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Predictable Profits

Transform Your Business from One-Off Sales to Recurring Revenue with Memberships and Subscriptions

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Predictable Profits

By: Stu McLaren
Narrated by: Stu McLaren
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Learn to launch, grow, and scale your membership business with Stu McLaren, founder of Membership.io and host of the Marketing Your Business podcast.

Are you tired of wondering how much money you'll make every single month? Do you wish there was an easier way to predict your income and watch your business grow? Are you curious about building a membership program but you don't know where to start?

Whether you're launching your business for the first time or looking to transform your existing business, Stu McLaren is here to help you launch a membership site. What's magical about a membership site is it not only creates predictable recurring revenue every month, but the more you put into it, the bigger potential it has to grow each month. With memberships, you never start from zero. You start every month with the momentum that you gained the previous months.

Exclusive to the audiobook, Stu delivers dynamic Bonus Content where he guides you through overcoming mindset challenges, empowering you to stay resilient, confident, and unstoppable as you build and scale your membership business.

With Stu's help, you will:

  • Learn who your audience is and how to attract the people you want to serve.
  • Eliminate stress by creating stability and predictability within your business.
  • Discover what keeps members happy and coming back month after month.

It's time to take control of the business you know and love by turning it into a source of recurring revenue. You are just a few decisions away from a whole new life.

This audio product contains a PDF with supporting material, and the PDF is available to download.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2025 Stu McLaren (P)2025 Hay House Business Business Development & Entrepreneurship E-Commerce Entrepreneurship Personal Development Personal Success

Critic reviews

“In a shifting world, Stu McLaren champions the transformative power of memberships, leading the way in community building and business growth. Stu empowers entrepreneurs to share their expertise, create impact, and establish sustainable, worry-free business models. Highly recommended!”
— Gabby Bernstein, #1 New York Times best-selling author of The Universe Has Your Back

“I’ve watched Stu empower countless entrepreneurs to build sustainable, high-impact businesses. In Predictable Profits, he reveals the blueprint for transforming one-off sales into a reliable stream of recurring revenue. It provides everything you need to launch a successful membership site.”
— Michael Hyatt, New York Times best-selling author of Platform and publisher of the Full Focus Planner

“Stu McLaren’s work has had a massive impact, helping us grow from a tiny little one-person business in a 500-square-foot apartment to a seven-time Inc. 5000 Fastest-Growing Company. Predictable Profits is an absolute must-read book for any entrepreneur seeking to bring predictability to their income and life in a highly unpredictable world.”
— Ryan Levesque, #1 national best-selling author of Ask and Choose
Practical Roadmap • Actionable Strategies • Clear Explanations • Comprehensive Guide • Motivational Content
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I found this book really helpful in understanding memberships and how to build my own.

Easy to follow

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I am working on my membership now. It was great to listen to this as I drive. I have the physical book as well. Stu really opened my eyes on things I hadn’t thought about for my membership. This book is definitely a guide for creating a profitable and predictable profit from my membership soon to be launched.

Fabulous listen

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My Review of Predictable Profits by Stu McLaren

By Brian Dixon, Co-founder of Hope*writers

When my co-founders and I started Hope*writers, we had a vision: to create a thriving community where writers could find encouragement, guidance, and the practical steps to take their writing from hobby to profession. What we didn’t have was a proven strategy to turn that vision into a sustainable business model—one that would allow us to serve our members deeply while also creating financial stability for our company.

That’s where Stu McLaren changed everything.

Stu’s membership strategies were instrumental in helping us launch, grow, and scale Hope*writers into the thriving, supportive, and profitable community it is today. His insights on creating predictable, recurring revenue allowed us to shift from the exhausting cycle of one-off product launches to a model that delivers continuous value while providing financial security.

In Predictable Profits, Stu lays out the exact principles that helped us build Hope*writers into a multi-million dollar membership business. This book is not theory—it’s a roadmap. Whether you’re just starting out or looking to scale, Stu teaches you:
✔ How to attract and retain the right members—without relying on high-pressure sales tactics.
✔ Why membership businesses create long-term stability (instead of the revenue rollercoaster).
✔ How to structure content and engagement to keep members coming back month after month.

One of the most game-changing lessons we learned from Stu was the power of open-and-closed cart launches—a counterintuitive approach that skyrocketed our membership growth by building anticipation and exclusivity. His strategies around member retention, content delivery, and community engagement have helped us create a space where members don’t just join—they stay.

If you’ve ever dreamed of turning your knowledge, expertise, or passion into a thriving membership business that serves people deeply while providing financial freedom, Predictable Profits is the book you’ve been waiting for.

Thank you, Stu McLaren, for sharing your wisdom. Hope*writers wouldn’t be where it is today without your guidance.

Highly recommended for entrepreneurs, community builders, and anyone looking for a smarter way to build a business that lasts.

This works! Stu is the real deal.

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So I have listened to it almost fully! Have purchased to book to listen and read together to mark up the book! All the great ideas Stu gives Me is a path to get my Membership started! I thank Him for putting it all of paper. As soon as I can I will be in his Tribe/Membership to go to next level. I couldn’t do it without him!
@ArtByGlendaWilliams Paint Parties

Soooo many great ideas!!!!!! I am eating this book up!

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I’ve always loved Stu’s energy, but he over delivers for the audio version of this book. His energy, passion and genuine enthusiasm for helping others scale their passions is truly inspiring and so motivating! I loved listening to this audio, and can’t wait to listen to it again with the hard copy in hand. Definitely a timeless read / listen. Can’t wait to launch my membership!

SO insightful, and such a fun, easy & inspiring listen!

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Predictable Profits is an absolute delight! Listening to the audio was not only easy but also incredibly enjoyable—Stu’s clear, step-by-step explanations made complex concepts wonderfully accessible. Now that I've finished the audio, I'm excited to dive into the hard copy, marking up all the insightful details. Stu's motivating vibe truly inspires me, and I’m even more pumped to bring my membership to market.

No brainer if you want to serve your audience and start a membership

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As someone who has been personally coached by Stu McLaren in his mastermind, I can confidently say that Predictable Profits is the book I wish I had when I started my membership journey. Stu’s guidance has completely transformed my business, helping me not only grow my membership but also serve my members in a deeper, more impactful way—something I never thought was possible before learning from him.

This book isn’t just theory; it’s a roadmap packed with practical, actionable strategies that actually work. Stu has a gift for breaking down complex business concepts into simple, clear steps that anyone can follow. Whether you're just starting out or looking to scale, Predictable Profits gives you everything you need to create a sustainable, impactful, and profitable membership business.

Stu has changed my life through his coaching, and I know this book will do the same for so many others. If you want to move from unpredictable sales to steady, recurring revenue while making a meaningful impact, Predictable Profits is an absolute must-read!

A Must-Read for Anyone Wanting to Build a Thriving Membership Business ⭐️⭐️⭐️⭐️⭐️

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I plan to launch a membership based on the concepts in this book. I’m almost there!!!

The Concept of Building A Membership Is Doable!!

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Stu McLaren's team has helped me to grow my small membership from 80 to 250 members in 6 month. Everything he tells in this book worth gold. I highly recommend this book to anyone who wish to succeed with their online memberships!

I love Stu's tips and ideas!

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This is a great book. It lead to me subscribing to membership.io. I’m new to it but I can see it’s going to be game changing.

Small, actionable steps make it easy to consume.

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