
Titan
Inside India's Most Successful Consumer Brand
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed

Get 2 free audiobooks during trial.
Buy for $19.96
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Avinash Kumar Singh
-
By:
-
Vinay Kamath
About this listen
When Titan Company Limited launched its quartz watches some 30 years ago, the founders - a merry bunch of Tata employees who started out simply wanting 'to do something different' - could not have foreseen just how completely they would capture the imagination of Indian consumers in the post-liberalization era of the 1990s. The brand they created - at first against tremendous odds and restrictive norms - injected freshness into the market and in retail spaces through its cutting-edge marketing strategy and empathetic advertising. Not only did the new watchmakers on the block transform watches from being utilitarian objects to fashion statements, but it also systematically ventured into areas untapped by corporate entities with its brands Titan, Tanishq, Titan Eyeplus, Skinn and Taneira and established itself as a winner across multiple verticals.
Titan: Inside India's Most Successful Consumer Brand takes listeners from boardrooms to back rooms to reveal how a quintessential Indian brand from the house of the Tatas, not known till then for its success in the consumer goods market, reached such remarkable heights. It is a tale of innovation and fortitude, of thinking outside the box and staying the course, of obsession with detail and the courage to acknowledge failure. A story that will inspire every listener, here is the inside account of what continues to make Titan tick.
©2018 Vinay Kamath (P)2020 Audible, Inc.Listeners also enjoyed...
-
The Everything Store
- Jeff Bezos and the Age of Amazon
- By: Brad Stone
- Narrated by: Pete Larkin
- Length: 13 hrs
- Unabridged
-
Overall
-
Performance
-
Story
Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now.
-
-
Did you know how bad it is to work for Amazon?
- By Shamu from New York on 12-07-13
By: Brad Stone
-
Amazon Unbound
- Jeff Bezos and the Invention of a Global Empire
- By: Brad Stone
- Narrated by: Pete Larkin
- Length: 16 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
Almost 10 years ago, Bloomberg journalist Brad Stone captured the rise of Amazon in his best seller The Everything Store. Since then, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to nearly two trillion dollars.
-
-
Great book and content. Awful narration
- By Asutosh Tripathy on 05-14-21
By: Brad Stone
-
Alibaba
- The House That Jack Ma Built
- By: Duncan Clark
- Narrated by: Jim Meskimen
- Length: 9 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
In just a decade and a half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it into one of the world's largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. Alibaba's $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and presidents around the world, Jack is an icon for China's booming private sector.
-
-
Strange: Best part of story happens "off-screen"
- By Tristan on 09-02-16
By: Duncan Clark
-
Onward
- How Starbucks Fought for Its Life Without Losing Its Soul
- By: Howard Schultz, Joanne Gordon
- Narrated by: Stephen Bowlby
- Length: 12 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO, eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul.
-
-
Interesting, but a bit annoying
- By Carla on 06-13-11
By: Howard Schultz, and others
-
Jack
- Straight from the Gut
- By: Jack Welch, John A. Byrne
- Narrated by: Mike Barnicle
- Length: 13 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
Jack Welch lifted GE from a conglomerate with a market value of about $12 billion to one of the world's largest and most widely-admired companies, with a market value of more than $500 billion. In Jack, the author reveals the strategies and philosophies that put him at the top.
-
-
Truly inspiring!
- By Plato777 on 12-31-02
By: Jack Welch, and others
-
Small Giants
- Companies That Choose to Be Great Instead of Big, 10th Anniversary Edition
- By: Bo Burlingham
- Narrated by: Bo Burlingham, Sean Pratt
- Length: 10 hrs and 47 mins
- Unabridged
-
Overall
-
Performance
-
Story
It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.
-
-
fantastic book for small company builders
- By Amazon Customer on 08-01-17
By: Bo Burlingham
-
The Everything Store
- Jeff Bezos and the Age of Amazon
- By: Brad Stone
- Narrated by: Pete Larkin
- Length: 13 hrs
- Unabridged
-
Overall
-
Performance
-
Story
Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now.
-
-
Did you know how bad it is to work for Amazon?
- By Shamu from New York on 12-07-13
By: Brad Stone
-
Amazon Unbound
- Jeff Bezos and the Invention of a Global Empire
- By: Brad Stone
- Narrated by: Pete Larkin
- Length: 16 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
Almost 10 years ago, Bloomberg journalist Brad Stone captured the rise of Amazon in his best seller The Everything Store. Since then, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to nearly two trillion dollars.
