The Creator's Code Audiobook By Amy Wilkinson, Amy Wilkinson - introduction cover art

The Creator's Code

The Six Essential Skills of Extraordinary Entrepreneurs

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The Creator's Code

By: Amy Wilkinson, Amy Wilkinson - introduction
Narrated by: Cassandra Campbell
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About this listen

Based on in-depth interviews with more than 200 leading entrepreneurs, a business executive and senior fellow at Harvard's Center for Public Leadership identifies the six essential disciplines needed to transform your ideas into real-world successes, whether you're an innovative manager or an aspiring entrepreneur.

How do some people turn ideas into enterprises that endure? Startup founders and business leaders young and old are taking advantage of the new, fast-paced, interconnected world and turning small notions into big business. But why do some people succeed when so many others fail? Now, Amy Wilkinson is the first to develop a comprehensive theory that explains how these new iconoclasts gain traction to achieve lasting results.

Wilkinson conducted rigorous, lengthy interviews with today's most dynamic entrepreneurs including the founders of eBay, AirBnB, Yelp, LinkedIn, Chipotle, Spanx, Zipcar, Jetblue, PayPal, Gilt Groupe, and Revolution Foods, among others. The Creator's Code shows how these entrepreneurial creators built their companies. It delves into the belief of Elon Musk, founder of Tesla Motors, SpaceX, and Solar City, that "people are too self-limiting", reveals how AirBnB founder Joe Gebbia overcame obstacles to reach what he calls "Ramen Profitability", explains Stella & Dot founder Jessica Herrin's dictum that "there are no jobs on the unicorn farm", and shows how "Maryland's sweatiest football player", Kevin Plank, turned his somewhat comical problem into Under Armour, a $2 billion global sports brand.

The men and women you'll meet in this audiobook prove that entrepreneurship is accessible to everyone, and that by practicing six disciplines you can produce unexpected, creative, and wildly meaningful results.

©2015 Amy Wilkinson. All rights reserved. (P)2015 Simon & Schuster, Inc. All rights reserved.
Business Development & Entrepreneurship Entrepreneurship Leadership Management Management & Leadership Business Inspiring
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Inspiring Stories • Motivational Examples • Insightful Anecdotes • Diverse Entrepreneurs
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This book is highly recommended for anyone with an entrepreneurial or intrapreneurial mind. Great stories and examples!

Incredible

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I really enjoyed it. It contains really excellent insights. And, it allowed me to see what it really takes to make it!

great book

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What was one of the most memorable moments of The Creator's Code?

It does not add anything original to the research, but the stories are inspiring.

What aspect of Cassandra Campbell’s performance would you have changed?

The cadence of the constant Howard Cosell imitation is extremely grating. Not sure I can finish listening.

Not original but useful

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I found the parts about how people have started popular businesses 6o be interesting. Good read...I did zone out a bit, a little bored at points but then it caught my attention again.

decent book

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Very well done. Interesting and informative all the way through. I've already recommended it to multiple friends.

Great book!

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Super book for all business people. Every Creator interviewed was awesome and something to learn.

Super book for all business people.

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Must read for entrepreneurs. Well written, strong research, good interviews, useful tips and overall philosophy.

Great insight into entrepreneurship

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I'd recommend this book to anyone in business or thinking of starting a business. It will definitely make a person view their word in a different way and open your eyes to opportunities you may have been staring at for some time! Fly the OODA Loop!!!!

Open your mind to what's possible

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I enjoyed listening to this book and found the many varied stories about the leaders behind the companies I interact with on a daily basis to be interesting. That said, you will not learn anything in this book that is new or particularly insightful. The narration was fine, but sounded a bit Siri-like in a way that threw me off at first.

Overall, a decent commuter's listen.

Interesting, not ground breaking

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Enjoyed the info in this book. Good stories about people we know. The process is sound.

Ready to take the step.

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