Persuasion
Convincing Others When Facts Don't Seem to Matter
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Narrated by:
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Lee Hartley Carter
About this listen
The secrets to persuading anyone, at work and in life, from a top communication strategist.
In the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion must happen. Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the art - and science - of persuasion to move forward.
So, how do you change someone's mind - or at least advance the conversation - when everyone is entrenched in their own points of view? Communication expert Lee Hartley Carter has spent nearly 20 years advising and helping the world's most well-known companies do just that.
Among the counterintuitive secrets you'll learn:
- It's not enough to understand the person you're talking to - you must truly empathize with them (yes, even them).
- Logic alone doesn't work. Stories and emotions are what move us most.
- When communicating in a crisis, our first instinct is almost always wrong.
Filled with deeply researched insights into how we make up - and change - our minds, as well as colorful real-world examples and actionable recommendations, Persuasion will help you hone your message and craft your narrative in order to get heard and get results.
Includes a PDF of the Persuasion Plan Workbook
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2019 Lee Hartley Carter (P)2019 Penguin AudioListeners also enjoyed...
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Critic reviews
“Everyday life is filled with situations that require the art of persuasion. From negotiating a raise to selling a product. From winning a political debate to getting your kids to do their homework. In every situation, you can choose how to approach the other person and what language to use. Lee Carter gives you a road map to making choices that will help you get what you want. Through real-world examples and extensive research, she has created simple tools that you can put to use to win hearts and minds.
Effective communication starts with the ability to empathize deeply with your audience. In Persuasion, Lee explains what empathy is, why it matters, and how to use it to craft persuasive messages. Filled with examples and case studies, this book takes complex concepts and makes them easy to understand, and and readily applicable to everyday life.” (Michael Maslansky, CEO Maslansky + Partners, author of Language of Trust)
"I can’t think of a time when understanding the art and science of persuasion was more important than right now. This book is academic in its comprehensive approach. It’s practical in how the reader can and should benefit from every lesson. It’s so loaded with essential insight that I put my highlighter down after the first chapter - there was yellow on every page. As an occasional competitor, I shouldn’t admit this but the “Persuasion Plan Workbook” is so essential to effective communication that I plan to steal it and use it for my clients immediately. (Dr. Frank I. Luntz, author of Words That Work)
“In this compelling book, Lee gives us a roadmap for how to climb out of the empathy chasm. For people who long to find the place of commonality where meaningful change can happen, this is the book." (Sharon Callahan, CEO TBWA Worldhealth)
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In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.
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Reinforces core values
- By Vicki Cloutier on 04-07-22
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Start with Why
- How Great Leaders Inspire Everyone to Take Action
- By: Simon Sinek
- Narrated by: Simon Sinek
- Length: 7 hrs and 18 mins
- Unabridged
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The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
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Useless Dribble
- By Chimdi Azubuike on 03-10-18
By: Simon Sinek
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Killing It
- An Entrepreneur's Guide to Keeping Your Head Without Losing Your Heart
- By: Sheryl O'Loughlin
- Narrated by: Cassandra Campbell
- Length: 8 hrs and 9 mins
- Unabridged
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Aspiring entrepreneurs are told that to launch a business, you must go all in, devoting every resource and moment to making it work. But following this advice comes at an enormous personal cost: divorce, addiction, even suicide. It means sacrificing the intangibles that make life worth living. Sheryl O'Loughlin knows there is a better way. In Killing It, she shares the wisdom she's gained from her successful experiences.
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Great read! Insightful!
- By Justine A. Kundert on 06-14-17
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Start with No
- The Negotiating Tools that the Pros Don't Want You to Know
- By: Jim Camp
- Narrated by: Robert Jordan
- Length: 7 hrs and 58 mins
- Unabridged
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For years now, win-win has been the paradigm for business negotiation. But today, win-win is just the seductive mantra used by the toughest negotiators to get the other side to compromise unnecessarily, early, and often. Win-win negotiations play to your emotions and take advantage of your instinct and desire to make the deal. Start with No introduces a system of decision-based negotiation that teaches you how to understand and control these emotions.