-
-
Great book and content. Awful narration
- By Asutosh Tripathy on 05-14-21
By: Brad Stone
-
Alibaba
- The House That Jack Ma Built
- By: Duncan Clark
- Narrated by: Jim Meskimen
- Length: 9 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
In just a decade and a half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it into one of the world's largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. Alibaba's $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and presidents around the world, Jack is an icon for China's booming private sector.
-
-
Strange: Best part of story happens "off-screen"
- By Tristan on 09-02-16
By: Duncan Clark
-
Onward
- How Starbucks Fought for Its Life Without Losing Its Soul
- By: Howard Schultz, Joanne Gordon
- Narrated by: Stephen Bowlby
- Length: 12 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO, eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul.
-
-
Interesting, but a bit annoying
- By Carla on 06-13-11
By: Howard Schultz, and others
-
Jack
- Straight from the Gut
- By: Jack Welch, John A. Byrne
- Narrated by: Mike Barnicle
- Length: 13 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
Jack Welch lifted GE from a conglomerate with a market value of about $12 billion to one of the world's largest and most widely-admired companies, with a market value of more than $500 billion. In Jack, the author reveals the strategies and philosophies that put him at the top.
-
-
Truly inspiring!
- By Plato777 on 12-31-02
By: Jack Welch, and others
-
Small Giants
- Companies That Choose to Be Great Instead of Big, 10th Anniversary Edition
- By: Bo Burlingham
- Narrated by: Bo Burlingham, Sean Pratt
- Length: 10 hrs and 47 mins
- Unabridged
-
Overall
-
Performance
-
Story
It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.
-
-
fantastic book for small company builders
- By Amazon Customer on 08-01-17
By: Bo Burlingham
-
No Red Lights
- Reflections on Life, 50 Years in Venture Capital, and Never Driving Alone
- By: Alan J. Patricof
- Narrated by: Alan Patricof
- Length: 8 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
The early years of venture capital were a far cry from today’s very public dealings. Alan Patricof, one of the pioneers of the venture arena, offers a behind-the-scenes look at the past 50 years of the industry. From buying stock in Apple when its market valuation was only $60 million to founding New York Magazine to investing in AOL, Audible, and more recently, Axios, his discerning approach to finding companies is almost peerless.
-
-
Good stories and great lessons
- By Gary Lauder on 11-24-24
By: Alan J. Patricof
-
The Birth of a Brand
- By: Brian Smith
- Narrated by: Brian Smith
- Length: 7 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
Brian Smith's story as the founder of the world-renowned UGG Australia brand is a hero's journey and roadmap to success with stories of achievements, failures, lucky breaks, and near disasters. Brian's guiding principle: You can't give birth to adults. Every company is conceived as an idea and birthed into reality, and the baby business grows through its infancy, toddler years, early youth, and tumultuous teens, to eventually arrive at maturity. For those who have yet to set their dreams into action or those who are already on the rocky road to success, this book is a candid, colorful, outrageous, enlightening adventure in product development, world-wide brand recognition, and star-struck fame and fortune.
-
-
Great for any struggling entrepreneur
- By Jennifer Horspool on 08-17-23
By: Brian Smith
-
Sweat, Scale, Sell
- Build Your Business into an Asset of Value
- By: Pavlo Phitidis
- Narrated by: Pavlo Phitidis
- Length: 7 hrs and 18 mins
- Unabridged
-
Overall
-
Performance
-
Story
An astonishing 94.6 percent of businesses fail to sell. They close at an enormous cost to the owner, their family, their staff and the economy. Most business owners realise too late that there are only two destinations for any business: a sale or closure. You’ve got to build to $ell. Sweat, Scale, Sell shares real business-building stories about how ordinary business owners took charge of their fate using the Asset of Value™ method.
-
-
Shine light
- By Anonymous User on 01-24-24
By: Pavlo Phitidis
-
The Art of Business Wars
- Battle-Tested Lessons for Leaders and Entrepreneurs from History's Greatest Rivalries
- By: David Brown
- Narrated by: David Brown
- Length: 11 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Based on the chart-topping Business Wars podcast, stories, and lessons from history’s greatest business rivalries, interspersed with audio clips from the podcast. Using Chinese military genius Sun Tzu’s strategies as a guide, Brown examines why some companies triumph while others crumble....
-
-
Just a repeat of the pod cast…..
- By Vm2008 on 02-01-22
By: David Brown
-
Power Play
- Tesla, Elon Musk, and the Bet of the Century
- By: Tim Higgins
- Narrated by: Will Damron
- Length: 13 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Tesla is the envy of the automotive world. Born at the start of the millennium, it was the first car company to be valued at $1 trillion. Its CEO, the mercurial, charismatic Elon Musk has become not just a celebrity but the richest man in the world. But Tesla’s success was far from guaranteed. Founded in the 2000s, the company was built on an audacious vision. Musk and a small band of Silicon Valley engineers set out to make a car that was quicker, sexier, smoother, and cleaner than any gas-guzzler on the road.
