Methods of Persuasion
How to Use Psychology to Influence Human Behavior
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Narrated by:
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Mike Norgaard
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By:
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Nick Kolenda
About this listen
Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.
Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.
Drawing from academic research in psychology, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS:
- Step 1: Mold Their Perception
- Step 2: Elicit Congruent Attitudes
- Step 3: Trigger Social Pressure
- Step 4: Habituate Your Message
- Step 5: Optimize Your Message
- Step 6: Drive Their Momentum
- Step 7: Sustain Their Compliance
This book teaches you the psychology behind each step. You'll learn how to apply METHODS to your own life so that you can influence people's thoughts, emotions, and behavior in nearly any situation.
©2013 Kolenda Group LLC (P)2017 Nick KolendaListeners also enjoyed...
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I know my own mind. I am able to assess others in a fair and accurate way. These self-perceptions are challenged by leading psychologists Mahzarin R. Banaji and Anthony G. Greenwald as they explore the hidden biases we all carry from a lifetime of exposure to cultural attitudes about age, gender, race, ethnicity, religion, social class, sexuality, disability status, and nationality. Blindspot is the authors’ metaphor for the portion of the mind that houses hidden biases.
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Difficult to interpret.
- By Ryan Arnold on 12-21-15
By: Mahzarin R. Banaji, and others
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The Upside of Your Dark Side
- Why Being Your Whole Self - Not Just Your "Good" Self - Drives Success and Fulfillment
- By: Todd Kashdan, Robert Biswas-Diener
- Narrated by: Jeff Cummings
- Length: 8 hrs
- Unabridged
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In The Upside of Your Dark Side, two pioneering researchers in the field of psychology show that while mindfulness, kindness, and positivity can take us far, they cannot take us all the way. Sometimes, they can even hold us back. Emotions like anger, anxiety, or doubt might be uncomfortable, but it turns out that they are also incredibly useful.
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Boring and learned nothing
- By Taryn on 07-25-16
By: Todd Kashdan, and others
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Smart Thinking
- Three Essential Keys to Solve Problems, Innovate, and Get Things Done
- By: Art Markman
- Narrated by: Sean Pratt
- Length: 7 hrs and 11 mins
- Unabridged
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Think smart people are just born that way? Think again. Drawing on diverse studies of the mind, from psychology to linguistics, philosophy, and learning science, Art Markman, Ph.D., demonstrates the difference between "smart thinking" and raw intelligence, showing listeners how memory works, how to learn effectively, and how to use knowledge to get things done. He then introduces his own three-part formula for listeners to employ "smart thinking" in their daily lives.
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I feel asleep in class
- By Lee on 12-14-12
By: Art Markman
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Commit to Win
- How to Harness the Four Elements of Commitment to Reach Your Goals
- By: Heidi Reeder PhD
- Narrated by: Heidi Reeder PhD
- Length: 5 hrs and 55 mins
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What do you need besides motivation and willpower? In Commit to Win, Heidi Reeder, PhD, unpacks over forty years of research by psychologists and economists to show that the key to reaching any goal, whether it’s to hit the gym more often or to finally quit that dead-end job, isn’t motivation, willpower, or determination. It’s commitment. Busting the myths most of us believe about commitment, Reeder shows that it all comes down to four variables.
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Practical, but misses passion
- By ANDRÉ on 11-07-14
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You Are Now Less Dumb
- How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself
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You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality - except we’re not. But that's okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of 15 more ways we fool ourselves every day. This smart and highly entertaining audiobook will be wowing listeners for years to come.
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Not a lot of guidance
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There's a revolution taking place that most businesses are still unaware of. The understanding of how our brains work has radically shifted, exploding long-held myths about our everyday cognitive performance and fundamentally changing the way we engage and succeed in the workplace. Combining their expertise in both neuropsychology and management consulting, neuropsychologist Friederike Fabritius and leadership expert Dr. Hans W. Hagemann present simple yet powerful strategies.
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Understand your brain for a better life!
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To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
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Overall
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Performance
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According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
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Mindware
- Tools for Smart Thinking
- By: Richard E. Nisbett
- Narrated by: Joe Barrett
- Length: 10 hrs and 17 mins
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Overall
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Performance
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Many scientific and philosophical ideas are so powerful that they can be applied to our lives at home, work, and school to help us think smarter and more effectively about our behavior and the world around us. Surprisingly, many of these ideas remain unknown to most of us. In Mindware, the world-renowned psychologist Richard Nisbett presents these ideas in clear and accessible detail, offering a tool kit for better thinking and wiser decisions.
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Sound scientific advice on how to live your life
- By Neuron on 08-26-15
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Magic Words
- The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence
- By: Tim David
- Narrated by: Walter Dixon
- Length: 3 hrs and 26 mins
- Unabridged
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Overall
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Performance
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Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement - skills that are also effective in the workplace. By applying seven "magic" words in a business setting, David offers tools for effective and persuasive communication.
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Very essential
- By Gerardo A Dada on 01-21-16
By: Tim David
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Predictably Irrational
- The Hidden Forces That Shape Our Decisions
- By: Dan Ariely
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Performance
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In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
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Good lessons, mediocre science?
- By William Stanger on 02-24-09
By: Dan Ariely
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Interesting and useful.
