Sell with a Story
How to Capture Attention, Build Trust, and Close the Sale
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Narrated by:
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Paul Smith
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By:
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Paul Smith
About this listen
Despite all the high-tech tools available to salespeople, the most personal method still works best.
Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.
Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to:
- Select the right story
- Craft a compelling and memorable narrative
- Incorporate challenge, conflict, and resolution
- Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and more
Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.
Download the accompanying reference guide.©2017 Paul Smith (P)2016 Audible, Inc.Listeners also enjoyed...
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This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
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Hilarious and Charming, yet still Authentic
- By Michael Beyer on 02-09-23
By: Jeff Tobe
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The Entrepreneur's Playbook
- More Than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business
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- Narrated by: Leonard C. Green, Tim Andres Pabon
- Length: 5 hrs and 16 mins
- Unabridged
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Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.
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Need a narrator who is not phlegmy
- By Leo on 01-19-18
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Reality Check
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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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The Reality of Reality Check
- By Ben on 08-18-09
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Inbound Selling
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- Length: 7 hrs and 14 mins
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Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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Should be titled sales and sales management 101
- By James on 12-11-23
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The 10 Stories Great Leaders Tell
- Ignite Reads
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Paul Smith is one of the world's leading experts in business storytelling. He teaches people how to be more effective leaders by communicating their company's important mission, inspiring creativity, and earning the trust of valued stakeholders. The 10 Stories Great Leaders Tell explores the journey behind success and breaks down not just the importance of your company's story, but how to craft compelling ones of your own.
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So worth it
- By Ola on 07-25-22
By: Paul Smith
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The 25 Most Common Sales Mistakes and How to Avoid Them
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Noted sales trainer Stephan Schiffman, the famous master of cold calls and sales techniques, provides bite-sized tips on correcting common sales problems, using the same nuggets-of-advice format as in many of his other books!
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Distilled value.
- By Steve on 09-15-17
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Agile Selling
- Get Up to Speed Quickly in Today's Ever-Changing Sales World
- By: Jill Konrath
- Narrated by: Joyce Bean
- Length: 5 hrs and 14 mins
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Powerful strategies for sales proficiency in ever-changing situations. When sales people are promoted, change jobs, or face new business environments, they inevitably need to learn new skills quickly. Their livelihoods depend on getting up to speed quickly; their bosses have no patience for delayed results
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Practical and insightful
- By Locke on 08-27-15
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The Little Big Things
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- By: Tom Peters
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Overall
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Performance
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"Years ago, I wrote about a retail store in the Palo Alto environs—a good one, which had a box of two-cent candies at the checkout. I subsequently remember that 'little' parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine have come up to remind me, sometimes 15 or 20 years later, of “the two-cent candy story,” and to tell me how it had a sizable impact on how they did business."
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Really hard to listen
- By Alexander on 06-03-10
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The Mackay MBA of Selling in The Real World
- By: Harvey Mackay
- Narrated by: Tim Wheeler
- Length: 8 hrs and 34 mins
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Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.
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Empty rah-rah
- By Eric on 12-12-11
By: Harvey Mackay
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What listeners say about Sell with a Story
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Bruce J. Cruz
- 02-22-17
This book is not only simple but practical!
I've actually used his wisdom and guides to build my stories and win multiple contracts. Thank you!!!
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8 people found this helpful
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- Fitz
- 05-09-17
An incredible tool
Just like an axe can be used to cut wood for a family to keep warm, and an axe could be used to chop a persons head off, stories can be used for good and bad. Choose your side and tell stories. Paul Smith is a compelling narrator and he made learning this very simple.
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3 people found this helpful
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- Kevin
- 01-23-18
Too much and too slow
The whole book could have been summarized in 1 hour worth of materials.
Some stories not impactful enough.
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- Jesse
- 05-26-20
Solid Selling Book
It doesn't cover all sales techniques. But it covers one of the most important and most screwed up sales techniques: Stories.
It's a great detailed work on how to and most importantly how not to tell stories. It doesn't get super technical with studies or data. But it does a great job of conveying what you really need to know.
In addition, it's easy to listen to.
This is one I recommend to my team as a top ten book on sales.
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- Bobby Drake
- 06-13-17
The only way I'll sell now.
Loved it. the stories made it easy to digest but the technical focus on crafting those stories and added pdf make it a revisit over and over again. If applied I think it could change the responses you get in a favorable way.
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- Omar Andres
- 02-06-18
Read and practice
Put this work into your circulating selection of top sales reads. Definitely worth revisiting over and over. Listening was smooth and engaging.
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- Vitaly
- 02-12-23
Unleash the Power of Storytelling: A Great Read
As a regional sales manager for FOSS North America, I have extensive experience in the field of Food and Agriculture equipment sales between 2015 and 2019. I can confidently say that "Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale" is a must-read for anyone in sales. The book is packed with practical tips and techniques on effectively using storytelling in sales. The author provides valuable insights on connecting with potential clients, building trust and ultimately closing more deals.
The techniques shared in the book are easy to implement and have proven to be effective in my own sales career. I have seen an improvement in my ability to engage with potential clients and secure more sales due to applying the principles outlined in this book.
Overall, "Sell with a Story" is a well-written, engaging, and practical guide for anyone in sales. Whether you're just starting in the industry or looking to take your sales skills to the next level, this book will surely deliver valuable insights and tips to help you succeed. I highly recommend this book to all sales professionals!
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- Tom
- 04-29-18
not a right format for an audiobook.
not a right format for an audiobook. too many exercises hard to visualize and pactice whole listening.
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7 people found this helpful
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- Steven
- 05-11-17
Very balanced and motivated book
I was a little skeptical going into this book. I've read information before that seemed to suggest replacing sales process with storytelling. I think that's simply not a good idea. This author, explicitly, states that should not be done. Rather, he shows how to augment a sales process with storytelling. And he does it very well. I highly recommend!
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5 people found this helpful
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- Javier
- 05-17-17
Very monotone, super long. Needs better concept.
This book feels like a mission to finish since it is extremely long. The publisher should work on getting a narrator with a better down to earth voice.
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1 person found this helpful