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Sales Enablement 3.0
- The Blueprint to Sales Enablement Excellence
- Narrated by: Roderick Jefferson
- Length: 3 hrs and 58 mins
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Publisher's summary
Sales Enablement 3.0 Is Both an Art and Science!
There are no magical silver bullets or single approach that will guarantee that you will be successful! There is, however, a formula just like any other success process, program, or tool that requires a combination of practical application, trial and error, mixed with a lot of conversations with sales leaders to understand their wants, needs, and expectations. At its core, Sales Enablement 3.0 is an innovative approach focused on increasing sales productivity through a systematic, personalized, and collaborative approach designed to support buyers that will fuel the conversation economy!
This book will provide you with a blueprint that will help you to navigate the twists and turns that will ultimately lead you to designing, deploying, measuring, and iterating a world class sales enablement organization.
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Story
Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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Should be titled sales and sales management 101
- By James on 12-11-23
By: Brian Signorelli
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Solving Problems with Design Thinking
- Ten Stories of What Works
- By: Jeanne Liedtka, Andrew King, Kevin Bennett
- Narrated by: Dina Pearlman
- Length: 7 hrs and 19 mins
- Unabridged
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Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations.
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Excellent book for design thinkers
- By Amazon Customer on 11-16-16
By: Jeanne Liedtka, and others
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Designing for Growth
- A Design Thinking Tool Kit for Managers
- By: Jeanne Liedtka, Tim Ogilvie
- Narrated by: Nicol Zanzarella
- Length: 6 hrs and 35 mins
- Unabridged
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Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
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Audiobook requires regular book
- By GoingGoingGone... on 07-01-18
By: Jeanne Liedtka, and others
What listeners say about Sales Enablement 3.0
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Mike M
- 03-05-22
Excellent Resource For SE Plan
If I could only invest in one book on the subject of sales enablement, this would be the book. I rarely write reviews, but I felt Roderick did such an excellent job of outlining the practical steps and important details for creating a professional and lasting sales enablement plans. He covers the subjects from A-Z, building collaboration, metrics, goals and responsibilities very clearly. One can definitely create a robust plan using his book.
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- Daryl L.
- 08-31-24
Incredible
Roderick is a true sales enablement professional! He provides actionable steps that anyone in sales enablement can use to elevate both themselves and their program to the next level.
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- Charles Jones
- 12-06-21
I work in the field
It is a must read. I was not paid to say this. This is worth the time and money.
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- Travis Patterson
- 05-15-23
Strait to the point
I tasked my team to listen and discuss and we immediately leveled up our communication.
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