The Right It
Why So Many Ideas Fail and How to Make Sure Yours Succeed
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Get 2 free audiobooks during trial.
Buy for $18.89
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Roger Wayne
-
By:
-
Alberto Savoia
About this listen
The law of market failure: Most new products will fail in the market, even if competently executed.
Using his experience at Google, his remarkable success as an entrepreneur and consultant, and insights from his lectures at Stanford University and Google, Alberto Savoia’s The Right It offers an unparalleled approach to beating the beast that is market failure.
Millions of people around the world are working hard to bring to life new ideas. Some of these ideas will turn out to be stunning successes that will have a major impact on our world and our culture: the next Google, the next Polio vaccine, the next Harry Potter, the next Red Cross, the next Ford Mustang. Others will be smaller, more personal but no less meaningful, successes: a little restaurant that becomes a neighborhood favorite, a biography that does not make the best-seller list but tells an important story, a local nonprofit to care for abandoned pets.
At this very same moment, another group of people is working equally hard to develop new ideas that, when launched, will fail. Some of them will fail spectacularly and publicly: like New Coke, the movie John Carter, or the Ford Edsel. Others will be smaller, more private, but no less painful failures: a home-based business that never takes off, a children’s book that neither publishers nor children have any interest in, a charity for a cause about which too few people care enough.
If you are currently working to develop a new idea, whether on your own or as part of a team, which group are you in? Most people believe they either are, or will be, in the first group - the group whose ideas will be successful. All they have to do is work hard and execute well. Unfortunately, we know that this cannot be the case.
The law of market failure tells us that up to 90 percent of most new products, services, businesses, and initiatives will fail soon after they are launched - regardless of how promising they sound, how much we commit to them, or how well we execute them. This is a hard fact to accept. We believe other people fail because they don’t know what they are doing. Somehow, we believe this does not apply to us and to our idea - especially if we’ve experienced victories in the past.
Filled with detailed case studies, a lesson on creating your own hard data, a strategy for market engagement, and an introduction to the concept of a pretotype (not a prototype), The Right It is a groundbreaking, entertaining, and highly practical audiobook that delivers a proven formula for turning ideas, products, services, and businesses into successful endeavors.
As Alberto writes, “make sure you are building The Right It before you build It right”.
Supplemental enhancement PDF accompanies the audiobook.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2019 Alberto Savoia (P)2019 HarperCollins PublishersListeners also enjoyed...
-
Train Your Mind to Be Successful
- Attract and Get Anything You Want in Life
- By: Sayra S. Montes
- Narrated by: Mapuana Makia
- Length: 3 hrs and 4 mins
- Unabridged
-
Overall
-
Performance
-
Story
Do you want to develop the habits you need to thrive and flourish in life? Looking for powerful, proven exercises to help you change your mindsets, manifest your dream life, and strive for achievement? Then this is the book for you.
-
-
Common sense Rehash of another million books out there
- By DeAnn on 07-03-22
By: Sayra S. Montes
-
Talk to Me
- How to Ask Better Questions, Get Better Answers, and Interview Anyone like a Pro
- By: Dean Nelson
- Narrated by: Michael David Axtell
- Length: 10 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
From respected journalist, professor, and founder of the Writer's Symposium by the Sea, an audiobook that demystifies the art and science of interviewing, in the vein of On Writing Well or How to Read Literature like a Professor. Nelson walks listeners through each step of the journey from deciding whom to interview and structuring questions, to the nitty-gritty of how to use a recording device and effective note-taking strategies, to the ethical dilemmas of interviewing people you love (and loathe).
-
-
Not just for journalist;great for Salespeople also
- By Eric D. Knowles on 03-28-19
By: Dean Nelson
-
The Art of Business Wars
- Battle-Tested Lessons for Leaders and Entrepreneurs from History's Greatest Rivalries
- By: David Brown
- Narrated by: David Brown
- Length: 11 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Based on the chart-topping Business Wars podcast, stories, and lessons from history’s greatest business rivalries, interspersed with audio clips from the podcast. Using Chinese military genius Sun Tzu’s strategies as a guide, Brown examines why some companies triumph while others crumble....
-
-
Just a repeat of the pod cast…..
- By Vm2008 on 02-01-22
By: David Brown
-
Passive Income Mastery: Ideas, Sources and Methods to Generate and Maintain Passive Wealth
- Your Retirement: Real Estate, Cryptocurrency, Amazon FBA, Graphic Design, Blogging, Dropshipping & more
- By: Cameron Belford
- Narrated by: Kenneth Robert Hunt
- Length: 5 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this age of ubiquitous connectivity, time is a resource you can use to much better advantage than in the past. You can literally “not work” from anywhere in the world, checking in occasionally to make sure that the money river is continuously and abundantly flowing.
