Scientific Advertising Audiobook By Mr. Claude C. Hopkins cover art

Scientific Advertising

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Scientific Advertising

By: Mr. Claude C. Hopkins
Narrated by: Core Media Productions
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About this listen

Scientific Advertising was written by Claude C. Hopkins in 1923 and has been cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.

Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level, while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot".

©1923 Public Domain (P)2007 Internet Business Ideas Inc.
Advertising Marketing Marketing & Sales
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Would you recommend this audiobook to a friend? If so, why?

Selling your story is always important. This is one of the best advertising books I have seen, I read fairly profusely, and have done very well in business. I hear the critics, but honestly it's not perfect but amazing nonetheless. It's also nice because it's concise.

Editing Errors Aside Its Still A Must Read

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I was introduced to this book 12 years ago from a coach. I admit I never read it. After phone call with Jay Abraham, I took his recommendation to read it. He actually recommended that I readi the book literally seven times. I now see why this book has been a cornerstone to legendary marketers.

Great book

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Original data on Advertising. This book gives the basic original concepts on Advertining. I is a must read as it is always good to have the basic concepts in a field of endeavour.

Original Advertising. this is what I would call it

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I listened till the end and got almost nothing useful, for example, the author said:
We need training, we need good tools.

I would ask: what training? what tools? The book is so empty! so vague!
It's like a politician saying: We need to save our country!
But How?

So empty book with tons of beautiful words

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