Mastering the New Media Landscape Audiobook By Barbara Cave Henricks, Rusty Shelton cover art

Mastering the New Media Landscape

Embrace the Micromedia Mindset

Preview
LIMITED TIME OFFER

3 months free
Try for $0.00
Offer ends July 31, 2025 at 11:59PM PT.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 3 months. Cancel anytime.

Mastering the New Media Landscape

By: Barbara Cave Henricks, Rusty Shelton
Narrated by: Rusty Shelton
Try for $0.00

$0.00/mo. after 3 months. Offer ends July 31, 2025 at 11:59PM PT. Cancel anytime.

Buy for $14.00

Buy for $14.00

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use, License, and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

The giant brands that once dominated the media landscape - Oprah, the New York Times, NPR, CNN - have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media - earned, owned, and rented - and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.

©2016 Barbara Cave Henricks and Rusty Shelton (P)2016 Barbara Cave Henricks and Rusty Shelton
E-Commerce Marketing Marketing & Sales Public Relations Commerce Inspiring
All stars
Most relevant  
Great information for both the social media dummy like me, as well as the more advanced and professional user. Helpful in giving me the necessary tools to get started.

Valuable insights that were well structured

Something went wrong. Please try again in a few minutes.