Scientific Advertising
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Narrated by:
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Paul Jones
About this listen
This is the complete and unabridged audiobook Scientific Advertising narrated from the original book as written by Claude C. Hopkins. Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book.
Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.
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Story
Felix Dennis is an expert at proving people wrong. Starting as a college dropout with no family money, he created a publishing empire, founded Maxim magazine, made himself one of the richest people in the UK, and had a blast in the process. How to Get Rich is different from any other book on the subject because Dennis isn't selling snake oil, investment tips, or motivational claptrap. He merely wants to help people embrace entrepreneurship, and to share lessons he learned the hard way.
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A picture is worth his 1,000 words
- By Jerry Fletcher on 09-18-21
By: Felix Dennis
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Maximum Influence: 2nd Edition
- The 12 Universal Laws of Power Persuasion
- By: Kurt W Mortensen
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 49 mins
- Unabridged
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Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
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Good book
- By Federico Alvarez on 11-21-14
By: Kurt W Mortensen
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To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
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According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
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The Image, 50th Anniversary Edition
- A Guide to Pseudo-Events in America
- By: Daniel J. Boorstin, Douglas Rushkoff - afterword
- Narrated by: Timothy Danko
- Length: 10 hrs and 50 mins
- Unabridged
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First published in 1962, this wonderfully provocative book introduced the notion of "pseudo-events" - events such as press conferences and presidential debates, which are manufactured solely in order to be reported - and the contemporary definition of celebrity as "a person who is known for his well-knownness". Since then Daniel J. Boorstin's prophetic vision of an America inundated by its own illusions has become an essential resource for any listeners who wants to distinguish the manifold deceptions of our culture from its few enduring truths.
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Boorstin’s deep Conservative mindset reaches through every example in this book.
- By Christine on 10-12-20
By: Daniel J. Boorstin, and others
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Think and Grow Rich
- The Original 1937 Classic
- By: Napoleon Hill, Mitch Horowitz
- Narrated by: Mitch Horowitz
- Length: 47 mins
- Abridged
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Here is the complete experience of Think and Grow Rich in an exquisitely brief and faithful condensation. In 40 minutes, you will learn all 13 of Napoleon Hill's famous steps to wealth and achievement.
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Motivating
- By Amanda R. on 04-27-18
By: Napoleon Hill, and others
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How to Trade in Stocks
- By: Jesse Livermore
- Narrated by: Joseph Kant
- Length: 1 hr and 43 mins
- Unabridged
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Jesse Livermore was a loner, an individualist - and the most successful stock trader who ever lived. Written shortly before his death in 1940, How to Trade Stocks offered traders their first account of that famously tight-lipped operator's trading system. Written in Livermore's inimitable, no-nonsense style, it interweaves fascinating autobiographical and historical details with step-by-step guidance on: reading market and stock behaviors.
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AI generated voice(((((
- By Vincent F. on 09-02-24
By: Jesse Livermore
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Principles of Scientific Management
- By: Frederick Winslow Taylor
- Narrated by: Trevor Bond
- Length: 3 hrs and 22 mins
- Unabridged
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The Principles of Scientific Management (1911) is a monograph published by Frederick Winslow Taylor (1856-1915), a manufacturing manager, mechanical engineer, and management consultant. This work laid out Taylor's views on the principles of scientific management, or industrial-era organization and decision theory. The term scientific management refers to coordinating the enterprise for everyone's benefit including increased wages for laborers, often referred to as Taylor's Principles, or Taylorism.
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So this is what the old guys talk about.
- By Raymond Bing on 02-14-24
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The Success System That Never Fails
- By: William Clement Stone
- Narrated by: Jason McCoy
- Length: 6 hrs and 13 mins
- Unabridged
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The search for success has been prominent in the thoughts of countless millions from all walks of life. They yearn for fulfillment and desire to experience life's true riches. This goal is within each person's grasp as they discover those rules, principles, formulas, etc. which if followed properly, will lead to the goal.
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Old Text, Bad Direction
- By A. Baker on 09-13-10
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The Secret to Attracting Money
- By: Joe Vitale
- Narrated by: Joe Vitale
- Length: 6 hrs and 8 mins
- Original Recording
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The potential to attract money and create abundant wealth doesn't reside in your job, your circumstances, or even the economy. It resides within you. Your mind is equipped with the natural ability to attract as much money as you want and need - at anytime, anyplace, in any financial climate, without struggle. You just have to know how to trigger it.
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What's blocking your from wealth?
- By Croix on 10-18-17
By: Joe Vitale
What listeners say about Scientific Advertising
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Jenna
- 11-15-18
a must-read for agencies and business owners
if you wish to promote your business or someone else's business this is the fundamental framework by which all of your efforts should be governed.
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2 people found this helpful
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- Tyler
- 02-05-20
Classics of Underwriting!
Serves as a great foundation and classic to teach the SCIENCE of copywriting and effective (profitable) advertising.
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1 person found this helpful
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- John Rubio, DC
- 10-29-20
Scientific Advertising
Great book to master the fundamentals of direct marketing. Definitely a must have for any serious student.
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- Kindle Customer
- 03-28-22
One of three Books to save my life
This is one of the best books you can invest in as a future copywriter or someone already in the business. In just two hours, my eyes was opened to psychological techniques I could not find in big money courses.
I will have to keep resisting this book for the rest of my life
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- Abdulla Yasir
- 10-24-22
Super Book on Advertising
I really enjoyed the knowledge this book offered on Advertising from a scientific perspective. A must for anyone in the field of Sales.
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- Anonymous User
- 04-12-20
A should read or listen to.
Any business owner or entrepreneur should familiarize themselves with the concepts covered in this book.
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1 person found this helpful
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Overall
- Rodney Albert
- 08-28-20
Deep psychology
Old school but times Wisdom that is even more relevant today with advertising opportunities open to the masses.
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1 person found this helpful
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- Faissal Abdallah
- 09-23-20
great basis for what makes ads, newsletters
it helps you note that the main ideas of what works before still works nowadays as well
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- Allen
- 02-20-19
Classic but dry
It's a classic. But the narrator is dry and there's no story at all really. Feels kinda like a textbook.
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1 person found this helpful
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- Jean Cortes Ortiz
- 08-08-22
Indispensable Lessons From A Master Salesman
If you’re looking to understand what makes effective selling, don’t read this book. The lessons of the master Claude Hopkins ring true in today’s noisy fake selling environment.
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