Preview
  • Free Prize Inside

  • How to Make a Purple Cow
  • By: Seth Godin
  • Narrated by: Seth Godin
  • Length: 2 hrs and 57 mins
  • 4.6 out of 5 stars (36 ratings)

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Free Prize Inside

By: Seth Godin
Narrated by: Seth Godin
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $13.50

Buy for $13.50

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

How to find the soft innovation that will make your product, service, school, church, or career worth talking about.

We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy best seller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable.

Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It's jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself.

Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you're in. Consider these free prizes:

  • The Tupperware party, which turned buying plastic bowls into a social event
  • Flintstones vitamins, which turned a serious product into something fun
  • The free change-counting machine at every Commerce Bank branch
  • The little blue box from Tiffany, which makes people happy before they even open it

This book offers a way to create free prizes quickly, cheaply, and reliably and persuade others in your organization to help you bring them to life.

©2004 Seth Godin (P)2020 Penguin Audio
activate_Holiday_promo_in_buybox_DT_T2

Critic reviews

"Buy this book and use Godin's ideas to remake yourself, your product, or your company. Then pass it on to your boss or your employees. Tell them they've just won a free prize." (Jean Briggs, Forbes)

"Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer...and also a clear-eyed visionary with strong and sensible ideas on how the new economy can, should, and will function." (Richard Pachter, Miami Herald)

"Godin makes the case for 'soft innovation' as the best way to grow a business, instead of relying on big ads or big innovation. He says that anyone can think up clever, useful, and small ideas to make a product or service remarkable, that is, worth talking about. He calls this kind of innovation a free prize because it generates much more revenue than it costs to implement." (Management Consulting News)

What listeners say about Free Prize Inside

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    24
  • 4 Stars
    8
  • 3 Stars
    4
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    25
  • 4 Stars
    6
  • 3 Stars
    2
  • 2 Stars
    1
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    25
  • 4 Stars
    6
  • 3 Stars
    3
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Time to purchase the paperback

This book has so much value. The paperback is needed for notes lol. I want to say gorilla market and the purple cow complement each other in the marketing world

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!