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When we make decisions we like to think we weigh the options carefully, look at all the possibilities, and make the best choice based on a rational examination of the facts. But in truth, much of our decision making happens on a subconscious level based on feelings we might not even be aware of. By observing and predicting human behavior, we can learn to react and direct behavior in others with the right kinds of words and body language. If you want to learn how to convince people to buy your product, contribute to your cause, or vote for your candidate, this book has the answers.
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La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor? Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante.
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Verbal Judo, Updated Edition
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When you react, the event controls you. When you respond, you’re in control. Verbal Judo is the classic guide to the martial art of the mind and mouth that can help you defuse confrontations and generate cooperation, whether you're talking to a boss, a spouse, or even a teenager. For more than a generation, Dr. George J. Thompson's essential handbook has taught people how to communicate more confidently and persuasively in any situation.
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According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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Imagine Reading This Book
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You just asked yourself: Hmm, should I read the description for this book? And...here you are...reading the description. So, how did you make this decision? This book reveals the answer: mental pictures. Before you make a decision, you imagine the outcome. If this image feels vivid and pleasant, then you proceed with it. Using this knowledge, you can influence any decision by tweaking those mental pictures. Imagine Reading This Book exposes a fascinating quirk of the human mind, while offering practical (and unusual) techniques to influence decisions in life and business.
By: Nick Kolenda
What listeners say about Methods of Persuasion
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- Anonymous User
- 03-28-19
Great book and a must read for everyone
An absolute masterpiece, I would highly recommend everyone to equip them with the concepts of this book. The last chapter is truly a delightful read and a culmination of the intelligence of the author as well as content from the entire book.
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- michael chapa
- 02-26-20
Awesome
This was a really insightful book. I recommend this book to anyone who wants to gain knowledge in a skill set. Who doesn’t want that ???
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- Victoria C. McCraw
- 10-18-21
Helpful and to the point
This book wastes no time with pseudoscientific preamble about auras and energy levels. I appreciate the research and availability of citations and although I was persuaded by the ending remarks to submit a review, I’m not upset about that at all. I want people to know that this book presents information in a way that is uncommon in today’s society. An expert sharing their knowledge and someone who has the wherewithal to point out gaps in mine and their understanding. That’s unique in my opinion, I may be attributing my level of satisfaction heuristically because I finished the book but I don’t even care. I recommend this to anyone who is tired of the swill that is usually available on this topic, great job Nick.
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- Chase
- 11-15-17
insightful and intelligent
Found the book extremely well written. He does an amazing job at capturing every angle and providing many examples. Along with the science on top of it made it truly a masterpiece.
which I plan to read again!
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- Comrade Fayiah LEIBA
- 10-20-19
Psychology to Influence Human Behavior
Wow! This was a good replica of influence and I was not at all disappointed. The narrator or the author’s writing style was very good listening to.
I listened to it first and then re-listened to it again. All I can now do is to share the good testimony.
The narrator reached somewhere and read as it was written of course, I entreat you to skip the chapter and said, I told you to skip and you are still here.
Surely, I smile gently for being recalcitrant and he actually explained the reason I kept listening instead of skip to another chapter.
You know why I’m not going spell it out for you? Because I want you to get your own copy and enjoy that humane touch. The book was in a style as if he was in front me and I sat there and he was explaining things to me in a step by step form.
Awesome!
I envy you. I am also an author, but I kept asking myself this question when am I going to write my next book to be a very captivating book like this one?
Only God knows.
Do you want me to tell you to get your own? Hmmm. You, yourself. There are things that don’t need cajoling or begging for you to make a decision. It’s a very good book.
Surely it will be a blessing to you as it were a blessing to me after listening to it more than twice.
Pick your copy.
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- JR Doner
- 12-20-18
one of the best easy reads on the topic
loved this book. I've read extensively on the topic before finally reading this book. I wish this could have been one of my very first reads on the subject because it's one of the most accessible and informative books on the psychology of persuasion. Kudos to Mr. Kolenda on threading the needle masterfully between provide an actionable and substantive dive into the subject while managing to keep the material light enough to make this read genuinely enjoyable. He presents the science just deep enough to allow the reader a beginning understanding of the research behind his points. But unlike many other books I've read on persuasion he deftly employs the science towards an actionable comprehension for his reader. This book doesn't gloss over the research nor does it allow itself to get bogged down by it. So far this is on my short list of favorite persuasion books I have read. I reccomend this to any reader outside those in the field as a must read. I'm buying copies for my sales team on my own dime as a reflection of the value I found in this book.
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- Christopher Alex melton
- 09-21-20
Gave some good Knowledge.
Im sure this book will make you smile like im sure the other readers have! Good information and really opens your mind a bit to human behavior 👍
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- Carolyn D.
- 07-07-22
Great book!
This book breaks down methods of persuasion in an understandable way that will open your eyes!
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- Amazon Customer
- 12-20-22
Great book
As soon as it ended I started it again
I have never left a review on a book but this one was great
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- Darrell
- 10-23-17
Brilliant
Nick Kolenda is amazing, he explains everything I also suggest buying the book for quick reference. So much information and I pray he comes out with another book soon.
There is a ton of information on his website as well which goes a lot deeper.
You won’t be disappointed
Darrell Morgan
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