
Sell with a Story
How to Capture Attention, Build Trust, and Close the Sale
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Narrated by:
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Paul Smith
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By:
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Paul Smith
About this listen
Despite all the high-tech tools available to salespeople, the most personal method still works best.
Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.
Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to:
- Select the right story
- Craft a compelling and memorable narrative
- Incorporate challenge, conflict, and resolution
- Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and more
Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.
Download the accompanying reference guide.©2017 Paul Smith (P)2016 Audible, Inc.Listeners also enjoyed...
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Overall
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The only lasting way to enhance your productivity and growth is to focus on a handful of basic concepts and repeat them week after week - and teach your staff to do the same. This audiobook explains how to tune up virtually every area of your business systematically, with just a little disciplined focus. Spend an hour per week on each "impact area" of your business, and you will be astonished at how much you can accomplish.
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Ok if you are selling carpet cleaning services.
- By Sandy on 04-28-10
By: Chet Holmes
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How to Master the Art of Selling
- By: Tom Hopkins
- Narrated by: Bill Foote
- Length: 15 hrs and 28 mins
- Unabridged
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You're in sales. Whether you call it persuasion or sharing, it all boils down to the same thing: Your aim is to get other people to accept you, your product, or your idea. Within this audiobook are hundreds of ideas and essential sales phrases for doing just that. Tom Hopkins is unique in that he won't teach you any strategy that he hasn't proven to work successfully in real-life selling situations.
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WHAT TO DO, HOW TO DO IT AND WHY TO DO IT
- By Oscar on 12-08-17
By: Tom Hopkins
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Pitch Anything
- An Innovative Method for Presenting, Persuading, and Winning the Deal
- By: Oren Klaff
- Narrated by: Stephen Bowlby
- Length: 6 hrs and 14 mins
- Unabridged
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When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million—and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
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the theory is there, but the stories miss
- By Mike Pistentis on 10-29-23
By: Oren Klaff
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Master Storytelling: How to Turn Your Experiences into Stories that Teach, Lead, and Inspire
- By: Mark Carpenter, Darrell Harmon
- Narrated by: Mark Carpenter
- Length: 2 hrs and 54 mins
- Unabridged
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Your life is full of experiences that can teach principles, lead teams, and inspire action. But instead of tapping into these experiences, you use facts, numbers, and reasoning - numbing your audiences into a coma. Whether you’re a speaker, leader, teacher, coach, or anyone else who needs to instruct and inspire, this audiobook is for you.
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not worth the read
- By TampaGirl on 03-10-20
By: Mark Carpenter, and others
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How It Feels to Find Yourself
- Navigating Life's Changes with Purpose, Clarity, and Heart
- By: Meera Lee Patel
- Narrated by: Sharmila Devar
- Length: 2 hrs and 47 mins
- Unabridged
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Meera Lee Patel encourages us to sharpen our internal compasses—so we can discover our purpose, let go of what we’ve outgrown, and navigate challenging relationships with confidence. How It Feels to Find Yourself provides comfort for the difficult moments in life while serving as a source for deeper learning. It is a valuable gift for anyone who is facing uncertainty or entering a new chapter in life. Each page creates nostalgia for the places and experiences we’ve already encountered, while shining a hopeful light toward where we are headed next.
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Relativity... it felt like she took my life out of my head and wrote a book!
- By Danean Messner on 01-20-25
By: Meera Lee Patel
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The Story Selling Secret
- A Simple, 5-Step Blueprint For Using Personal Stories To Create Emotional Connections, Make Yourself Unique, and Increase Sales
- By: Jim Edwards
- Narrated by: Virtual Voice
- Length: 1 hr and 47 mins
- Unabridged
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Skyrocket Your Sales Through the Power of Compelling StorytellingIn "The Story Selling Secret," author Jim Edwards presents a straightforward, 5-step blueprint for using personal stories to powerfully connect with your audience, differentiate yourself from competitors, and ultimately increase sales. In today's crowded marketplace, it's no longer enough to simply promote your products or services. You need to engage and resonate with your target audience on a deeper level, and there's no better way to do this than with compelling personal stories. Tell Personal Stories That Connect and Sell ...
