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Win at All Costs
- Inside Nike Running and Its Culture of Deception
- Narrated by: Josh Bloomberg
- Length: 13 hrs and 38 mins
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Publisher's summary
"After years of rumors and speculation, Matt Hart sets out to peel back the layers of secrecy that protected the most powerful coach in running. What he finds will leave you indignant—and wondering whether anything in the high-stakes world of Olympic sport has truly changed." —Alex Hutchinson, New York Times bestselling author of Endure
Game of Shadows meets Shoe Dog in this explosive behind-the-scenes look that reveals for the first time the unsettling details of Nike's secret running program—the Nike Oregon Project.
In May 2017, journalist Matt Hart received a USB drive containing a single file—a 4.7-megabyte PDF named “Tic Toc, Tic Toc. . . .” He quickly realized he was in possession of a stolen report prepared a year earlier by the United States Anti-Doping Agency (USADA) for the Texas Medical Board, part of an investigation into legendary running coach Alberto Salazar, a Houston-based endocrinologist named Dr. Jeffrey Brown, and cheating by Nike-sponsored runners, including some of the world’s best athletes. The information Hart received was part of an unfolding story of deception which began when Steve Magness, an assistant to Salazar, broke the omertà—the Mafia-like code of silence about performance-enhancing drugs among those involved—and alerted USADA. He was soon followed by Olympians Adam and Kara Goucher who risked their careers to become whistleblowers on their former Nike running family in Beaverton, Oregon.
Combining sports drama and business exposé, Win at All Costs tells the full story of Nike’s running program, uncovering a corporate win-at-all-costs culture.
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14 Minutes
- A Running Legend's Life and Death and Life
- By: Alberto Salazar, John Brant
- Narrated by: Danny Pardo
- Length: 10 hrs and 39 mins
- Unabridged
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14 Minutes is the memoir of Alberto Salazar, the most accomplished, charismatic, and controversial marathoner in history. The narrative follows Alberto's boyhood in New England, his rise to stardom at the University of Oregon, his dramatic victories in the New York City and Boston Marathons, his long malaise due to injuries, which resulted in a near-suicidal depression; his resurgence due to intense spiritual experiences and discipline; his close alliance with Phil Knight and the Nike corporation; and describes his numerous near-death experiences.
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Terrible and Distracting Narration
- By Mark on 06-04-14
By: Alberto Salazar, and others
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Run to Overcome
- The Inspiring Story of an American Champion's Long-Distance Quest to Achieve a Big Dream
- By: Meb Keflezighi, Dick Patrick
- Narrated by: Jon Gauger
- Length: 6 hrs and 5 mins
- Unabridged
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Meb Keflezighi is all about hope and second chances—starting with his very survival. The child of a small African country ravaged by a brutal war, Meb arrived in America with nothing but the clothes on his back, speaking no English and never having raced a mile. So how did he end up an A student, one of the most celebrated and respected athletes of his generation, and winner of the 2009 New York City Marathon?
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You gotta love Meb! - but...
- By CynK on 01-29-13
By: Meb Keflezighi, and others
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I'm Here to Win
- A World Champion's Advice for Peak Performance
- By: Chris McCormack, Tim Vandehey
- Narrated by: Howard Brunner, Chris McCormack
- Length: 8 hrs and 49 mins
- Unabridged
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As the winner of the 2010 Ironman Championship in Kona, Hawaii, Chris "Macca" McCormack may be the world's greatest athlete. In I'm Here to Win, McCormack shares his story along with training tips and practical advice to help listeners develop their own routines, diet, exercise programs and race strategies. Chris McCormack has dedicated his life to training for - and winning - the Ironman World Championships, one of the most grueling tests of mental and physical endurance in the world.
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It takes an Ironman to finish
- By Robert on 03-21-12
By: Chris McCormack, and others
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Play On
- The New Science of Elite Performance at Any Age
- By: Jeff Bercovici
- Narrated by: Chris Sorensen
- Length: 10 hrs and 34 mins
- Unabridged
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Journalist Jeff Bercovici spent extensive time with professional and Olympic athletes, coaches, and doctors to find how today's sports superstars seemed to be able to defy the limits of physical aging that inevitably sideline their competitors. Through fascinating profiles and first-person anecdotes, Bercovici illuminates the science and strategies extending the careers of elite older athletes, uncovers the latest advances in fields from nutrition to brain science to virtual reality, and offers empowering insights about how the rest of us can find peak performance at any age.
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Worst narrator ever, super annoying tone of voice
- By Robin Fontaine on 02-23-19
By: Jeff Bercovici
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The Dirtiest Race in History
- Ben Johnson, Carl Lewis and the 1988 Olympic 100M Final
- By: Richard Moore
- Narrated by: Traber Burns
- Length: 10 hrs and 28 mins
- Unabridged
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The 1988 Seoul Olympics played host to what has been described by some as the dirtiest race of all time, by others as the greatest. The final of the men's 100 metres at those Olympics is certainly the most infamous in the history of athletics, and more indelibly etched into the consciousness of the sport, the Olympics, and a global audience of millions, than any other athletics event before or since.
