
How to Get a Meeting with Anyone
The Untapped Selling Power of Contact Marketing
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Narrated by:
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Christopher Lane
About this listen
The hard part just got easy.
You know how to sell - that's your job, after all - but getting CEOs and other VIPs to call you back is the tricky part.
So what if that impossible-to-reach person weren't so impossible to reach after all?
Hall of fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls "contact campaigns". Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who later became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever.
In How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative contact campaigns to get those critical conversations. He divulges methods he's developed after years of experience and from studying the secrets of others who've had similar breakthrough results - results that other marketers considered impossible, with response rates as high as 100 percent; ROI in the tens, even thousands of percent; and costs per contact ranging from $0 to $10,000. Through real-life success stories, Heinecke lays out nearly two dozen categories of contact campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in the Wall Street Journal to unorthodox uses of social media, the phone, email, and snail mail to using his own cartoons to make connections. He also packs in plenty of tips on how to determine your targets, how to develop pitches, and how to gain allies in your contact's circle of influence.
How to Get a Meeting with Anyone provides you with a new toolkit you can put to work for you right away, so you can make the connections that are essential to your success.
©2016 Stu Heinecke (P)2015 Brilliance Audio, all rights reserved.Listeners also enjoyed...
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Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions...and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents listeners with a detailed methodology for growing sales and expanding their customer base using social media.
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Couldn't finish, which is rare for me.
- By KM Channel on 06-04-14
By: Shannon Belew
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What Successful People Know About Leadership
- Advice from America's #1 Leadership Authority
- By: John C. Maxwell
- Narrated by: Chris Sorensen
- Length: 3 hrs and 56 mins
- Unabridged
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Number one New York Times best-selling author John C. Maxwell responds to the most popular questions he's received to help listeners achieve greater success. John Maxwell, America's number one leadership authority, has mastered the art of asking questions, using them to learn and grow, connect with people, challenge himself, improve his team, and develop better ideas. In this compact derivative of Good Leaders Ask Great Questions, he gives detailed answers to the most popular and intriguing questions posed to him by people at all stages of their careers.
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Maxwell’s stories are always valid and applicable.
- By Aleta J. on 01-16-24
By: John C. Maxwell
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Mindful Relationship Habits
- 25 Practices for Couples to Enhance Intimacy, Nurture Closeness, and Grow a Deeper Connection
- By: Barrie Davenport, S.J. Scott
- Narrated by: Amy Barron Smolinski
- Length: 6 hrs and 7 mins
- Unabridged
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Feel disconnected from your spouse or partner? Struggle to keep your relationship fresh? Worried that everything will end in heartbreak? It's easy to fall in love. The challenging part is keeping that spark alive while you and your partner deal with "the real world." Your relationship can often seem less urgent than the day-to-day emergencies that you deal with - your job, finances, children, and that to-do list full of chores. They all demand your immediate attention. So how do you find the time to nurture your love and intimacy?
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Middle School Etiquette
- By Amazon Customer on 10-16-19
By: Barrie Davenport, and others
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The New Rules of Influence
- How to Authentically Build Trust, Drive Change, and Make an Impact
- By: Lida Citroën
- Narrated by: Raquel Beattie
- Length: 6 hrs and 15 mins
- Unabridged
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Personal branding and reputation management expert, Lida Citroën guides leaders through this new paradigm of executive presence and influence. Through inspiring examples, compelling stories, and practical exercises, Citron helps leaders tap into their passion, connect authentically with others, and create space for inclusivity and community.
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Introducing innovation in influence!
- By Saul on 05-16-25
By: Lida Citroën
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The Way of the Intelligent Rebel
- Succeed Outside the System, Teach Yourself Anything, and Achieve Ultimate Freedom
- By: Olivier Roland
- Narrated by: Russell Bentley
- Length: 15 hrs and 44 mins
- Unabridged
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If you feel stuck in the commute-work-sleep cycle and dream of something other than the daily grind, this is the audiobook for you. Olivier Roland will show you how to start a successful business that serves your lifestyle and helps you find your ultimate purpose - your 'raison d'être'. The Way of the Intelligent Rebel guides you through the stages of building a business with minimum risk that serves you and your passions. Olivier will inspire you to think outside the box, understand the limitations of conventional schooling and engage in life-long learning.
