"As Dr. Nathan Bryan clearly points out, there’s one miracle molecule in your body that is largely responsible for your health and longevity…NITRIC OXIDE." —Lou Ignarro, 1998 Nobel Prize Winner in Physiology or Medicine “The Secret of Nitric Oxide by Dr Nathan Bryan may be one of the most important books that you will ever read..." —Mark C. Houston, M.D., M.S., M.Sc., Director, Hypertension Institute and Vascular Biology, Saint Thomas Hospital "Dr Bryan masterfully unveils the life-changing potential of nitric oxide, from its Nobel Prize-winning discovery to its transformative ...

In recent years, Olga Khazan had been spiraling toward an existential crisis. Though she treasured her loving, long-term relationship and her dream job, she often caught herself snatching dissatisfaction from the jaws of happiness. Her neurotic overachieving had always been a professional asset, but lately, Olga felt that her brittle disposition could shatter under the weight of just one more thing. She knew something had to give—but was it really possible to change her entire approach to life?

From the creation of the first encyclopedia to Wikipedia, from ancient museums to modern kindergarten classes—this is Simon Winchester’s brilliant and all-encompassing look at how humans acquire, retain, and pass on information and data, and how technology continues to change our lives and our minds. Throughout this fascinating tour, Winchester forces us to ponder what rational humans are becoming. What good is all this knowledge if it leads to lack of thought? What is information without wisdom?

No matter who you’re talking to, The Next Conversation gives you immediately actionable strategies and phrases that will forever change how you communicate. Jefferson Fisher, trial lawyer and one of the leading voices on real-world communication, offers a tried-and-true framework that will show you how to transform your life and your relationships by improving your next conversation.

If everyone is looking to secure a relationship with their perceived best option, then the perception of value must be at the heart of human coupling. In this groundbreaking work, psychologist Orion Taraban sets forth his economic model of relationships and exposes the often uncomfortable laws that govern the sexual marketplace. After listening to "The Value of Others," you'll never look at relationships the same way again.

Most people think genres are simply categories on Netflix or Amazon that provide a helpful guide to making entertainment choices. Most people are wrong. Genre stories aren’t just a small subset of the films, video games, TV shows, and books that people consume. They are the all-stars of the entertainment world, comprising the vast majority of popular stories worldwide. That’s why businesses—movie studios, production companies, video game studios, and publishing houses—buy and sell them. Legendary writing teacher John Truby provides a guide to understanding the major genres of the story world.

Have you ever noticed that what is exciting on Monday tends to become boring on Friday? Even passionate relationships, stimulating jobs, and breathtaking works of art lose their sparkle after a while. As easy as it is to stop noticing what is most wonderful in our lives, it’s also possible to stop noticing what is terrible. People get used to dirty air. They become unconcerned by their own misconduct, blind to inequality, and are more liable to believe misinformation than ever before.

The sexual revolution has liberated us to enjoy a heady mixture of erotic freedom and personal autonomy. Right? Wrong, argues Louise Perry in her provocative new book.

Leor Zmigrod reveals the deep connection between political beliefs and the biology of the brain. Drawing on her own pioneering research, she uncovers the complex interplay between biology and environment that predisposes some individuals to rigid ways of thinking, and explains how ideologies take hold of our brains, fundamentally changing the way we think, act and interact with others.

This mind-expanding dive into the mystery of consciousness is an illuminating meditation on the self, free will, and felt experience.

If we all want love, why is there so much conflict in our most cherished relationships? To answer this question we must look into our evolutionary past, argues prominent psychologist David M. Buss. Based one of the largest studies of human mating ever undertaken, encompassing more than 10,000 people of all ages from 37 cultures worldwide, The Evolution of Desire is the first work to present a unified theory of human mating behavior.

Dish up the red meat, eggs, and whole milk! In this well-researched and captivating narrative, veteran food writer Nina Teicholz proves how everything we've been told about fat is wrong. For decades, Americans have cut back on red meat and dairy products full of "bad" saturated fats. We obediently complied with nutritional guidelines to eat "heart healthy" fats found in olive oil, fish, and nuts, and followed a Mediterranean diet heavy on fruits, vegetables, and grains. Yet the nation's health has declined. What is going on?

Whether it’s anxiety about going to the doctor, boiling rage when we’re stuck in traffic, or devastation after a painful break-up, our lives are filled with situations that send us spiraling. But as difficult as our emotions can be, they are also a superpower. Far from being “good” or “bad,” emotions are information. When they’re activated in the right ways and at the right time, they function like an immune system, alerting us to our surroundings, telling us how to react to a situation, and helping us make the right choices. But how do we make our emotions work for us rather than against us?

Tell a stranger that you talk to yourself, and you’re likely to get written off as eccentric. But the truth is that we all have a voice in our head. When we talk to ourselves, we often hope to tap into our inner coach but find our inner critic instead. When we’re facing a tough task, our inner coach can buoy us up: Focus - you can do this. But, just as often, our inner critic sinks us entirely: I’m going to fail. They’ll all laugh at me. What’s the use?

In this highly anticipated follow-up to the Sunday Times bestseller THE SCIENCE OF STORYTELLING, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build rock solid brand loyalty, motivate teams and lead with charisma and authenticity. With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A STORY IS A DEAL lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.

