
Blue Ocean Shift
Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed

Get 2 free audiobooks during trial.
Buy for $21.83
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Christian Steiner
About this listen
Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global best seller by world-renowned professors W. Chan Kim and Renee Mauborgne.
Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.
Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical listening for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2017 W. Chan Kim and Renee Mauborgne (P)2017 Hachette AudioListeners also enjoyed...
-
Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- By: W. Chan Kim, Renee Mauborgne
- Narrated by: Roger Wayne
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
-
-
Profoundly Insightful
- By James on 10-29-20
By: W. Chan Kim, and others
-
Beyond Disruption
- Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs
- By: W. Chan Kim, Renée Mauborgne
- Narrated by: Roger Wayne
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
Disruption dominates innovation theory and practice. But disruption is destructive—displacing jobs, companies, and even entire industries. Are we missing better, and even bigger, opportunities to innovate and grow? With three decades of research, W. Chan Kim and Renee Mauborgne reveal another way to innovate and grow. Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach—nondisruptive creation—that is free from the destructive displacement that happens when innovators set out to disrupt.
-
-
Lots of value and practical insight
- By Lar'ri Jefferson on 08-09-23
By: W. Chan Kim, and others
-
$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- By: Alex Hormozi
- Narrated by: Alexander Hormozi
- Length: 3 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
-
-
Great content littered with filthy language
- By Amazon Customer on 09-29-21
By: Alex Hormozi
-
Superconnector
- By: Scott Gerber, Ryan Paugh
- Narrated by: Chris Kipiniak, Keith Ferrazzi
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Stop networking. Seriously, stop doing it. Now. It is time to ditch the old networking-for networking's-sake mentality in favor of a more powerful and effective approach to creating and enhancing connections. In Superconnector, Scott Gerber and Ryan Paugh reveal a new category of professionals born out of the social media era: highly valuable community-builders who make things happen through their keen understanding and utilization of social capital. Superconnectors understand the power of relationship-building, problem-solve by connecting the dots at high levels.
-
-
Very Long Ad
- By Vincent Oliver on 04-30-18
By: Scott Gerber, and others
-
Stress Less, Accomplish More
- Meditation for Extraordinary Performance
- By: Emily Fletcher
- Narrated by: Emily Fletcher, Sean Pratt, Emily Woo Zeller
- Length: 7 hrs and 22 mins
- Unabridged
-
Overall
-
Performance
-
Story
This is not just another meditation guide. In Stress Less, Accomplish More, Emily teaches a powerful trifecta of mindfulness, meditation, and manifesting to improve your personal and professional performance, clarity, health, and sleep. You’ll learn how to cultivate mindfulness through brief but powerful exercises that will help you stop wasting time stressing. Plus, you’ll get manifesting tools to help you get crystal clear on your personal and professional goals for the future.
-
-
Conflicted
- By zachg on 03-02-19
By: Emily Fletcher
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall
-
Performance
-
Story
This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.
-
-
Better than $100M Offers, But Read Both in Order
- By Jonathan and Hannah on 09-13-23
By: Alex Hormozi
-
Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- By: W. Chan Kim, Renee Mauborgne
- Narrated by: Roger Wayne
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
-
-
Profoundly Insightful
- By James on 10-29-20
By: W. Chan Kim, and others
-
Beyond Disruption
- Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs
- By: W. Chan Kim, Renée Mauborgne
- Narrated by: Roger Wayne
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
Disruption dominates innovation theory and practice. But disruption is destructive—displacing jobs, companies, and even entire industries. Are we missing better, and even bigger, opportunities to innovate and grow? With three decades of research, W. Chan Kim and Renee Mauborgne reveal another way to innovate and grow. Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach—nondisruptive creation—that is free from the destructive displacement that happens when innovators set out to disrupt.