-
-
Could have been an Instagram post
- By PabloCruz on 03-31-24
By: Cameron Belford
-
Kissinger the Negotiator
- Lessons from Dealmaking at the Highest Level
- By: James K. Sebenius, R. Nicholas Burns, Robert H. Mnookin
- Narrated by: Fred Sanders
- Length: 10 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
Political leaders, diplomats, and business executives around the world - including every president from John F. Kennedy to Donald J. Trump - have sought the counsel of Henry Kissinger, a brilliant diplomat and political scientist whose unprecedented achievements as a negotiator have been universally acknowledged. Now, Kissinger the Negotiator provides a groundbreaking analysis of Kissinger’s overall approach to making deals and his skill in resolving conflicts - expertise that holds powerful and enduring lessons.
-
-
Fascinating analysis of meaningful world events
- By Martin D. on 04-19-20
By: James K. Sebenius, and others
-
The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- By: Rob Fitzpatrick
- Narrated by: Rob Fitzpatrick
- Length: 3 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
-
-
Very insightful
- By jere on 10-26-21
By: Rob Fitzpatrick
-
Train Your Mind to Be Successful
- Attract and Get Anything You Want in Life
- By: Sayra S. Montes
- Narrated by: Mapuana Makia
- Length: 3 hrs and 4 mins
- Unabridged
-
Overall
-
Performance
-
Story
Do you want to develop the habits you need to thrive and flourish in life? Looking for powerful, proven exercises to help you change your mindsets, manifest your dream life, and strive for achievement? Then this is the book for you.
-
-
Common sense Rehash of another million books out there
- By DeAnn on 07-03-22
By: Sayra S. Montes
-
Talk to Me
- How to Ask Better Questions, Get Better Answers, and Interview Anyone like a Pro
- By: Dean Nelson
- Narrated by: Michael David Axtell
- Length: 10 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
From respected journalist, professor, and founder of the Writer's Symposium by the Sea, an audiobook that demystifies the art and science of interviewing, in the vein of On Writing Well or How to Read Literature like a Professor. Nelson walks listeners through each step of the journey from deciding whom to interview and structuring questions, to the nitty-gritty of how to use a recording device and effective note-taking strategies, to the ethical dilemmas of interviewing people you love (and loathe).
-
-
Not just for journalist;great for Salespeople also
- By Eric D. Knowles on 03-28-19
By: Dean Nelson
-
The Art of Business Wars
- Battle-Tested Lessons for Leaders and Entrepreneurs from History's Greatest Rivalries
- By: David Brown
- Narrated by: David Brown
- Length: 11 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Based on the chart-topping Business Wars podcast, stories, and lessons from history’s greatest business rivalries, interspersed with audio clips from the podcast. Using Chinese military genius Sun Tzu’s strategies as a guide, Brown examines why some companies triumph while others crumble....
-
-
Just a repeat of the pod cast…..
- By Vm2008 on 02-01-22
By: David Brown
-
Passive Income Mastery: Ideas, Sources and Methods to Generate and Maintain Passive Wealth
- Your Retirement: Real Estate, Cryptocurrency, Amazon FBA, Graphic Design, Blogging, Dropshipping & more
- By: Cameron Belford
- Narrated by: Kenneth Robert Hunt
- Length: 5 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this age of ubiquitous connectivity, time is a resource you can use to much better advantage than in the past. You can literally “not work” from anywhere in the world, checking in occasionally to make sure that the money river is continuously and abundantly flowing.
-
-
Could have been an Instagram post
- By PabloCruz on 03-31-24
By: Cameron Belford
-
Kissinger the Negotiator
- Lessons from Dealmaking at the Highest Level
- By: James K. Sebenius, R. Nicholas Burns, Robert H. Mnookin
- Narrated by: Fred Sanders
- Length: 10 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
Political leaders, diplomats, and business executives around the world - including every president from John F. Kennedy to Donald J. Trump - have sought the counsel of Henry Kissinger, a brilliant diplomat and political scientist whose unprecedented achievements as a negotiator have been universally acknowledged. Now, Kissinger the Negotiator provides a groundbreaking analysis of Kissinger’s overall approach to making deals and his skill in resolving conflicts - expertise that holds powerful and enduring lessons.
-
-
Fascinating analysis of meaningful world events
- By Martin D. on 04-19-20
By: James K. Sebenius, and others
-
The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- By: Rob Fitzpatrick
- Narrated by: Rob Fitzpatrick
- Length: 3 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
-
-
Very insightful
- By jere on 10-26-21
By: Rob Fitzpatrick
-
The Hidden Trillion Dollar Industry of Private Equity
- Everything You Need to Know, from Funds to Deals to Real Estate
- By: Maddox Metzger
- Narrated by: Michael A. Goldsmith
- Length: 4 hrs and 3 mins
- Unabridged
-
Overall
-
Performance
-
Story
Welcome to the trillion-dollar world of private equity. What started as a $70,000 investment in 1957 has ballooned into one of the largest industries on Earth, and it’s just the beginning…
-
-
I started on my journey.
