The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking. Two systems drive the way we think and make choices, Kahneman explains....

The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.

We live in the age of the algorithm. Increasingly, the decisions that affect our lives—where we go to school, whether we can get a job or a loan, how much we pay for health insurance—are being made not by humans, but by machines. In theory, this should lead to greater fairness: Everyone is judged according to the same rules.

By synthesizing current research in the social sciences, Schwartz makes the counterintuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on the important ones and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.

The Vision of the Anointed is a devastating critique of the mindset behind the failed social policies of the past thirty years. Thomas Sowell sees what has happened not as a series of isolated mistakes, but as a logical consequence of a vision whose defects have led to disasters in education, crime, family disintegration, and other social pathology. In this book, "politically correct" theory is repeatedly confronted with facts-and sharp contradictions between the two are explained in terms of a whole set of self-congratulatory assumptions held by political and intellectual elites.

Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.

The world's greatest problem-solvers, forecasters, and decision-makers all rely on a set of frameworks and shortcuts that help them cut through complexity and separate good ideas from bad ones. They're called mental models, and you can find them in dense textbooks on psychology, physics, economics, and more. Or, you can just listen to Super Thinking, a fun, illustrated guide to every mental model you could possibly need.

A physician reveals how right-wing backlash policies have mortal consequences - even for the white voters they promise to help.

A manifesto for deep and radical change, Creating Freedom explores the limits placed on freedom by human nature and society. It explodes myths, calling for a profound transformation in the way we think about democracy, equality, and our own identities.

When confronted with an ethical dilemma, most of us like to think we would stand up for our principles. But we are not as ethical as we think we are. In Blind Spots, leading business ethicists Max Bazerman and Ann Tenbrunsel examine the ways we overestimate our ability to do what is right and how we act unethically without meaning to.

Tired of making decisions that seem to only work against you? It starts with understanding your brain and the decision-making process. Cognitive biases and heuristics have developed over thousands of years of evolution and can lead to serious damages in multiple areas of life if you don’t recognize them and stop them dead in their tracks. How Our Brains Betray Us has everything you need to know with examples, tools, and strategies to identify the most powerful cognitive biases that impair all types of decisions, how to avoid them and also use them to your advantage.

Today's inequality is on a scale that none of us has seen in our lifetimes, yet this disparity between rich and poor has ramifications that extend far beyond mere financial means. In The Broken Ladder, psychologist Keith Payne examines how inequality divides us not just economically, but also has profound consequences for how we think, how our cardiovascular systems respond to stress, how our immune systems function, and how we view moral ideas such as justice and fairness.

Who was the greater economist--Adam Smith or Charles Darwin? The question seems absurd. Darwin, after all, was a naturalist, not an economist. But Robert Frank, New York Times economics columnist and best-selling author of The Economic Naturalist, predicts that within the next century Darwin will unseat Smith as the intellectual founder of economics.

A pathbreaking neuroscientist reveals how our social instincts turn Me into Us, but turn Us against Them - and what we can do about it. The great dilemma of our shrinking world is simple: never before have those we disagree with been so present in our lives. The more globalization dissolves national borders, the more clearly we see that human beings are deeply divided on moral lines - about everything from tax codes to sexual practices to energy consumption - and that, when we really disagree, our emotions turn positively tribal.

Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound.

When confronted with an ethical dilemma, most of us like to think we would stand up for our principles. But we are not as ethical as we think we are. In Blind Spots, leading business ethicists Max Bazerman and Ann Tenbrunsel examine the ways we overestimate our ability to do what is right and how we act unethically without meaning to.

A pathbreaking neuroscientist reveals how our social instincts turn Me into Us, but turn Us against Them - and what we can do about it. The great dilemma of our shrinking world is simple: never before have those we disagree with been so present in our lives. The more globalization dissolves national borders, the more clearly we see that human beings are deeply divided on moral lines - about everything from tax codes to sexual practices to energy consumption - and that, when we really disagree, our emotions turn positively tribal.

Many scientific and philosophical ideas are so powerful that they can be applied to our lives at home, work, and school to help us think smarter and more effectively about our behavior and the world around us. Surprisingly, many of these ideas remain unknown to most of us. In Mindware, the world-renowned psychologist Richard Nisbett presents these ideas in clear and accessible detail, offering a tool kit for better thinking and wiser decisions.

Beginning in the 1950s, America entered a period of unprecedented social reform. This remarkable book demonstrates how the social programs of the 1960s and ’70s had the unintended and perverse effect of slowing and even reversing earlier progress in reducing poverty, crime, ignorance, and discrimination. Using widely understood and accepted data, it conclusively demonstrates that the amalgam of reforms from 1965 to 1970 actually made matters worse.

The Mind of the Market will change the way we think about the economics of everyday life. Drawing on research from neuroeconomics, Michael Shermer explores what brain scans reveal about bargaining, snap purchases, and how trust is established in business. Utilizing experiments in behavioral economics, Shermer shows why people hang on to losing stocks and failing companies, why business negotiations often disintegrate into emotional tit-for-tat disputes, and why money does not make us happy.

A manifesto for deep and radical change, Creating Freedom explores the limits placed on freedom by human nature and society. It explodes myths, calling for a profound transformation in the way we think about democracy, equality, and our own identities.

The greatest obstacle to sound economic policy is not entrenched special interests or rampant lobbying, but the popular misconceptions, irrational beliefs, and personal biases held by ordinary voters. This is economist Bryan Caplan's sobering assessment in this provocative and eye-opening book.

We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to minimize losses and keep things working. And as Tory Higgins has found in his groundbreaking research, if you understand how people focus, you have the power to motivate yourself and everyone around you.

Renowned researchers Richard Wilkinson and Kate Pickett offer groundbreaking analysis showing that greater economic equality-not greater wealth-is the mark of the most successful societies, and offer new ways to achieve it.

Margaret Heffernan argues that the biggest threats and dangers we face are the ones we don't see - not because they're secret or invisible, but because we're willfully blind. A distinguished businesswoman and writer, she examines the phenomenon and traces its imprint in our private and working lives, and within governments and organizations, and asks: What makes us prefer ignorance? What are we so afraid of? Why do some people see more than others? And how can we change?

The secret to good government is a question no one in Washington is asking: “What’s the right thing to do?” What’s wrong in Washington is deeper than you think. Sure, there’s gridlock, polarization, and self-dealing. But hidden underneath is something bigger and more destructive. It’s a broken governing system. From that comes wasteful government, rising debt, failing schools, expensive health care, and economic hardship.

We've all heard that the American Dream is vanishing, and that the cause is rising income inequality. The rich are getting richer by rigging the system in their favor, leaving the rest of us to struggle just to keep our heads above water. To save the American Dream, we're told that we need to fight inequality through tax hikes, wealth redistribution schemes, and a far higher minimum wage.

In recent years, the advent of MRI technology seems to have unlocked the secrets of the human mind, revealing the sources of our deepest desires, intentions, and fears. As renowned psychiatrist and scholar Sally Satel and psychologist Scott O. Lilienfeld demonstrate in Brainwashed, however, the explanatory power of brain scans in particular and neuroscience more generally has been vastly overestimated.

Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. Diversity training programs have had limited success, and individual effort alone often invites backlash. Behavioral design offers a new solution. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts.

In The Upside of Your Dark Side, two pioneering researchers in the field of psychology show that while mindfulness, kindness, and positivity can take us far, they cannot take us all the way. Sometimes, they can even hold us back. Emotions like anger, anxiety, or doubt might be uncomfortable, but it turns out that they are also incredibly useful.