Meatier Marketing Copy
Insights on Copywriting That Generates Leads and Sparks Sales
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Narrated by:
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Marcia Yudkin
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By:
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Marcia Yudkin
About this listen
Unleash the power of words to sell. It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale. Whether you're an aspiring copywriter, a write-it-yourself business owner or a product manager hunting for a competitive edge, you'll want to devour veteran wordsmith Marcia Yudkin's advice on strategies that sell. Vivid examples and vignettes from research studies illustrate her tips.
Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 14 other books.
©2011 Marcia Yudkin (P)2011 Marcia YudkinListeners also enjoyed...
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This is Self-Publishing 101 AND 102 -- a roadmap!
- By John P. DERMODY on 08-31-13
By: Guy Kawasaki, and others
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
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Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
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Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
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Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 53 mins
- Unabridged
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Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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not quite for audible
- By Andrea on 05-08-16
By: John Jantsch
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Profitable Podcasting
- Grow Your Business, Expand Your Platform, and Build a Nation of True Fans
- By: Stephen Woessner
- Narrated by: Sean Pratt
- Length: 5 hrs and 7 mins
- Unabridged
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The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.
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Half way thru, nothing worth any of my $$$
- By John Kiz on 12-20-18
By: Stephen Woessner
What listeners say about Meatier Marketing Copy
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Ronald D Cook
- 01-06-12
The most useful book I have ever read/heard.
Where does Meatier Marketing Copy rank among all the audiobooks you’ve listened to so far?
Meatier Marketing Copy is the most useful book I have ever listened to or read. My copy writing skills improved with one listen.
What did you like best about this story?
No wasted words. Clearly presented, extremely useful information.
Have you listened to any of Marcia Yudkin’s other performances before? How does this one compare?
I have not listened to any of Marcia's other books, but I will
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5 people found this helpful
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- Brandon Espinoza
- 02-07-19
Power packed read for copywriters
Great read for passionate copywriters alot of great examples of how its done. Must listen
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- Fernando
- 06-04-12
Good Information
I learn a lot, however this is the kind of information that could be with a PDF, I have to pay twice, for audio and for PDF in another store, a PDF not only with the book but a few more real life examples would work better, anyway I recommend it.
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3 people found this helpful
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- Glenn
- 06-08-13
Packed with Copywriting ideas
Short packed with solid information about copywriting. I will be listening to this one again.
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1 person found this helpful
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- C
- 04-10-17
Excellent Info
Any additional comments?
This book has some excellent info in it. An all around 5 STAR READ!
My only suggestion is that the narrator practice the English R (errrr) and the L (lalalala) sounds.
5 minutes daily is all it takes :)
This only threw me off for about 3 minutes, I had to rewind to refocus on WHAT was being said not HOW it was being pronounced.
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- Brenda
- 10-01-12
Great Tips for Copywriters
If you could sum up Meatier Marketing Copy in three words, what would they be?
copywriting scientific types
What other book might you compare Meatier Marketing Copy to and why?
I haven't read anything else like it.
What about Marcia Yudkin’s performance did you like?
She had an upbeat voice.
If you were to make a film of this book, what would be the tag line be?
It's not that kind of book.
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1 person found this helpful
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- C. A. T.
- 09-19-13
Excellent Information
I was surprised (pleasantly) to find that this audio was well done and a great deal of very practical and valuable information for copywriters of ALL levels...
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1 person found this helpful