The Unfair Advantage
Sell with NLP!
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Narrated by:
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Duane Lakin
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By:
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Duane Lakin
About this listen
Dr. Duane Lakin is a psychologist and business consultant. A graduate of the University of Minnesota, Duane has over thirty years of experience serving business leaders as an industrial psychologist. Prior to that, he was a clinical psychologist and school consultant.
In talking with business people from many industries, he realized that the skills used to gain rapport and influence people in the practice of applied psychology are very similar to those skills needed to sell yourself and be persuasive in business. As a result, he has dedicated himself to refining and teaching the practical applications of NLP (neurolinguistic programming) to sales and management professionals.
Since the mid-1980s, he has been looking at ways to make NLP useful to sales people. Sales representatives have told him clearly that they are not interested in touchy-feely theories or complex analytical approaches to selling. Having worked for three decades in the business arena as a contributor to the hiring process for sales people, managers, and executives, he has seen ample proof that selling is hard enough without making it more difficult.
At the same time, he has discovered that few sales people are trained in how to sell themselves and how to use language to increase their effectiveness. As a result, he has seen remarkable sales increases resulting from brief sales-training workshop experiences.
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Whether you're a financial services expert or novice, you understand the business. You've worked hard to gain your product knowledge. You study industry trends. But do you know how to talk to clients so they'll listen? The How to Master the Art of Selling Financial Services live audio seminar shows you how to gain the trust of others quickly and get them to like you, take your advice, and become long-term clients, which is the foundation for every successful business.
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better stuff for free on YouTube from
- By milos Vranic on 08-10-17
By: Tom Hopkins
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Agile Selling
- Get Up to Speed Quickly in Today's Ever-Changing Sales World
- By: Jill Konrath
- Narrated by: Joyce Bean
- Length: 5 hrs and 14 mins
- Unabridged
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Powerful strategies for sales proficiency in ever-changing situations. When sales people are promoted, change jobs, or face new business environments, they inevitably need to learn new skills quickly. Their livelihoods depend on getting up to speed quickly; their bosses have no patience for delayed results
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Practical and insightful
- By Locke on 08-27-15
By: Jill Konrath
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The Accidental Salesperson
- How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve
- By: Chris Lytle
- Narrated by: Gregory Linington
- Length: 5 hrs and 46 mins
- Unabridged
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Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.
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First Day Confidence
- By Leela Vox on 01-12-19
By: Chris Lytle
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The 25 Most Common Sales Mistakes and How to Avoid Them
- By: Stephan Schiffman
- Narrated by: Michael Ferreri
- Length: 1 hr and 47 mins
- Unabridged
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Noted sales trainer Stephan Schiffman, the famous master of cold calls and sales techniques, provides bite-sized tips on correcting common sales problems, using the same nuggets-of-advice format as in many of his other books!
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Distilled value.
- By Steve on 09-15-17
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The Power of Presence
- Unlock Your Potential to Influence and Engage Others
- By: Kristi Hedges
- Narrated by: Karen Saltus
- Length: 7 hrs
- Unabridged
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Everyone recognizes leaders with "presence." They stand out for their seemingly innate ability to command attention and inspire commitment. But what is this secret quality they exude, exactly? Executive and CEO coach Kristi Hedges demystifies this elusive trait, revealing that leadership presence is the intersection of outward influencing skills and internal mental conditioning. Using her I-Presence model, the author shows how anyone-regardless of position or personality-can strengthen their impact.
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Useful Information, Robotic Presentation
- By Jennifer L. Sullivan on 04-22-15
By: Kristi Hedges
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Authenticity: The Head, Heart, and Soul of Selling
- By: Ron Willingham
- Narrated by: Ron Willingham
- Length: 7 hrs and 16 mins
- Abridged
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Emotional factors are powerful contributors to sales success. In this audiobook, you will go beyond the what to the how and why, and learn whole-being selling - selling that utilizes the head, heart, and soul and brings mental, emotional, and spiritual forces together. Sales expert Ron Willingham shares new discoveries about the deeper causes of sales success or failure, and offers a step-by-step guide.
By: Ron Willingham
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High-Profit Prospecting
- Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
- By: Mark Hunter CSP
- Narrated by: Sean Pratt
- Length: 6 hrs and 10 mins
- Unabridged
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As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
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recycles a lot of common info
- By roland on 04-18-17
By: Mark Hunter CSP
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Power Listening
- Mastering the Most Critical Business Skill of All
- By: Bernard T Ferrari
- Narrated by: Sean Pratt
- Length: 5 hrs and 36 mins
- Unabridged
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Listening is harder than it looks - but it's the difference between business success and failure. Nothing causes bad decisions in organizations as often as poor listening. But Bernard Ferrari, adviser to some of the nation's most influential executives, believes that such missteps can be avoided and that the skills and habits of good listening can be developed and mastered. He offers a step-by-step process that will help you become an active listener, able to shape and focus any conversation.
