
Win at All Costs
Inside Nike Running and Its Culture of Deception
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Narrated by:
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Josh Bloomberg
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By:
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Matt Hart
About this listen
"After years of rumors and speculation, Matt Hart sets out to peel back the layers of secrecy that protected the most powerful coach in running. What he finds will leave you indignant—and wondering whether anything in the high-stakes world of Olympic sport has truly changed." —Alex Hutchinson, New York Times bestselling author of Endure
Game of Shadows meets Shoe Dog in this explosive behind-the-scenes look that reveals for the first time the unsettling details of Nike's secret running program—the Nike Oregon Project.
In May 2017, journalist Matt Hart received a USB drive containing a single file—a 4.7-megabyte PDF named “Tic Toc, Tic Toc. . . .” He quickly realized he was in possession of a stolen report prepared a year earlier by the United States Anti-Doping Agency (USADA) for the Texas Medical Board, part of an investigation into legendary running coach Alberto Salazar, a Houston-based endocrinologist named Dr. Jeffrey Brown, and cheating by Nike-sponsored runners, including some of the world’s best athletes. The information Hart received was part of an unfolding story of deception which began when Steve Magness, an assistant to Salazar, broke the omertà—the Mafia-like code of silence about performance-enhancing drugs among those involved—and alerted USADA. He was soon followed by Olympians Adam and Kara Goucher who risked their careers to become whistleblowers on their former Nike running family in Beaverton, Oregon.
Combining sports drama and business exposé, Win at All Costs tells the full story of Nike’s running program, uncovering a corporate win-at-all-costs culture.
©2020 Matt Hart (P)2020 HarperCollins PublishersListeners also enjoyed...
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- By: Christophe Lebold
- Narrated by: Vlasta Vrana
- Length: 19 hrs and 38 mins
- Unabridged
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After more than two decades of research and travels, Christophe Lebold, who befriended the poet and spent time with him in Los Angeles, delivers a stimulating analysis of Cohen’s life and art. Gracefully blending biography and essay, he interrogates the mission Cohen set out for himself: to show us that darkness is just the flip side of light.
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as much an analysis as a biography
- By Judy on 10-05-24
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You Don't Belong Here
- How Three Women Rewrote the Story of War
- By: Elizabeth Becker
- Narrated by: Lisa Flanagan
- Length: 9 hrs and 17 mins
- Unabridged
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Kate Webb, an Australian iconoclast, Catherine Leroy, a French daredevil photographer, and Frances FitzGerald, a blue-blood American intellectual, arrived in Vietnam with starkly different life experiences but one shared purpose: to report on the most consequential story of the decade. At a time when women were considered unfit to be foreign reporters, Frankie, Catherine, and Kate challenged the rules imposed on them by the military, ignored the belittlement of their male peers, and ultimately altered the craft of war reportage for generations.
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Good book for Vietnam buffs
- By Penelopatty on 03-27-21
By: Elizabeth Becker
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The Power of Discord
- Why the Ups and Downs of Relationships Are the Secret to Building Intimacy, Resilience, and Trust
- By: Ed Tronick PhD, Claudia M. Gold MD
- Narrated by: Dan Woren, Betsy Foldes Meiman
- Length: 8 hrs
- Unabridged
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You might think that perfect harmony is the defining characteristic of healthy relationships, but the truth is that human interactions are messy, complicated, and confusing. And according to renowned psychologist Ed Tronick and pediatrician Claudia Gold, that is not only okay, it is actually crucial to our social and emotional development. In The Power of Discord they show how working through the inevitable dissonance of human connection is the path to better relationships with romantic partners, family, friends, and colleagues.
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Highly recommend for pediatric occupational therapists to listen to!
- By Amanda B on 06-22-22
By: Ed Tronick PhD, and others
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Zconomy
- How Gen Z Will Change the Future of Business—and What to Do About It
- By: Jason R. Dorsey, Denise Villa
- Narrated by: Jason R. Dorsey, Denise Villa
- Length: 9 hrs and 28 mins
- Unabridged
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The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees, and trendsetters. Gen Z changes everything. Today’s businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. Leaders need answers now as gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters.
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interesting entry into understanding GenZ
- By Amazon Customer on 12-27-21
By: Jason R. Dorsey, and others
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In Case You Get Hit by a Bus
- How to Organize Your Life Now for When You're Not Around Later
- By: Abby Schneiderman, Adam Seifer, Gene Newman
- Narrated by: Karen Chilton
- Length: 9 hrs and 19 mins
- Unabridged
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Even the most disorganized among us can take control of our on- and off-line details so our loved ones won’t have to scramble later. The experts at Everplans make it possible in this essential and easy-to-follow book. Breaking the task down into three levels, from the most urgent (like granting access to passwords), to the technical (creating a manual for the systems in your home), to the nostalgic (assembling a living memory), this clear, step-by-step program not only removes the anxiety and stress from getting your life in order, it’s actually liberating. And deeply satisfying.