- By Archie Clarke on 06-22-23
By: Maddox Metzger
-
Mind-Body Philosophy
- By: Patrick Grim, The Great Courses
- Narrated by: Patrick Grim
- Length: 12 hrs and 22 mins
- Original Recording
-
Overall
-
Performance
-
Story
How is it that our brain creates all the subjective experiences of our lives every single day - the experiences we call reality? That is the mind-body problem. In Mind-Body Philosophy, Professor Patrick Grim of the State University of New York at Stony Brook leads an intellectually exhilarating tour through millennia of philosophy and science addressing one of life's greatest conundrums. But you won't just be a spectator as Dr. Grim engages and encourages each of us to come to our own conclusions.
-
-
Another Great Courses Homerun!
- By Mike on 01-24-17
By: Patrick Grim, and others
-
Don't Take Yes for an Answer
- Using Authority, Warmth, and Energy to Get Exceptional Results
- By: Steve Herz
- Narrated by: Adam Zucker
- Length: 4 hrs and 51 mins
- Unabridged
-
Overall
-
Performance
-
Story
A self-empowerment guide to achieving your fullest professional and personal potential, Don’t Take Yes for An Answer explains why positive feedback limits personal and professional growth and then teaches you how to embrace hard truths and critical feedback to escape mediocrity and break away from the pack. To stand out, attract the attention of those who can raise your profile, protect yourself during lean times, or gain the interest of future employers, you must harness three critical communication traits that human beings respond to most: AWE: Authority. Warmth. Energy.
-
-
MUST READ! - THE SECRETS TO ACHIEVING MORE IN LIFE
- By Reviewer on 06-23-20
By: Steve Herz
-
Inspired
- How to Create Tech Products Customers Love, Second Edition
- By: Marty Cagan
- Narrated by: Marty Cagan
- Length: 7 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
-
-
Great book, terrible audio wanted to ask a refund
- By Srikanth Ramanujam on 11-15-18
By: Marty Cagan
-
You're Invited
- The Art and Science of Connection, Trust, and Belonging
- By: Jon Levy
- Narrated by: Jon Levy
- Length: 7 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
Regardless of what you want to accomplish, from growing your business, creating a great company culture, championing a social cause, or affecting your habits, you can’t do it alone. The people around you define your success (whatever that means for you) and they have the potential to change the course of your life.
-
-
You’re invited...if you’re liberal
- By Anonymous on 05-19-21
By: Jon Levy
-
Rebel Talent
- Why It Pays to Break the Rules at Work and in Life
- By: Francesca Gino
- Narrated by: Tamara Marston
- Length: 7 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Francesca Gino has been studying rebels in life and in the workplace for more than 15 years. She has discovered that rebels - those who practice "positive deviance" at work - are harder to manage, but they are good for the bottom line: their passion, drive, curiosity, and creativity raise the entire organization to a new level. And she has found that at home, rebels are more engaged partners, parents, and friends. Packed with strategies for embracing rebellion at work and in life, Rebel Talent encourages all of us to rebel against what’s comfortable, so that we can thrive.
-
-
Empowering!
- By touristth on 10-05-19
By: Francesca Gino
-
Mental Toughness for Athletes
- How Professional Athletes Train Their Minds to Win the Game Before It Begins
- By: J.J. Million
- Narrated by: Anthony J. Miano
- Length: 3 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
Athletic success comes from a strong mindset more than strong muscle power. You don’t have to be born mentally tough–you can develop this vital trait with hard work and consistency. Loaded with simple, actionable strategies, this guidebook will help you build mental strength, become resilient, and achieve the top spot in your game.
-
-
Nothing New.
- By Poulsbo Customer on 08-12-24
By: J.J. Million
-
Wiring the Winning Organization
- By: Gene Kim, Steve Spear
- Narrated by: Alex Knox
- Length: 10 hrs and 52 mins
- Unabridged
-
Overall
-
Performance
-
Story
In their eagerly awaited book, Kim and Spear bring to light a new theory of high-achieving organizations. They examine how companies solve the most important problems better, faster, and easier than their competitors by quickly and regularly closing the gap between aspirations and real-world success. This book teaches companies that are struggling to perform how to achieve the continual greatness seen in the best of the best.
-
-
Powerful tools and a insights
- By Sean Brooks on 04-06-24
By: Gene Kim, and others
-
The Ultimate Guide to ChatGPT
- A Beginner's Handbook to Understanding Prompt Engineering, the Future of Artificial Intelligence and How to Use It Effectively
- By: Percival C. Verena
- Narrated by: KC Wayman
- Length: 3 hrs and 3 mins
- Unabridged
-
Overall
-
Performance
-
Story
With this beginner’s handbook, you’ll learn how to use ChatGPT efficiently and create maximized results. Create natural, human-like conversations, being aware of its limitations and biases, and prepare for the artificial intelligence future.
