how to take your first steps toward perfecting your personal brand, and you will learn some actionable tactics you can employ immediately in order to start becoming more memorable within your career niche.
Personal branding is the practice of defining your professional purpose and being able to articulate your experience and value to your target audience through digital media and social channels like blogs, Twitter, Facebook and LinkedIn. It is also a crucial discipline to help you get the most out of in-person events such as conferences and networking opportunities where the key to a successful outcome often lies in your personal brand standing out.
Given the explosion in use of digital and social media over the past few years, the Internet has presented professionals with a magnificent opportunity to help their expertise become more discoverable, sharable and memorable through their personal brands.
Who is this book for?
- CEOs, executives, and business owners who want to position themselves as industry thought leaders and stand out from the competition.
- Professionals & academics who want to get ahead in their careers and want to understand how to have their expertise and experience be more discoverable.
- HR & training managers who want to understand personal branding to help train employees on social media branding and social selling.
- PR agencies & exec comms managers who need inspiration and training on personal branding strategies for their clients, CEOs, or themselves.
Mel Carson is the founder of Delightful Communications and former Digital Marketing Evangelist at Microsoft. He speaks & writes about personal branding at conferences and for publications all over the world. He previously co-wrote Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search & Social.
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- By ala on 08-03-14
By: David Newman
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UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- By: Scott Stratten, Alison Stratten
- Narrated by: Allison Stratten, Scott Stratten
- Length: 6 hrs and 51 mins
- Unabridged
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UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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Authentic and genuine people
- By Karin Bertelsen on 06-30-20
By: Scott Stratten, and others
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Can't Hurt Me
- Master Your Mind and Defy the Odds
- By: David Goggins
- Narrated by: David Goggins, Adam Skolnick
- Length: 13 hrs and 37 mins
- Unabridged
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For David Goggins, childhood was a nightmare--poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a US Armed Forces icon and one of the world's top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force tactical air controller, he went on to set records in numerous endurance events.
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Opting for the book instead
- By S David on 12-24-18
By: David Goggins
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The Art of War
- By: Sun Tzu
- Narrated by: Aidan Gillen
- Length: 1 hr and 7 mins
- Unabridged
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The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.
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The actual book The Art of War, not a commentary
- By Fred271 on 12-31-19
By: Sun Tzu
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The 6 Habits of Growth
- By: Brendon Burchard
- Narrated by: Brendon Burchard
- Length: 5 hrs and 4 mins
- Original Recording
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The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.
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Don’t bother
- By B. Sharpe on 10-30-22
By: Brendon Burchard
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- By: Ryan Daniel Moran
- Narrated by: Ryan Daniel Moran
- Length: 7 hrs and 38 mins
- Unabridged
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By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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Good, but a Little Misleading
- By Chris Love on 11-28-20
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Deep Sleep Hypnosis: Fall Asleep Instantly and Sleep Well
- By: Jasmine Harris
- Narrated by: Allison Mason
- Length: 2 hrs and 48 mins
- Unabridged
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A lack of quality sleep can hinder your alertness and quality of life while awake, as anyone with sleeping issues already knows. Suffering through sleepless nights does not have to be your reality. Instead you can fall asleep fast and get quality sleep tonight and every night. Hypnosis has been used for centuries to cure many ailments, including the inability to get better sleep. You can help yourself improve the quality of your life with hypnotherapy.
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put me right to sleep
- By Cassandra on 05-08-17
By: Jasmine Harris
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The 5 Second Rule
- Transform your Life, Work, and Confidence with Everyday Courage
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 7 hrs and 35 mins
- Unabridged
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How to enrich your life and destroy doubt in five seconds. Throughout your life, you've had parents, coaches, teachers, friends, and mentors who have pushed you to be better than your excuses and bigger than your fears. What if the secret to having the confidence and courage to enrich your life and work is simply knowing how to push yourself?
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I turned it off after an hour.
- By Zac on 04-08-17
By: Mel Robbins
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The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- By: Ryan Holiday, Stephen Hanselman
- Narrated by: Brian Holsopple
- Length: 10 hrs and 6 mins
- Unabridged
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Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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Not well made as audio
- By Andreas on 12-27-16
By: Ryan Holiday, and others
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How to Train Your Mind
- Exploring the Productivity Benefits of Meditation
- By: Chris Bailey
- Narrated by: Chris Bailey
- Length: 3 hrs and 18 mins
- Original Recording
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Meditation makes you more productive because it lets you earn back time. For each minute you spend meditating, you'll earn around nine minutes back, as Chris Bailey - author of The Productivity Project and Hyperfocus - will show in this candid and counter-intuitive guide to the productivity benefits of meditation.
