The Service Startup
Design Thinking Gets Lean
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Narrated by:
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James Fouhey
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By:
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Tenny Pinheiro
About this listen
This book is a practical guide that explores how startup entrepreneurs and business leaders, who hold no design degrees, can integrate service design into their development cycles to create sustainable, desirable, and profitable new services.
In the first part, Tenny explores the reasons why startups need to move away from the make and sell, industrial logic we've been exploiting over the last century. To take its place, he proposes a new service-oriented mindset that carries the idea of learn, use, and remember users' journeys. He also discusses the challenges our industrial society is facing and how the combination of design with a service-oriented mentality can be key to help new and existent businesses make this shift.
In the second part, he will take you on a journey through the MVS - Minimum Valuable Service - model. This model can seamlessly integrate service design into the Lean startup or any Agile development cycle. It adds the human values needed to foster service innovations within the Lean's scientific approach. In this part of the book, you will learn tools, methods, and practices that will help you get your hands dirty with design.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
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Story
In What's Your Moonshot? trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive - rather than merely survive - in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business - not to mention, the way we live our lives.
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Great read to kick off 2022
- By Anonymous User on 01-08-22
By: John Sanei
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Glimmer
- How Design Can Transform Your Life and Maybe Even the World
- By: Warren Berger
- Narrated by: Ax Norman
- Length: 10 hrs and 14 mins
- Unabridged
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The first book to reveal how thinking like a designer can help solve the greatest challenges we face in business, society, and our daily lives. What can we learn from the ways great designers think-and how can it improve our world? In this highly original book by journalist Warren Berger, in collaboration with celebrated designer Bruce Mau, ten groundbreaking principles of design are shown in action-addressing business, social, and personal challenges and improving the way we think, work, and live.
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not for those who know about design thinking...
- By Pierre on 09-06-10
By: Warren Berger
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The Commitment Engine
- Making Work Worth It
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 17 mins
- Unabridged
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The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
By: John Jantsch
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Human + Machine
- Reimagining Work in the Age of AI
- By: Paul R. Daugherty, H. James Wilson
- Narrated by: Jamie Renell
- Length: 5 hrs and 55 mins
- Unabridged
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Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now - in software that senses what we need, supply chains that "think" in real time, and robots that respond to changes in their environment. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on?
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A golf course book
- By C. Surdak on 07-30-18
By: Paul R. Daugherty, and others
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Clarity First
- How Smart Leaders and Organizations Achieve Outstanding Performance
- By: Karen Martin
- Narrated by: Karen Martin
- Length: 8 hrs and 25 mins
- Unabridged
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Through her global consulting projects, keynote speeches, and work with thousands of leaders, Karen has seen first-hand how a pervasive lack of clarity strangles business performance and erodes employee engagement. Ambiguity is the corporate default state, a condition so prevalent that “tolerance for ambiguity” has become a clichéd job requirement. It doesn’t have to be this way.
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Not for me - dislike narrator's voice +
- By sharing1 on 10-11-19
By: Karen Martin
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
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Think Like Amazon
- 50 1/2 Ideas to Become a Digital Leader
- By: John Rossman
- Narrated by: Jeff Cummings, John Rossman
- Length: 9 hrs and 10 mins
- Unabridged
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“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50½ answers drawn from his experience as an Amazon executive - and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business.
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A must read if you really want to innovate like Amazon
- By Npino on 05-19-19
By: John Rossman
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The Strategist
- Be the Leader Your Business Needs
- By: Cynthia Montgomery
- Narrated by: Karen White
- Length: 6 hrs and 29 mins
- Unabridged
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Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
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Slow going with an odd narrative tone
- By Benson Bumpkin on 08-06-12
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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Must read if you are looking for a way to improve your business
- By Anonymous User on 05-06-20
By: Nicholas J. Webb
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The Self-Made Billionaire Effect
- How Extreme Producers Create Massive Value
- By: John Sviokla, Mitch Cohen
- Narrated by: Erik Synnestvedt
- Length: 6 hrs and 17 mins
- Unabridged
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Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
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Waste of time!
- By Anonymous User on 05-30-20
By: John Sviokla, and others
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The Amazon Way on IoT
- 10 Principles for Every Leader from the World's Leading Internet of Things Strategies
- By: John Rossman
- Narrated by: Christopher Lane
- Length: 5 hrs and 13 mins
- Unabridged
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The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.
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Very insightful, but quite boring
- By Riaan on 02-21-17
By: John Rossman
What listeners say about The Service Startup
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Joseph Jones
- 10-15-22
Thought Provoking
The ideas of the author challenged my knowledge of design, but still worth my time.
I love his introduction of MVS - Minimum Viable Service which was well explained too.
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- Christopher
- 07-29-17
Go beyond Lean Startup thinking
This guy is smart enough to realize that Design Thinking didn't really start a few years ago, and goes back a long way. He details the history of design, and how it got relegated to aesthetics.
He acknowledges the value of Lean Startup, but takes us many steps beyond that; into a set of empathic processes that help us develop things in a much more collaborative way. From his viewpoint, the Lean Startup MVP is much too late in the game to start building prototypes! Life is about services, not products. Even products are really services!
I found this book clear, actionable, and applicable as a brilliant addition to Lean Startup/Design Thinking type methods, and also stands on its own. This book should give you some real insights towards a deeper wisdom of how to design products and services that are truly useful, efficiently and wisely.
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7 people found this helpful
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- Yana Dirkx
- 10-31-18
Interesting read but get the paper/e-book version
The information provided is pretty interesting but the book seems to have a huge amount of lists and tables which makes the storytelling very inconsistent at times and it's easy to lose track of the actual story halfway through a chapter. I am going to get it as an e-book which will be much more suited for the content of the book.
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1 person found this helpful
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- Andrew Cooke
- 01-07-19
A few rays of light amongst the excess verbiage
I would recommend purchasing the print book or Kindle edition. This will let you skim read the excessive ego justification of part one, deal with the long and not very useful tables, and provide more helpful access to the useful instructions in part two.
The author clearly feels that all forerunners in the fields of design and entrepreneurship got it wrong. They spend the first part of the book justifying their position, and possibly their ego. The narrator did a great job of working through the excess words and pretentious language, particularly in the early chapters. The later part of the book is a mashup of much of the earlier work they disparage, reframed with new names.
There are some gems among this, or you could read The Lean Startup and learn Design Thinking and work much of this out for yourself.
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