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Thanks Chris Voss!
- By Dennis Hettema on 10-03-20
By: Jim Camp
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Coloring Outside the Lines
- Business Thoughts on Creativity, Marketing, and Sales
- By: Jeff Tobe
- Narrated by: Jeff Tobe
- Length: 2 hrs and 48 mins
- Unabridged
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This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
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Hilarious and Charming, yet still Authentic
- By Michael Beyer on 02-09-23
By: Jeff Tobe
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Meant for More
- By: Lisa Sasevich
- Narrated by: Lisa Sasevich
- Length: 7 hrs and 12 mins
- Unabridged
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Meant for More is the rare personal development book that offers tangible skills for all areas of your life, including work, to increase your success while also doing good - a How to Win Friends and Influence People for the modern age. It shows you how to stand out in an increasingly noisy world by simply offering your unique skills and talents and helping others do the same. It speaks to people looking to leave the 9-to-5 for more freedom and fulfillment; stay-at-home moms going back to work; young Boomers worried they're too senior (and expensive) to find new jobs.
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Thorough without being overwhelming
- By D Arlando Fortune on 01-02-24
By: Lisa Sasevich
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Nothing to Lose, Everything to Gain
- How I Went from Gang Member to Multimillionaire Entrepreneur
- By: Ryan Blair, Don Yaeger
- Narrated by: Johnny Heller
- Length: 6 hrs and 59 mins
- Unabridged
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Ryan Blair knows about building a business from the ground up. Like many entrepreneurs he had no formal business education. But he had great survival instincts, tenacity, and, above all, a "nothing to lose" mindset.Blair's middle-class childhood came to an abrupt end when his abusive father succumbed to drug addiction and abandoned the family. Blair and his mother moved to a bad neighborhood, and soon he was in and out of juvenile detention, joining a gang just to survive. Then his mother fell in love with a successful entrepreneur who took Ryan under his wing.
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I wouldn't read it again
- By Blahhhhhh on 01-07-13
By: Ryan Blair, and others
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Time, Money, Freedom
- 10 Simple Rules to Redefine What's Possible and Radically Reshape Your Life
- By: Ray Higdon, Jessica Higdon
- Narrated by: Ray Higdon, Jessica Higdon
- Length: 5 hrs and 28 mins
- Unabridged
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From living on Jess's wages as a makeup counter sales clerk, to achieving dramatic success as network marketing partners, to running a multi-million-dollar coaching and training company today, Ray and Jessica Higdon have built their lives on a shared desire for freedom and balance. With 10 simple rules for redefining what's possible in your life, this book will help you build confidence, shift your mind-set, and learn the tools to take control of your life and start on a path toward your own definition of freedom.
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INSPIRING‼️‼️
- By Melis03 on 06-10-21
By: Ray Higdon, and others
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Designing Your Life
- How to Build a Well-Lived, Joyful Life
- By: Bill Burnett, Dave Evans
- Narrated by: Bill Burnett, Dave Evans
- Length: 6 hrs and 18 mins
- Unabridged
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In this book Bill Burnett and Dave Evans show us how design thinking can help us create lives that are both meaningful and fulfilling, regardless of whom or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.
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From a Retired Person's Point Of View
- By ann lom on 09-25-16
By: Bill Burnett, and others
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The Myth of the Nice Girl
- Achieving a Career You Love Without Becoming a Person You Hate
- By: Fran Hauser, Jodi Lipper
- Narrated by: Fran Hauser
- Length: 5 hrs and 51 mins
- Unabridged
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In The Myth of the Nice Girl, Fran Hauser deconstructs the negative perception of "niceness" that many women struggle with in the business world. If women are nice, they are seen as weak and ineffective, but if they are tough, they are labeled a bitch. Hauser proves that women don't have to sacrifice their values or hide their authentic personalities to be successful.
