An updated edition of the original 1981 text, this 20th-anniversary edition makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.

Bending Reality is Victoria Song's innovative process used by billionaires, tech founders, and the world's most successful leaders to make the impossible probable. After achieving success without fulfillment at Yale University, Harvard Business School, and then as a Forbes 30 Under 30 Venture Capitalist, Victoria set off on an unusual quest to study with over 24 of the world's best coaches, therapists, and healers.

Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.

New York Times best-selling author Kevin Kruse presents the remarkable findings of his study of ultraproductive people. Based on survey research and interviews with billionaires, Olympic athletes, straight-A students, and over 200 entrepreneurs - including Mark Cuban, Kevin Harrington, James Altucher, John Lee Dumas, Pat Flynn, Grant Cardone, and Lewis Howes - Kruse answers the question: What are the secrets to extreme productivity?

David Allen reads an all-new edition of his popular self-help classic for managing work-life balance in the 21st century - now updated for the new challenges facing individuals and organizations in today's rapidly changing world. Since it was first published more than 15 years ago, David Allen's Getting Things Done has become one of the most influential business books of its era and the ultimate book on personal organization.

This is an audiobook for busy people. If you want less on your plate and more for your life and career, tune in to the #1 Wall Street Journal best seller, The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results. The ONE Thing will bring your life and your work into focus. Authors Gary Keller and Jay Papasan teach you the tricks to cut through the clutter, achieve better results in less time, dial down stress, and master what matters to you.

After extensive original research and a decade as the world's highest-paid performance coach, Brendon Burchard finally reveals the most effective habits for reaching long-term success. Based on one of the largest surveys ever conducted on high performers, it turns out that just six habits move the needle the most in helping you succeed. Adopt these six habits and you win. Neglect them and life is a never-ending struggle. We all want to be high performing in every area of our lives. But how?

Finally! Discover how to create to-do lists that work! Do you feel frustrated because you can't seem to finish every item on your daily to-do lists? Do you feel discouraged because you're not effectively managing your workload and responsibilities at your office and home? The good news is that there's a simple solution. It's a matter of using an approach specifically designed to help you organize, manage, and address every task and responsibility on your plate in a timely fashion.

Master one of our economy’s most rare skills and achieve groundbreaking results with this “exciting” audiobook (Daniel H. Pink) from an “exceptional” author (New York Times Book Review). Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep Work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship.

As high achievers, we’ve been conditioned to believe that the path to success is paved with relentless work. That if we want to overachieve, we have to overexert, overthink, and overdo. That if we aren’t perpetually exhausted, we’re not doing enough. But lately, working hard is more exhausting than ever. And the more depleted we get, the more effort it takes to make progress. Stuck in an endless loop of “Zoom, eat, sleep, repeat”, we’re often working twice as hard to achieve half as much.

For the first time in history, we have instantaneous access to the world’s knowledge. There has never been a better time to learn, to contribute, and to improve ourselves. Yet, rather than feeling empowered, we are often left feeling overwhelmed by this constant influx of information. The very knowledge that was supposed to set us free has instead led to the paralyzing stress of believing we’ll never know or remember enough. Now, this eye-opening and accessible guide shows how you can easily create your own personal system for knowledge management, otherwise known as a Second Brain.

Naval Ravikant is an entrepreneur, philosopher, and investor who has captivated the world with his principles for building wealth and creating long-term happiness. The Almanack of Naval Ravikant is a collection of Naval’s wisdom and experience from the last 10 years, shared as a curation of his most insightful interviews and poignant reflections. This isn’t a how-to book, or a step-by-step gimmick. Instead, through Naval’s own words, you will learn how to walk your own unique path toward a happier, wealthier life.

Filled with practical advice for everybody, Time Management in 20 Minutes a Day makes increasing your productivity and getting the most out of every day a snap. Sprinkled with bite-sized lessons and personal anecdotes, Time Management in 20 Minutes a Day introduces strategic changes geared to help you improve your daily life. From obsessing over emails to hunting through clutter to mismanaging meetings - learn how to stop doing all the little things you didn’t even realize were wasting so much of your time.

