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The Book on Negotiating Real Estate

By: J Scott, Mark Ferguson, Carol Scott
Narrated by: Jackie Jae Cowsill, Bryan Jester, Ryan Drummond
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Publisher's summary

Want to close more investment deals...and make more money in the process?

When the real estate market gets hot, it’s the investors who know the ins and outs of negotiating with sellers (and with agents, banks, contractors, and other institutions) who will get the deal. And it’s those same investors who will get their properties sold for top dollar and minimal stress!

With almost 1,000 successful deals between them, real estate investors J Scott, Mark Ferguson, and Carol Scott combined real-world experience and the science of negotiation to create an audiobook covering all aspects of the real estate negotiation process - from the first interaction with a buyer or seller to renegotiating the contract after a bad inspection or appraisal.

Containing dozens of true-life stories highlighting how strong negotiation skills can result in more and better deals, this audiobook includes lots of samples of dialogue that will teach you both what to say and how to say it in order to maximize your chances of reaching a profitable deal.

Inside, you'll discover:

  • How to uncover and use information to tip negotiating outcomes in your favor
  • Strategies for defining optimal first offers and subsequent counteroffers
  • Techniques for in-the-trenches negotiating and overcoming objections
  • Tips for conquering tactics employed by those on the other side
  • Techniques for using concessions to get your deal to the finish line
  • The blueprint to renegotiating issues that arise from contract contingencies
  • How to overcome the challenges of making and receiving offers through agents
  • Strategies to get the best deals when buying properties from banks and the HUD
  • And so much more!
©2019 J Scott (P)2019 BiggerPockets Publishing, LLC
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What listeners say about The Book on Negotiating Real Estate

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extremely practical and educational

this book is way better than I thought it was going to be! It is for people who are just starting out and for the ones who have been negotiating for a while. It goes in great detail on simple and advanced strategies to get the very best deal in all situations, whether that be in a traditional transaction, investor transaction, institutional transaction, direct with the seller or negotiated through a agent. This book is a 10 out of 10!
good job 2 Jay! Carol! And Mark!

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4 people found this helpful

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Negotiation Tactics Abound

Invaluable resource for a Realtor, Wholesaler or Fix & Flip Investor. Negotiation books are many but this one is replete with tactics and strategies to close more deals and extract more in value when communicating.

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Helpful for Beginners

This book is very helpful for anyone new to investing or real estate agents. I found the noise that they used to alert you to interesting facts to be particularly piercing, but the content was very helpful.

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awesome book

altho before reading the book i knew that negotiating gets better with practice, this book gave me a whole perspective on how negotiating can take place with real estate , i recommend to anyone wanting to add to their arsenal of knowledge that can guide you to new strategies and new ways to make it a win-win , now the next step is implement what i read

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Useful Read on Real Estate Negotiation

useful strategies to help you understand the real estate lingo. Provides common scenarios that you will encounter through your real estate venture

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Excellent strategies

I found the strategies presented to be extremely helpful! I would highly recommend this book!!!

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very insighful

This book was very good. I was a tad bit sceptical at first, because alot of other Bigger Pockets books have been hit or miss according to other reviews. However I really enjoyed this one. This will be one of those books I consistently come back to in order to reference alot of the tactics that it taught. Also the narration was damn near perfect. He spoke cleary, but not quick enough to where i didn't have to turn it up over 1x speed.

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Good Read

Useful information broken down with examples. Building on negotiation techniques and what to expect. Long read but very informative.

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1 person found this helpful

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An invaluabe resource

This book is an outstanding tool to add to the tool belt. A real estate investor must read.

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J Scott writes awesome books

This is the 31st book I've read on real estate investing and just might be my favorite!!! Only regret I have is that this wasn't the second or third book I read

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