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Great story
- By sosnows8 on 07-08-20
By: Richard Moore
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26 Marathons
- What I Learned About Faith, Identity, Running, and Life from My Marathon Career
- By: Meb Keflezighi, Scott Douglas
- Narrated by: Holter Graham
- Length: 6 hrs and 49 mins
- Unabridged
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When Meb Keflezighi - the first person in history to win both the Boston and New York City marathons as well as an Olympic marathon medal - ran his final marathon in New York in 2017, it marked the end of an extraordinary distance-running career. Meb's last marathon was also his 26th, and each of those marathons has come with its own unique challenges, rewards, and outcomes. In 26 Marathons, Meb takes listeners on those legendary races, along every hill, bend, and unexpected turn of events that made each marathon an exceptional learning experience, and a fascinating story.
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Another Great Book by Meb!
- By jda9ball on 04-16-19
By: Meb Keflezighi, and others
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Relentless
- Secrets of the Sporting Elite
- By: Alistair Brownlee
- Narrated by: Alistair Brownlee
- Length: 8 hrs and 56 mins
- Unabridged
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In his quest to define ‘sporting greatness’, double Olympic champion Alistair Brownlee has spent nearly four years interviewing and training with some of the greatest minds in sport to discover what it takes to become—and remain—a champion.
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🏅🏅🏅🏅🏅 What's With The Bad Reviews?!!
- By Rachel on 12-02-21
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The Strenuous Life
- Theodore Roosevelt and the Making of the American Athlete
- By: Ryan Swanson
- Narrated by: David de Vries
- Length: 11 hrs and 37 mins
- Unabridged
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In full and intricate detail, featuring an amazing cast of characters from the worlds of politics, athletics, entertainment and more, this is the story of how President Theodore Roosevelt helped shepherd in a sports and fitness revolution that forever changed the complexion of the United States.
By: Ryan Swanson
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The Comeback
- Greg LeMond, the True King of American Cycling, and a Legendary Tour de France
- By: Daniel de Vise
- Narrated by: Pete Cross
- Length: 12 hrs and 56 mins
- Unabridged
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Greg LeMond stunned the sporting world by becoming the first American to win the Tour de France in 1986, defeating French cycling legend Bernard Hinault. Nine months later, LeMond lay in a hospital bed, his career as a bicycle racer seemingly over. And yet, barely two years after this crisis, LeMond mounted a comeback. In 1989, he once again won the Tour - by a narrow margin of eight seconds. It remains the closest Tour de France in history. The Comeback chronicles the life of this great American athlete, from his roots in Nevada and California to the heights of global fame.
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Good book. Flawed reading.
- By david savage on 07-23-18
By: Daniel de Vise
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Cycle of Lies
- The Fall of Lance Armstrong
- By: Juliet Macur
- Narrated by: Carrington MacDuffie
- Length: 11 hrs and 31 mins
- Unabridged
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The definitive account of Lance Armstrong's spectacular rise and fall. In June 2013, when Lance Armstrong fled his palatial home in Texas, downsizing in the face of multimillion-dollar lawsuits, Juliet Macur was there - talking to his girlfriend and children and listening to Armstrong's version of the truth. She was one of the few media members aside from Oprah Winfrey to be granted extended one-on-one access to the most famous pariah in sports. At the center of Cycle of Lies is Armstrong himself, revealed through face-to-face interviews.
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...Pants on Fire
- By Mel on 03-25-14
By: Juliet Macur
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The Barcelona Complex
- Lionel Messi and the Making—and Unmaking—of the World's Greatest Soccer Club
- By: Simon Kuper
- Narrated by: Steve West
- Length: 12 hrs and 24 mins
- Unabridged
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FC Barcelona is not just the world’s highest grossing sports club, it is simply one of the most influential organizations on the planet. At last count, it had approximately 214 million social media followers, more than any other sports club except Real Madrid CF—and by one earlier measure, more than all 32 NFL teams combined. It has more in common with multinational megacompanies like Netflix or small nation-states than it does with most soccer teams. Journalist Simon Kuper tells the story of how FC Barcelona became the most successful club in the world.
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Fantastic
- By steve finkelstein on 10-27-23
By: Simon Kuper
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Tanking to the Top
- The Philadelphia 76ers and the Most Audacious Process in the History of Professional Sports
- By: Yaron Weitzman
- Narrated by: Yaron Weitzman
- Length: 9 hrs and 18 mins
- Unabridged
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When a group of private equity bigwigs purchased the Philadelphia 76ers in 2011, the team was both bad and boring. Attendance was down. So were ratings. The Sixers had an aging coach, an antiquated front office, and a group of players that could best be described as mediocre. Enter Sam Hinkie - a man with a plan straight out of the PE playbook, one that violated professional sports' Golden Rule: You play to win the game.