-
-
Lots of value and practical insight
- By Lar'ri Jefferson on 08-09-23
By: W. Chan Kim, and others
-
$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- By: Alex Hormozi
- Narrated by: Alexander Hormozi
- Length: 3 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
-
-
Great content littered with filthy language
- By Amazon Customer on 09-29-21
By: Alex Hormozi
-
Superconnector
- By: Scott Gerber, Ryan Paugh
- Narrated by: Chris Kipiniak, Keith Ferrazzi
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Stop networking. Seriously, stop doing it. Now. It is time to ditch the old networking-for networking's-sake mentality in favor of a more powerful and effective approach to creating and enhancing connections. In Superconnector, Scott Gerber and Ryan Paugh reveal a new category of professionals born out of the social media era: highly valuable community-builders who make things happen through their keen understanding and utilization of social capital. Superconnectors understand the power of relationship-building, problem-solve by connecting the dots at high levels.
-
-
Very Long Ad
- By Vincent Oliver on 04-30-18
By: Scott Gerber, and others
-
Stress Less, Accomplish More
- Meditation for Extraordinary Performance
- By: Emily Fletcher
- Narrated by: Emily Fletcher, Sean Pratt, Emily Woo Zeller
- Length: 7 hrs and 22 mins
- Unabridged
-
Overall
-
Performance
-
Story
This is not just another meditation guide. In Stress Less, Accomplish More, Emily teaches a powerful trifecta of mindfulness, meditation, and manifesting to improve your personal and professional performance, clarity, health, and sleep. You’ll learn how to cultivate mindfulness through brief but powerful exercises that will help you stop wasting time stressing. Plus, you’ll get manifesting tools to help you get crystal clear on your personal and professional goals for the future.
-
-
Conflicted
- By zachg on 03-02-19
By: Emily Fletcher
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall
-
Performance
-
Story
This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.
-
-
Better than $100M Offers, But Read Both in Order
- By Jonathan and Hannah on 09-13-23
By: Alex Hormozi
-
Playing to Win
- How Strategy Really Works
- By: Roger L. Martin, A.G. Lafley
- Narrated by: LJ Ganser
- Length: 7 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
-
-
The P&G Story
- By lniles on 04-14-15
By: Roger L. Martin, and others
-
Insight
- Why We're Not as Self-Aware as We Think, and How Seeing Ourselves Clearly Helps Us Succeed at Work and in Life
- By: Tasha Eurich
- Narrated by: Tasha Eurich
- Length: 11 hrs and 28 mins
- Unabridged
-
Overall
-
Performance
-
Story
Integrating hundreds of studies with her own research and work in the Fortune 500 world, organizational psychologist Tasha Eurich shatters conventional assumptions about what it takes to truly know ourselves - like why introspection isn't a bullet train to insight, how experience is the enemy of self-knowledge, and just how far others will go to avoid telling us the truth about ourselves. At a time when self-awareness matters more than ever, Insight is the essential playbook for surviving and thriving in an unaware world.
-
-
Chicken noodle soup for the faux-llectual
- By Peter Hudson on 08-29-17
By: Tasha Eurich
-
The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- By: Eric Ries
- Narrated by: Eric Ries
- Length: 8 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
-
-
Informative, mature but not original or essential
- By Jason Comely on 02-19-13
By: Eric Ries
-
Captivate
- The Science of Succeeding with People
- By: Vanessa Van Edwards
- Narrated by: Vanessa Van Edwards
- Length: 7 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
Do you wish you could decode people? Do you want to know exactly what to say to your boss, your date, or your networking partner? You need to know how people work. As a human behavior investigator, Vanessa Van Edwards studies the hidden forces that drive our behavior patterns in her lab—and she's cracked the code. In Captivate she shares a wealth of valuable shortcuts, systems, and behavior hacks for taking charge of their interactions at work, at home, and in any social situation.
-
-
Eh
- By Dale on 04-30-17
-
The Personal MBA: Master the Art of Business
- By: Josh Kaufman
- Narrated by: Josh Kaufman
- Length: 15 hrs and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
-
-
Not an MBA, But A Damn Decent Experience.
- By Cori on 01-20-13
By: Josh Kaufman
-
Your Next Five Moves
- Master the Art of Business Strategy
- By: Patrick Bet-David
- Narrated by: Patrick Bet-David
- Length: 8 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.