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meeeh
- By Cindy blunt on 12-04-18
By: Fran Hauser, and others
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It's Not About the Coffee
- Leadership Principles from a Life at Starbucks
- By: Howard Behar
- Narrated by: Malcolm Hillgartner
- Length: 4 hrs and 22 mins
- Unabridged
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Howard Behar is one of three top executives who have helped shape one of the most recognized companies in the world: Starbucks. A widely acclaimed leader, Behar, with his signature energy, smarts, high expectations, and belief in people, has become a symbol of the soul and candor of the Starbucks culture.
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Top Level Leadership
- By ManifestingMango on 07-31-09
By: Howard Behar
What listeners say about Persuasion
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Jeff
- 11-09-24
Lots of value in this book
I listen to a significant number of self-help, self-improvement, business, and non-fiction books each year. This one stood out to me. I see this book helping me with communication in many aspects of my life, especially with my business (I am a solopreneur), I am also a youth baseball coach, and travel ball parents can be the most challenging people on earth to communicate with. But, I'm also hoping to learn to better communicate with my loved ones and improve the understanding in my relationships.
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- tyler flood
- 09-26-21
Great content but the author should not have narrated
Loved the content, stories, analogies and lessons however, you gotta hire a professional reader. The rate is so fast you need to slow it down to .8 or .7 to be able to understand the words clearly. The author does not articulate well and runs words together. Her speech is even slurred at times. That combined with speaking too fast makes it difficult to understand this book at normal speed. This is a good lesson that every author should NOT produce their own audio of their own books.
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1 person found this helpful
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- bison
- 08-09-22
step by step to a clear message!
Lee Carter's origin story reads like a marketing superhero. And, while we can't walk in her path to this point from her proverbial Krypton, she gives concise examples of the important moments along the way so that we can also be champions for our own cause. Well done Lee!
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1 person found this helpful
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- Ken Larsen
- 12-30-19
I dare you . . .
Start this riveting book and then just try to put it down . . . I dare you!
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1 person found this helpful
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- David Lee
- 02-20-21
Extraordinary insights, very well explained.
Many times while listening to this book I found myself saying, “Very clever!” Or “Wow, that’s impressive!” There’s a lot of ground covered in the book, so I’ll be going through it a few more times to make sure I didn’t miss any of the precious nuggets of information contained within! Very valuable, practically applicable content, highly recommended.
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- dme
- 09-04-19
Great perspective
Loved it! Read through entire book, then go back and do the work. This is not just informative, but gives you a plan to follow!
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2 people found this helpful
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- Sam
- 10-29-19
Enjoyable and actionable approach to getting your point across.
Lee Hartley Carter has made complex marketing strategy and behavioral science approachable, interesting and actionable. I highly recommend this book to those looking to get their point across, sell products/services and sway opinions in personal and professional situations.
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1 person found this helpful
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- Amazon Customer
- 10-24-20
Most useful book
It was a very informative book on how to get your point across to somebody by speaking their language, even if it means changing your point from exactly what you want to say to what will be best heard by your target audience. This book focused a lot in examples in the corporate world, but the points can be reformatted for yourself and personal relationships if that is your goal. I would highly recommend this book to business professionals, as well as doctors, therapists or other professionals that need to convey information to patients, or to anybody who is having disagreements with friends/family over politics or other “hot button” issues. It was an easy listen (it easily kept my attention), and not too long in length. I will be listening to this book again.
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- Stephen T Williams
- 03-27-22
Persuasion
This book should be mandatory reading for all business owners,CEO’s,salespeople and anyone engaged in marketing. Excellent.
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- Amazon Customer
- 01-26-20
Excellent book!
Someone else should narrate. Lee knows the means and methods of persuasion. Absolutely insightful. My criticism is in the delivery. She does not use the powers of silence, tone and cadence in the delivery.
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2 people found this helpful