-
-
Bland and generic
- By Matt on 10-10-23
-
The Tipping Point
- How Little Things Can Make a Big Difference
- By: Malcolm Gladwell
- Narrated by: Malcolm Gladwell
- Length: 8 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
-
-
My tipping point…for audio
- By Mod on 04-17-12
By: Malcolm Gladwell
-
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated)
- By: Timothy Ferriss
- Narrated by: Ray Porter
- Length: 13 hrs and 1 min
- Unabridged
-
Overall
-
Performance
-
Story
Forget the old concepts of retirement and a deferred life plan. There is no need to wait and every reason not to, especially in unpredictable economic times. For living more and working less, this book is the blueprint. This expanded edition includes dozens of practical tips and case studies from people who have doubled their income, overcome common sticking points, and reinvented themselves using the original book.
-
-
Read with discernment
- By onlineshoppinggeek on 07-11-11
By: Timothy Ferriss
-
Master of None
- How a Jack-of-All-Trades Can Still Reach the Top
- By: Clifford Hudson
- Narrated by: Clifford Hudson
- Length: 5 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Most people don't need to be experts in their field. Yes, the successful know more than the average person about a particular topic, and they often possess a better-than-average ability with a particular skill set; but not everyone who is successful is an expert, he makes clear. And yet we continue to deeply value the expertise ideal. In Master of None, Hudson turns expertise on its head and shows that by embracing variety and becoming more versatile, anyone can succeed and become more open to different opportunities in life.
-
-
Not great, not bad
- By Brian Sachetta on 01-27-21
By: Clifford Hudson
Related to this topic
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
-
Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
-
Free Prize Inside!
- The Next Big Marketing Idea
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
-
-
Another gem from Seth
- By Daryl on 12-29-09
By: Seth Godin
-
Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
-
-
The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
-
The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
-
-
Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
-
The Entrepreneur's Playbook
- More Than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business
- By: Leonard C. Green, Paul B. Brown
- Narrated by: Leonard C. Green, Tim Andres Pabon
- Length: 5 hrs and 16 mins
- Unabridged
-
Overall
-
Performance
-
Story
Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.
-
-
Need a narrator who is not phlegmy
- By Leo on 01-19-18
By: Leonard C. Green, and others
-
The Click Moment
- Seizing Opportunity in an Unpredictable World
- By: Frans Johansson
- Narrated by: Erik Synnestvedt
- Length: 7 hrs and 41 mins
- Unabridged
-
Overall
-
Performance
-
Story
On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
-
-
Outstanding book!
- By Anilyn Karel on 08-26-24
By: Frans Johansson
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
-
Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
-
Free Prize Inside!
- The Next Big Marketing Idea
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
-
-
Another gem from Seth
- By Daryl on 12-29-09
By: Seth Godin
-
Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
-
-
The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
-
The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
-
-
Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
-
The Entrepreneur's Playbook
- More Than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business
- By: Leonard C. Green, Paul B. Brown
- Narrated by: Leonard C. Green, Tim Andres Pabon
- Length: 5 hrs and 16 mins
- Unabridged
-
Overall
-
Performance
-
Story
Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.
-
-
Need a narrator who is not phlegmy
- By Leo on 01-19-18
By: Leonard C. Green, and others
-
The Click Moment
- Seizing Opportunity in an Unpredictable World
- By: Frans Johansson
- Narrated by: Erik Synnestvedt
- Length: 7 hrs and 41 mins
- Unabridged
-
Overall
-
Performance
-
Story
On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
-
-
Outstanding book!
- By Anilyn Karel on 08-26-24
By: Frans Johansson
-
Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
-
-
1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
-
I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- By: Morten Münster
- Narrated by: David Bateson
- Length: 9 hrs and 27 mins
- Unabridged
-
Overall
-
Performance
-
Story
With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
-
-
Great, practical summary of behaviour design
- By Elena on 06-01-21
By: Morten Münster
-
Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- By: David Newman
- Narrated by: David Newman
- Length: 8 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
-
-
GOOD Book. However...
- By ala on 08-03-14
By: David Newman
-
The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- By: Chris Brogan, Julien Smith
- Narrated by: Chris Brogan, Julien Smith
- Length: 6 hrs and 41 mins
- Unabridged
-
Overall
-
Performance
-
Story
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
-
-
Almost as good as Contagious
- By Bruce on 05-15-13
By: Chris Brogan, and others
-
The Accidental Salesperson
- How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve
- By: Chris Lytle
- Narrated by: Gregory Linington
- Length: 5 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.
-
-
First Day Confidence
- By Leela Vox on 01-12-19
By: Chris Lytle
-
To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
-
-
Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
-
Dotcom Secrets
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
-
-
Lots of good information BUT!
- By Verified Amazon Customer on 12-27-21
By: Russell Brunson
-
Choose
- The Single Most Important Decision Before Starting Your Business
- By: Ryan Levesque
- Narrated by: Ryan Levesque
- Length: 4 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
What type of business should you start? For the past 10 years, Inc. 500 CEO and number-one national best-selling author, Ryan Levesque - featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur - has guided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.
-
-
Powerful Framework - Wish it was written sooner!