-
-
Mediocre; few actionable take-aways.
- By Michael on 10-31-20
-
The Art of Gathering
- How We Meet and Why It Matters
- By: Priya Parker
- Narrated by: Bernadette Dunne
- Length: 9 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
Every day, we find ourselves in gatherings, Priya Parker says in The Art of Gathering. If we can understand what makes these gatherings effective and memorable, then we can reframe and redirect them to benefit everyone, host and guest alike. Parker defines a gathering as three or more people who come together for a specific purpose. When we understand why we gather, she says - to acknowledge, to learn, to challenge, to change - we learn how to organize gatherings that are relevant and memorable.
-
-
Would have liked a different narrator
- By Marta on 08-26-18
By: Priya Parker
-
Making Sense
- Conversations on Consciousness, Morality, and the Future of Humanity
- By: Sam Harris
- Narrated by: Sam Harris, David Chalmers, David Deutsch, and others
- Length: 22 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
Sam Harris—neuroscientist, philosopher, and bestselling author—has been exploring some of the most important questions about the human mind, society, and current events on his podcast, Making Sense. For Harris, honest conversation, no matter how difficult or controversial, represents the only path to moral and intellectual progress. This audiobook includes talks with Daniel Kahneman, Timothy Snyder, Nick Bostrom, and Glen Loury, on topics that range from the nature of consciousness and free will, to politics and extremism, to living ethically.
-
-
Audiobook review (just a podcast collection)
- By Amazon Customer on 12-21-20
By: Sam Harris
-
Find Your Why
- A Practical Guide for Discovering Purpose for You and Your Team
- By: Simon Sinek, David Mead, Peter Docker
- Narrated by: Stephen Shedletzky, Simon Sinek
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
I believe fulfillment is a right and not a privilege. We are all entitled to wake up in the morning inspired to go to work, feel safe when we’re there and return home fulfilled at the end of the day. Achieving that fulfillment starts with understanding exactly WHY we do what we do. As Start With Why has spread around the world, countless readers have asked me the same question: How can I apply Start With Why to my career, team, company or nonprofit? Along with two of my colleagues, Peter Docker and David Mead, I created this hands-on, step-by-step guide to help you find your WHY.
-
-
DO NOT GET THE AUDIO BOOK GET THE BOOK BOOK
- By Jeff and Erin on 12-03-17
By: Simon Sinek, and others
-
Zero to One
- Notes on Startups, or How to Build the Future
- By: Peter Thiel, Blake Masters
- Narrated by: Blake Masters
- Length: 4 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
-
-
Seems Insightful Until You Think A Little Deeper
- By Mark Brandon on 10-31-14
By: Peter Thiel, and others
-
Good to Great
- Why Some Companies Make the Leap...And Others Don't
- By: Jim Collins
- Narrated by: Jim Collins
- Length: 10 hrs and 1 min
- Unabridged
-
Overall
-
Performance
-
Story
Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
-
-
Good info, over-the-top narration
- By Anaxamaxan on 08-31-10
By: Jim Collins
-
The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
-
-
You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
Critic reviews
"[A] stirring business primer... [Blue Ocean Shift] includes powerful real-life examples.... This invaluable guide will be empowering to business-minded listeners." (Publishers Weekly)
"The challenge of any business is to grow in markets that are crowded and competitive, and to do it in a way that is intelligent, effective, and humane. In Blue Ocean Shift, you will find all of that and more as Kim and Mauborgne guide you on a journey that will open your eyes to the untapped growth opportunities in your business, whether you are a startup, small business, or a Fortune 500 company." (Ram Charan, CEO and board advisor, New York Times best-selling author of Execution)
"[A] stirring business primer...[Blue Ocean Shift] includes powerful real-life examples....This invaluable guide will be empowering to business-minded readers." (Publishers Weekly)
People who viewed this also viewed...