Creating for your own pleasure - whether you're writing a novel, composing songs, or painting a landscape - can seem pointless. It's tempting to focus on pursuing money and fame rather than the process itself. But as Srini Rao warns, creating then turns into a chore that can harm your self-esteem and suck the pleasure out of life rather than being a source of joy.

Our attention has never been as overwhelmed as it is today. Many of us recognize that our brains struggle to multitask. Despite this, we feel compelled to do so anyway while we fill each moment of our lives to the brim with mindless distraction. Hyperfocus provides profound insights into how you can best take charge of your attention to achieve a greater sense of purpose and productivity throughout the day.

It isn't enough to just do your job anymore. In order to thrive in today's marketplace, all of us, regardless of our role, have to be ready to generate brilliant ideas on demand. Business creativity expert Todd Henry explains how to establish effective practices that unleash your creative potential. Born out of his consultancy and his popular podcast, Henry has created a practical method for discovering your personal creative rhythm.

Jill Konrath, a globally recognized sales consultant and speaker, knew she needed help but found that advice aimed at typical workers didn't work for her - or for others who needed to sell for a living. Salespeople need their own productivity guidelines adapted to the fast-paced, always-on sales world. So Konrath experimented relentlessly to discover the best time savers and sales hacks in order to deliver the first productivity guide specifically for sales success.

Finally, in the first productivity book by a woman in a decade, Erin Falconer will show you how to do less - a lot less. In fact, How to Get Sh*t Done will teach you how to zero in on the three areas of your life where you want to excel, and then it will show you how to offload, outsource, or just stop giving a damn about the rest. In How to Get Sh*t Done she shows how even the most perfectionistic among us can tap in to our inner free spirit and learn to feel like badasses rather than drudges.

This is an audiobook for busy people. If you want less on your plate and more for your life and career, tune in to the #1 Wall Street Journal best seller, The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results. The ONE Thing will bring your life and your work into focus. Authors Gary Keller and Jay Papasan teach you the tricks to cut through the clutter, achieve better results in less time, dial down stress, and master what matters to you.

Brainblocks are the mental obstacles that keep people from achieving success, defined as setting, pursuing, and achieving a goal. Managing the brain is the solution to preventing mental blocks from interfering with achieving your goals.

As high achievers, we’ve been conditioned to believe that the path to success is paved with relentless work. That if we want to overachieve, we have to overexert, overthink, and overdo. That if we aren’t perpetually exhausted, we’re not doing enough. But lately, working hard is more exhausting than ever. And the more depleted we get, the more effort it takes to make progress. Stuck in an endless loop of “Zoom, eat, sleep, repeat”, we’re often working twice as hard to achieve half as much.

Jonathan Fields knows the risks - and potential power - of uncertainty. He gave up a six-figure income as a lawyer to make $12 an hour as a personal trainer. Then, married with a three-month old baby, he signed a lease to launch a yoga center in the heart of New York City...the day before 9/11.

Norway native Erik Bertrand Larssen is many things: a veteran paratrooper who served in Bosnia, Kosovo, Macedonia, and Afghanistan; a successful entrepreneur; and a critically acclaimed performance consultant. He has helped catapult the success of countless high-achievers, including Microsoft, Boston Consulting Group, and Statoil ASA executives. His life-altering and revered method improves performance by getting people to push themselves past the brink of self-imposed limitations.

Too often we look back at the end of the week and are frustrated that we didn’t make progress on our soul-deep dreams and goals that seem to remain eternally out of reach. Start Finishing presents a 9-step method for success - including identifying your genius, building a success pack of supporters, navigating multiple projects, and overcoming the challenges that come with doing work that matters. Features contributions from Seth Godin, Susan Piver, Jonathan Fields, James Clear, and more.

Blending the tactics he learned from America's elite force with lessons from the Spartans, samurai, Apache scouts, and other great warrior traditions, Mark Divine has distilled the fundamentals of success into eight powerful principles that will transform you into the leader you always knew you could be. Learn to think like a SEAL and take charge of your destiny at work, at home, and at life.

The world is shouting its answers to these questions, but the real answers are quieter—and right in front of you. They are in the details of your day, every day. But we usually look right past them. Or we are simply so distracted we've lost the ability to see and hear the life going on right in front of us. If we're not intentional about changing this trend, this "inattentional blindness" can rob us of years of joyful productivity. But when we learn to observe the details of our days, we discover new lenses through which to see and new practices of paying attention that add meaning to life.