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Great history of tanking by Sixers
- By Alan Bernstein on 03-11-23
By: Yaron Weitzman
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The Perfect Mile
- Three Athletes. One Goal. And Less Than Four Minutes to Achieve It
- By: Neal Bascomb
- Narrated by: Nelson Runger
- Length: 14 hrs and 14 mins
- Unabridged
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In the tradition of Seabiscuit, critically acclaimed author Neal Bascomb reaches back to the golden age of sport and crafts an utterly captivating narrative of what may be the most remarkable athletic feat of all time.
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nailbiting, on the edge of your seat
- By Todd on 08-10-04
By: Neal Bascomb
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Shut Up, Legs!
- My Wild Ride on and off the Bike
- By: Jens Voigt, James Startt
- Narrated by: Shaun Grindell
- Length: 6 hrs and 57 mins
- Unabridged
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Beloved German cyclist Jens Voigt isn't a superstar in the traditional sense of the word. Although he won three stages of the Tour de France - and wore the yellow jersey twice - Voigt never claimed an overall victory. He became a star because he embodies qualities that go beyond winning and losing: sacrifice, selflessness, reliability, and devotion. European and American crowds were drawn to his aggressive riding style, outgoing nature, and refreshing realness.
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Unlike Jensie, the performance lacks
- By Brian Muncy on 03-12-19
By: Jens Voigt, and others
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Until It Hurts
- America’s Obsession with Youth Sports and How It Harms Our Kids
- By: Mark Hyman
- Narrated by: Mike Chamberlain
- Length: 5 hrs and 37 mins
- Unabridged
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Every year, more than 3.5 million children under age 15 require medical treatment for sports injuries, nearly half of which are the result of simple overuse. Journalist Mark Hyman investigates the evolution of youth sports from mere games to full-on quests to turn children into tomorrow's superstar athletes by pushing them beyond physical and emotional limits. Opening up a crucial discussion about the perils of youth-sports culture today, Hyman offers the solutions and answers we need.
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Are We Pushing Young Athletes Too Far?
- By Susie on 01-04-13
By: Mark Hyman
What listeners say about Win at All Costs
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Pete Sakalowsky
- 09-23-21
Nicely done
I’ve heard the story before but never in such detail. I long admired both Salazar and Nike but hard to be a fan of either when the only principle they adhere to is deceit. Purity of sport is just a marketing scheme and I’m left disappointed with the decisions made to stay at the top. The author does a nice job of portraying the story in objective light. It was an exciting read.
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2 people found this helpful
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- Kristal Lyn Sabaitis
- 10-26-20
Great enlightening book
You'll likely like this book if you're a running junkie and are alright with learning about how the biggest running brand is corrupt.
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2 people found this helpful
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- Courtney Hollister
- 08-02-21
An extremely interesting read
This book was so interesting and really makes you rethink Nike as a company and the pursuit of athletic greatness.
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- Brayo
- 09-14-23
Great Detail
Was very impressed with the details. You best know that this is the norm in so-called ‘pro sports’ these are merely enter-taint-ment lab rats. Glad I quit taking this nonsense seriously when I did!
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- Trailrunnergal
- 06-05-23
Sleazeball Salazar and mob mentality Nike
Very happy this story came out in such detail. It’s a shame that Nike still has such a hold on sports.
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1 person found this helpful
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- scott roberts
- 06-24-24
As a collegiate track coach myself
As a college track and field coach, and having known a lot of the characters, the story was intriguing.
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- Gerard Pescatore
- 12-02-23
Sad but true pressure on athletes
It was well researched and written. Salazar is absolutely evil. Worth a read for anyone who played a sport or has kids that do.
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- ARealBetty
- 11-11-23
Controlling and demeaning Nike culture
Outstanding story. Disgusting, infuriating sexism and abuse in the Nike culture. You won’t find me buying their products again.
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- Alice Henley
- 09-20-24
Eye opening look inside
Although I knew about these accusations, I do not think one could fathom the depths of deception and moreover the timeline of events. What had been unfolding for decades while prominent runners smiled on magazine covers is heartbreaking and eye opening. This serves as a good reminder that there is often more going on than meets the eye. Especially in the world of sports, where what may appear as a “dream job”, if often rife with politics and underhandedness. The triumph of the truth in this case is a redeemer.
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- windsurfnerd
- 08-06-21
a nice layout of a modern scandal
it's sad to know exactly how corrupted professional sports,has become. the sport of running is dear to my heart, so especially disappointing
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