An updated edition of the original 1981 text, this 20th-anniversary edition makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.

Bending Reality is Victoria Song's innovative process used by billionaires, tech founders, and the world's most successful leaders to make the impossible probable. After achieving success without fulfillment at Yale University, Harvard Business School, and then as a Forbes 30 Under 30 Venture Capitalist, Victoria set off on an unusual quest to study with over 24 of the world's best coaches, therapists, and healers.

Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.

New York Times best-selling author Kevin Kruse presents the remarkable findings of his study of ultraproductive people. Based on survey research and interviews with billionaires, Olympic athletes, straight-A students, and over 200 entrepreneurs - including Mark Cuban, Kevin Harrington, James Altucher, John Lee Dumas, Pat Flynn, Grant Cardone, and Lewis Howes - Kruse answers the question: What are the secrets to extreme productivity?

Essentialism is more than a time-management strategy or a productivity technique. It is a systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution toward the things that really matter.

After extensive original research and a decade as the world's highest-paid performance coach, Brendon Burchard finally reveals the most effective habits for reaching long-term success. Based on one of the largest surveys ever conducted on high performers, it turns out that just six habits move the needle the most in helping you succeed. Adopt these six habits and you win. Neglect them and life is a never-ending struggle. We all want to be high performing in every area of our lives. But how?

Finally! Discover how to create to-do lists that work! Do you feel frustrated because you can't seem to finish every item on your daily to-do lists? Do you feel discouraged because you're not effectively managing your workload and responsibilities at your office and home? The good news is that there's a simple solution. It's a matter of using an approach specifically designed to help you organize, manage, and address every task and responsibility on your plate in a timely fashion.

Master one of our economy’s most rare skills and achieve groundbreaking results with this “exciting” audiobook (Daniel H. Pink) from an “exceptional” author (New York Times Book Review). Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep Work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship.

As high achievers, we’ve been conditioned to believe that the path to success is paved with relentless work. That if we want to overachieve, we have to overexert, overthink, and overdo. That if we aren’t perpetually exhausted, we’re not doing enough. But lately, working hard is more exhausting than ever. And the more depleted we get, the more effort it takes to make progress. Stuck in an endless loop of “Zoom, eat, sleep, repeat”, we’re often working twice as hard to achieve half as much.

Nobody ever looked at an empty calendar and said, "The best way to spend this time is by cramming it full of meetings!" or got to work in the morning and thought, Today I'll spend hours on Facebook! Yet that's exactly what we do. Why?

Naval Ravikant is an entrepreneur, philosopher, and investor who has captivated the world with his principles for building wealth and creating long-term happiness. The Almanack of Naval Ravikant is a collection of Naval’s wisdom and experience from the last 10 years, shared as a curation of his most insightful interviews and poignant reflections. This isn’t a how-to book, or a step-by-step gimmick. Instead, through Naval’s own words, you will learn how to walk your own unique path toward a happier, wealthier life.

Filled with practical advice for everybody, Time Management in 20 Minutes a Day makes increasing your productivity and getting the most out of every day a snap. Sprinkled with bite-sized lessons and personal anecdotes, Time Management in 20 Minutes a Day introduces strategic changes geared to help you improve your daily life. From obsessing over emails to hunting through clutter to mismanaging meetings - learn how to stop doing all the little things you didn’t even realize were wasting so much of your time.

Creating for your own pleasure - whether you're writing a novel, composing songs, or painting a landscape - can seem pointless. It's tempting to focus on pursuing money and fame rather than the process itself. But as Srini Rao warns, creating then turns into a chore that can harm your self-esteem and suck the pleasure out of life rather than being a source of joy.

Our attention has never been as overwhelmed as it is today. Many of us recognize that our brains struggle to multitask. Despite this, we feel compelled to do so anyway while we fill each moment of our lives to the brim with mindless distraction. Hyperfocus provides profound insights into how you can best take charge of your attention to achieve a greater sense of purpose and productivity throughout the day.

Most think productivity is just about getting more done at a faster speed. But it's not. Productivity is about getting the right things done. New York Times best-selling author Michael Hyatt has created a total productivity system that's much more than endless box checking. Proven by more than 25,000 professionals, this system helps overwhelmed leaders achieve what matters most so they can succeed at both work and life.

How the world's leading innovators push their ideas to fruition, time and time again. Edison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare. According to Scott Belsky, the capacity to make ideas happen can be strengthened by anyone willing to build their organizational habits and harness the forces of community.