- By Audible 'Reader' on 05-02-19
By: Ryan Levesque
-
What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
-
Overall
-
Performance
-
Story
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
-
-
Must read if you are looking for a way to improve your business
- By Anonymous User on 05-06-20
By: Nicholas J. Webb
-
The Plateau Effect
- Getting From Stuck to Success
- By: Bob Sullivan, Hugh Thompson
- Narrated by: Don Hagen
- Length: 9 hrs and 3 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Plateau Effect is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life - from diet and exercise, to work, to relationships. The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateau - to turn off the forces that cause people to “get used to” things - and turn on human potential and happiness in ways that seemed impossible.
-
-
Heath
- By Oliver Nielsen on 07-22-13
By: Bob Sullivan, and others
-
Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- By: Brian Signorelli
- Narrated by: Kevin Stillwell
- Length: 7 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
-
-
Should be titled sales and sales management 101
- By James on 12-11-23
By: Brian Signorelli
-
The Intelligent Entrepreneur
- By: Bill Murphy Jr.
- Narrated by: Fred Berman, L. J. Ganser
- Length: 12 hrs and 35 mins
- Unabridged
-
Overall
-
Performance
-
Story
In 1998, three Harvard Business School graduates - two men and one woman - turned down six-figure salaries at big corporations, bet on themselves, and launched their own new companies. By their 10-year reunion, their audacity had paid huge dividends. They'd made many millions of dollars, created hundreds of jobs and left their mark on the world. The Intelligent Entrepreneur tells the compelling and instructive story of how these three young founders did it.
-
-
Terrible waste $ and a lot of time
- By David on 01-23-11
By: Bill Murphy Jr.
People who viewed this also viewed...
-
Creativity Rules
- Getting Ideas Out of Your Head and into the World
- By: Tina Seelig
- Narrated by: Eliza Foss
- Length: 5 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
Listeners will learn how to work through the four steps of The Invention Cycle: Imagination (envisioning things that do not yet exist), Creativity (applying your imagination to address a challenge), Innovation (applying creativity to generate unique solutions), and Entrepreneurship (applying innovation to bring ideas to fruition, where our ideas then gain the power to inspire the imaginations of others). Using each step to build upon the last, you can create something complex, interesting, and powerful.
-
-
it's a RePEAT / ReRUN of her 2015 "INSIGHT OUT"
- By Frankie on 12-13-17
By: Tina Seelig
-
Rebel Talent
- Why It Pays to Break the Rules at Work and in Life
- By: Francesca Gino
- Narrated by: Tamara Marston
- Length: 7 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Francesca Gino has been studying rebels in life and in the workplace for more than 15 years. She has discovered that rebels - those who practice "positive deviance" at work - are harder to manage, but they are good for the bottom line: their passion, drive, curiosity, and creativity raise the entire organization to a new level. And she has found that at home, rebels are more engaged partners, parents, and friends. Packed with strategies for embracing rebellion at work and in life, Rebel Talent encourages all of us to rebel against what’s comfortable, so that we can thrive.
-
-
Empowering!
- By touristth on 10-05-19
By: Francesca Gino
-
Getting to Yes with Yourself
- (And Other Worthy Opponents)
- By: William Ury
- Narrated by: William Ury
- Length: 4 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
William Ury, co-author of the classic best seller on negotiation Getting to Yes, has taught tens of thousands of people from all walks of life - managers, salespeople, students, parents, lawyers, and diplomats - how to become better negotiators. Over the years, Ury has discovered that the greatest obstacle to successful agreements and satisfying relationships is not the other side, as difficult as they can be.
-
-
WIN,WIN,WIN!
- By Leslie on 05-09-15
By: William Ury
-
Hidden Brilliance
- Unlocking the Intelligence of Autism
- By: Lynn Kern Koegel, Claire LaZebnik
- Narrated by: Emma Love
- Length: 8 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
Our limited and often biased view of what’s considered “normal” often prevents us from recognizing the gifts and brilliance of those who don’t fit a specific mold. Too often we don’t explore and take advantage of the far-reaching gifts and potential of those diagnosed as being on the autism spectrum or neurodiverse. Dr. Lynn Kern Koegel has had vast experience researching Autism Spectrum Disorders—ASD—and working with autistic people of all ages. She has repeatedly witnessed firsthand evidence of great intelligence that hasn’t yet been nurtured or realized.
-
-
Very Very Helpful
- By Ramsay on 05-27-23
By: Lynn Kern Koegel, and others
-
Level Up
- How to Get Focused, Stop Procrastinating, and Upgrade Your Life
- By: Rob Dial
- Narrated by: Rob Dial
- Length: 7 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
Level Up will revolutionize the way you approach your life and your goals. This book from world-renowned high-performance coach and host of The Mindset Mentor podcast, Rob Dial, presents a groundbreaking roadmap to unlock your full potential and transform your life.
-
-
Pleasantly surprised
- By Kyle Medeiros on 11-09-23
By: Rob Dial
-
Questions Are the Answer
- A Breakthrough Approach to Your Most Vexing Problems at Work and in Life
- By: Hal Gregersen
- Narrated by: Rick Adamson
- Length: 8 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
For innovation and leadership guru Hal Gregersen, the power of questions has always been clear - but it took some years for the follow-on question to hit him: If so much depends on fresh questions, shouldn’t we know more about how to arrive at them? That sent him on a research quest ultimately including more than 200 interviews with creative thinkers. Questions Are the Answer delivers the insights Gregersen gained about the conditions that give rise to catalytic questions - and breakthrough insights - and how anyone can create them.
