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The Creator's Code
- The Six Essential Skills of Extraordinary Entrepreneurs
- Narrated by: Cassandra Campbell
- Length: 6 hrs and 52 mins
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Publisher's summary
Based on in-depth interviews with more than 200 leading entrepreneurs, a business executive and senior fellow at Harvard's Center for Public Leadership identifies the six essential disciplines needed to transform your ideas into real-world successes, whether you're an innovative manager or an aspiring entrepreneur.
How do some people turn ideas into enterprises that endure? Startup founders and business leaders young and old are taking advantage of the new, fast-paced, interconnected world and turning small notions into big business. But why do some people succeed when so many others fail? Now, Amy Wilkinson is the first to develop a comprehensive theory that explains how these new iconoclasts gain traction to achieve lasting results.
Wilkinson conducted rigorous, lengthy interviews with today's most dynamic entrepreneurs including the founders of eBay, AirBnB, Yelp, LinkedIn, Chipotle, Spanx, Zipcar, Jetblue, PayPal, Gilt Groupe, and Revolution Foods, among others. The Creator's Code shows how these entrepreneurial creators built their companies. It delves into the belief of Elon Musk, founder of Tesla Motors, SpaceX, and Solar City, that "people are too self-limiting", reveals how AirBnB founder Joe Gebbia overcame obstacles to reach what he calls "Ramen Profitability", explains Stella & Dot founder Jessica Herrin's dictum that "there are no jobs on the unicorn farm", and shows how "Maryland's sweatiest football player", Kevin Plank, turned his somewhat comical problem into Under Armour, a $2 billion global sports brand.
The men and women you'll meet in this audiobook prove that entrepreneurship is accessible to everyone, and that by practicing six disciplines you can produce unexpected, creative, and wildly meaningful results.
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- Narrated by: Nicholas Techosky
- Length: 7 hrs and 45 mins
- Unabridged
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Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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mainly a tribute to the success of FB
- By Anonymous User on 10-07-18
By: Mike Hoefflinger
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The Art of Innovation
- Lessons in Creativity from IDEO, America's Leading Design Firm
- By: Tom Kelley, Jonathan Littman - contributor, Tom Peters - foreword
- Narrated by: Nick Podehl
- Length: 8 hrs and 56 mins
- Unabridged
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IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
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This is an old book!
- By EPR review on 01-05-17
By: Tom Kelley, and others
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Machine, Platform, Crowd
- Harnessing Our Digital Future
- By: Erik Brynjolfsson, Andrew McAfee
- Narrated by: Jeff Cummings
- Length: 10 hrs and 57 mins
- Unabridged
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In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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Both How AND Why for Techies
- By Dan Collins on 08-11-17
By: Erik Brynjolfsson, and others
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Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- By: David Butler, Linda Tischler
- Narrated by: Peter Berkrot
- Length: 6 hrs and 18 mins
- Unabridged
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In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
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Great content, difficult narration
- By nicholas hork on 05-06-15
By: David Butler, and others
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AI Superpowers
- China, Silicon Valley, and the New World Order
- By: Kai-Fu Lee
- Narrated by: Mikael Naramore
- Length: 9 hrs and 28 mins
- Unabridged
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In AI Superpowers, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power.
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Compelled to listen at 2x speed
- By LEE on 09-26-18
By: Kai-Fu Lee
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No Better Time
- The Brief, Remarkable Life of Danny Lewin, the Genius Who Transformed the Internet
- By: Molly Knight Raskin
- Narrated by: Christine Marshall
- Length: 6 hrs and 22 mins
- Unabridged
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No Better Time tells of a young, driven mathematical genius who wrote a set of algorithms that would create a faster, better Internet. It's the story of a beautiful friendship between a loud, irreverent student and his soft-spoken MIT professor, of a husband and father who spent years struggling to make ends meet only to become a billionaire almost overnight with the success of Akamai Technologies, the Internet content delivery network he cofounded with his mentor.
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An Overlooked Hero of 9-11
- By Jean on 05-27-16
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Friend of a Friend...
- Understanding the Hidden Networks That Can Transform Your Life and Your Career
- By: David Burkus
- Narrated by: P. J. Ochlan
- Length: 7 hrs and 53 mins
- Unabridged
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What if the best way to grow your network isn't by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool, but by developing a better understanding of the existing network that's already around you? We know that it's essential to reach out and build your network. But did you know that it's actually your weaker or former contacts who will be the most helpful to you? Or that many of our best efforts at meeting new people simply serve up the same old opportunities we already have?
