An updated edition of the original 1981 text, this 20th-anniversary edition makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.

Bending Reality is Victoria Song's innovative process used by billionaires, tech founders, and the world's most successful leaders to make the impossible probable. After achieving success without fulfillment at Yale University, Harvard Business School, and then as a Forbes 30 Under 30 Venture Capitalist, Victoria set off on an unusual quest to study with over 24 of the world's best coaches, therapists, and healers.

Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.

New York Times best-selling author Kevin Kruse presents the remarkable findings of his study of ultraproductive people. Based on survey research and interviews with billionaires, Olympic athletes, straight-A students, and over 200 entrepreneurs - including Mark Cuban, Kevin Harrington, James Altucher, John Lee Dumas, Pat Flynn, Grant Cardone, and Lewis Howes - Kruse answers the question: What are the secrets to extreme productivity?

Essentialism is more than a time-management strategy or a productivity technique. It is a systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution toward the things that really matter.

After extensive original research and a decade as the world's highest-paid performance coach, Brendon Burchard finally reveals the most effective habits for reaching long-term success. Based on one of the largest surveys ever conducted on high performers, it turns out that just six habits move the needle the most in helping you succeed. Adopt these six habits and you win. Neglect them and life is a never-ending struggle. We all want to be high performing in every area of our lives. But how?

Finally! Discover how to create to-do lists that work! Do you feel frustrated because you can't seem to finish every item on your daily to-do lists? Do you feel discouraged because you're not effectively managing your workload and responsibilities at your office and home? The good news is that there's a simple solution. It's a matter of using an approach specifically designed to help you organize, manage, and address every task and responsibility on your plate in a timely fashion.

Master one of our economy’s most rare skills and achieve groundbreaking results with this “exciting” audiobook (Daniel H. Pink) from an “exceptional” author (New York Times Book Review). Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep Work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship.

As high achievers, we’ve been conditioned to believe that the path to success is paved with relentless work. That if we want to overachieve, we have to overexert, overthink, and overdo. That if we aren’t perpetually exhausted, we’re not doing enough. But lately, working hard is more exhausting than ever. And the more depleted we get, the more effort it takes to make progress. Stuck in an endless loop of “Zoom, eat, sleep, repeat”, we’re often working twice as hard to achieve half as much.

Nobody ever looked at an empty calendar and said, "The best way to spend this time is by cramming it full of meetings!" or got to work in the morning and thought, Today I'll spend hours on Facebook! Yet that's exactly what we do. Why?

Naval Ravikant is an entrepreneur, philosopher, and investor who has captivated the world with his principles for building wealth and creating long-term happiness. The Almanack of Naval Ravikant is a collection of Naval’s wisdom and experience from the last 10 years, shared as a curation of his most insightful interviews and poignant reflections. This isn’t a how-to book, or a step-by-step gimmick. Instead, through Naval’s own words, you will learn how to walk your own unique path toward a happier, wealthier life.

Filled with practical advice for everybody, Time Management in 20 Minutes a Day makes increasing your productivity and getting the most out of every day a snap. Sprinkled with bite-sized lessons and personal anecdotes, Time Management in 20 Minutes a Day introduces strategic changes geared to help you improve your daily life. From obsessing over emails to hunting through clutter to mismanaging meetings - learn how to stop doing all the little things you didn’t even realize were wasting so much of your time.

Creating for your own pleasure - whether you're writing a novel, composing songs, or painting a landscape - can seem pointless. It's tempting to focus on pursuing money and fame rather than the process itself. But as Srini Rao warns, creating then turns into a chore that can harm your self-esteem and suck the pleasure out of life rather than being a source of joy.

Our attention has never been as overwhelmed as it is today. Many of us recognize that our brains struggle to multitask. Despite this, we feel compelled to do so anyway while we fill each moment of our lives to the brim with mindless distraction. Hyperfocus provides profound insights into how you can best take charge of your attention to achieve a greater sense of purpose and productivity throughout the day.

Most think productivity is just about getting more done at a faster speed. But it's not. Productivity is about getting the right things done. New York Times best-selling author Michael Hyatt has created a total productivity system that's much more than endless box checking. Proven by more than 25,000 professionals, this system helps overwhelmed leaders achieve what matters most so they can succeed at both work and life.

How the world's leading innovators push their ideas to fruition, time and time again. Edison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare. According to Scott Belsky, the capacity to make ideas happen can be strengthened by anyone willing to build their organizational habits and harness the forces of community.

