The step-by-step guide for gym owners to learn how to get more clients, how to make more per client, and how to keep them for life. This is the culmination of lessons learned while helping over 2500 gyms find massive success in a crowded and commoditized industry. Straight from the most profitable gym owners (over seven figures a year), the insights collected here are straight to the point, with no fluff.

The Simple Six system will teach you how to grow your business one step at a time while avoiding distractions.

If Chris Cooper has a superpower, it's the ability to make mistakes faster than anyone else. Fortunately, none have been fatal, and they can help other gym owners build happier lives. Chris brings a "big picture" perspective unmatched by anyone else in the industry. After thousands of hours spent one-on-one with gym owners, hundreds of blog posts, and more interviews than he can recall, Chris shares his best lessons in the second edition of Two-Brain Business.

The best salesmen in the world aren't salesmen at all. They're helpers.

In Founder, Farmer, Tinker, Thief, business mentor Chris Cooper shows you the clear path forward by breaking your entrepreneurial journey into four distinct phases. He lays out the top priorities for each phase and shows you, step-by-step, what to do - and what to avoid - whether you’ve been in business 20 years or are just getting started.

Fitness Professionals live paycheck to paycheck despite working a heroic amount of hours. This audiobook teaches a system that increases their cash flow so they can be home at dinner time and their gym can thrive. The system is simple to learn and implement.

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.

Can’t Hurt Me, David Goggins’ smash hit memoir, demonstrated how much untapped ability we all have but was merely an introduction to the power of the mind. In Never Finished, Goggins takes you inside his Mental Lab, where he developed the philosophy, psychology, and strategies that enabled him to learn that what he thought was his limit was only his beginning and that the quest for greatness is unending.

If you work as a trainer, nutritionist, functional-medicine doctor, group instructor, rehab specialist, or health coach - or you eventually want to - this step-by-step guide will help you turn your passion for health and fitness into work you find joy in, your clients into raving fans, and your career into something powerful, meaningful, and change-making.

Mat Fraser is undisputedly the fittest man in CrossFit history for winning the CrossFit Games an unprecedented five times. A student of engineering, Fraser optimized his body like a machine, and his absolute dedication to the training program he designed for himself is now legendary. Fraser became a master of identifying his weaknesses and then seeking out training methods to improve them, and he's idolized in the fitness community for his relentless pursuit of peak performance. It's not hard to see why he achieved so much success - but how is a different question.

Practical Programming for Strength Training - 3rd Edition addresses the topic of training. It details the mechanics of the process, from the basic physiology of adaptation to the specific programs that apply these principles to novice, intermediate, and advanced lifters. The most comprehensive audiobook on the theory and practice of programming for strength training.

Forget the old concepts of retirement and a deferred life plan. There is no need to wait and every reason not to, especially in unpredictable economic times. For living more and working less, this book is the blueprint. This expanded edition includes dozens of practical tips and case studies from people who have doubled their income, overcome common sticking points, and reinvented themselves using the original book.

Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.

In the world of strength and conditioning, learning how to move others not just physically, but also psychologically and emotionally is paramount to getting the most out of them. People are the ultimate performance variable, and understanding how to effectively blend knowledge of proper training with the nuances of human behavior is integral to helping athletes achieve their ultimate goals. Unfortunately, while much attention has been given to the science of physical training, little attention has been given to the science of communication.

In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams.