Unfiltered Marketing Audiobook By Stephen Denny, Paul Leinberger, Brian Solis - foreword cover art

Unfiltered Marketing

5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World

Preview

Try for $0.00
Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Unfiltered Marketing

By: Stephen Denny, Paul Leinberger, Brian Solis - foreword
Narrated by: Walter Dixon
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $17.19

Buy for $17.19

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection.

As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in Unfiltered Marketing.

Drawing on four years of global research, authors Denny and Leinberger have developed a comprehensive five-step process for successfully rehumanizing the digital brand experience and gaining customer loyalty. To follow it, companies must understand that consumers are seeking control in an out-of-control world; and executives must rework their brand to be unscripted, in-process, and in-context, in order to master heroic credibility (brands standing by their philosophy and values). Abiding by these rules, businesses follow in the successful footsteps of brands like Patagonia, T-Mobile, Adidas, GoDaddy, and others.

©2020 Denny Leinberger Strategy (P)2020 Gildan Media
Career Success Consulting E-Commerce Employment Business Career Customer Service
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Unfiltered Marketing

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.