
Blue Ocean Shift
Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
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Narrated by:
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Christian Steiner
About this listen
Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global best seller by world-renowned professors W. Chan Kim and Renee Mauborgne.
Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.
Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical listening for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2017 W. Chan Kim and Renee Mauborgne (P)2017 Hachette AudioListeners also enjoyed...
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Critic reviews
"[A] stirring business primer... [Blue Ocean Shift] includes powerful real-life examples.... This invaluable guide will be empowering to business-minded listeners." (Publishers Weekly)
"The challenge of any business is to grow in markets that are crowded and competitive, and to do it in a way that is intelligent, effective, and humane. In Blue Ocean Shift, you will find all of that and more as Kim and Mauborgne guide you on a journey that will open your eyes to the untapped growth opportunities in your business, whether you are a startup, small business, or a Fortune 500 company." (Ram Charan, CEO and board advisor, New York Times best-selling author of Execution)
"[A] stirring business primer...[Blue Ocean Shift] includes powerful real-life examples....This invaluable guide will be empowering to business-minded readers." (Publishers Weekly)
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Story
Most people don't get intentional about their lives until they face a crisis and are forced to make changes. In Choose to Win, Tom Ziglar reveals a plan for taking action now, for beating the status quo and building the life listeners have dreamed about and deserve. Ziglar believes anyone can achieve massive change without massive upset. Making one small choice at a time through a sequence of easy-to-follow steps helps build lives that are more productive, more fulfilling, and more meaningful.
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Just what I needed to hear!
- By Jeremy on 03-11-19
By: Tom Ziglar
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The Brand Gap
- By: Marty Neumeier
- Narrated by: Marty Neumeier
- Length: 1 hr and 30 mins
- Unabridged
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The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.
By: Marty Neumeier
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The Unfair Advantage
- 7 Keys from the Life of Joseph for Transforming Any Obstacle into an Opportunity
- By: Aaron Burke, Mark Batterson - foreword
- Narrated by: Aaron Burke
- Length: 6 hrs
- Unabridged
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“Life’s not fair!” You've heard it a million times—and probably said it yourself. But what if your most difficult moments could be pathways to unbelievable purpose? Pastor Aaron burke shows us how our greatest obstacles can be turned into our greatest opportunities. In The Unfair Advantage, pastor Aaron Burke looks at seven unfair seasons Joseph endured in the book of Genesis and what those seasons can reveal to us about struggles we’re facing today.
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God's Confirmation
- By Lula Custis on 08-25-23
By: Aaron Burke, and others
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Choose Your Story, Change Your Life
- Silence Your Inner Critic and Rewrite Your Life from the Inside Out
- By: Kindra Hall
- Narrated by: Kindra Hall
- Length: 8 hrs and 37 mins
- Unabridged
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Choose Your Story, Change Your Life will help you take complete control of your self-stories and create the life you’ve always dreamed you’d have. Author Kindra Hall offers up a new window into your psychology, one that travels the distance from the frontiers of neuroscience to the deep inner workings of your thoughts and feelings.
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Not worth a credit
- By dale on 01-02-23
By: Kindra Hall
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The Story Paradox
- How Our Love of Storytelling Builds Societies and Tears Them Down
- By: Jonathan Gottschall
- Narrated by: Joshua Kane
- Length: 7 hrs and 2 mins
- Unabridged
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Humans are storytelling animals. Stories are what make our societies possible. Countless books celebrate their virtues. But Jonathan Gottschall, an expert on the science of stories, argues that there is a dark side to storytelling we can no longer ignore. Storytelling, the very tradition that built human civilization, may be the thing that destroys it.
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A bit of a mixed bag with some amazing discussion
- By Justin on 04-27-22
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How to Start Conversations That Get Results
- The First Minute, Book 1
- By: Chris Fenning
- Narrated by: Chris Fenning
- Length: 3 hrs and 14 mins
- Unabridged
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Communication should be clear and concise, and we should get to the point quickly. The problem is we don’t always know how to do this. What does it mean to be concise? How can a complex topic be summarized in just a few lines? This award-winning book is a step-by-step guide for clear, concise communication in everyday work conversations. Being concise is not about trying to condense all the information into 60 seconds. It is about having clear intent, talking about one topic at a time, and focusing on solutions instead of dwelling on problems.
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SuCh an Awesome & Helpful read
- By deedee on 08-05-22
By: Chris Fenning
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The Joy of Well-Being
- A Practical Guide to a Happy, Healthy, and Long Life
- By: Colleen Wachob, Jason Wachob
- Narrated by: Jennifer Pickens
- Length: 9 hrs and 13 mins
- Unabridged
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On your journey toward a more health-conscious life, you’ve likely been bombarded by an overwhelming amount of information Over the past decade, Colleen and Jason Wachob, co-founders of mindbodygreen, have cultivated a leading wellness lifestyle media brand for everyone seeking to cut through the noise, and live a happier, healthier, and greener lifestyle. The Joy of Well-Being is a distillation of almost fifteen years of this experience on the forefront of the well-being conversation: they’ve done the legwork so you don’t have to.