In this beautiful follow-up to his international best-seller The Things You Can See Only When You Slow Down, Zen Buddhist monk Haemin Sunim turns his trademark wisdom to the art of self-care, arguing that only by accepting yourself - and the flaws that make you who you are - can you have compassionate and fulfilling relationships with your partner, your family, and your friends.

Writing is an intensely personal act, yet all writers face similar problems related to focus, procrastination, creativity, and productivity. This book combines the field-tested practices of successful and productive writers with insights from cognitive science. By understanding how your mental processes affect the work, you can master the inner game of writing.

Forget hustle harder. Forget a mandatory 5 a.m. wake-up. Forget outlining your life plan in six-month, one-year, and five-year spans. We're living in a cultural shift as we reframe our perspectives around the purpose of work, what work/life balance really means, and how we want to spend our time on this planet. In her first book, Jenna Kutcher—entrepreneur, photographer, influencer, teacher, mom, and host of the wildly popular Goal Digger podcast—shares her philosophy on how to live a life that exists outside the tired cliché of “having it all.”

Rick Ross is a hip-hop icon and a towering figure in the business world, but his path to success was not always easy. Despite adversity and setbacks, Ross held tight to his vision and never settled for anything less than greatness. Now, for the first time, he shares his secrets to success, offering his own life as a road map to listeners looking to build their own empire.

Alan Watts draws on the wisdom of Eastern philosophy and religion in this timeless and classic guide to living a more fulfilling life. His central insight is more relevant now than ever: when we spend all of our time worrying about the future and lamenting the past, we are unable to enjoy the present moment—the only one we are actually able to inhabit.

When Ellyce Fulmore started her journey with personal finance, she was drowning in $35K of debt, had $60 to her name, and avoided looking at her bank account. Her own “aha” moment came when she realized that the reason she and so many others have struggled with finances has little to do with being “bad with money.” Instead, it has everything to do how identity and lived experience affect financial behaviors. Now Ellyce offers a shame-free, trauma-aware approach that explores the complex, nuanced, and deeply personal relationship between your identity and your money.

Most think productivity is just about getting more done at a faster speed. But it's not. Productivity is about getting the right things done. New York Times best-selling author Michael Hyatt has created a total productivity system that's much more than endless box checking. Proven by more than 25,000 professionals, this system helps overwhelmed leaders achieve what matters most so they can succeed at both work and life.

Now a self-help classic, Disarming the Narcissist is a practical, step-by-step communication guide to help you cope with and confront the narcissist in your life. Based on fan feedback, this fully revised and updated third edition features new information on shame, hypersexuality, and infidelity in narcissism; legal information to help you if you are divorcing a narcissist; and the impact of narcissism on children.

For the first time in history, we have instantaneous access to the world’s knowledge. There has never been a better time to learn, to contribute, and to improve ourselves. Yet, rather than feeling empowered, we are often left feeling overwhelmed by this constant influx of information. The very knowledge that was supposed to set us free has instead led to the paralyzing stress of believing we’ll never know or remember enough. Now, this eye-opening and accessible guide shows how you can easily create your own personal system for knowledge management, otherwise known as a Second Brain.

Fumio Sasaki is not an enlightened minimalism expert or organizing guru like Marie Kondo - he's just a regular guy who was stressed out and constantly comparing himself to others, until one day he decided to change his life by saying goodbye to everything he didn't absolutely need. The effects were remarkable: Sasaki gained true freedom, new focus, and a real sense of gratitude for everything around him.

How do trees live? Do they feel pain or have awareness of their surroundings? Research is now suggesting trees are capable of much more than we have ever known. In The Hidden Life of Trees, forester Peter Wohlleben puts groundbreaking scientific discoveries into a language everyone can relate to.

We think that productivity is all about hard work. That the road to success is lined with endless frustration and toil. But what if there’s another way? Dr Ali Abdaal–the world's most-followed productivity expert–has uncovered an easier and happier path to success. Drawing on decades of psychological research, he has found that the secret to productivity and success isn't grind–it's feeling good. If you can make your work feel good, then productivity takes care of itself.

Today's successful careers are not planned out in advance. They develop when people are prepared for opportunities because they have asked themselves the right questions and have rigorously assessed their unique characteristics. This article challenges listeners to take responsibility for managing their futures, both in and out of the office.

As high achievers, we’ve been conditioned to believe that the path to success is paved with relentless work. That if we want to overachieve, we have to overexert, overthink, and overdo. That if we aren’t perpetually exhausted, we’re not doing enough. But lately, working hard is more exhausting than ever. And the more depleted we get, the more effort it takes to make progress. Stuck in an endless loop of “Zoom, eat, sleep, repeat”, we’re often working twice as hard to achieve half as much.