-
Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- By: W. Chan Kim, Renee Mauborgne
- Narrated by: Roger Wayne
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
-
-
Profoundly Insightful
- By James on 10-29-20
By: W. Chan Kim, and others
-
Beyond Disruption
- Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs
- By: W. Chan Kim, Renée Mauborgne
- Narrated by: Roger Wayne
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
Disruption dominates innovation theory and practice. But disruption is destructive—displacing jobs, companies, and even entire industries. Are we missing better, and even bigger, opportunities to innovate and grow? With three decades of research, W. Chan Kim and Renee Mauborgne reveal another way to innovate and grow. Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach—nondisruptive creation—that is free from the destructive displacement that happens when innovators set out to disrupt.
-
-
Lots of value and practical insight
- By Lar'ri Jefferson on 08-09-23
By: W. Chan Kim, and others
-
Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- By: W. Chan Kim, Renee Mauborgne
- Narrated by: Grover Gardner
- Length: 6 hrs and 27 mins
- Unabridged
-
Overall
-
Performance
-
Story
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
-
-
Get the actual book
- By Robert Donoghue on 08-29-06
By: W. Chan Kim, and others
-
HBR's 10 Must Reads on Managing Yourself, Vol. 2
- HBR's 10 Must Reads Series
- By: Harvard Business Review
- Narrated by: Steve Menasche, Teri Schnaubelt
- Length: 4 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
Get more of the management ideas you want, from the authors you trust. With insights from leading experts, this book will inspire you to identify areas for personal growth; assess your strengths, work preferences, values, and contributions; build your skill set and stay relevant; develop learning agility; map out a plan for where you'd like your career to go - both short and long term; find fulfillment in your work; and prepare for your next opportunity.
-
-
Not Volume 2
- By Amazon Customer on 05-30-21
-
Jab, Jab, Jab, Right Hook
- How to Tell Your Story in a Noisy Social World
- By: Gary Vaynerchuk
- Narrated by: John Hopkinson
- Length: 5 hrs and 41 mins
- Unabridged
-
Overall
-
Performance
-
Story
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of "Crush It!" and "The Thank You Economy" with a fresh spin, "Jab, Jab, Jab, Right Hook" is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition.
-
-
Deceptively outdated, don’t waste time or money
- By Tim on 12-05-23
By: Gary Vaynerchuk
-
Crushing It!
- How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk, Rich Roll, Amy Schmittauer
- Length: 8 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.
-
-
85% fluff and 15% value.
- By Michael Bowie on 04-09-18
By: Gary Vaynerchuk
-
Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- By: W. Chan Kim, Renee Mauborgne
- Narrated by: Roger Wayne
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
-
-
Profoundly Insightful
- By James on 10-29-20
By: W. Chan Kim, and others
-
Beyond Disruption
- Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs
- By: W. Chan Kim, Renée Mauborgne
- Narrated by: Roger Wayne
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
Disruption dominates innovation theory and practice. But disruption is destructive—displacing jobs, companies, and even entire industries. Are we missing better, and even bigger, opportunities to innovate and grow? With three decades of research, W. Chan Kim and Renee Mauborgne reveal another way to innovate and grow. Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach—nondisruptive creation—that is free from the destructive displacement that happens when innovators set out to disrupt.
-
-
Lots of value and practical insight
- By Lar'ri Jefferson on 08-09-23
By: W. Chan Kim, and others
-
Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- By: W. Chan Kim, Renee Mauborgne
- Narrated by: Grover Gardner
- Length: 6 hrs and 27 mins
- Unabridged
-
Overall
-
Performance
-
Story
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
-
-
Get the actual book
- By Robert Donoghue on 08-29-06
By: W. Chan Kim, and others
-
HBR's 10 Must Reads on Managing Yourself, Vol. 2
- HBR's 10 Must Reads Series
- By: Harvard Business Review
- Narrated by: Steve Menasche, Teri Schnaubelt
- Length: 4 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
Get more of the management ideas you want, from the authors you trust. With insights from leading experts, this book will inspire you to identify areas for personal growth; assess your strengths, work preferences, values, and contributions; build your skill set and stay relevant; develop learning agility; map out a plan for where you'd like your career to go - both short and long term; find fulfillment in your work; and prepare for your next opportunity.