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Loved it
- By Ola on 04-20-21
By: Abby Schneiderman, and others
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Get Out of Your Own Way
- How to Overcome Any Obstacle in Your Life
- By: Larry Winget
- Narrated by: Larry Winget
- Length: 4 hrs and 19 mins
- Original Recording
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You think you know what you want in life. You've tried to achieve those things. But if you still don't have them, the culprit may be closer than you think. In this perspective-altering program, the world-renowned Pitbull of Personal Development(tm), Larry Winget, exposes the things you are doing right now to unknowingly prevent your own success in the most important areas of your life.
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Was just OK
- By KatieReviewsStuff on 01-30-17
By: Larry Winget
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Gaslighting
- Recognize Manipulative and Emotionally Abusive People -- and Break Free
- By: Stephanie Moulton Sarkis
- Narrated by: Suehyla El Attar, Stephanie Moulton Sarkis
- Length: 8 hrs and 32 mins
- Unabridged
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A mental health expert sheds light on "gaslighting" - the manipulative technique used by sociopaths, narcissists, and others - offering practical strategies to cope and break free. Dr. Sarkis delves into the psychology behind the phenomenon, devoting chapters to specific scenarios, such as gaslighting in dating, in relationships, at work, and in families. With warning signs and examples of the destructive consequences along with practical tips and strategies, Gaslighting will help anyone trapped in a manipulative relationship to break free and heal from this toxic behavior.
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This book helped me through the toughest of times
- By Claudia on 12-10-18
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The Soul of a New Machine
- By: Tracy Kidder
- Narrated by: Ben Sullivan
- Length: 9 hrs and 3 mins
- Unabridged
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Computers have changed since 1981, when Tracy Kidder memorably recorded the drama, comedy, and excitement of one company's efforts to bring a new microcomputer to market. What has not changed is the feverish pace of the high-tech industry, the go-for-broke approach to business that has caused so many computer companies to win big (or go belly up), and the cult of pursuing mind-bending technological innovations.
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Reading this book changed my life
- By Timothy Knox on 08-12-16
By: Tracy Kidder
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The Secret War
- Spies, Ciphers, and Guerrillas, 1939-1945
- By: Max Hastings
- Narrated by: Steven Crossley
- Length: 30 hrs and 39 mins
- Unabridged
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Spies, codes, and guerrillas played unprecedentedly critical roles in the Second World War, exploited by every nation in the struggle to gain secret knowledge of its foes, and to sow havoc behind the fronts. In The Secret War, Max Hastings presents a worldwide cast of characters and some extraordinary sagas of intelligence and resistance, to create a new perspective on the greatest conflict in history.
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Better read than listened to
- By B. In -t Veld on 03-25-17
By: Max Hastings
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The Other Talent
- The Curiously Complex Role of Mental Health in Athletic Greatness and Why It's Never Too Late to Harness Your Potential
- By: Matt Fitzgerald
- Narrated by: Gregory Abbey
- Length: 8 hrs and 11 mins
- Unabridged
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On the playing field, natural talent isn’t enough—there’s a mental component that determines whether athletes win the race or wipe out before the finish line. But what separates standout sports stars from the rest? In a paradigm-shifting new theory, acclaimed sportswriter Matt Fitzgerald identifies two key traits behind athletic success: strict self-regulation over thoughts and emotions and an unquenchable psychological need to pursue victory—even when it means enduring extreme mental and physical suffering.
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Excellent
- By CC Coach Mike on 12-18-24
By: Matt Fitzgerald
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Move the Body, Heal the Mind
- Overcome Anxiety, Depression, and Dementia and Improve Focus, Creativity, and Sleep
- By: Jennifer Heisz
- Narrated by: Jennifer Heisz
- Length: 6 hrs and 18 mins
- Unabridged
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A noted neuroscientist reveals groundbreaking research on how fitness and exercise can combat mental health conditions such as anxiety, dementia, ADHD, and depression, and offers a plan for improving focus, creativity, and sleep.
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self indulgent
- By m on 06-20-22
By: Jennifer Heisz
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Ask and It Is Given
- Learning to Manifest Your Desires
- By: Esther Hicks, Jerry Hicks
- Narrated by: Jerry Hicks
- Length: 6 hrs and 48 mins
- Unabridged
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Ask and It Is Given is certainly a book about our ''asking'' being answered by all-that-is. But it's primarily about how whatever we're asking for is being given to us - and it's also the first book to ever, in such clear terminology, give us the simple practical formula for how to ask for, and then how to receive, whatever we want to be, do, or have. Decades ago, while searching for plausible answers to my never-ending quest to know what ''it'' is all about, I discovered the word ineffable (meaning ''incapable of being expressed in words'').