-
-
All you need is the title
- By Bob Jordy on 01-13-22
By: Hal Gregersen
-
Creativity Rules
- Getting Ideas Out of Your Head and into the World
- By: Tina Seelig
- Narrated by: Eliza Foss
- Length: 5 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
Listeners will learn how to work through the four steps of The Invention Cycle: Imagination (envisioning things that do not yet exist), Creativity (applying your imagination to address a challenge), Innovation (applying creativity to generate unique solutions), and Entrepreneurship (applying innovation to bring ideas to fruition, where our ideas then gain the power to inspire the imaginations of others). Using each step to build upon the last, you can create something complex, interesting, and powerful.
-
-
it's a RePEAT / ReRUN of her 2015 "INSIGHT OUT"
- By Frankie on 12-13-17
By: Tina Seelig
-
Rebel Talent
- Why It Pays to Break the Rules at Work and in Life
- By: Francesca Gino
- Narrated by: Tamara Marston
- Length: 7 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Francesca Gino has been studying rebels in life and in the workplace for more than 15 years. She has discovered that rebels - those who practice "positive deviance" at work - are harder to manage, but they are good for the bottom line: their passion, drive, curiosity, and creativity raise the entire organization to a new level. And she has found that at home, rebels are more engaged partners, parents, and friends. Packed with strategies for embracing rebellion at work and in life, Rebel Talent encourages all of us to rebel against what’s comfortable, so that we can thrive.
-
-
Empowering!
- By touristth on 10-05-19
By: Francesca Gino
-
Getting to Yes with Yourself
- (And Other Worthy Opponents)
- By: William Ury
- Narrated by: William Ury
- Length: 4 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
William Ury, co-author of the classic best seller on negotiation Getting to Yes, has taught tens of thousands of people from all walks of life - managers, salespeople, students, parents, lawyers, and diplomats - how to become better negotiators. Over the years, Ury has discovered that the greatest obstacle to successful agreements and satisfying relationships is not the other side, as difficult as they can be.
-
-
WIN,WIN,WIN!
- By Leslie on 05-09-15
By: William Ury
-
Hidden Brilliance
- Unlocking the Intelligence of Autism
- By: Lynn Kern Koegel, Claire LaZebnik
- Narrated by: Emma Love
- Length: 8 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
Our limited and often biased view of what’s considered “normal” often prevents us from recognizing the gifts and brilliance of those who don’t fit a specific mold. Too often we don’t explore and take advantage of the far-reaching gifts and potential of those diagnosed as being on the autism spectrum or neurodiverse. Dr. Lynn Kern Koegel has had vast experience researching Autism Spectrum Disorders—ASD—and working with autistic people of all ages. She has repeatedly witnessed firsthand evidence of great intelligence that hasn’t yet been nurtured or realized.
-
-
Very Very Helpful
- By Ramsay on 05-27-23
By: Lynn Kern Koegel, and others
-
Level Up
- How to Get Focused, Stop Procrastinating, and Upgrade Your Life
- By: Rob Dial
- Narrated by: Rob Dial
- Length: 7 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
Level Up will revolutionize the way you approach your life and your goals. This book from world-renowned high-performance coach and host of The Mindset Mentor podcast, Rob Dial, presents a groundbreaking roadmap to unlock your full potential and transform your life.
-
-
Pleasantly surprised
- By Kyle Medeiros on 11-09-23
By: Rob Dial
-
Questions Are the Answer
- A Breakthrough Approach to Your Most Vexing Problems at Work and in Life
- By: Hal Gregersen
- Narrated by: Rick Adamson
- Length: 8 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
For innovation and leadership guru Hal Gregersen, the power of questions has always been clear - but it took some years for the follow-on question to hit him: If so much depends on fresh questions, shouldn’t we know more about how to arrive at them? That sent him on a research quest ultimately including more than 200 interviews with creative thinkers. Questions Are the Answer delivers the insights Gregersen gained about the conditions that give rise to catalytic questions - and breakthrough insights - and how anyone can create them.
-
-
All you need is the title
- By Bob Jordy on 01-13-22
By: Hal Gregersen
-
Learned Excellence
- Mental Disciplines for Leading and Winning from the World’s Top Performers
- By: Eric Potterat, Alan Eagle
- Narrated by: Pete Simonelli
- Length: 6 hrs and 30 mins
- Unabridged
-
Overall
-
Performance
-
Story
Learn how to perform at your very best, from the psychologist who has advised elite military operators, Olympic medalists, big wave surfers, neurosurgeons, cliff divers, first responders, Cirque du Soleil acrobats, professional athletes and coaches, Fortune 500 business executives, and CIA analysts. Learned Excellence is a comprehensive and practical guide to the mental disciplines of high performance, from the expert who developed the US Navy SEALs mental toughness curriculum and has worked with thousands of top athletes, elite military personnel, business executives, and first responders.
