
The Language of Trust
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Narrated by:
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Michael Maslansky
About this listen
What to say, how to say it, and why it matters: communicating with authority and honesty in an age of mistrust.
Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before? Based on groundbreaking consumer research conducted with thousands of individuals, this step-by-step guide will help readers understand their audience and how to communicate effectively with them.
Topics include:
The mechanics and mindset of communicating with trust and credibility
Choosing the right words: being positive, using plain English, being plausible, and personalizing a message
Structuring a message: putting benefits before features, context before specifics, engagement before discussion, and customers' interests before the company's
Case studies from personal finance, consumer products, public utilities, and other areas
©2010 Michael Maslansky (P)2010 OasisListeners also enjoyed...
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American's story not worldwide
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A must read for the new and old entrepreneurs...
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I've been building a technology business these last few years talking a lot about what Mr. Maslansky laid out in his book. We have more communication channels than ever before but in many ways it has hindered our ability and sometimes even our desire to communicate. Marketers haven't helped!
The point is...if you think the words you use, how you present them, and what you say doesn't really matter then don't read his book. On the other hand, if you realize like me that communication is not just what you say but how you say it then get this book. It's worth the time!
Are you communicating or just talking?
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What could have made this a 4 or 5-star listening experience for you?
Chapter 1 - Telephone interview with author.Chapter 2 - Recap of Chapter 1
Skip to Chapter 3 to begin.
So far, a lot of the same thing about lack of trust. Yes, that is why I bought this book. I want to get past the lack of trust and start to build it.
I guess I have to wait for a coming chapter...
What reaction did this book spark in you? Anger, sadness, disappointment?
DIssappointment.Dismal
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