-
-
Not Volume 2
- By Amazon Customer on 05-30-21
-
Jab, Jab, Jab, Right Hook
- How to Tell Your Story in a Noisy Social World
- By: Gary Vaynerchuk
- Narrated by: John Hopkinson
- Length: 5 hrs and 41 mins
- Unabridged
-
Overall
-
Performance
-
Story
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of "Crush It!" and "The Thank You Economy" with a fresh spin, "Jab, Jab, Jab, Right Hook" is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition.
-
-
Deceptively outdated, don’t waste time or money
- By Tim on 12-05-23
By: Gary Vaynerchuk
-
Crushing It!
- How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk, Rich Roll, Amy Schmittauer
- Length: 8 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.
-
-
85% fluff and 15% value.
- By Michael Bowie on 04-09-18
By: Gary Vaynerchuk
-
Made to Stick
- Why Some Ideas Survive and Others Die
- By: Chip Heath, Dan Heath
- Narrated by: Charles Kahlenberg
- Length: 8 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
-
-
Even Better The Second Time
- By Jeremy Devens on 09-05-09
By: Chip Heath, and others
-
Business Made Simple
- 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 6 hrs and 55 mins
- Unabridged
-
Overall
-
Performance
-
Story
It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
-
-
Good content, but hated the constant sell
- By Pablo Alejo on 01-22-21
By: Donald Miller
-
The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- By: Eric Ries
- Narrated by: Eric Ries
- Length: 8 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
-
-
Informative, mature but not original or essential
- By Jason Comely on 02-19-13
By: Eric Ries
-
Pitch Anything
- An Innovative Method for Presenting, Persuading, and Winning the Deal
- By: Oren Klaff
- Narrated by: Stephen Bowlby
- Length: 6 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million—and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
-
-
the theory is there, but the stories miss
- By Mike Pistentis on 10-29-23
By: Oren Klaff
-
How to Grow Your Small Business
- A 6-Step Plan to Help Your Business Take Off
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 5 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Using the exact steps you’ll learn in this book, Donald Miller grew his small business from four employees working out of a basement to a 15 million dollar operation, increasing revenue sixfold in just six years. As Miller grew his own business from the ground up, he realized nobody had put together a simple, step-by-step playbook for growing a business. That book didn’t exist. Until now. In this book, you’ll learn the 6 steps to grow a successful small business and create a playbook to implement them—your Flight Plan.
-
-
Applied everything here, also on business made simple course and story brand book and my business grew
- By Marco Randazzo on 04-12-23
By: Donald Miller
-
Principles
- Life and Work
- By: Ray Dalio
- Narrated by: Ray Dalio, Jeremy Bobb
- Length: 16 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
Ray Dalio, one of the world's most successful investors and entrepreneurs, shares the unconventional principles that he's developed, refined, and used over the past 40 years to create unique results in both life and business - and which any person or organization can adopt to help achieve their goals.
-
-
Idea-meritocracy/Principles Reference
- By P Eberle on 06-30-18
By: Ray Dalio
Until, I discovered that a reference PDF with all the diagrams are in the Library section of your Audible account.
It's very helpful and provides a much better understanding of the book.
Reference PDF is in your Library
Something went wrong. Please try again in a few minutes.
And this book you get the how to build and execute a Blue Ocean strategy.
You're going to need to follow along the PDF why you listen to get the most from this one.
Great how to build & execute a blue ocean strategy
Something went wrong. Please try again in a few minutes.
Deep reading
Something went wrong. Please try again in a few minutes.
More focused toward established businesses
Something went wrong. Please try again in a few minutes.
Proof of Concept by Actual Successful Outcomes
Something went wrong. Please try again in a few minutes.
Great Book
Something went wrong. Please try again in a few minutes.
Reimagine and Transform
Something went wrong. Please try again in a few minutes.
Time well invested!
Something went wrong. Please try again in a few minutes.
Another amazing listen of the Blue Ocean series!
Something went wrong. Please try again in a few minutes.
Very similar to 1st book
Something went wrong. Please try again in a few minutes.