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One to share
- By Lynette Garet on 06-01-23
By: Colleen Wachob, and others
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People Fuel
- Fill Your Tank for Life, Love, and Leadership
- By: John Townsend
- Narrated by: John Townsend
- Length: 6 hrs and 14 mins
- Unabridged
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We all need more energy, the vitality that helps us stay motivated, focused and productive in life. We know we receive energy from good nutrition, along with working out, adequate sleep and maintaining positivity. But there is another major source for the energy we need: having the right kinds of relationships with others. Not the ones that drain us, but the ones that refuel us.
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Started off great - then it got religious
- By Amazon Customer on 08-05-19
By: John Townsend
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The Power of Ritual
- Turning Everyday Activities into Soulful Practices
- By: Casper ter Kuile
- Narrated by: Casper ter Kuile
- Length: 5 hrs and 55 mins
- Unabridged
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What do Soul Cycle, gratitude journals, and tech breaks have in common? For ter Kuile, they offer rituals that create the foundation for our modern spiritual lives. Casper ter Kuile, a Harvard Divinity School fellow and cohost of the popular Harry Potter and the Sacred Text podcast, explores how we can nourish our souls by transforming common, everyday practices - yoga, reading, walking the dog - into sacred rituals that can heal our crisis of social isolation and struggle to find purpose.
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A helpful and heartfelt guide
- By Dan S. on 07-05-20
By: Casper ter Kuile
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The Advanced Guide to Real Estate Investing
- How to Identify the Hottest Markets and Secure the Best Deals
- By: Ken McElroy
- Narrated by: Garrett Sutton Esq.
- Length: 5 hrs and 9 mins
- Unabridged
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Picking up where he left off in the bestselling ABCs of Real Estate Investing, McElroy reveals the next essential lessons and information that no serious investor can afford to miss. Building on the foundation of Real Estate Investment 101, McElroy tells listeners how to think--and operate--like a real estate mogul, how to identify and close expert deals, why multifamily housing is the best real estate investment out there, and more.
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Detailed Information on Multi-Family & Management
- By Gerald on 11-08-22
By: Ken McElroy
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HBR's 10 Must Reads on Strategy for Healthcare
- HBR 10 Must Reads Series
- By: Harvard Business Review, Michael E. Porter, James C. Collins, and others
- Narrated by: Linda Jones, Tim Fannon
- Length: 10 hrs and 24 mins
- Unabridged
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Is your healthcare organization spending too much time on strategy—with too little to show for it? If you read (or listen to) nothing else on strategy, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones for healthcare professionals to help you catalyze your organization's strategy development and execution.
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A Must-Read for Healthcare Leaders
- By Jims on 03-20-25
By: Harvard Business Review, and others
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Ask
- The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
- By: Ryan Levesque
- Narrated by: Tom Parks
- Length: 6 hrs and 13 mins
- Unabridged
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The "mind-reading" system that is revolutionizing online business. Do you know how to find out what people really want to buy? (Not what you think they want, not what they say they want, but what they really want?) The secret is asking the right questions - and the right questions are not what you might expect. Ask is based on the compelling premise that you should never have to guess what your prospects and customers are thinking.
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A long book about a simple concept
- By Gerardo A Dada on 12-12-15
By: Ryan Levesque
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You're Invited
- The Art and Science of Connection, Trust, and Belonging
- By: Jon Levy
- Narrated by: Jon Levy
- Length: 7 hrs and 33 mins
- Unabridged
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Regardless of what you want to accomplish, from growing your business, creating a great company culture, championing a social cause, or affecting your habits, you can’t do it alone. The people around you define your success (whatever that means for you) and they have the potential to change the course of your life.
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You’re invited...if you’re liberal
- By Anonymous on 05-19-21
By: Jon Levy
Deep reading
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Until, I discovered that a reference PDF with all the diagrams are in the Library section of your Audible account.
It's very helpful and provides a much better understanding of the book.
Reference PDF is in your Library
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And this book you get the how to build and execute a Blue Ocean strategy.
You're going to need to follow along the PDF why you listen to get the most from this one.
Great how to build & execute a blue ocean strategy
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More focused toward established businesses
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Proof of Concept by Actual Successful Outcomes
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Great Book
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Reimagine and Transform
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Time well invested!
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Another amazing listen of the Blue Ocean series!
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Very similar to 1st book
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