
Designing for Growth
A Design Thinking Tool Kit for Managers
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Narrated by:
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Nicol Zanzarella
Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking; unpack the mysterious connection between design and growth; and teach managers, in a straightforward way, how to exploit design's exciting potential. Exemplified by Apple and the success of their elegant products, and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
Download the accompanying reference guide.©2011 Columbia University Press (P)2016 Audible, Inc.Listeners also enjoyed...




















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That said, the book is not well adapted to the audiobook format. There are references to book sections throughout, and obviously long lists and tables cannot be made legible without seeing them while the text is being read. For this reason, if you get this Audiobook get it with a digital or hard copy of the book and read along. Without it, it will be difficult to absorb the information.
Also there are several assignments in the book. Be prepared to do the assignments if you want to absorb the information properly. This is a hands on project - listening to it alone won’t allow the information to stick and you won’t gain value from your efforts.
Audiobook requires regular book
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Different versions and typos
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great model for design thinking
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Enjoyed listening
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Relevant practical examples
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Seem condescending and shallow on the details
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