The Agent's Edge
Secret Strategies to Win Listings and Make Your Fortune Selling Real Estate
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Narrated by:
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Jordan Cohen
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Eric Simon
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Matt Lionetti
About this listen
Read by the author with an audiobook-exclusive interview with Broke Agent Media’s Eric Simon and Matt Lionetti!
For the first time ever, five-time number-one RE/MAX agent worldwide, Jordan Cohen, reveals his secret sales strategies that will elevate your real estate sales career to the highest levels.
Jordan Cohen started out selling entry-level houses in Southern California over thirty years ago, before transitioning to the luxury market. Always working alone as an individual agent without a partner or a team, he consistently sets new sales records year after year, including 2021 where he closed over $314 million in residential real estate. In The Agent’s Edge, he teaches agents of all levels how to win listings, take advantage of every opportunity and make your fortune in the fast-paced, exciting world of real estate sales. Whether you’ve been in the business for decades, are just starting out, or somewhere in between, these strategies will work for you.
In this powerful and entertaining guide with a heartwarming forward from Sylvester Stallone, Jordan shows you how to set yourself apart from the competition to attract sellers and win listings. He walks you through every aspect of a successful listing presentation and includes examples and stories from some of the famous athletes and celebrities he has represented including NFL stars Aaron Donald and Marcus Allen, rock star Bret Michaels, WWE superstar The Miz, and many more. Jordan’s lessons apply to real estate agents of all levels and all companies and work in any market. Topics covered include:
- How to Win Every Listing Interview
- Marketing Yourself and Your Listings to Succeed
- Tapping into the Power of Social Media (featuring Broke Agent Media’s Eric Simon and Matt Lionetti)
- Strategically Putting the “Agent” in Real Estate Agent
- Turning Tired Old Techniques into Cutting Edge Strategies That Work
- The Big Pay-off That Makes Real Estate More than a Great Career
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UnMarketing, Second Edition
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- Narrated by: Allison Stratten, Scott Stratten
- Length: 6 hrs and 51 mins
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UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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Authentic and genuine people
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Good in a Room
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Business consultant and former MGM director of creative affairs Stephanie Palmer reveals the techniques used by Hollywood's top writers, producers, and directors to get financing for their projects and explains how you can apply these techniques to be more successful in your own high-stakes meetings.
As Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work better.
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Much Too General to Be Useful
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Dotcom Secrets
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- Narrated by: Russell Brunson
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- Unabridged
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Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Lots of good information BUT!
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By: Russell Brunson
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
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By: Brian Kurtz
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High-Hanging Fruit
- Build Something Great by Going Where No One Else WIll
- By: Mark Rampolla
- Narrated by: Mark Rampolla
- Length: 6 hrs and 51 mins
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When Mark Rampolla filled a notebook with potential start-up ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the US. While taking on the beverage industry was a big goal - high-hanging fruit - it was worth the risk.
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10 Chapter Infomercial
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By: Mark Rampolla
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The Accidental Salesperson
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Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.
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First Day Confidence
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How to Win at the Sport of Business
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Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving entrepreneur. He tells his own rags-to-riches story of how he went from selling powdered milk and sleeping on friends' couches to owning his own company and becoming a multibillion-dollar success story.
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Short and precise.
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By: Mark Cuban
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Nothing to Lose, Everything to Gain
- How I Went from Gang Member to Multimillionaire Entrepreneur
- By: Ryan Blair, Don Yaeger
- Narrated by: Johnny Heller
- Length: 6 hrs and 59 mins
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Ryan Blair knows about building a business from the ground up. Like many entrepreneurs he had no formal business education. But he had great survival instincts, tenacity, and, above all, a "nothing to lose" mindset.Blair's middle-class childhood came to an abrupt end when his abusive father succumbed to drug addiction and abandoned the family. Blair and his mother moved to a bad neighborhood, and soon he was in and out of juvenile detention, joining a gang just to survive. Then his mother fell in love with a successful entrepreneur who took Ryan under his wing.
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I wouldn't read it again
- By Blahhhhhh on 01-07-13
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Street Smarts
- An All-Purpose Tool Kit for Entrepreneurs
- By: Norm Brodsky, Bo Burlingham
- Narrated by: Sean Pratt
- Length: 10 hrs and 8 mins
- Unabridged
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People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
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This great audio was originally called The Knack!
- By morton on 12-16-11
By: Norm Brodsky, and others
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100 Ways to Create Wealth
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- Narrated by: Steve Chandler
- Length: 8 hrs and 36 mins
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These 100 eye-opening ways to create wealth are drawn from the author's successful careers, with many touching personal stories as well as stories and examples from the hundreds of clients these master coaches have advised. This book is chock full of ways to make money, deepen life's pleasure, increase personal wage-earning power, and start fresh entrepreneurial ideas right at home.
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A MUST HAVE!
- By Thomas on 10-31-08
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Coloring Outside the Lines
- Business Thoughts on Creativity, Marketing, and Sales
- By: Jeff Tobe
- Narrated by: Jeff Tobe
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This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
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Hilarious and Charming, yet still Authentic
- By Michael Beyer on 02-09-23
By: Jeff Tobe
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Anyone who wants to turn their real-estate practice into a highly successful business must understand the fundamental models that drive the best real-estate agents in the industry. In The Millionaire Real Estate Agent, these models are revealed and explained. This book from Keller Williams represents the culmination of decades of real-estate experience, research, and consulting, with case studies from some of the top millionaire agents in the U.S.
