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Strategic Marketing
- Insights on Setting Smart Directions for Your Business
- Narrated by: Marcia Yudkin
- Length: 2 hrs and 17 mins
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Publisher's summary
Become the master of your business fate.With proper attention to marketing strategy, success is no accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and set your course for profit.Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching. With both examples and general principles, long-time marketing consultant Marcia Yudkin shows you the key elements for determining your business fate. Learn what to do when complications and uncertainty seem to get in the way.Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 14 other books.
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Story
Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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Should be titled sales and sales management 101
- By James on 12-11-23
By: Brian Signorelli
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Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- By: Jill Konrath
- Narrated by: Jill Konrath
- Length: 6 hrs and 15 mins
- Unabridged
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Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
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OK sales book with some good take aways
- By Glenn on 05-22-11
By: Jill Konrath
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The Accidental Salesperson
- How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve
- By: Chris Lytle
- Narrated by: Gregory Linington
- Length: 5 hrs and 46 mins
- Unabridged
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Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.
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First Day Confidence
- By Leela Vox on 01-12-19
By: Chris Lytle
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Profitable Podcasting
- Grow Your Business, Expand Your Platform, and Build a Nation of True Fans
- By: Stephen Woessner
- Narrated by: Sean Pratt
- Length: 5 hrs and 7 mins
- Unabridged
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The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.
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Half way thru, nothing worth any of my $$$
- By John Kiz on 12-20-18
By: Stephen Woessner
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UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- By: Scott Stratten, Alison Stratten
- Narrated by: Allison Stratten, Scott Stratten
- Length: 6 hrs and 51 mins
- Unabridged
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UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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Authentic and genuine people
- By Karin Bertelsen on 06-30-20
By: Scott Stratten, and others
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Combo Prospecting
- The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
- By: Tony J. Hughes
- Narrated by: Simon Mattacks
- Length: 8 hrs and 6 mins
- Unabridged
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How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.
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Excellent Book
- By Amazon Customer on 04-04-18
By: Tony J. Hughes
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
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The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
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Shark Tank Jump Start Your Business
- How to Launch and Grow a Business from Concept to Cash
- By: Michael Parrish DuDell, Mark Cuban, Barbara Corcoran, and others
- Narrated by: Michael Parrish DuDell
- Length: 6 hrs and 5 mins
- Unabridged
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From the ABC hit show Shark Tank, this book - filled with practical advice and introductions from the Sharks themselves - will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show.
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Middle School material. Vague, no depth.
- By nate on 12-22-13
By: Michael Parrish DuDell, and others
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Youtility for Real Estate
- Why Smart Real Estate Professionals are Helping, Not Selling
- By: Jay Baer, Erica Campbell Byrum
- Narrated by: Jay Baer, Erica Campbell Byrum
- Length: 1 hr and 51 mins
- Unabridged
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Youtility, as defined by best-selling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. Smart real estate professionals are applying the concepts of Youtility, giving away information and resources for free to differentiate and dominate by providing real value to clients and prospective clients.
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Riveting
- By DANIEL M. on 10-20-16
By: Jay Baer, and others
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Scale
- Seven Proven Principles to Grow Your Business and Get Your Life Back
- By: Jeff Hoffman, David Finkel
- Narrated by: David Finkel
- Length: 7 hrs and 14 mins
- Unabridged
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Business owners want growth but fear it will take over their lives. Surprisingly, the only way to truly grow your company is to reduce its reliance on you - to scale. Jeff Hoffman and David Finkel offer a blueprint to rapidly grow your business while also gaining more freedom. Based on their own experiences starting, scaling, and effectively exiting from multiple successful companies, they provide seven clear principles that will help you determine the best strategy for growth in your company.
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All stuff no fluff
- By Jonathan Bonanno on 05-25-21
By: Jeff Hoffman, and others
What listeners say about Strategic Marketing
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Mauricio
- 12-12-11
Not what I was looking for
Too light. Not real marketing. I feel disappointed.
I would never listen to another book of this author.
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- Stevie Butler
- 02-19-18
great investment for beginners
I still have to check out resources given within the book. I'll update this review later
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