
Meatball Sundae
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Narrated by:
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Seth Godin
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By:
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Seth Godin
New Marketing, whose tools include things like MySpace, YouTube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
In his trademark style - clear, accessible, jargon-free - and full of real-life examples, Godin reviews how marketing used to work and explains how to use the New Marketing to become a better organization: faster, more flexible, and even more fun.
©2007 Seth Godin (P)2007 HighBridge CompanyListeners also enjoyed...




















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Excellent
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Would have been four stars, but
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If you could sum up Meatball Sundae in three words, what would they be?
It helps the business owner realize the benefits of moving with the times in marketing and communicationWhat was one of the most memorable moments of Meatball Sundae?
The titleWas this a book you wanted to listen to all in one sitting?
No, I enjoyed it in bite sizesInteresting Perspective on Adopting New Technologi
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Meatball Sundae explores the clashes caused when we try to apply old world techniques (pre-internet) to new world markets (post-internet). It's light on jargon and heavy on insider market knowledge that will give you an edge over those still wondering what all these changes mean and how they effect our work and lives.
En masse, it's prescient analysis of the forces changing our already changed marketing world. If you're serious about understanding how to communicate stories, ideas, and bottom line results in a web 2.? world then buy this book.
Then go back and buy every other book Seth has written. All Marketers are Liars is the best in my opinion followed by Purple Cow, Meatball, & Permission Marketing.
Godin is a marketing God
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Meatball Godin
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Free Headache Inside
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Excellent, but repetitive
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