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Better listening made easy
- By Alejandro A. on 09-07-12
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Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- By: Jill Konrath
- Narrated by: Jill Konrath
- Length: 6 hrs and 15 mins
- Unabridged
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Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
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OK sales book with some good take aways
- By Glenn on 05-22-11
By: Jill Konrath
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The Only Sales Guide You'll Ever Need
- By: Anthony Iannarino
- Narrated by: Anthony Iannarino
- Length: 5 hrs and 54 mins
- Unabridged
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Anthony Iannarino never set out to become a salesman. He fell into his profession by accident, and now has turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest are stuck with mediocre results at best? Since then, and for over 25 years, he has read hundreds of books, tested countless strategies, and interviewed dozens of the best salespeople to figure out what sets the extraordinary ones apart from the rest.
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Great read
- By Helpful Review on 10-12-17
What listeners say about The Unfair Advantage
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Chacex
- 05-10-17
well done, lots of applications
Would you recommend this audiobook to a friend? If so, why?
Not even done with the book and wanted to say lots of practical techniques and presentations given by author. Another NLP book was a joke vs this
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- jimwolverton
- 06-17-19
Skipped 63 Pages of the Book
I don't know why they were skipped. But otherwise it was great. I got the Audible copy and went through it once and I felt it was great but I felt I missed some of the finer points near the end. I am definitely a visual learner, so I thought it would help me to read the book as I listened to the audible. I bought the book and read along. That's why I noticed the skipped pages, otherwise you would never know. I felt the second pass really nailed it down for me. Just the same, I think this is one you have to hear and read along with many times to really internalize because you have to make this information a part of yourself to the point that when you talk to someone it naturally spews forth. But I really believe this will make a huge difference for anyone in sales or marketing. I'm in marketing and have had a lifetime of sales experience as well. I wish I had this training when I was young. But it was not known. It will also help the savvy consumer to defend themselves from predatory sales and marketing people that unlike me and my assiciates, do not have your best interests in mind. There are people like me who will only try to sell something to someone when it is in their own best interest, but we need materials like this to help us to get the prospects to even give us the time of day, and then their are predators who will shove their products down everyone's throats.
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- Tyler
- 07-07-17
Great book!!!!
The author actually tells you how to be successful. Great implementable strategies to be successful.
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- BAYO
- 05-28-15
The Unfair Advantage Works When You Work It!
Would you consider the audio edition of The Unfair Advantage to be better than the print version?
As an auditory learner, yes (even though I've not read the print version).
What other book might you compare The Unfair Advantage to and why?
None come to mind but some NLP books I've read in the past are similar in content but this has a broader business applicable focus
Have you listened to any of Duane Lakin’s other performances before? How does this one compare?
No, so not applicable.
Did you have an extreme reaction to this book? Did it make you laugh or cry?
It was an informative and interesting "listen," and I've listened to it a couple of times already. I'd advise anyone who buys this to do the same in order to get a good feel for how it is personally applicable to them.
Any additional comments?
Duane delivered what he promised.
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7 people found this helpful
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- Dre DeL
- 07-28-16
Why You May Want This Book...
What made the experience of listening to The Unfair Advantage the most enjoyable?
The skill sets taught are true game changers. If you want something new and effective, get this book, especially if you use the phone, this section is worth the whole investment. My experience, you should get this book now.
What did you like best about this story?
How you can create a great phone script and understanding the principles of why it works.
Have you listened to any of Duane Lakin’s other performances before? How does this one compare?
No
Was there a moment in the book that particularly moved you?
How you'll feel in control when prospecting, writing letters and emails to anyone you wish to persuade.
Any additional comments?
This is one of the best books I have ever read and actually put to use in my career. I would have paid 100 times more to get my hands on this masterpiece, especially considering what I know now.
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6 people found this helpful
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- Stephen
- 08-12-18
Great tactics. Will Relisten to again but
Only gripe is the music is terrible. Narration is kind of robotic. Great intro to NLP in a selling environment.
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- Michael
- 11-15-17
loved it but...
Really enjoyed this but several times the audio cut out mid sentence and then skipped ahead. Not sure what I missed.
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- randy julien
- 09-16-17
Must read!
This was a fantastic listen! I felt the author was speaking directly to me and it seemed very easy to see what he was saying.
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- Colin Thain
- 01-14-17
Very usefully for everyone, not only business
I really enjoyed this book. Initially i was concerned on the first chapter as it was sounding like there was to be no content but then it took off and provided so much rich detail. The examples provided were excellent and by the end I felt that I have gained a great insite into human interaction and selling.
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4 people found this helpful
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- Jose J.
- 05-25-17
Great audio book!!
This audiobook showed me all the different ways to gain rapport and from what I've heard I gained enough to really say I now have an advantage!!
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