
Predictable Profits
Transform Your Business from One-Off Sales to Recurring Revenue with Memberships and Subscriptions
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Narrated by:
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Stu McLaren
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By:
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Stu McLaren
About this listen
Learn to launch, grow, and scale your membership business with Stu McLaren, founder of Membership.io and host of the Marketing Your Business podcast.
Are you tired of wondering how much money you'll make every single month? Do you wish there was an easier way to predict your income and watch your business grow? Are you curious about building a membership program but you don't know where to start?
Whether you're launching your business for the first time or looking to transform your existing business, Stu McLaren is here to help you launch a membership site. What's magical about a membership site is it not only creates predictable recurring revenue every month, but the more you put into it, the bigger potential it has to grow each month. With memberships, you never start from zero. You start every month with the momentum that you gained the previous months.
Exclusive to the audiobook, Stu delivers dynamic Bonus Content where he guides you through overcoming mindset challenges, empowering you to stay resilient, confident, and unstoppable as you build and scale your membership business.
With Stu's help, you will:
- Learn who your audience is and how to attract the people you want to serve.
- Eliminate stress by creating stability and predictability within your business.
- Discover what keeps members happy and coming back month after month.
It's time to take control of the business you know and love by turning it into a source of recurring revenue. You are just a few decisions away from a whole new life.
This audio product contains a PDF with supporting material, and the PDF is available to download.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2025 Stu McLaren (P)2025 Hay House BusinessListeners also enjoyed...
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Critic reviews
“In a shifting world, Stu McLaren champions the transformative power of memberships, leading the way in community building and business growth. Stu empowers entrepreneurs to share their expertise, create impact, and establish sustainable, worry-free business models. Highly recommended!”
— Gabby Bernstein, #1 New York Times best-selling author of The Universe Has Your Back
“I’ve watched Stu empower countless entrepreneurs to build sustainable, high-impact businesses. In Predictable Profits, he reveals the blueprint for transforming one-off sales into a reliable stream of recurring revenue. It provides everything you need to launch a successful membership site.”
— Michael Hyatt, New York Times best-selling author of Platform and publisher of the Full Focus Planner
“Stu McLaren’s work has had a massive impact, helping us grow from a tiny little one-person business in a 500-square-foot apartment to a seven-time Inc. 5000 Fastest-Growing Company. Predictable Profits is an absolute must-read book for any entrepreneur seeking to bring predictability to their income and life in a highly unpredictable world.”
— Ryan Levesque, #1 national best-selling author of Ask and Choose
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Story
Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Slow Down Bro!!!
- By Terence Fisher on 10-18-20
By: Russell Brunson
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The Book of Wealth
- 10 Steps to Financial Freedom
- By: Brian Kim
- Narrated by: Mike Norgaard
- Length: 1 hr and 27 mins
- Unabridged
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In just 10 steps, I’ll teach you how to build lasting wealth without the guesswork. This book will guide you with clear instructions and encouragement every step of the way. Don’t let your inaction rob you of the future you’ve always wanted. Take action today—grab this book, start applying the strategies, and begin your journey to financial freedom.
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Good basic guide to get on track
- By LC Penner Co. on 07-08-25
By: Brian Kim
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Dotcom Secrets
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 39 mins
- Unabridged
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Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Lots of good information BUT!
- By Verified Amazon Customer on 12-27-21
By: Russell Brunson
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Building a StoryBrand 2.0
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 6 hrs and 33 mins
- Unabridged
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In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.
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Some good ideas
- By Scott Herring on 05-23-25
By: Donald Miller
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80/20 Sales and Marketing
- The Definitive Guide to Working Less and Making More
- By: Perry Marshall
- Narrated by: Ron Allan
- Length: 5 hrs and 43 mins
- Unabridged
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Stop "just getting by"... Master the 80/20 rule and make more money without more work. When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem. Any traffic problem. Any money problem. If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.
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GREAT book BUT get the ebook version, not this
- By A curious visitor on 04-19-15
By: Perry Marshall
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The New Rules of Investing
- Essential Wealth Strategies for Turbulent Times
- By: Mark Haefele, Richard C. Morais
- Narrated by: Mike Lenz, Mark Haefele
- Length: 7 hrs and 47 mins
- Unabridged
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It’s not hard to grasp why we need to change the way we think about investing. Over the past twenty-five years, new developments in world affairs, demographics, technology, and more have disrupted the old reality—and these changes directly affect the financial markets and your individual portfolio. Stock picking and Buffett-style investing are the financial tools of a bygone era, yet many investors are confused about what should take their place. So what do you need to know to protect and grow your wealth in these turbulent times?
By: Mark Haefele, and others
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Expert Secrets
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 26 mins
- Unabridged
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Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Good, but it’s totally different than the physical book.
- By Don Rhoads on 10-05-21
By: Russell Brunson
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Turn ChatGPT into a Cash Machine
- 7 Simple Ways to Make $2,000+ Monthly: How to Make Money with Chat GPT and Work-from-Home Jobs (No Experience Required)
- By: Eric Mallon
- Narrated by: Warren Brownley
- Length: 1 hr and 45 mins
- Unabridged
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Turn ChatGPT into a Cash Machine goes beyond superficial promises by providing you with proven strategies to build a sustainable work-from-home venture. Additionally, this book unlocks the immense potential of ChatGPT and helps you transform your WFM experience into a profitable and fulfilling journey.
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Excellent Narration!