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The reality of human networks - How to Navigate, Create & Use them!
- By T.Om on 11-07-18
By: David Burkus
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What to Do When Machines Do Everything
- How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data
- By: Malcolm Frank, Paul Roehrig, Ben Pring
- Narrated by: Eric Jason Martin
- Length: 7 hrs and 28 mins
- Unabridged
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What to Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on artificial intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans, it raises profound questions on the future of work and how companies compete.
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Assumes that machine learning will grow very slow
- By Nathan Burnham on 05-06-17
By: Malcolm Frank, and others
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Designing for Growth
- A Design Thinking Tool Kit for Managers
- By: Jeanne Liedtka, Tim Ogilvie
- Narrated by: Nicol Zanzarella
- Length: 6 hrs and 35 mins
- Unabridged
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Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
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Audiobook requires regular book
- By GoingGoingGone... on 07-01-18
By: Jeanne Liedtka, and others
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Free Prize Inside!
- The Next Big Marketing Idea
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
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Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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Another gem from Seth
- By Daryl on 12-29-09
By: Seth Godin
What listeners say about The Creator's Code
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Nicholas
- 09-04-18
Incredible
This book is highly recommended for anyone with an entrepreneurial or intrapreneurial mind. Great stories and examples!
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- Amazon Customer
- 01-11-17
great book
I really enjoyed it. It contains really excellent insights. And, it allowed me to see what it really takes to make it!
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- Coach Brock
- 05-31-15
Not original but useful
What was one of the most memorable moments of The Creator's Code?
It does not add anything original to the research, but the stories are inspiring.
What aspect of Cassandra Campbell’s performance would you have changed?
The cadence of the constant Howard Cosell imitation is extremely grating. Not sure I can finish listening.
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3 people found this helpful
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- Malarie Vice
- 03-06-15
decent book
I found the parts about how people have started popular businesses 6o be interesting. Good read...I did zone out a bit, a little bored at points but then it caught my attention again.
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- MICHAEL BRIGGS
- 09-10-15
Great book!
Very well done. Interesting and informative all the way through. I've already recommended it to multiple friends.
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- Jayaprakash
- 06-26-19
Super book for all business people.
Super book for all business people. Every Creator interviewed was awesome and something to learn.
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- Ville Walveranta
- 03-28-15
Interesting but not great
Is there anything you would change about this book?
The content was interesting but not great.. interesting stories of how various entrepreneurs got the idea to start their business.. but there really isn't "code" in this book (not that I expected there to be.. I don't think such thing can really be extracted into a "code", or written down, other than anecdotally, which this book perhaps did to a degree).
Would you recommend The Creator's Code to your friends? Why or why not?
Probably not. It wasn't a book that I "could not put down" (or in this case, "stop playing"), but rather one of the "well, I'm going to see how it ends now that I've started it".
What do you think the narrator could have done better?
I thought the "different voice" she did for the quotes from various interviewees was strange, distracting. This was not a fictional book, but it quoted interviews with Elon Musk and many other well-known and not-so-well-known entrepreneurs. So.. I kept wondering if she's trying to approximate the interviewees' voices (probably not since the voice was the same for all interviewee quotes, regardless of whether the interviewee was a male or a female.. which was another thing about the 'voice' that I found distracting).
Could you see The Creator's Code being made into a movie or a TV series? Who should the stars be?
A documentary, maybe, with interviews with many of the interviewed entrepreneurs. However, it would have to have a different structure than the book.
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8 people found this helpful
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- Sally C.
- 08-31-16
Extremely inspiring!!
This information sparks courage, creativity, and inspiration....and action.
Everyone can benefit greatly from it, if they desire...and I'd say especially those who are scared off by the societal belief that you have to be an expert in an area or have an expensive education in order to create something of value in our world.
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- Briana Clara
- 04-02-16
amazing.
the author does a great job explaining the importance of six simple skills to help make the most of your own talents. She invites you to challenge your own perceptions while giving you the tools to do so.
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- M
- 03-19-15
A wonderful read and perfectly inspirational
With so many titles out there it's hard to find a book that is truly inspirational and targeted to creatives entrepreneurship. A must read!
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