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The Robert Collier Letter Book
- Narrated by: John Edmondson
- Length: 12 hrs and 12 mins
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Publisher's summary
The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier's sales letters were successful because he wrote to his audience's needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.
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- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
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The Man with the Golden Typewriter
- By: Ian Fleming, Fergus Fleming
- Narrated by: Julian Rhind-Tutt
- Length: 13 hrs and 11 mins
- Unabridged
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On 16 August 1952, Ian Fleming wrote to his wife, Ann, 'My love, This is only a tiny letter to try out my new typewriter and to see if it will write golden words since it is made of gold'. And he did write golden words: 14 best-selling James Bond books, and an equally energetic flow of letters to his wife, publisher, editors, fans, friends and critics, charting 007's progress....
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Ian Fleming revealed through his letters
- By James Litsios on 05-10-18
By: Ian Fleming, and others
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The Success System That Never Fails
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- Narrated by: Jason McCoy
- Length: 6 hrs and 13 mins
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The search for success has been prominent in the thoughts of countless millions from all walks of life. They yearn for fulfillment and desire to experience life's true riches. This goal is within each person's grasp as they discover those rules, principles, formulas, etc. which if followed properly, will lead to the goal.
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Old Text, Bad Direction
- By A. Baker on 09-13-10
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Printer's Error
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- By: Rebecca Romney, J. P. Romney
- Narrated by: J.P. Romney
- Length: 8 hrs and 43 mins
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Since the Gutenberg Bible first went on sale in 1455, printing has been viewed as one of the highest achievements of human innovation. But the march of progress hasn't been smooth; downright bizarre is more like it. Printer's Error chronicles some of the strangest and most humorous episodes in the history of Western printing. Take, for example, the Gutenberg Bible. While the book is regarded as the first printed work in the Western world, Gutenberg's name doesn't appear anywhere on it.
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Porn for Ye Old Bibliophiles
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By: Rebecca Romney, and others
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The Lost Gutenberg
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- By: Margaret Leslie Davis
- Narrated by: Coleen Marlo
- Length: 6 hrs and 25 mins
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For rare-book collectors, an original copy of the Gutenberg Bible - of which there are fewer than 50 in existence - represents the ultimate prize. Here, Margaret Leslie Davis recounts five centuries in the life of one copy, from its creation by Johannes Gutenberg, through the hands of monks, an earl, the Worcestershire sauce king, and a nuclear physicist to its ultimate resting place, in a steel vault in Tokyo.
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Spare me
- By Dr. Small on 05-04-20
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Street Smarts
- An All-Purpose Tool Kit for Entrepreneurs
- By: Norm Brodsky, Bo Burlingham
- Narrated by: Sean Pratt
- Length: 10 hrs and 8 mins
- Unabridged
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People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
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This great audio was originally called The Knack!
- By morton on 12-16-11
By: Norm Brodsky, and others
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Boss Life
- Surviving My Own Small Business
- By: Paul Downs
- Narrated by: Jonathan Hogan
- Length: 12 hrs and 28 mins
- Unabridged
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In 1986, fresh out of college, Paul Downs opened his first and last business: a small company that built custom furniture. With no idea how to run a business or how to build custom furniture, Downs spent a year teaching himself the business, and in 1987 he hired his first employee. That was when things got complicated.
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Just a story
- By Marsha on 12-31-15
By: Paul Downs
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Before and After the Book Deal
- A Writer’s Guide to Finishing, Publishing, Promoting, and Surviving Your First Book
- By: Courtney Maum
- Narrated by: Courtney Maum
- Length: 10 hrs and 35 mins
- Unabridged
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Everything you've ever wanted to know about publishing but were too afraid to ask is right here in this funny, candid guide by acclaimed author Courtney Maum. Before and After the Book Deal: A Writer's Guide to Finishing, Publishing, Promoting, and Surviving Your First Book has over 150 contributors from all walks of the industry, including internationally best-selling authors Anthony Doerr, Roxane Gay, Garth Greenwell, Lisa Ko, R. O. Kwon, Rebecca Makkai, and Ottessa Moshfegh, alongside cult favorites Sarah Gerard, Melissa Febos, Mitchell S. Jackson, and Mira Jacob.
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A gem for early-stage writers
- By Ludmil Mitrev on 03-20-21
By: Courtney Maum
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Dr. Robert Glover has dubbed the "Nice Guy Syndrome" trying too hard to please others while neglecting one's own needs, thus causing unhappiness and resentfulness. It's no wonder that unfulfilled Nice Guys lash out in frustration at their loved ones, claims Dr. Glover.
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Nailed me right between the eyes
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What listeners say about The Robert Collier Letter Book
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Howard_a
- 04-11-22
Educational but painfully repetitive
There is educational value in this book, but the repeating of the ads to show minor changes made the book a bit painful to me. I think the logic is great, but it sounds like many repeated ads on a radio show. I don’t know how to improve it though because he’s showing actual ad campaigns. He does show the process of building ads, so it’s good in that sense.
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- Darien Gaston
- 08-02-19
Great formula for copywriting!!
This is an incredible read showcasing a plethora of examples that expound on a fundamentally sound formula for copywriting.
However, with that being said, I believe you'd get more from purchasing the hard copy. I think seeing the text would do more for the reader than listening to it.
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- David Lowenthal
- 01-30-21
Essential Reading any copywriter, whether a raw newbie or seasoned A-Lister
There is a gem on every page of the masterful direct marketing classic!
I’ll be coming back to it again and again.
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1 person found this helpful