Forget hustle harder. Forget a mandatory 5 a.m. wake-up. Forget outlining your life plan in six-month, one-year, and five-year spans. We're living in a cultural shift as we reframe our perspectives around the purpose of work, what work/life balance really means, and how we want to spend our time on this planet. In her first book, Jenna Kutcher—entrepreneur, photographer, influencer, teacher, mom, and host of the wildly popular Goal Digger podcast—shares her philosophy on how to live a life that exists outside the tired cliché of “having it all.”

After extensive original research and a decade as the world's highest-paid performance coach, Brendon Burchard finally reveals the most effective habits for reaching long-term success. Based on one of the largest surveys ever conducted on high performers, it turns out that just six habits move the needle the most in helping you succeed. Adopt these six habits and you win. Neglect them and life is a never-ending struggle. We all want to be high performing in every area of our lives. But how?

In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively listenable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.

Does fear keep you from jumping into life with energy and excitement? Fear seems to be epidemic in our society. We fear changing plans, we fear staying stuck. We fear failure, we fear success. Whatever your fears, this classic guide will give you concrete tools and insights to improve your ability to handle any situation life throws at you. Best-selling author Susan Jeffers' timeless teachings live on in this work, based on the same techniques she used in her own life to experience more strength, peace, and joy.

When Ellyce Fulmore started her journey with personal finance, she was drowning in $35K of debt, had $60 to her name, and avoided looking at her bank account. Her own “aha” moment came when she realized that the reason she and so many others have struggled with finances has little to do with being “bad with money.” Instead, it has everything to do how identity and lived experience affect financial behaviors. Now Ellyce offers a shame-free, trauma-aware approach that explores the complex, nuanced, and deeply personal relationship between your identity and your money.

As high achievers, we’ve been conditioned to believe that the path to success is paved with relentless work. That if we want to overachieve, we have to overexert, overthink, and overdo. That if we aren’t perpetually exhausted, we’re not doing enough. But lately, working hard is more exhausting than ever. And the more depleted we get, the more effort it takes to make progress. Stuck in an endless loop of “Zoom, eat, sleep, repeat”, we’re often working twice as hard to achieve half as much.

In this book Bill Burnett and Dave Evans show us how design thinking can help us create lives that are both meaningful and fulfilling, regardless of whom or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.

Most people think success comes from good luck or enormous talent, but many successful people achieve their accomplishments in a simpler way: through self-discipline. Brian Tracy knows this firsthand. He didn’t graduate from high school, and after working for a few years as a laborer, he realized he had limited skills and a limited future. But through the power of self-discipline, he changed his life.

Our attention has never been as overwhelmed as it is today. Many of us recognize that our brains struggle to multitask. Despite this, we feel compelled to do so anyway while we fill each moment of our lives to the brim with mindless distraction. Hyperfocus provides profound insights into how you can best take charge of your attention to achieve a greater sense of purpose and productivity throughout the day.

Listen to this book and send your nonverbal intelligence soaring. Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "speed-read" people: decode sentiments and behaviors, avoid hidden pitfalls, and look for deceptive behaviors. You'll also learn how your body language can influence what your boss, family, friends, and strangers think of you.

Now a self-help classic, Disarming the Narcissist is a practical, step-by-step communication guide to help you cope with and confront the narcissist in your life. Based on fan feedback, this fully revised and updated third edition features new information on shame, hypersexuality, and infidelity in narcissism; legal information to help you if you are divorcing a narcissist; and the impact of narcissism on children.

Your best intentions are not enough. Learn how to scientifically engineer a disciplined existence, become relentless, and never give up. Whatever you want in your life, self-discipline is the missing piece. Goals will remain dreams if you make the mistake of relying on motivation and your best drawn plans. The Science of Self-Discipline is a deep look into what allows us to resist our worst impulses and simply execute, achieve, produce, and focus. Every principle is scientifically-driven and dissected to as be actionable and helpful as possible. You'll learn how top performers consistently exercise self-discipline, as well as what drives us on an instinctual, psychological level to act.

Are you living in chaos because you keep putting off important tasks until the last minute? Do you feel disorganized at home and at work? Are you experiencing feelings of anxiety, frustration, and helplessness because of all your unfinished projects? If so, it's time to break the procrastination habit and rewire your difficult work habits.

We think that productivity is all about hard work. That the road to success is lined with endless frustration and toil. But what if there’s another way? Dr Ali Abdaal–the world's most-followed productivity expert–has uncovered an easier and happier path to success. Drawing on decades of psychological research, he has found that the secret to productivity and success isn't grind–it's feeling good. If you can make your work feel good, then productivity takes care of itself.