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I had to turn it off
- By S. Sterling on 09-27-20
By: Esther Hicks, and others
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F--k Your Feelings: Master Your Mind, Accomplish Anything and Become a More Significant Human
- By: Ryan Munsey
- Narrated by: Ryan Munsey
- Length: 9 hrs and 15 mins
- Unabridged
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95 percent of decisions are based on feelings. Not logic. Not rational thought. Feelings. Can you feel the pull of emotions, hunger, guilt, pain, jealously, depression, and everything else weighing on every decision that you make? Business owners, entrepreneurs, regular people looking to get in shape, anyone with a goal that isn't terrified of tough love - you need to listen to F--k Your Feelings - as soon as possible! In this audiobook you'll learn how to use personal mind control techniques to control the way your brain is wired and much more.
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Science heavy for those of us who want the why
- By Beth T. Irwin on 10-29-18
By: Ryan Munsey
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The Nvidia Way
- Jensen Huang and the Making of a Tech Giant
- By: Tae Kim
- Narrated by: Michael Braun
- Length: 9 hrs and 42 mins
- Unabridged
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Nvidia is the darling of the age of artificial intelligence: the company’s chips are powering the generative-AI revolution, and demand is insatiable. For all the current interest and attention, however, Nvidia is not of our time. Founded more than three decades ago in a Denny’s in East San Jose, for years it was known primarily in the then-niche world of computer gaming. In fact, the company’s leather-jacketed leader, Jensen Huang, is the longest-serving CEO in an industry marked by near constant turmoil and failure.
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Don’t Buy This Book Be Forewarned
- By Susan Hess on 12-25-24
By: Tae Kim
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Basic Economics, Fifth Edition
- A Common Sense Guide to the Economy
- By: Thomas Sowell
- Narrated by: Stefan Rudnicki
- Length: 28 hrs and 6 mins
- Unabridged
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In this fifth edition of Basic Economics, Thomas Sowell revises and updates his popular book on commonsense economics, bringing the world into clearer focus through a basic understanding of the fundamental economic principles and how they explain our lives. Drawing on lively examples from around the world and from centuries of history, Sowell explains basic economic principles for the general public in plain English.
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Great book
- By Eve on 07-28-24
By: Thomas Sowell
What listeners say about Win at All Costs
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Pete Sakalowsky
- 09-23-21
Nicely done
I’ve heard the story before but never in such detail. I long admired both Salazar and Nike but hard to be a fan of either when the only principle they adhere to is deceit. Purity of sport is just a marketing scheme and I’m left disappointed with the decisions made to stay at the top. The author does a nice job of portraying the story in objective light. It was an exciting read.
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2 people found this helpful
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- Courtney Hollister
- 08-02-21
An extremely interesting read
This book was so interesting and really makes you rethink Nike as a company and the pursuit of athletic greatness.
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- BB
- 09-14-23
Great Detail
Was very impressed with the details. You best know that this is the norm in so-called ‘pro sports’ these are merely enter-taint-ment lab rats. Glad I quit taking this nonsense seriously when I did!
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- Trailrunnergal
- 06-05-23
Sleazeball Salazar and mob mentality Nike
Very happy this story came out in such detail. It’s a shame that Nike still has such a hold on sports.
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1 person found this helpful
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- scott roberts
- 06-24-24
As a collegiate track coach myself
As a college track and field coach, and having known a lot of the characters, the story was intriguing.
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- windsurfnerd
- 08-06-21
a nice layout of a modern scandal
it's sad to know exactly how corrupted professional sports,has become. the sport of running is dear to my heart, so especially disappointing
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- idrissa35653
- 04-05-24
The Cost of winning.
What would you do to become a champion? Obsessive training, injuries, performance enhancing drug, and mental breakdown are just part of the price you will pay for athletic glory.
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- L. Pavela
- 09-20-24
Learned a lot
I don’t think I will ever be able to look at sports past the high school level in the same way again, and definitely not any Nike professional. Truly disappointing.
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- Kristal Lyn Sabaitis
- 10-26-20
Great enlightening book
You'll likely like this book if you're a running junkie and are alright with learning about how the biggest running brand is corrupt.
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2 people found this helpful
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- ElizOF
- 01-03-25
Jaw Dropping. Shocking...
When I read Kara Goucher's book, I thought I'd heard every nasty little thing Nike did to its stable of athletes. I thought Salazar's unraveling was shocking but this book painted a backroom picture that gave me pause. Listen to this one. The narration is excellent. Some of the characters were sleazy and the rest were athletes who were mismanaged.
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