Communicate boldly and effectively like never before with the help and guidance of a number-one New York Times best-selling author and trusted Bishop.

How the world's leading innovators push their ideas to fruition, time and time again. Edison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare. According to Scott Belsky, the capacity to make ideas happen can be strengthened by anyone willing to build their organizational habits and harness the forces of community.

Microwins: Go Small, Build Momentum, and Tackle the Goals that Actually Matter in Life, by Daron K. Roberts, a former NFL coach turned leadership advisor and author, presents an invigorating approach to achieving your most ambitious goals through the accumulation of small victories. Daron shares his insights on harnessing the power of Microwins—modest, manageable successes that collectively pave the way to significant triumphs.

Most people are stuck. Every day we seem to just go through the motions, following our usual routine without ever stopping and thinking why we do what we do, or what we'd rather be doing instead. But sometimes, we have that one day - that Perfect Day - where everything just clicks. We feel great. We are unstoppable. And at the end of it we think, "Why can't every day be like this?"

In Upgrade Yourself, you'll learn simple habits and strategies to transform your mindset and change your life for the better. You'll be introduced to the core of what you need to know to become the best version of yourself - nothing less! By the time you reach the end of Upgrade Yourself, you'll have a stronger mindset, you'll develop better habits, you'll have more discipline and a more exciting vision, and you'll be able to design a better life for yourself.

Hardly anyone gets it right the first time, but many of us are crippled by indecision and fear of failure. The desire to get it right can inhibit us from getting started. In this book Rob Moore, the best-selling author of Money, shows that the quickest way to perfect is starting right now and improving as you go. This book will show you how to launch your business or idea, begin the next phase of your career and overcome self-doubt - right away. Get perfect later; get started now.

The authors outline two possible scenarios for our planet. In one, they describe what life on Earth will be like by 2050 if we fail to meet the Paris Agreement’s climate targets. In the other, they lay out what it will be like to live in a regenerative world that has net-zero emissions. They argue for confronting the climate crisis head-on, with determination and optimism. The Future We Choose presents our options and tells us what governments, corporations, and each of us can, and must, do to fend off disaster.

Hall of fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls "contact campaigns". Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who later became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever.

Email is an incredibly powerful and essential tool for doing our daily work, but it has become a near-constant source of frustration, anxiety, and distraction from our work. We have reached a tipping point where "email overload" is no longer a unique problem - it is everyone's problem. So how can we solve it? With Unsubscribe, Jocelyn K. Glei shows listeners how to repair their relationship with email, transforming it from a constant source of distraction into a productive tool again.

The things we want most - peace of mind, fulfilling relationships, to do well at work - are surprisingly straightforward to realize. But too often our best efforts to attain them are built on destructive habits that sabotage us. In Four Seconds, Peter Bregman shows us how to replace negative patterns with energy boosting and productive behaviors. To thrive in our fast-paced world all it takes is to pause for as few as four seconds.

Are you tired of tips, tricks, or gimmicks that don’t work? Do you wish you could receive a specific formula to achieve success on your own terms? If so, Master Your Success if for you. Amazon best-selling author Thibaut Meurisse wants you to develop a crystal-clear understanding of how success works so that you can dramatically boost your results in all areas of your life.

If you are a professional, manager, student, entrepreneur, writer, or homemaker, this audiobook will help you achieve your goals more rapidly, whether they are large, complex challenges or the small, essential tasks of everyday life and work. If you now work effectively, even though you have too much to do and too little time, The Now Habit will show you how to prioritize your goals to allow more time for guilt-free play.

The 5 Elements of Effective Thinking presents practical, lively, and inspiring ways for you to become more successful through better thinking. The idea is simple: You can learn how to think far better by adopting specific strategies. Brilliant people aren't a special breed--they just use their minds differently.

Learn about how to get more out of life, design your days intentionally, and create meaningful work from podcast, YouTube, and Instagram star Beatrice Naujalyte. Start planning for success. Plan and Organize Your Life is a comprehensive and interactive "planning bible", packed with proven advice on how to get organized, how to embrace simple habits, and how to work your way towards true self-improvement and personal development.