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Success Is in Your Sphere
- Leverage the Power of Relationships to Achieve Your Business Goals
- Narrated by: Steven Jay Cohen
- Length: 8 hrs
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Publisher's summary
A proven step-by-step approach to leveraging the unique power of relationships to your best business advantage.
Our professional relationships are the most important asset we have when it comes to growing our careers and our businesses. Most people think of this as “networking”. But in today’s hyperconnected market, the most cost-effective and high-return route to new, repeat, and referral business is through our existing networks, not through adding more social media “friends” and “connections”. This transformative guide from relationship marketing expert Zvi Band shows you how to deepen your personal connections to achieve your professional goals - using the CAPITAL strategy of relationship-building techniques:
- Consistency: Develop good habits to form stronger relationships
- Aggregate: Build a personal database of professional contacts
- Prioritize: Order your network based on who can help
- Investigate: Collect intelligence on the people who are most important to you
- Timely Engagement: Create a steady cadence in your outreach
- Adding Value: Offer more than a simple follow-up
- Leverage: Execute more effectively
The basic idea behind these powerful tools is simple: Effective relationship building is not about acquiring new contacts. It’s about strengthening your connections with the key people who will help you drive your business forward. Through a combination of personal research, best practices, and case studies, Band provides a prescriptive strategy you can customize and follow every day. You’ll find cost-effective, high-yield tools that can be implemented via social media and other digital platforms. You’ll discover the best-kept secrets of the most popular companies in the world - and time-saving techniques for achieving similar results with your own customers. Most important, you can make the most of what you already have: the simple human connections that make everything worthwhile.
In business, as in life, it all comes down to the quality of your relationships. When the right people are on your side, Success Is in Your Sphere.
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Story
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
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The Relationship Economy
- Building Stronger Customer Connections in the Digital Age
- By: John R. DiJulius III
- Narrated by: Joel Richards
- Length: 5 hrs and 22 mins
- Unabridged
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In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.
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Reinforces core values
- By Vicki Cloutier on 04-07-22
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The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
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Good in a Room
- How to Sell Yourself (and Your Ideas) and Win Over Any Audience
- By: Stephanie Palmer
- Narrated by: Judith Brackley
- Length: 6 hrs and 40 mins
- Unabridged
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Business consultant and former MGM director of creative affairs Stephanie Palmer reveals the techniques used by Hollywood's top writers, producers, and directors to get financing for their projects and explains how you can apply these techniques to be more successful in your own high-stakes meetings.
As Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work better.
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Much Too General to Be Useful
- By Coldmountain on 05-22-15
By: Stephanie Palmer
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The Commitment Engine
- Making Work Worth It
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 17 mins
- Unabridged
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The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
By: John Jantsch
What listeners say about Success Is in Your Sphere
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 07-19-21
Great book by an true expert
Zvi brings years of experience into his book. Highly recommend this book.
I can’t wait to apply some of the principles he recommended. ~ Aron (SimpleTix guy)
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