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Your successful career in real estate starts here! The first 365 days of working in real estate can be one of the most tumultuous times in your career - full of hard lessons, heart breaks, and hard work. Just because you have a license, doesn’t mean you have a business. But if you get the important stuff right, a great future is yours for the taking. This honest, eye-opening, and completely practical insider's guide shows you how to get where you want to be - even if you're starting from nothing.
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Basketball, Karaoke, Radio, and Napoleon Hill
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Nobody gets their real estate license to be mediocre—so what do you do if your business has stagnated? If 80 percent of sales go through the top 20 percent of real estate agents, making it into that top tier is what matters most in the competitive landscape of real estate sales. Once you beat your competition, you can run a thriving, fun, and lucrative business with more leads and clients than you know what to do with.
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In The HyperLocal, HyperFast Real Estate Agent, Dan tells how he used the Segmentation, Targeting and Positioning (STP) framework to identify potential markets and choose which ones to go after and how to add massive value to the consumers in that market. This book will teach you how to use the STP framework to enter new markets or increase market share in your existing markets by adding more value to your potential clients and communicating your value proposition to the market.
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Practical, Real Examples of Repeatable Success
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What if I told you that it was actually quite easy to learn how to get free real estate leads? Your YouTube channel isn’t just for branding anymore! If you want to learn how to get real estate clients easily and without dropping a bundle of money on ads, then YouTube for Real Estate Agents is for you! On YouTube, you get to promote your personality and your expertise, not just your listings, in a way that makes prospects excited and eager to work with exclusively with you.
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Levi and Travis have sold everything from gym memberships to retirement plans and enjoyed every aspect—except prospecting. In real estate, they saw that outdated tactics such as cold calling and paid advertising were ineffective and time consuming. YouTube gave them everything they needed: exposure, opportunity, and clients who would benefit most from their services. In Passive Prospecting, Levi and Travis lay out the principles of implementing a successful marketing strategy built around YouTube.
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Markets shift and so can you. Sometimes you'll shift in response to a falling market and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and ultimately, your results. You can get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. Put your business into another gear - shift!
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Shaft-ed
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a message to grow with thanks Ricky!
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Prospect: The Real Estate Lead Generation Manual
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Whether you just obtained your real estate license or you’re ready to breathe new life into your existing real estate practice, Prospect is the one audiobook you must have as your guide. You will be expertly trained on the most tested and effective prospecting methods available: circle prospecting, sphere of influence, expired listings, for sale by owners, previewing properties, door knocking, open houses, and much more.
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Great book for all Real Estate agents
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Sell It Like Serhant
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Through useful lessons, lively stories, and vivid examples, this book shows you how to employ Serhant's principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client, wondering what comes next; the next deal is already happening. And Serhant's practical guidance will show you how to juggle multiple deals at once and close all of them. Every. Single. Time.
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Best Sales Book I’ve Ever Read
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The Slight Edge
- Turning Simple Disciplines into Massive Success and Happiness
- By: Jeff Olson
- Narrated by: Shane Hagedorn
- Length: 9 hrs and 47 mins
- Unabridged
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The Slight Edge is a way of thinking, a way of processing information that enables you to make the daily choices that will lead you to the success and happiness you desire. In this 8th anniversary edition you'll hear not only the life-changing concepts of the original book, but also learn what author Jeff Olson discovered as he continued along the slight edge path: the Secret to Happiness and the Ripple Effect.
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Big start, bottoms out, then big finish
- By Trevor Pierce on 07-15-23
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What listeners say about The Agent's Edge
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 06-29-23
Definitely worth the buy!
This had so many actionable item! Thank you Jordan, I’ll definitely be implementing some of this in my business!
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- andrea
- 08-29-23
Absolutely a must read
This book is gold for all agents. I’ve read it several times and will share with everyone!
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- anthony adamovich
- 08-06-24
Wonderful story about a great Real estate agent.
positive attitude, hard work, loves what he does, and most of all puts his client interest first.
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- Dan
- 06-14-23
Real Estate Sales Master Class
I’ve been a RE pro for 20 years and feel like I just went through a master class on selling real estate. I had a listing presentation today and was literally listening to the book on the way to the appointment and I stole several nuggets and immediately incorporated those. Look forward to re-reading and implementing more!
Amazing stories from what seems to be an amazing person. Thanks Jordan!
Ps — Go RE/MAX!
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- Dennis Principe
- 06-08-23
Unquestionable Necessity for Real Estate Professionals!!
The Agent’s Edge is a supremely candid and eloquent exploration of Jordan’s amazingly successful business. His honest and earnest personality exudes from beginning to end. Anyone launching a career or working with as much determination and dedication for their clients as Jordan, will be thoroughly impressed by this truly bespoke approach to dominating a fiercely competitive business.
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- Chris M.
- 06-28-23
Jordan Rocks
Jordan is The Nicest Guy That Made it to The Top in Real Estate Chris McCloud RE/MAX ONE
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- Marc David Oram
- 08-28-23
Thoroughly enjoyed this audio book
I thoroughly enjoyed listening to Jordan's journey to success as a real estate agent.
Proof that if you love what you do you'll never work a day in your life.
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- RRLynn
- 06-16-23
Jordan is genius!
Jordan, you’re a genius! Just had a listing appt and used a couple of your recommendations. I got the listing at $900,000! I’m addicted to your book!! Serious about selling? Read this book, you'll be glad you did!
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- LLIII
- 06-21-23
Very Strategic Good Advice
The author was very good at communicating how to explain the real estate process to customers.
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- Justin Love
- 01-26-24
Hard Work Still Works
I like that Jordan tells like it is in a humble way. There are so many nuggets of actionable knowledge here. I’ve been in real estate for close to 14 years and have received coaching, attended seminars, and read a ton. I really enjoyed Jordan’s take on real estate.
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