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The Language of Trust
- Narrated by: Michael Maslansky
- Length: 7 hrs and 26 mins
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Publisher's summary
What to say, how to say it, and why it matters: communicating with authority and honesty in an age of mistrust.
Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before? Based on groundbreaking consumer research conducted with thousands of individuals, this step-by-step guide will help readers understand their audience and how to communicate effectively with them.
Topics include:
The mechanics and mindset of communicating with trust and credibility
Choosing the right words: being positive, using plain English, being plausible, and personalizing a message
Structuring a message: putting benefits before features, context before specifics, engagement before discussion, and customers' interests before the company's
Case studies from personal finance, consumer products, public utilities, and other areas
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How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.
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Excellent Book
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Think Big, Act Bigger
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The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
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great book
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From the ABC hit show Shark Tank, this book - filled with practical advice and introductions from the Sharks themselves - will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show.
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Middle School material. Vague, no depth.
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
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Almost as good as Contagious
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Must read if you are looking for a way to improve your business
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Effective Approach to EQ Sales Mastery
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Leadership BS
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In Leadership BS Jeffrey Pfeffer shines a bright light on the leadership industry, showing why it's failing and how it might be remade. He sets the record straight on the oft-made prescriptions for leaders to be honest, authentic, and modest; tell the truth; build trust; and take care of others. By calling BS on so many of the stories and myths of leadership, he gives people a more scientific look at the evidence and better information to guide their careers.
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Antidote to Bromides from Leadership Gurus
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How to Master the Art of Selling Financial Services
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better stuff for free on YouTube from
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The Entrepreneur's Playbook
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Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.
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Need a narrator who is not phlegmy
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What listeners say about The Language of Trust
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Anonymous User
- 12-08-21
American's story not worldwide
We need a book that is based on the experience of the whole world not only the Americans, the content of the book is rich but the author only gives examples based on the USA companies, it drives me crazy😪😵
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- Craig G.
- 04-01-22
A must read for the new and old entrepreneurs...
I picked this book up as a referral from a friend. Glad I did, it reinforces the technique that I have always believed in...
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Overall
- Shawn
- 11-08-10
Are you communicating or just talking?
Have you ever wondered why our language has so many words that say approximately the same thing? Well, Mr. Maslansky doesn't dive into the history of language but he does something more valuable! He talks about why many of us are failing to communicate today. We're failing not because we don't use good grammar or sentence structure. We're failing for two reasons: (1) we aren't overcoming today's barriers to communication BEFORE we try to communicate and (2) we aren't using the RIGHT words or communicating the RIGHT message in the RIGHT way.
I've been building a technology business these last few years talking a lot about what Mr. Maslansky laid out in his book. We have more communication channels than ever before but in many ways it has hindered our ability and sometimes even our desire to communicate. Marketers haven't helped!
The point is...if you think the words you use, how you present them, and what you say doesn't really matter then don't read his book. On the other hand, if you realize like me that communication is not just what you say but how you say it then get this book. It's worth the time!
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4 people found this helpful
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- JR
- 09-10-13
Dismal
What could have made this a 4 or 5-star listening experience for you?
Chapter 1 - Telephone interview with author.
Chapter 2 - Recap of Chapter 1
Skip to Chapter 3 to begin.
So far, a lot of the same thing about lack of trust. Yes, that is why I bought this book. I want to get past the lack of trust and start to build it.
I guess I have to wait for a coming chapter...
What reaction did this book spark in you? Anger, sadness, disappointment?
DIssappointment.
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