-
-
Loved - Efficiently describes steps to be Excellent
- By Anonymous on 09-09-24
By: Eric Potterat, and others
-
How to Make Disease Disappear
- By: Rangan Chatterjee
- Narrated by: Matthew Waterson
- Length: 5 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
How to Make Disease Disappear is Dr. Rangan Chatterjee’s revolutionary, yet simple guide to better health - a much-needed, accessible plan that will help you take back control of your health and your life. A physician dedicated to finding the root cause of ill health rather than simply suppressing symptoms with drugs, Dr. Chatterjee passionately advocates and follows a philosophy that lifestyle and nutrition are first-line medicine and the cornerstone of good health.
-
-
Simple Tips for Improving Health
- By See Reverse on 09-29-18
-
The E-Myth Seminar
- Taking Charge of Your Business and Your Life
- By: Michael E. Gerber
- Narrated by: Michael E. Gerber
- Length: 5 hrs and 16 mins
- Original Recording
-
Overall
-
Performance
-
Story
Eighty percent of all businesses fail in their first five years! When you are facing down those kind of odds, you'd better know exactly what you are doing before you take the plunge. Success lies in the system! Gerber knows that for a business to be prosperous it must function like a powerful machine. The type of business is irrelevant - a precise system of dynamic interplay between the connected parts should be in place.
-
-
Like E-myth but sick of Sarah and the pie shop?
- By A. Molnar on 08-24-19
-
The Gift of Failure
- How the Best Parents Learn to Let Go So Their Children Can Succeed
- By: Jessica Lahey
- Narrated by: Jessica Lahey
- Length: 7 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
In the tradition of Paul Tough's How Children Succeed and Wendy Mogel's The Blessing of a Skinned Knee, this groundbreaking manifesto focuses on the critical school years when parents must learn to allow their children to experience the disappointment and frustration that occur from life's inevitable problems so that they can grow up to be successful, resilient, and self-reliant adults.
-
-
Just Ok
- By MB34 on 12-18-19
By: Jessica Lahey
-
Stretch
- Unlock the Power of Less - and Achieve More Than You Ever Imagined
- By: Scott Sonenshein
- Narrated by: Mike Chamberlain
- Length: 7 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
Stretch identifies key ways for people and organizations to work beyond their resources to achieve higher performance. Based on in-depth research in psychology and management, Scott Sonenshein shows how to accomplish goals, find professional and personal success, and live a richer life. Sonenshein reveals that while we rarely have all we think we need, we usually have more than we imagine.
-
-
Good ideas. Wanted a few more inches on the journey.
- By Sarah S. on 05-20-17
By: Scott Sonenshein
-
We Need to Talk
- How to Have Conversations That Matter
- By: Celeste Headlee
- Narrated by: Celeste Headlee
- Length: 5 hrs and 11 mins
- Unabridged
-
Overall
-
Performance
-
Story
Today, most of us communicate from behind electronic screens, and studies show that Americans feel less connected and more divided than ever before. The blame for some of this disconnect can be attributed to our political landscape, but the erosion of our conversational skills as a society lies with us as individuals. And the only way forward, says Headlee, is to start talking to each other. In We Need to Talk, she outlines the strategies that have made her a better conversationalist - and offers simple tools that can improve anyone's communication.
-
-
A much needed book for our time
- By Bella on 10-03-17
By: Celeste Headlee
-
Mindful Relationship Habits
- 25 Practices for Couples to Enhance Intimacy, Nurture Closeness, and Grow a Deeper Connection
- By: Barrie Davenport, S.J. Scott
- Narrated by: Amy Barron Smolinski
- Length: 6 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
Feel disconnected from your spouse or partner? Struggle to keep your relationship fresh? Worried that everything will end in heartbreak? It's easy to fall in love. The challenging part is keeping that spark alive while you and your partner deal with "the real world." Your relationship can often seem less urgent than the day-to-day emergencies that you deal with - your job, finances, children, and that to-do list full of chores. They all demand your immediate attention. So how do you find the time to nurture your love and intimacy?
-
-
Middle School Etiquette
- By Amazon Customer on 10-16-19
By: Barrie Davenport, and others
-
Leadership BS
- Fixing Workplaces and Careers One Truth at a Time
- By: Jeffrey Pfeffer
- Narrated by: Mike Chamberlain
- Length: 7 hrs and 51 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Leadership BS Jeffrey Pfeffer shines a bright light on the leadership industry, showing why it's failing and how it might be remade. He sets the record straight on the oft-made prescriptions for leaders to be honest, authentic, and modest; tell the truth; build trust; and take care of others. By calling BS on so many of the stories and myths of leadership, he gives people a more scientific look at the evidence and better information to guide their careers.
