Preview
  • Running Lean, 2nd Edition

  • Iterate from Plan A to a Plan That Works
  • By: Ash Maurya
  • Narrated by: Matthew Boston
  • Length: 5 hrs and 40 mins
  • 4.6 out of 5 stars (45 ratings)

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Running Lean, 2nd Edition

By: Ash Maurya
Narrated by: Matthew Boston
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Publisher's summary

We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail - not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product.

What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.

Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2012 Ash Maurya (P)2020 Tantor
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What listeners say about Running Lean, 2nd Edition

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    4 out of 5 stars

Good outlines how to build a startup business

I like it because I can use the PDFs and the graphs for practical use not only and the theory of a book not always practical enough which is I like this book for that reason.
it give me a sense of make a successful startup business

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Rigjt from the horses mouth

Great delivery, well structured and the best handbook to put LEAN framework to work. I highly recommend this for every startup.

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A must read

The sound quality was great, the content was phenomenal! I would recommend it to anyone, especially those with a technical background.

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