Sales Enablement 3.0
The Blueprint to Sales Enablement Excellence
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Narrated by:
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Roderick Jefferson
About this listen
Sales Enablement 3.0 Is Both an Art and Science!
There are no magical silver bullets or single approach that will guarantee that you will be successful! There is, however, a formula just like any other success process, program, or tool that requires a combination of practical application, trial and error, mixed with a lot of conversations with sales leaders to understand their wants, needs, and expectations. At its core, Sales Enablement 3.0 is an innovative approach focused on increasing sales productivity through a systematic, personalized, and collaborative approach designed to support buyers that will fuel the conversation economy!
This book will provide you with a blueprint that will help you to navigate the twists and turns that will ultimately lead you to designing, deploying, measuring, and iterating a world class sales enablement organization.
©2021 Roderick Jefferson (P)2021 Roderick JeffersonListeners also enjoyed...
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Story
Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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Should be titled sales and sales management 101
- By James on 12-11-23
By: Brian Signorelli
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Solving Problems with Design Thinking
- Ten Stories of What Works
- By: Jeanne Liedtka, Andrew King, Kevin Bennett
- Narrated by: Dina Pearlman
- Length: 7 hrs and 19 mins
- Unabridged
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Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations.
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Excellent book for design thinkers
- By Amazon Customer on 11-16-16
By: Jeanne Liedtka, and others
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Designing for Growth
- A Design Thinking Tool Kit for Managers
- By: Jeanne Liedtka, Tim Ogilvie
- Narrated by: Nicol Zanzarella
- Length: 6 hrs and 35 mins
- Unabridged
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Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
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Audiobook requires regular book
- By GoingGoingGone... on 07-01-18
By: Jeanne Liedtka, and others
What listeners say about Sales Enablement 3.0
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Mike M
- 03-05-22
Excellent Resource For SE Plan
If I could only invest in one book on the subject of sales enablement, this would be the book. I rarely write reviews, but I felt Roderick did such an excellent job of outlining the practical steps and important details for creating a professional and lasting sales enablement plans. He covers the subjects from A-Z, building collaboration, metrics, goals and responsibilities very clearly. One can definitely create a robust plan using his book.
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- Daryl L.
- 08-31-24
Incredible
Roderick is a true sales enablement professional! He provides actionable steps that anyone in sales enablement can use to elevate both themselves and their program to the next level.
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- Charles Jones
- 12-06-21
I work in the field
It is a must read. I was not paid to say this. This is worth the time and money.
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- Travis Patterson
- 05-15-23
Strait to the point
I tasked my team to listen and discuss and we immediately leveled up our communication.
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