-
-
Antidote to Bromides from Leadership Gurus
- By Sean Lannan on 09-23-15
By: Jeffrey Pfeffer
-
The Unsold Mindset
- Redefining What It Means to Sell
- By: Colin Coggins, Garrett Brown
- Narrated by: Colin Coggins, Garrett Brown
- Length: 7 hrs and 13 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Unsold Mindset reveals a counterintuitive approach not just to selling but to life. It’s a journey toward an entirely new mindset—the greatest sellers on the planet aren’t successful because of what they do, they’re successful because of what they think. Being a good person and a good salesperson aren’t mutually exclusive. The Unsold Mindset will change the way you think about selling and the way you think about yourself.
-
-
Not satisfactory
- By Prestidigitator on 05-26-23
By: Colin Coggins, and others
-
The Essential Drucker
- In One Volume the Best of Sixty Years of Peter Drucker's Essential Writings on Management
- By: Peter F. Drucker
- Narrated by: Timothy Andrés Pabon
- Length: 10 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Father of modern management, social commentator, and preeminent business philosopher Peter F. Drucker analyzed economics and society for more than 60 years. Now, for listeners everywhere who are concerned with the ways that management practices and principles affect the performance of organizations, individuals, and society, there is The Essential Drucker - an invaluable compilation of essential materials from the works of a management legend.
-
-
Listen again and again
- By Joel on 11-02-17
By: Peter F. Drucker
-
Inner Work
- Using Dreams and Active Imagination for Personal Growth
- By: Robert A. Johnson
- Narrated by: Don Hagen
- Length: 8 hrs and 16 mins
- Unabridged
-
Overall
-
Performance
-
Story
From Robert A. Johnson, the best-selling author of Transformation, Owning Your Own Shadow, and the groundbreaking works He, She, and We, comes a practical four-step approach to using dreams and the imagination for a journey of inner transformation. In Inner Work, the renowned Jungian analyst offers a powerful and direct way to approach the inner world of the unconscious, often resulting in a central transformative experience.
-
-
oof
- By Captn_Starbring on 02-09-20
-
Crystal Clear Communication
- How to Explain Anything Clearly in Speech or Writing
- By: Gary S Goodman
- Narrated by: Gary S Goodman
- Length: 4 hrs and 18 mins
- Original Recording
-
Overall
-
Performance
-
Story
With this program, you'll have the tools, the techniques, and, just as importantly, the unflinching confidence to influence your readers and listeners decisively - both at work and at home.
-
-
Largely Sales-Oriented, and Instantly Usable
- By Troy on 01-26-15
By: Gary S Goodman
What listeners say about The Right It
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Neil Bee
- 04-08-19
Wish I knew about this concept 2 years ago.
While it’s not too late for our concept, it would have provided a scientific method of acquiring our “Your Own Data” (YODA).
Since we’ve had a few false starts, I can now classify most of those as YODA.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
2 people found this helpful
-
Overall
-
Performance
-
Story
- Bogdan Veliscu
- 06-16-23
You can validate ideas without spending a fortune
found it incredibly insightful, especially the concept of pretotyping as I started my journey in the product management
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall
-
Performance
-
Story
- Manoj Pun
- 08-18-21
Must read
I throughly enjoyed the book. This is full of quality gems. I am getting a physical copy and will listen the book again to make notes. Thank you Alberto, thank you so much. You’ve helped me avoid a big pitfall
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall
-
Performance
-
Story
- Kaylin Phillips
- 11-02-24
Great practical tips to test your hypothesis
I enjoyed the book and I look forward to using the tools and frameworks to validate my hypothesis. Time to get out of ‘thought-land’ and analysis paralysis.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Edward D. Miller
- 04-14-21
Actionable insights!
Very good book. Lots of detail and actionable insights. Definitely a book I’ll recommend to friends looking to start a business. Wish I had found this book years ago.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall
-
Performance
-
Story
- Peter
- 09-22-23
Fantastic, Inspiring very well written
One of the best books I’ve listen, if you are into innovation this is a must!
Really inspiring book 👍🏼👍🏼
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Amazon Customer
- 04-06-19
A bit too long and repetitive
A bit too long, doesn’t offer much more over 1 hour lecture author gave at Stamford
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall
-
Performance
-
Story
- Jonas
- 01-16-21
Practical advice and defines common language
I’m an entrepreneur from the engineering world who have had a hard time to clarify marked potential before building a product. This book gives some clear advice on this AND I will recommend his YouTube channel as Alberto has some amazing and engaging videos. After reading the book I saw his videos on YouTube and it was great complementary content. 5/5
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall
-
Performance
-
Story
- Nicholas Ashton
- 05-15-23
Awesome short book
I love the healthy skepticism of quite obviously flawed market norms. I work in medical devices, the type of market prototyping (prototyping) he describes here is more difficult in my field for ethical and legal reasons, but not impossible. These thoughts have got me thinking and altered the way I engage market research. I recommend this to everyone, but especially the engineers who need to be able to work with and engage their marketing department.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall
-
Performance
-
Story
- Audrey
- 03-13-24
Great listen !
Really got caught up in the ideas presented. Really simple - yet so effective. It’s a must listen if you ever think you have an idea !!!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!