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Regurgitation of 4 hour work week and others
- By Marcel Maldonado on 09-16-21
By: Olivier Roland
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When to Walk Away
- Finding Freedom from Toxic People
- By: Gary Thomas
- Narrated by: Gary Thomas
- Length: 8 hrs and 25 mins
- Unabridged
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Your life's calling is too important to let toxic people take it away. In When to Walk Away, Gary Thomas - best-selling author of Sacred Marriage - draws from biblical and modern stories to equip you with practical insights to handle toxic people in your life and live true to your God-given purpose.
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Don’t be trapped by the idea that a good Christian just has to endure toxic abuse. You can walk away.
- By S White on 02-08-20
By: Gary Thomas
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How to Have Confidence and Power in Dealing with People
- By: Les Giblin
- Narrated by: Pat Reilly
- Length: 4 hrs and 39 mins
- Unabridged
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Taking a brass tacks approach to communication, How to Have Confidence and Power in Dealing with People explains how to interact with others as they really are, not as you would like them to be. The goal is to get what you want from them successfully - be it cooperation, goodwill, love or security.
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Mostly trash, and filler. Do not buy!
- By Rustproof on 07-03-17
By: Les Giblin
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No Mud, No Lotus
- The Art of Transforming Suffering
- By: Thich Nhat Hanh
- Narrated by: Saunil Daru
- Length: 3 hrs and 36 mins
- Unabridged
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The secret to happiness is to acknowledge and transform suffering, not to run away from it. Here, Thich Nhat Hanh offers practices and inspiration transforming suffering and finding true joy. Thich Nhat Hanh acknowledges that because suffering can feel so bad, we try to run away from it or cover it up by consuming. We find something to eat or turn on the television. But unless we’re able to face our suffering, we can’t be present and available to life, and happiness will continue to elude us.
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Another MUST Read Gem by Thai
- By Melinda on 12-01-24
By: Thich Nhat Hanh
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Start Where You Are
- A Guide to Compassionate Living
- By: Pema Chodron
- Narrated by: Joanna Rotté
- Length: 6 hrs and 18 mins
- Unabridged
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Start Where You Are is an indispensable audiobook for cultivating fearlessness and awakening a compassionate heart. With insight and humor, Pema Chödrön offers guidance on how we can accept our flaws and embrace ourselves wholeheartedly as a prerequisite for developing compassion.
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No thank you
- By Susan V. on 06-22-21
By: Pema Chodron
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Emotional Intelligence Habits
- By: Travis Bradberry
- Narrated by: Tom Parks
- Length: 15 hrs and 11 mins
- Unabridged
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Emotional Intelligence Habits is a groundbreaking book from Dr. Travis Bradberry, author of the bestselling Emotional Intelligence 2.0 that has sold millions of copies worldwide. In Emotional Intelligence Habits, Dr. Bradberry, the world’s foremost expert on EQ, offers an abundance of practical strategies that will teach you how to form good habits, break bad ones, and master the micro behaviors that will take your EQ to new heights.
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Chapter Names Fixed
- By Kindle Customer on 09-13-23
By: Travis Bradberry
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The Wim Hof Method
- Activate Your Full Human Potential
- By: Wim Hof, Elissa Epel PhD
- Narrated by: Apolo Anton Ohno
- Length: 7 hrs and 9 mins
- Unabridged
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Wim Hof has a message for each of us: “You can literally do the impossible. You can overcome disease, improve your mental health and physical performance, and even control your physiology so you can thrive in any stressful situation.” With The Wim Hof Method, this trailblazer of human potential shares a method that anyone can use - young or old, sick or healthy - to supercharge their capacity for strength, vitality, and happiness.
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Outstanding book
- By Fred on 10-21-20
By: Wim Hof, and others
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Fanatical Prospecting
- The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email and Cold Calling
- By: Jeb Blount, Mike Weinberg - foreword
- Narrated by: Jeb Blount, Jeremy Arthur
- Length: 8 hrs and 21 mins
- Unabridged
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Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.
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One of the best books on Sales!
- By Kathleen Fitzpatrick on 09-04-23
By: Jeb Blount, and others
I re-read and listened to this book 3 times
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This book makes my head swell with awesome ideas!
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If you struggling to reach CEOs of big companies, after you read this book it will be not a problem at all anymore.
must read book
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Okay, but a bit repetitive
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Great ideas and resources
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Contact Marketing: This book is Full of Great Info
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interesting
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Tremendous book
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A book you must consider
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This book is my latest discovery of how to do that!
Enjoy!
If You Love Selling, You'll Love This Book
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