According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.

Cameron Hanes discovered his true passion for bowhunting when he was twenty. Inspired by the physical challenges of stalking elk in the Oregon wilderness—traversing mountainous terrain, braving erratic weather, and evading his quarry’s even more dangerous predators—he began an ever-evolving journey of self-improvement. To become the best bowhunter of wild elk, to the caliber he believed he could be, Cam realized he would need more than archery skills.

As he did so masterfully in his New York Times best seller The Gatekeepers, Jacques Steinberg creates a compelling portrait of people obsessed with reaching a life-defining goal. In this instance, the target is an Ironman triathlon---a 2.4-mile open-water swim followed by a 112-mile bike ride, then finally a 26-mile marathon run, all of which must be completed in no more than seventeen hours. Steinberg focuses not on the professional who live off the prize money and sponsorships, but on a handful of triathletes who regard the sport as a hobby.

For more than two decades, legendary trainer Tim Grover has taken the greats - Michael Jordan, Kobe Bryant, Dwyane Wade, and hundreds of relentless competitors in sports, business, and every walk of life - and made them greater. Now, he reveals what it takes to achieve total mental and physical dominance, showing you how to be relentless and achieve whatever you desire.

Can’t Hurt Me, David Goggins’ smash hit memoir, demonstrated how much untapped ability we all have but was merely an introduction to the power of the mind. In Never Finished, Goggins takes you inside his Mental Lab, where he developed the philosophy, psychology, and strategies that enabled him to learn that what he thought was his limit was only his beginning and that the quest for greatness is unending.

The 1989 Ironman World Championship was the greatest race ever in endurance sports. In a spectacular duel that became known as the Iron War, the world's two strongest athletes raced side by side at world-record pace for a grueling 139 miles. Driven by one of the fiercest rivalries in triathlon, Dave Scott and Mark Allen raced shoulder to shoulder through Ironman’s 2.4-mile swim, 112-mile bike race, and 26.2-mile marathon. After 8 punishing hours, both men would demolish the previous record - and cross the finish line a mere 58 seconds apart.

In 25 Hours a Day, Nick shares the lessons he learned while building his business as a member of the US Army. He grew that business to seven figures by flipping the switch and going all in - then breaking that switch so he could never go back. Now, Nick wants to help you transform your life by embracing the suck, living like you’ve got an extra hour, and harnessing the power of “one more”. By applying these simple lessons, you’ll radically improve your chances of success.

For David Goggins, childhood was a nightmare--poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a US Armed Forces icon and one of the world's top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force tactical air controller, he went on to set records in numerous endurance events.

Ironman is a sports phenomenon that has come to symbolize the very best of human striving, achievement, and excellence. And race announcer Mike Reilly is known throughout the endurance sports world as the "Voice of Ironman." Every year, over 300,000 people around the world compete in a series of long-distance triathlons that test the outer limits of their physical abilities and mental toughness. Some do it for glory, some to test themselves, some to honor lost loved ones or colleagues, some to bring healing to their troubled lives.

Tim Kennedy has a problem; he only feels alive right before he’s about to die. Kennedy, a Green Beret, decorated Army sniper, and UFC headliner, has tackled a bull with his bare hands, jumped out of airplanes, dove to the depths of the ocean, and traveled the world hunting poachers, human traffickers, and the Taliban. But he’s also the same man who got kicked out of the police department, fire department, and as an EMT, before getting two women pregnant four days apart, and finally, been beaten up by his Special Forces colleagues.

Scott Jurek is one of the world's best known and most beloved ultrarunners. Renowned for his remarkable endurance and speed, accomplished on a vegan diet, he's finished first in nearly all of ultrarunning's elite events over the course of his career. But after two decades of racing, training, speaking, and touring, Jurek felt an urgent need to discover something new about himself. He embarked on a wholly unique challenge, one that would force him to grow as a person and as an athlete: breaking the speed record for the Appalachian Trail.

Welcome to the Barkley Marathons, a fever dream of an ultra event, inspired by a prison break, heralded by a conch blast, paid for in cigarettes and socks, and completed only by a select few. A race in which competitors haul themselves up mountains, through extreme weather conditions, beyond pain and exhaustion, mile after mile. Completed 60 miles? That’s just the fun run. In the Spell of the Barkley is a story of sporting obsession, exploring what drives individuals to challenge themselves at the limits of what is possible – and what it takes to succeed.

After a decade-long addiction to crack cocaine and alcohol, Charlie Engle hit bottom with a near-fatal six-day binge that ended in a hail of bullets. As Engle got sober, he turned to running, which became his lifeline, his pastime, and his salvation. He began with marathons, and when marathons weren't far enough he began to take on ultramarathons, races that went for 35, 50, and sometimes hundreds of miles, traveling to some of the most unforgiving places on earth to race.

Millions of people dream of living a more fulfilling life, yet many settle for a life of comfortable complacency, allowing excuses and negative thoughts to invade their minds. I don’t have enough time…I don’t have enough money…I’m afraid to fail...I don’t have what it takes—we allow these limiting beliefs to control us. Now, The 12-Hour Walk provides the inspiration—and catalyst—for getting unstuck and realizing your full potential.

The amazing life story of Britain's world conquering triathlete, Chrissie Wellington. Chrissie Wellington is the world's No 1 female Ironman triathlete, the current quadruple World Champion and World Record holder. In 2009 she was voted 'Sunday Times Sportswoman of the Year' and in 2010 was awarded the MBE. She is the undefeated champion of Triathlon, having won nine Ironman titles from nine races.