-
-
Good, but you've heard these stories before
- By Daniel on 08-18-21
By: Tim Higgins
-
Samsung Rising
- The Inside Story of the South Korean Giant That Set Out to Beat Apple and Conquer Tech
- By: Geoffrey Cain
- Narrated by: Michael Braun
- Length: 10 hrs and 4 mins
- Unabridged
-
Overall
-
Performance
-
Story
Based on years of reporting on Samsung for The Economist, The Wall Street Journal, and Time, from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers a penetrating look behind the curtains of the biggest company nobody in America knows. Seen for decades in tech circles as a fast follower rather than an innovation leader, Samsung today has grown to become a market leader in the United States and around the globe.
-
-
Misleading title
- By Kevin on 02-25-21
By: Geoffrey Cain
-
Verizon Untethered
- An Insider's Story of Innovation and Disruption
- By: Ivan Seidenberg, Scott McMurray
- Narrated by: Traber Burns
- Length: 10 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
This is a history of the transformation of Verizon and the telecommunications industry told through the eyes of founding CEO Ivan Seidenberg and his leadership team, with highlights and commentary from best-selling global leadership guru Ram Charan.
-
-
Good but much of it reads like an annual report.
- By Amazon Customer on 02-10-21
By: Ivan Seidenberg, and others
-
Inside Apple
- How America's Most Admired - and Secretive - Company Really Works
- By: Adam Lashinsky
- Narrated by: Adam Lashinsky
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides listeners with a golden ticket to step inside. This primer on leadership and innovation, offers exclusive new information about how Apple innovates. It should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
-
-
Maybe I'm a fanboy, but
- By Timothy A. Smith on 01-31-12
By: Adam Lashinsky
-
Around the Corner to Around the World
- A Dozen Lessons I Learned Running Dunkin Donuts
- By: Robert Rosenberg
- Narrated by: Wayne Campbell, Robert Rosenberg
- Length: 8 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Robert Rosenberg took over as CEO of Dunkin’ Donuts in 1963, 13 years after the first restaurant was founded by his father William. In his remarkable 35-year run, he grew the company from $10 million in sales to over $2 billion with more than 3,000 outlets. Through his tenure, Robert learned important lessons on running and scaling a family business. Rosenberg shares his insider perspective on all the dramatic highs and lows that are part of the Dunkin’ Donuts story to guide you to your own success story.
-
-
Simple but good
- By Brian Sachetta on 01-25-21
By: Robert Rosenberg
-
The Burger King
- A Whopper of a Story on Life and Leadership
- By: Jim McLamore
- Narrated by: BJ Harrison
- Length: 11 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
A rags-to-$9-billion-riches story. A crash course in Burger King history and fast food in America, The Burger King is McLamore's candid and conversational memoir. Written before his death in 1996, he talks of his life, the birth of the Whopper, and the rise of Burger King. McLamore's account of Burger King offers an instructive and inspiring tale to young entrepreneurs. Here's a story of entrepreneurship development from one of the top entrepreneurs of fast food chains.
-
-
Pure Capitalism
- By Rudolph Campos on 03-22-23
By: Jim McLamore
-
The LEGO Story
- How a Little Toy Sparked the World’s Imagination
- By: Jens Andersen
- Narrated by: Peter Cross
- Length: 11 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
It’s estimated that each year between eighty and ninety million children around the globe are given a box of LEGO, while up to ten million adults buy sets for themselves. Yet LEGO is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. LEGO is also a vision of the significance of what play can mean for humanity.
-
-
not very interesting
- By chris p on 09-25-24
By: Jens Andersen
-
Built from Scratch
- How a Couple of Regular Guys Grew The Home Depot from Nothing to $30 Billion
- By: Bernie Marcus, Arthur Blank, Bob Andelman
- Narrated by: Mike Chamberlain
- Length: 11 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
Built from Scratch is the story of how two incredibly determined and creative people - and their associates - built a business from nothing to 761 stores and $30 billion in sales in a mere 20 years. Built from Scratch tells many colorful stories associated with The Home Depot's founding and meteoric rise; shows that a company can be a tough, growth-oriented competitor, and still maintain a high sense of responsibility to the community; and provides great lessons useful to people in any business, from start-ups to the Fortune 500.
-
-
Bezos must have read this book.
- By Jensen on 06-22-17
By: Bernie Marcus, and others