
Introduction to Personal Branding
10 Steps Toward a New Professional You
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Narrated by:
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Mel Carson
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By:
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Mel Carson
In this Introduction to Personal Branding you will get a short crash course (in an English accent) into what personal branding is, how to take your first steps toward perfecting your personal brand, and you will learn some actionable tactics you can employ immediately in order to start becoming more memorable within your career niche.
Personal branding is the practice of defining your professional purpose and being able to articulate your experience and value to your target audience through digital media and social channels like blogs, Twitter, Facebook and LinkedIn. It is also a crucial discipline to help you get the most out of in-person events such as conferences and networking opportunities where the key to a successful outcome often lies in your personal brand standing out.
Given the explosion in use of digital and social media over the past few years, the Internet has presented professionals with a magnificent opportunity to help their expertise become more discoverable, sharable and memorable through their personal brands.
Who is this book for?
- CEOs, executives, and business owners who want to position themselves as industry thought leaders and stand out from the competition.
- Professionals & academics who want to get ahead in their careers and want to understand how to have their expertise and experience be more discoverable.
- HR & training managers who want to understand personal branding to help train employees on social media branding and social selling.
- PR agencies & exec comms managers who need inspiration and training on personal branding strategies for their clients, CEOs, or themselves.
Mel Carson is the founder of Delightful Communications and former Digital Marketing Evangelist at Microsoft. He speaks & writes about personal branding at conferences and for publications all over the world. He previously co-wrote Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search & Social.
©2016 Mel Carson (P)2016 Mel CarsonListeners also enjoyed...




















Mel does a great job laying it out so you can brand yourself and get on your way to making a positive impact.
I sat in a lecture on LinkedIN where part of the discussion focused on branding. "The bow tie guy", Van J. Walther, gave first hand relevance how his brand bubbles up over and over on searches. Mel not only teaches this concept but shares how to be successful. Thanks Mel.
Regards
Steve, "The IT Penny Loafer"
Salt Lake City, Utah, USA
Mel turn fear into fortune.
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I'd love to interview Mel in my next book!
The perfect book on personal branding
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Great introduction to branding.
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Perfect introduction with lots of actionable tips
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Clear and down-to-earth practical information
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Solid
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Challenging, clear and simple.
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very good introduction
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Not bad
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A book for anyone and everyone!
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