Lawrence’s accomplishments are nearly impossible to comprehend. After breaking two Guinness World Records, he shattered possibilities in 2015 by completing 50 full-distance triathlons in 50 states in 50 consecutive days. Yes, THE IRONMAN®, “the single most difficult day in sports”—a 2.4-mile swim, 112 miles on a bike, then a 26.2-mile run, all completed in under 17 hours. It is a race so intense that less than .01% of the population have completed one.

Ross Edgley famously ran a marathon pulling a 1.4-tonne car and climbed a rope the height of Everest (8,848 m), after living with Yamabushi warrior monks in Japan and partaking in Shamanic pain rituals with fire ants in the Amazon jungle. On his epic 1,780-mile journey around Great Britain, which lasted 157 days, Ross swam through giant jellyfish, arctic storms, ‘haunted’ whirlpools and polluted shipping lanes, going so hard, and so fast, his tongue fell apart.

As he did so masterfully in his New York Times best seller The Gatekeepers, Jacques Steinberg creates a compelling portrait of people obsessed with reaching a life-defining goal. In this instance, the target is an Ironman triathlon---a 2.4-mile open-water swim followed by a 112-mile bike ride, then finally a 26-mile marathon run, all of which must be completed in no more than seventeen hours. Steinberg focuses not on the professional who live off the prize money and sponsorships, but on a handful of triathletes who regard the sport as a hobby.

Once the reserve of only the most hardcore enthusiasts, ultra running is now a thriving global industry, with hundreds of thousands of competitors each year. But is the rise of this most brutal and challenging sport - with races that extend into hundreds of miles, often in extreme environments - an antidote to modern life, or is it a symptom of a modern illness? In The Rise of the Ultra Runners, award-winning author Adharanand Finn travels to the heart of the sport to investigate the reasons behind its rise and discover what it takes to join the ranks of these ultra athletes.

In 25 Hours a Day, Nick shares the lessons he learned while building his business as a member of the US Army. He grew that business to seven figures by flipping the switch and going all in - then breaking that switch so he could never go back. Now, Nick wants to help you transform your life by embracing the suck, living like you’ve got an extra hour, and harnessing the power of “one more”. By applying these simple lessons, you’ll radically improve your chances of success.

Cameron Hanes discovered his true passion for bowhunting when he was twenty. Inspired by the physical challenges of stalking elk in the Oregon wilderness—traversing mountainous terrain, braving erratic weather, and evading his quarry’s even more dangerous predators—he began an ever-evolving journey of self-improvement. To become the best bowhunter of wild elk, to the caliber he believed he could be, Cam realized he would need more than archery skills.

The 1989 Ironman World Championship was the greatest race ever in endurance sports. In a spectacular duel that became known as the Iron War, the world's two strongest athletes raced side by side at world-record pace for a grueling 139 miles. Driven by one of the fiercest rivalries in triathlon, Dave Scott and Mark Allen raced shoulder to shoulder through Ironman’s 2.4-mile swim, 112-mile bike race, and 26.2-mile marathon. After 8 punishing hours, both men would demolish the previous record - and cross the finish line a mere 58 seconds apart.

For more than two decades, legendary trainer Tim Grover has taken the greats - Michael Jordan, Kobe Bryant, Dwyane Wade, and hundreds of relentless competitors in sports, business, and every walk of life - and made them greater. Now, he reveals what it takes to achieve total mental and physical dominance, showing you how to be relentless and achieve whatever you desire.

On the night before he was to turn forty, Rich Roll experienced a chilling glimpse of his future. Nearly fifty pounds overweight and unable to climb the stairs without stopping, he could see where his current sedentary life was taking him—and he woke up. Plunging into a new routine that prioritized a plant-based lifestyle and daily training, Rich morphed—in a matter of mere months—from out of shape, mid-life couch potato to endurance machine.

This revolutionary training method has been embraced by elite runners - with extraordinary results - and now you can do it, too. Respected running and fitness expert Matt Fitzgerald explains how the 80/20 running program - in which you do 80 percent of runs at a lower intensity and just 20 percent at a higher intensity - is the best change runners of all abilities can make to improve their performance.

With his historic win at the 2014 Boston Marathon, Meb Keflezighi cemented his legacy as one of the great champions of long-distance running. Runners everywhere wanted to know how someone two weeks away from his 39th birthday, who had only the 15th best time going into the race, could defeat the best field in Boston Marathon history and become the first American man to win the race in 31 years. Meb for Mortals describes in unprecedented detail how four-time Olympian Keflezighi prepares to take on the best runners in the world.

A breakthrough program for triathletes - beginner, intermediate, and advanced - showing how to balance training intensity to maximize performance - from a fitness expert and elite coach. Cutting-edge research has proven that triathletes and other endurance athletes experience their greatest performance when they do 80 percent of their training at low intensity and the remaining 20 percent at moderate to high intensity.

In 2007, Chrissie Wellington shocked the triathlon world by winning the Ironman World Championships in Hawaii. As a newcomer to the sport and a complete unknown to the press, Chrissie's win shook up the sport. A LIFE WITHOUT LIMITS is the story of her rise to the top, a journey that has taken her around the world, from a childhood in England, to the mountains of Nepal, to the oceans of New Zealand, and the trails of Argentina, and first across the finish line.

At the verge of turning 40, Peter Sagal - brainiac Harvard grad, short, bald Jew with a disposition toward heft, and a sedentary star of public radio - started running seriously. And much to his own surprise, he kept going, faster and further, running 14 marathons and logging tens of thousands of miles on roads, sidewalks, paths, and trails all over the US and the world, including the 2013 Boston Marathon, where he crossed the finish line moments before the bombings.

From beloved performance expert, executive coach, and coauthor of Peak Performance Steve Magness comes a radical rethinking of how we perceive toughness and what it means to achieve our high ambitions in the face of hard things.