The Starbucks Experience Audiobook By Joseph A. Michelli cover art

The Starbucks Experience

5 Principles for Turning Ordinary into Extraordinary

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The Starbucks Experience

By: Joseph A. Michelli
Narrated by: Jonathan Yen
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About this listen

You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks's success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty—all at the same time.

The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there—the "partners"—and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to reach out to entire communities, listen to individual workers and consumers, seize growth opportunities in every market, and custom-design a truly satisfying experience that benefits everyone involved. Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.

For anyone who wants to learn from the best—and be the best—The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.

©2007 Joseph A. Michelli (P)2022 McGraw Hill-Ascent Audio
Workplace Culture Customer Service Business Employment
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A must for customer oriented business leaders

Clearly explained, how a big corporation can show their care for customers in a genuine human and honest manner.

If you are a business leader with a customer on your mind, this book is a must on your portfolio

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Outstanding Book! Outstanding Company!

We need more companies like Starbucks! Great job explaining the heartbeat of Starbucks! We look forward to implementing ideas and strategies like this in our business! A++

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