The Icarus Deception
How High Will You Fly?
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Narrated by:
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Seth Godin
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By:
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Seth Godin
About this listen
What are you afraid of?
The old rules: Play it safe. Stay in your comfort zone. Find an institution, a job, a set of rules to stick to. Keep your head down. Don't fly too close to the sun.
The new truth: It's better to be sorry than safe. You need to fly higher than ever.
In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art.
Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it. Steve Jobs was an artist. So were Henry Ford and Martin Luther King, Jr. To work like an artist means investing in the things that scale: creativity, emotional labor, and grit. The path of the artist isn't for the faint of heart - but Godin shows why it's your only chance to stand up, stand out, and make a difference.
The time to seize new ground and work without a map is now. So what are you going to do?
©2012 Seth Godin (P)2012 Random House AudioListeners also enjoyed...
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A positive philosophy for life and business
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Think Big, Act Bigger
- The Rewards of Being Relentless
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- Narrated by: Jeffrey Hayzlett
- Length: 5 hrs and 40 mins
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The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
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great book
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Yes! Energy
- The Equation to Do Less, Make More
- By: Loral Langemeier
- Narrated by: Loral Langemeier
- Length: 5 hrs and 43 mins
- Unabridged
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The strongest energy always wins. That's it! That's the key to moving from your current situation, any situation, into the life you've always wanted. Yes! Energy presents the power of the "Energy Equation," which you can employ to attract abundance to all areas of your life. Best-selling author and entrepreneurial speaker Loral Langemeier developed this simple and straightforward methodology, which is revealed explicitly in these pages, because she needed it herself.
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Loral gets better and better
- By Patricia on 08-14-12
By: Loral Langemeier
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The Greatness Guide Book 2
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- Length: 2 hrs and 40 mins
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The Greatness Guide Book 2 offers more of Robin Sharma's inspiring anecdotes, tips, and big ideas. Discover ideas to generate wealth and energy, tool kits for practical work-life balance, time-management techniques that really work, practical strategies to turn setbacks into opportunities, and so much more. The Greatness Guide Book 2 will uplift, energize, and move you to action.
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Great lessons
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The Spark and the Grind
- Ignite the Power of Disciplined Creativity
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- Narrated by: Erik Wahl, Tasha Wahl
- Length: 5 hrs and 52 mins
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Erik Wahl, a visual artist, speaker, and entrepreneur, helps us unite the yin and yang of creativity - the dynamic new ideas with the dogged effort. He shows why we won't get far if we rely on the spark without the grind or the grind without the spark. What the world really needs are the creators who can hold the two in balance. This audiobook offers surprising insights and practical advice about how to fan the sparks and make the grind more productive.
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Worth reading!
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What's Your Moonshot?
- Future-Proof Yourself and Your Business in the Age of Exponential Disruption
- By: John Sanei
- Narrated by: John Sanei
- Length: 3 hrs and 53 mins
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In What's Your Moonshot? trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive - rather than merely survive - in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business - not to mention, the way we live our lives.
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Great read to kick off 2022
- By Anonymous User on 01-08-22
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One Big Thing
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Stop being average at so many things, and become extraordinary at one big thing. What were you born to accomplish with your life? One Big Thing will help you discover what you were born to do and allow it to revolutionize your business, your ministry, and your life. In today's distracted, digital culture, it’s harder than ever to identify your calling, get your voice heard, and achieve your dreams. To stand out and communicate your ideas and message, you need to cut through the clutter and get noticed. Here's how.
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One Big Question
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Fearless at Work
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Hailed as "the female Jerry Maguire" by CNN, sports-agent-turned-entrepreneur Molly Fletcher reveals the winning secrets of fearless world-class achievers. Molly Fletcher knows a thing or two about making trades. As a sports agent, she's negotiated on behalf of champions such as Hall of Fame pitcher John Smoltz and seven-time PGA TOUR winner Matt Kuchar. As a top-tier speaker and consultant, she's helped energize companies worldwide.
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Sound advice for all
- By Dayman_fanatic on 06-06-22
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Die Empty
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- By: Todd Henry
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Most of us live with the stubborn idea that we'll always have tomorrow to do our most important and valuable work. We fill our days with frantic activity, bouncing from task to task, scrambling to make deadlines and chase the next promotion. But by the end of each day we're often left asking ourselves "did the work I do today really matter?" We feel the ticking of the clock, but we're stuck in first gear, unsure of the path forward and without a road map to guide us.
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Deeeeep sigh. And a tired one at that.
- By Oliver Nielsen on 12-25-13
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Put Your Dream to the Test
- 10 Questions That Will Help You See It and Seize It
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- Narrated by: Henry O. Arnold
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What’s the difference between a dreamer and someone who achieves a dream? According to best-selling author Dr. John Maxwell, the answer lies in answering 10 powerful, yet straightforward, questions. Whether you’ve lost sight of an old dream or you are searching for a new one within you, Put Your Dream to the Test provides a step-by-step action plan that you can start using today to see, own, and reach your dream. Dr. Maxwell draws on his 40 years of mentoring experience to expertly guide you through the 10 questions required of every successful dreamer:
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A good kick in the behind ....with practical tips
- By ngash on 01-23-22
By: John C. Maxwell
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The Secret Society of Success
- Stop Chasing the Spotlight and Learn to Enjoy Your Work (and Life) Again
- By: Tim Schurrer, Donald Miller
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There’s a message getting a lot of airtime these days. It says to be successful, you have to step into the spotlight, climb the ladder, become the boss, or chase whatever version of success that’s been dangled in front of you.