In The Social Leap, William von Hippel lays out a revolutionary hypothesis, tracing human development through three critical evolutionary inflection points to explain how events in our distant past shape our lives today. From the mundane, such as why we exaggerate, to the surprising, such as why we believe our own lies and why fame and fortune are as likely to bring misery as happiness, the implications are far-reaching and extraordinary.

We all spend a lot of energy trying to get people to listen to us, and despite our best efforts, we often fail. But what if the secret to influencing others was to demonstrate acceptance? Enter validation—communication where one accepts and sees the validity in another person’s experience. Research on validation shows that it has profound effects, from improving relationships and de-escalating conflicts to increasing one’s influence and self-compassion.

As humans, we think in stories—stories that allow us to feel and share emotions. In order for this phenomenon to work, our brains and the ways in which we tell stories must be attuned to each other. But how exactly does this happen? Tapping into the essence of thinking in stories, Fritz Breithaupt draws on the latest scientific research, including a retelling study (comparable to the telephone game) with more than 12,000 participants, and experiments in which ChatGPT functions as storyteller.

From the easily disproved to the wildly speculative, to straight-up hucksterism, Pseudoscience is a romp through much more than bad science—it’s a light-hearted look into why we insist on believing in things such as Big Foot, astrology, and the existence of aliens. Did you know, for example, that you can tell a person’s future by touching their butt? Rumpology. It’s a thing, but not really. Or that Stanley Kubrick made a fake moon landing film for the US government? Except he didn’t. Or that spontaneous human combustion is real? It ain’t, but it can be explained scientifically.

It took a brain surgeon who's spent a lifetime in the operating room experiencing the brain's union of form and function to write this book. Cerebral Entanglements, unlike most books on the brain, looks at the intimate and vital emotions in our lives, and shows as well, how neuroimaging studies can transform our understanding of crucial emotional or mental health concerns.

It’s easy to assume that liberals and conservatives have radically different moral foundations. In Outraged, Kurt Gray showcases the latest science to demonstrate that we all have the same moral mind—that everyone’s moral judgments stem from feeling threatened or vulnerable to harm, and provides a captivating new explanation for our moral outrage, and unpacks how to best bridge divides. If you want to understand the morals of the “other side,” ask yourself a simple question—what harms do they see?

In this highly anticipated follow-up to the Sunday Times bestseller THE SCIENCE OF STORYTELLING, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build rock solid brand loyalty, motivate teams and lead with charisma and authenticity. With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A STORY IS A DEAL lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.

We are nothing but a pack of neurons, Francis Crick once said. Vladimir Miskovic and Steven Jay Lynn show that this way of thinking is both limited and an obstacle to understanding consciousness. In Dreaming Reality, Miskovic and Lynn connect the latest findings from neuroscience—which studies the brain from the outside in, as a purely physical object—to the insights of the world’s mystical traditions, which chart elaborate cartographies of the mind from inside out through experiences of meditation, prayer, and ecstasy.

An Immense World meets Sex at Dawn in this fascinating exploration of sexual behavior throughout the animal kingdom, as evolutionary biologist Nathan H. Lents argues persuasively that many of our supposedly modern ideas about gender and human sexuality are, in fact, deeply rooted in our animal ancestors.

Sleep Groove introduces listeners to the easy-to-understand but often misunderstood concepts and science behind circadian rhythms and how changes in daily habits can greatly improve one's sleep patterns and quality of life. Through conversational writing and humorous analogies, this book helps explain the nuances of sleep using the latest in sleep research and technology, delving into sleep-related issues like light sensitivity, jet lag, daylight savings time, napping, and how to establishing rhythmicity in our waking and sleeping routines.

Woke is not a fad but a cultural revolution—a movement that can only be stopped by a drastic intervention in our institutions and culture. We in the West are in the third wave of cultural-left ideological enthusiasm. Each “Awokening” has crested, fallen a little, consolidated, then surged again to reach a higher level. The cumulative result is an elite creed which has produced a crime wave, a worsening education system, chaos at the border, and social division. Fired by a cultural socialism that puts equal results and emotional protection for minorities at the center of their moral ...

Microdosing is proving to be a safe and powerful approach to a wide range of health conditions and enhanced performance. Partly responsible for modern microdosing’s development and current popularity, the authors answer hundreds of questions, blending extensive research with detailed personal accounts from contributors worldwide. The book also contains wide-ranging microdosing history, research, and science.

In this frank, funny, and meticulous book, a leading social scientist lays out the striking facts we know about racism, how we have uncovered them, and how we can start to fix them.

Sociogenomics brings together advances in molecular genetics and traditional social and behavioral science. The key tool is the polygenic index, which allows us to analyze DNA to measure a child's genetic potential. Today, we can estimate a child's adult height, how far they will go in school, and their weight as an adult—all from a cheek swab, finger prick, or vial of saliva. Dalton Conley and other researchers are using this new science to shed light on the ways in which genes shape our world, influencing how each person both creates and responds to the environment around them.

Your mental health is as important as your physical health and, in times of stress, it's vital to have enhanced cognition and reserves of resilience. This book is packed with practical tips, based on scientific evidence, that will teach you how to implement lifestyle strategies that will improve your brain health, cognition, and overall well-being.