- By Brian C. McConnell on 10-12-23
By: Eric Mallon
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CEO Excellence
- The Six Mindsets That Distinguish the Best Leaders from the Rest
- By: Carolyn Dewar, Scott Keller, Vikram Malhotra
- Narrated by: Patricia Rodriguez
- Length: 11 hrs and 37 mins
- Unabridged
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Being a CEO at any of the world’s largest companies is among the most challenging roles in business. Billions, and even trillions, are at stake—and the fates of tens of thousands of employees often hang in the balance. Yet, even when “can’t miss” high-achievers win the top job, very few excel. For those who shoulder the burden of being the one on whom everyone counts, a manual for excellence is sorely needed. To identify the 21st century’s best CEOs, the authors of CEO Excellence started with a pool of over 2,400 public company CEOs.
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Political Agenda took precedence over education
- By Raina on 05-30-22
By: Carolyn Dewar, and others
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24 Assets
- Create a Digital, Scalable, Valuable and Fun Business That Will Thrive in a Fast Changing World
- By: Daniel Priestley
- Narrated by: Daniel Priestley
- Length: 4 hrs and 4 mins
- Unabridged
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In every industry, there are companies that take off. They effortlessly hire talented people, attract loyal customers, create cool products and make lots of money. These companies seem to stand out and scale up quickly with support from investors, partners and the media. Sadly, most companies don't perform this way. Most entrepreneurs aren't building anything of value. They work hard, make sacrifices, struggle, dream, plan and strive, but in the end, it doesn't pay off. This audiobook sets out a method for building a business that becomes a valuable asset.
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An Eye-Opening Blueprint for Business Growth
- By Amazon Customer on 05-11-25
By: Daniel Priestley
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Day Trading Attention
- How to Actually Build Brand and Sales in the New Social Media World
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk
- Length: 8 hrs and 24 mins
- Unabridged
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In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.
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Absolutely Must Listen To
- By Anthony A. Luna on 06-01-24
By: Gary Vaynerchuk
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The YouTube Formula
- How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue
- By: Derral Eves, "Mr. Beast" Jimmy Donaldson - foreword
- Narrated by: Derral Eves, Tom Parks
- Length: 10 hrs and 3 mins
- Unabridged
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Derral Eves has generated over 60 billion views on YouTube and helped channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what listeners can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.
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Every insight but how to make quality content
- By Jeff Harper on 09-09-22
By: Derral Eves, and others
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Managing Up
- How to Get What You Need from the People in Charge
- By: Melody Wilding
- Narrated by: Melody Wilding
- Length: 7 hrs and 42 mins
- Unabridged
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Human behavior professor and award-winning executive career coach Melody Wilding has helped thousands of clients advocate for their needs at work while navigating the minefield of office politics. In this clear, tactical guide, Wilding shows you how to operate from a position of power—even if you lack formal authority—to build the emotional intelligence, relational capital, and negotiation savvy to succeed in a world of competing stakeholders and remote work.
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Practical, Engaging, and Worth Multiple Listens
- By cbookworm on 03-09-25
By: Melody Wilding
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- By: Ryan Daniel Moran
- Narrated by: Ryan Daniel Moran
- Length: 7 hrs and 38 mins
- Unabridged
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By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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Good, but a Little Misleading
- By Chris Love on 11-28-20
Easy to follow
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Fabulous listen
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By Brian Dixon, Co-founder of Hope*writers
When my co-founders and I started Hope*writers, we had a vision: to create a thriving community where writers could find encouragement, guidance, and the practical steps to take their writing from hobby to profession. What we didn’t have was a proven strategy to turn that vision into a sustainable business model—one that would allow us to serve our members deeply while also creating financial stability for our company.
That’s where Stu McLaren changed everything.
Stu’s membership strategies were instrumental in helping us launch, grow, and scale Hope*writers into the thriving, supportive, and profitable community it is today. His insights on creating predictable, recurring revenue allowed us to shift from the exhausting cycle of one-off product launches to a model that delivers continuous value while providing financial security.
In Predictable Profits, Stu lays out the exact principles that helped us build Hope*writers into a multi-million dollar membership business. This book is not theory—it’s a roadmap. Whether you’re just starting out or looking to scale, Stu teaches you:
✔ How to attract and retain the right members—without relying on high-pressure sales tactics.
✔ Why membership businesses create long-term stability (instead of the revenue rollercoaster).
✔ How to structure content and engagement to keep members coming back month after month.
One of the most game-changing lessons we learned from Stu was the power of open-and-closed cart launches—a counterintuitive approach that skyrocketed our membership growth by building anticipation and exclusivity. His strategies around member retention, content delivery, and community engagement have helped us create a space where members don’t just join—they stay.
If you’ve ever dreamed of turning your knowledge, expertise, or passion into a thriving membership business that serves people deeply while providing financial freedom, Predictable Profits is the book you’ve been waiting for.
Thank you, Stu McLaren, for sharing your wisdom. Hope*writers wouldn’t be where it is today without your guidance.
Highly recommended for entrepreneurs, community builders, and anyone looking for a smarter way to build a business that lasts.
This works! Stu is the real deal.
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@ArtByGlendaWilliams Paint Parties
Soooo many great ideas!!!!!! I am eating this book up!
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SO insightful, and such a fun, easy & inspiring listen!
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No brainer if you want to serve your audience and start a membership
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This book isn’t just theory; it’s a roadmap packed with practical, actionable strategies that actually work. Stu has a gift for breaking down complex business concepts into simple, clear steps that anyone can follow. Whether you're just starting out or looking to scale, Predictable Profits gives you everything you need to create a sustainable, impactful, and profitable membership business.
Stu has changed my life through his coaching, and I know this book will do the same for so many others. If you want to move from unpredictable sales to steady, recurring revenue while making a meaningful impact, Predictable Profits is an absolute must-read!
A Must-Read for Anyone Wanting to Build a Thriving Membership Business ⭐️⭐️⭐️⭐️⭐️
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The Concept of Building A Membership Is Doable!!
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I love Stu's tips and ideas!
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Small, actionable steps make it easy to consume.
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