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Started Listening By Accident
- By T.D.Willis on 01-17-21
By: Chris Bailey
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The Mastery of Self
- A Toltec Guide to Personal Freedom
- By: Don Miguel Ruiz Jr.
- Narrated by: Charlie Varon
- Length: 3 hrs and 30 mins
- Unabridged
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The ancient Toltecs believed that life, as we perceive it, is a dream. We each live in our own personal dream, and these come together to form the dream of the planet, or the world in which we live. Problems arise when our perception of the dream becomes clouded with negativity, drama, and judgment (of ourselves and others), because it's in these moments of suffering that we have forgotten that we are the architects of our own reality and we have the power to change our dream if we choose.
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listen.. .then listen again
- By Casiano on 12-22-16
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Maybe You Should Talk to Someone
- A Therapist, HER Therapist, and Our Lives Revealed
- By: Lori Gottlieb
- Narrated by: Brittany Pressley
- Length: 14 hrs and 21 mins
- Unabridged
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One day, Lori Gottlieb is a therapist who helps patients in her Los Angeles practice. The next, a crisis causes her world to come crashing down. Enter Wendell, the quirky but seasoned therapist in whose office she suddenly lands. With his balding head, cardigan, and khakis, he seems to have come straight from Therapist Central Casting. Yet he will turn out to be anything but.
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It was like a hallmark movie being waterboarded into my ears for 15 hours
- By Amazon Customer on 10-01-19
By: Lori Gottlieb
What listeners say about Introduction to Personal Branding
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- csawood60
- 02-02-17
Mel turn fear into fortune.
Well done! Simple to understand, short and easy to measure your ability to implement successfully. I have pondered over my branding for 3 months. There has been a measure of despair in that time as everyone has an opinion, but no one wants to be "the" answer.
Mel does a great job laying it out so you can brand yourself and get on your way to making a positive impact.
I sat in a lecture on LinkedIN where part of the discussion focused on branding. "The bow tie guy", Van J. Walther, gave first hand relevance how his brand bubbles up over and over on searches. Mel not only teaches this concept but shares how to be successful. Thanks Mel.
Regards
Steve, "The IT Penny Loafer"
Salt Lake City, Utah, USA
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- M. Curtis McCoy
- 05-12-20
The perfect book on personal branding
Mel Carson wrote the perfect book on personal branding. Highly recommended by a personal branding expert.
I'd love to interview Mel in my next book!
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Overall
- Amy W.
- 05-10-22
Great introduction to branding.
This book is informative, relatable, and digestible. I'm on my 3rd listen. Best for beginners like me.
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- AdGal
- 06-24-16
Perfect introduction with lots of actionable tips
Great for professionals established in their career or college leavers embarking on their first job hunt, this introduction is the perfect crash course to get you going!
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1 person found this helpful
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- Pia Danielsen
- 08-08-18
Clear and down-to-earth practical information
Mel Carson explains the process of branding yourself clearly and in a way that allows one to begin doing some things now to improve one's image to the world. It's also a short audio book (about an hour or so), so one doesn't feel overwhelmed with all the tips and actions that are recommended.
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- L. MARTIN
- 01-20-18
Solid
After getting laid off, this helped get a game plan together for rebranding myself. nothing earth shattering, just solid advice and actionable steps. .
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- Amos
- 04-22-18
Challenging, clear and simple.
If you are like me you have put this one in the too hard basket. No excuses. Simple formula that gets you started. That is the hard part. The rest is much easier. Thanks Mel.
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- naysan
- 03-20-17
very good introduction
I was looking for a quick intro to branding and clear guidelines to follow and this audiobook did the job perfectly.
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1 person found this helpful
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- Abdullah Mohd Nawi
- 01-08-17
Not bad
For what it claims to be - an introduction to personal branding, it does well. However, the range is very much bases on the author's expertise and experience in the digital world, and not as comprehensive as someay expect it to be. Also, the focus seems to on how to brand yourself as an employee, vs other as an entrepreneur. Nevertheless, it is still worth a listen as one may get a few pointers in this title if they are still looking to brush up on the online branding.
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- Andrea
- 07-26-16
A book for anyone and everyone!
The best part about this book is realizing how to get started today. As a recent college graduate, I'm aiming to take steps that will make me stand out positively. Mel's personable story and applicable tips have provided me with the inspiration and direction to get going into honing my own personal and professional brand. It's a tool I'd recommend to all - from my roommate to my mom.
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