Not Born Yesterday
The Science of Who We Trust and What We Believe
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Narrated by:
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Jonathan Todd Ross
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By:
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Hugo Mercier
About this listen
Why people are not as gullible as we think
Not Born Yesterday explains how we decide who we can trust and what we should believe - and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion - whether by religious leaders, politicians, or advertisers - fail miserably. Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong.
Why is mass persuasion so difficult? Mercier uses the latest findings from experimental psychology to show how each of us is endowed with sophisticated cognitive mechanisms of open vigilance. Computing a variety of cues, these mechanisms enable us to be on guard against harmful beliefs, while being open enough to change our minds when presented with the right evidence. Even failures - when we accept false confessions, spread wild rumors, or fall for quack medicine - are better explained as bugs in otherwise well-functioning cognitive mechanisms than as symptoms of general gullibility.
Not Born Yesterday shows how we filter the flow of information that surrounds us, argues that we do it well, and explains how we can do it better still.
©2020 Hugo Mercier (P)2020 Recorded BooksListeners also enjoyed...
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The "Memes Explain Everything" Meme.
- By Nelson Alexander on 02-20-10
By: Richard Brodie
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The Blank Slate
- The Modern Denial of Human Nature
- By: Steven Pinker
- Narrated by: Victor Bevine
- Length: 22 hrs and 40 mins
- Unabridged
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In The Blank Slate, Steven Pinker, one of the world's leading experts on language and the mind, explores the idea of human nature and its moral, emotional, and political colorings. With characteristic wit, lucidity, and insight, Pinker argues that the dogma that the mind has no innate traits, denies our common humanity and our individual preferences, replaces objective analyses of social problems with feel-good slogans, and distorts our understanding of politics, violence, parenting, and the arts.
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Don't bother. Outdated science & poor logic...
- By ejf211 on 03-31-10
By: Steven Pinker
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The Science of Good and Evil
- Why People Cheat, Gossip, Care, Share, and Follow the Golden Rule
- By: Michael Shermer
- Length: 2 hrs and 21 mins
- Abridged
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In The Science of Good and Evil, psychologist and science historian Michael Shermer explores how humans evolved from social primates into moral primates, how and why morality motivates the human animal, and how the foundation of moral principles can be built upon empirical evidence. Along the way he explains the implications of scientific findings for fate and free will, the existence of pure good and pure evil, and the development of early moral sentiments among the first humans.
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Read by author
- By Gregory A. Townsend on 04-16-23
By: Michael Shermer
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Giving the Devil His Due
- Reflections of a Scientific Humanist
- By: Michael Shermer
- Narrated by: Michael Shermer
- Length: 13 hrs and 25 mins
- Unabridged
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Who is the "Devil"? And what is he due? The devil is anyone who disagrees with you. And what he is due is the right to speak his mind. He must have this for your own safety's sake, because his freedom is inextricably tied to your own. If he can be censored, why shouldn't you be censored? If we put barriers up to silence "unpleasant" ideas, what's to stop the silencing of any discussion? This book is a full-throated defense of free speech and open inquiry in politics, science, and culture by the New York Times best-selling author and skeptic Michael Shermer.
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Flawed Audio
- By Private on 04-10-20
By: Michael Shermer
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Bozo Sapiens
- Why to Err Is Human
- By: Michael Kaplan, Ellen Kaplan
- Narrated by: Victor Bevine
- Length: 9 hrs and 46 mins
- Unabridged
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Our species, it appears, is hardwired to get things wrong in myriad different ways. Why did recipients of a loan offer accept a higher rate of interest when a pretty woman's face was printed on the flyer? Why did one poll on immigration find the most despised aliens were ones from a group that did not exist? What made four of the Air Force's best pilots fly their planes, in formation, straight into the ground?
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A tour de force
- By Ivan on 07-05-11
By: Michael Kaplan, and others
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Why Trust Science?
- The University Center for Human Values, Book 1
- By: Naomi Oreskes
- Narrated by: John Chancer, Kelly Burke, Kerry Shale, and others
- Length: 8 hrs and 27 mins
- Unabridged
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Do doctors really know what they are talking about when they tell us vaccines are safe? Should we take climate experts at their word when they warn us about the perils of global warming? Why should we trust science when our own politicians don't? In this landmark book, Naomi Oreskes offers a bold and compelling defense of science, revealing why the social character of scientific knowledge is its greatest strength - and the greatest reason we can trust it.