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This book helped me reframe a career transition
- By Jeff on 06-13-22
By: Tim Schurrer, and others
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!!!! Good !!!!! Should be a chapter, not book!!
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Not a book - just a series of short affirmations
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Great content but audio needs to improve
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Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
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Waste of time
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We send our kids to school and obsess about their test scores, their behavior and theirability to fit in. We post a help wanted ad and look for experience, famous colleges and a history of avoiding failure. We invest in companies based on how they did last quarter, not on what they’re going to do tomorrow. So why are we surprised when it all falls apart? Our economy is not static, but we act as if it is. Your position in the world is defined by what you instigate, how you provoke, and what you learn from the events you cause. In a worldfilled with change, that’s what matters - your ability to create and learn from change.
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Highly Motivational
- By robert on 03-14-11
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Small Is the New Big
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Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.
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It's not the content but the reader
- By Victor McCauley on 12-08-07
By: Seth Godin
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Purple Cow, New Edition
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Outdated and bland
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The Song of Significance
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The Song of Significance is a rousing contemplation on work: why it is the way it is, why it’s gotten so bad, what all of us–especially leaders–can do to make it better.
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scattered and often incorrect
- By Amazon Customer on 10-01-23
By: Seth Godin
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Permission Marketing
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Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.
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Out Dated
- By Kristin on 11-27-16
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Unleashing the Ideavirus
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Stop marketing at people! Turn your ideas into epidemics - ideaviruses - by helping your customers do the marketing for you. So says Info Age marketing guru Seth Godin.
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Idea Virus
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Meatball Sundae
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New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
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Meatball Godin
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Survival Is Not Enough
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It's come to this. All the confusion and chaos and change and turmoil in our working lives have finally tipped the balance. We now need a new way of doing business. Best selling author Seth Godin leads the way, using Darwin's theory of evolution as a simple yet profound model.
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Bald is Beautiful
- By Magruder on 07-03-03
By: Seth Godin
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Free Prize Inside!
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Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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Another gem from Seth
- By Daryl on 12-29-09
By: Seth Godin
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Free Prize Inside
- How to Make a Purple Cow
- By: Seth Godin
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- Unabridged
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We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's best seller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable. Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It's jammed with practical ideas you can use now to make your product or service remarkable, so that it will virtually sell itself.
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Time to purchase the paperback
- By Stevie Butler on 05-05-21
By: Seth Godin
What listeners say about The Icarus Deception
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Bradly Helm
- 05-25-19
Get this book if you want your eyes opened.
I don’t think I’ve been disappointed in a Seth Godin book yet. I think this book should be required study for every high school student.
But if you want to live like a sheep and wonder always what life is about, then you’ll pass on this book.
Seth, if you’re reading this post… You could have your producer turn up the reading volume!
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- bill
- 06-01-19
I absolutely loved this book .
I have listened to all of Seth's books and really love his work. not only the messages but his delivery and style make them very entertaining. he really does make great art.
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- Marc
- 03-04-13
The Life Creative
A good meditation on the shift of paradigm the world is going through. Sort of a Hot, Flat, and Crowded from the perspective of creativity. Of course, those who are most creative have always pushed the edge of change in every field, Godin joins the chorus of voices pointing out that that is one of the most valuable qualities to have in the information age and throws down the gauntlet for the life creative.
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- Christine E Leon (formerly Leland)
- 12-30-20
Masterclass in Courage for Creators
Seth is the new daily tape in my head encouraging me as I flap my wings for take off and flight. Steady - brilliant - perspectives that run with me to bust through the fear and excuses that hold creators back. Thank you Seth!! I also read The Practice by Seth ... so empowering .. deep gratitude to him for putting his art out into the world... for me! ;)
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- Irma Claudio
- 08-01-24
“Fly closer to the Sun”
“The Icarus Deception” by Seth Godin challenges the conventional wisdom of the myth of Icarus, urging readers to reconsider the lessons it imparts. Godin argues that while Icarus was warned not to fly too close to the sun, the part about not flying too low is often overlooked. The book encourages readers to take risks and “fly closer to the sun” by embracing their creativity and individuality, instead of conforming to societal norms that prioritize safety and mediocrity.
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- Amazon Customer
- 03-26-16
Listened 3 times.
It's totally unique. A prod to create a ruckus. Not for cynics. Not for optimists. For realists. For leaders. If it resonates, take it, if it doesn't, try something else. There are enough books out there. For me, this is the Bible. For you, it might be something else.
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7 people found this helpful
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- Andras Baneth
- 08-29-15
A 6-hour sermon to say: "pick yourself"
Seth Godin is an inspirational writer but one of worst narrators I ever listened to. With a professional voice over and 50% shorter content this would be a fascinating audio book, but if you don't mind setting the speed to 1.5, it's still worth it.
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6 people found this helpful
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- Idris Solomon
- 10-17-21
Always a win
Seth Godin’s writings always inspire me to complete the things I’ve procrastinated doing based on fear and anxiety. I level up with every one of his books. This one is no different. Time to fly higher.
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1 person found this helpful
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- Billie C.
- 07-09-18
Seth doesnt disappoint
another inspiring listen. Similar themes to indispensible but still quite good. It also helps that he narrates this himself, you can hear the urgency in his voice at some key chapters of the book. Overall great.
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Story
- Hanz Zarate
- 10-06-17
Well put!
Narration was perfect, clear and it was broken down into manageable chapters to get the information.
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