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simple and powerful
- By David DeSchoolmeester on 04-07-24
By: Jim Edwards
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The Stoic Path to Wealth
- Ancient Wisdom for Enduring Prosperity
- By: Darius Foroux
- Narrated by: Mark Deakins
- Length: 5 hrs and 6 mins
- Unabridged
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The Stoics understood that if you can control your reactions and manage your emotions, you can achieve success. The same principles apply to our financial lives today. The greatest investors approach the markets with discipline, emotional distance, and self-mastery—lessons that the Stoics have been teaching us for thousands of years.
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Great book
- By Adam Donmez on 09-24-24
By: Darius Foroux
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The Storyteller's Secret
- From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't
- By: Carmine Gallo
- Narrated by: Carmine Gallo
- Length: 8 hrs and 14 mins
- Unabridged
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In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't, keynote speaker, best-selling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives.
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Ehhh
- By J on 11-23-18
By: Carmine Gallo
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Exactly What to Say
- The Magic Words for Influence and Impact
- By: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Unabridged
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Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
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Handful of Good Scripts
- By A. Yoshida on 05-28-18
By: Phil M. Jones
What listeners say about Sell with a Story
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- Bruce J. Cruz
- 02-22-17
This book is not only simple but practical!
I've actually used his wisdom and guides to build my stories and win multiple contracts. Thank you!!!
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8 people found this helpful
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- Fitz
- 05-09-17
An incredible tool
Just like an axe can be used to cut wood for a family to keep warm, and an axe could be used to chop a persons head off, stories can be used for good and bad. Choose your side and tell stories. Paul Smith is a compelling narrator and he made learning this very simple.
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3 people found this helpful
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- Kevin
- 01-23-18
Too much and too slow
The whole book could have been summarized in 1 hour worth of materials.
Some stories not impactful enough.
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- Jesse
- 05-26-20
Solid Selling Book
It doesn't cover all sales techniques. But it covers one of the most important and most screwed up sales techniques: Stories.
It's a great detailed work on how to and most importantly how not to tell stories. It doesn't get super technical with studies or data. But it does a great job of conveying what you really need to know.
In addition, it's easy to listen to.
This is one I recommend to my team as a top ten book on sales.
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- Bobby Drake
- 06-13-17
The only way I'll sell now.
Loved it. the stories made it easy to digest but the technical focus on crafting those stories and added pdf make it a revisit over and over again. If applied I think it could change the responses you get in a favorable way.
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- Omar Andres
- 02-06-18
Read and practice
Put this work into your circulating selection of top sales reads. Definitely worth revisiting over and over. Listening was smooth and engaging.
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- Vitaly
- 02-12-23
Unleash the Power of Storytelling: A Great Read
As a regional sales manager for FOSS North America, I have extensive experience in the field of Food and Agriculture equipment sales between 2015 and 2019. I can confidently say that "Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale" is a must-read for anyone in sales. The book is packed with practical tips and techniques on effectively using storytelling in sales. The author provides valuable insights on connecting with potential clients, building trust and ultimately closing more deals.
The techniques shared in the book are easy to implement and have proven to be effective in my own sales career. I have seen an improvement in my ability to engage with potential clients and secure more sales due to applying the principles outlined in this book.
Overall, "Sell with a Story" is a well-written, engaging, and practical guide for anyone in sales. Whether you're just starting in the industry or looking to take your sales skills to the next level, this book will surely deliver valuable insights and tips to help you succeed. I highly recommend this book to all sales professionals!
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- Tom
- 04-29-18
not a right format for an audiobook.
not a right format for an audiobook. too many exercises hard to visualize and pactice whole listening.
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7 people found this helpful
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- Steven
- 05-11-17
Very balanced and motivated book
I was a little skeptical going into this book. I've read information before that seemed to suggest replacing sales process with storytelling. I think that's simply not a good idea. This author, explicitly, states that should not be done. Rather, he shows how to augment a sales process with storytelling. And he does it very well. I highly recommend!
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5 people found this helpful
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- Javier
- 05-17-17
Very monotone, super long. Needs better concept.
This book feels like a mission to finish since it is extremely long. The publisher should work on getting a narrator with a better down to earth voice.
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1 person found this helpful