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Perfect Production of an Excellent Work
- By Andrew Mazibrada on 01-15-20
By: Naomi Oreskes
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Mindwise
- Why We Misunderstand What Others Think, Believe, Feel, and Want
- By: Nicholas Epley
- Narrated by: Nicholas Epley
- Length: 6 hrs and 24 mins
- Unabridged
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You are a mind reader, born with an extraordinary ability to understand what others think, feel, believe, want, and know. It's a sixth sense you use every day, in every personal and professional relationship you have. At its best, this ability allows you to achieve the most important goal in almost any life: connecting, deeply and intimately and honestly, to other human beings. At its worst, it is a source of misunderstanding and unnecessary conflict, leading to damaged relationships and broken dreams. How good are you at knowing the minds of others?
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Finally gave up - no real point
- By Thomas on 05-12-14
By: Nicholas Epley
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The Myth of the Rational Voter
- Why Democracies Choose Bad Policies
- By: Bryan Caplan
- Narrated by: David Drummond
- Length: 8 hrs and 44 mins
- Unabridged
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The greatest obstacle to sound economic policy is not entrenched special interests or rampant lobbying, but the popular misconceptions, irrational beliefs, and personal biases held by ordinary voters. This is economist Bryan Caplan's sobering assessment in this provocative and eye-opening book.
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Refreshing
- By Lyle Wincentsen on 05-12-11
By: Bryan Caplan
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Blindspot
- By: Mahzarin R. Banaji, Anthony G. Greenwald
- Narrated by: Eric Jason Martin
- Length: 7 hrs and 51 mins
- Unabridged
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I know my own mind. I am able to assess others in a fair and accurate way. These self-perceptions are challenged by leading psychologists Mahzarin R. Banaji and Anthony G. Greenwald as they explore the hidden biases we all carry from a lifetime of exposure to cultural attitudes about age, gender, race, ethnicity, religion, social class, sexuality, disability status, and nationality. Blindspot is the authors’ metaphor for the portion of the mind that houses hidden biases.
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Difficult to interpret.
- By Ryan Arnold on 12-21-15
By: Mahzarin R. Banaji, and others
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To Save Everything, Click Here
- The Folly of Technological Solutionism
- By: Evgeny Morozov
- Narrated by: Stephen Hoye
- Length: 15 hrs and 59 mins
- Unabridged
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In the very near future, smart “technologies and big data” will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such “solutionism” affect our society, once deeply political, moral, and irresolvable dilemmas are recast as uncontroversial and easily manageable matters of technological efficiency?
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The about face shift in view I've been looking for
- By McKane on 03-18-15
By: Evgeny Morozov
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You Are Now Less Dumb
- How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself
- By: David McRaney
- Narrated by: Don Hagen
- Length: 8 hrs and 40 mins
- Unabridged
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You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality - except we’re not. But that's okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of 15 more ways we fool ourselves every day. This smart and highly entertaining audiobook will be wowing listeners for years to come.
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Not a lot of guidance
- By A. Yoshida on 02-08-14
By: David McRaney
What listeners say about Not Born Yesterday
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Log Jammin
- 06-18-20
Nigeria scam to twitter mobs to ideology explained
high quality reading of a wide ranging, well supported analysis of Homo sapiens congenital skepticism juxtaposed with some of mankind's most seemingly illogical and ridiculous beliefs. Mercier & Sperber's 'Enigma of Reason' is a good companion to this work.
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- Martin Palecek
- 12-10-24
Insightful, Engaging, and Thought-Provoking - A Must-Listen!
Hugo Mercier’s Not Borne Yesterday is a brilliant exploration of human reasoning, bias, and the evolutionary roots of how we think. Mercier takes the listener on a fascinating journey, presenting complex cognitive science and evolutionary psychology ideas in a way that is accessible, engaging, and, at times, quite humorous. His arguments challenge conventional wisdom about rationality, offering a fresh perspective on how humans navigate the world and make decisions.
What I found most compelling about this book is how Mercier blends theory with practical examples. He uses real-world scenarios and historical context to illustrate his points, making the material not only thought-provoking but relatable. His writing is clear, concise, and always aimed at provoking deeper thinking, which keeps the listener engaged from start to finish.
The Audible narration is excellent, with a voice that complements the content perfectly. The pacing is well-structured, allowing the listener to absorb complex ideas without feeling overwhelmed. Whether you’re a fan of cognitive science, philosophy, or simply curious about the quirks of human reasoning, Not Borne Yesterday offers a rewarding experience.
Highly recommended for anyone interested in psychology, cognitive science, or the intricacies of human thought. Mercier’s work is an eye-opening and enriching listen that will leave you rethinking the way you reason and perceive the world.
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- KasiaHP
- 10-03-20
Challenged my views
A good book should be eye opening and this one certainly is. It challenged my views on the way we think and why we create rumors, believe in conspiracy theories and share fake news.
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- jonathan a. matus
- 02-21-21
the audio playback does not work!
this is strange. the audio playback does not work for this book!( and only this book)
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