
Spellbound
Seven Principles of Illusion to Captivate Audiences and Unlock the Secrets of Success
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Narrated by:
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Mike Chamberlain
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By:
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David Kwong
About this listen
A professional magician and illusionist - the head magic consultant for the hit film Now You See Me - reveals how to bridge the gap between perception and reality to increase your powers of persuasion and influence.
David Kwong has astounded corporate CEOs, TED talk audiences, and thousands of other hyper-rational people, making them see, believe, and even remember what he wants them to. Illusion is an ancient art that centers on control: commanding a room, building anticipation, and appearing to work wonders. Illusion works because the human brain is wired to fill the gap between seeing and believing. Successful leaders - like Steve Jobs, Warren Buffett, and Ted Turner - are masters of control and command who understand how to sway opinions and achieve goals.
In his years of research and practice, David has discovered seven fundamental principles of illusion. With these rules anyone can learn to:
- Mind the gap - recognize and employ the perceptual space between your audience's ability to see and their impulse to believe
- Load up - prepare to amaze your audience
- Write the script - discover the importance of shaping the narrative that surrounds your illusion
- Control the frame - explore the real-life value of a magician's best friend: misdirection
- Design free choice - command your audience by giving them agency
- Employ the familiar - take secret advantage of habits, patterns, and audience expectations
- Conjure an out - develop backup plans that will keep you one, two, three, or more steps ahead of the competition
With Spellbound you'll discover a different way to sell your idea, product, or skills and make your best shot better than everyone else's.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
©2017 David Kwong (P)2017 HarperCollins PublishersListeners also enjoyed...
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-
Story
Language is perhaps humanity’s most astonishing capacity - and one that remains poorly understood. In The Language Game, cognitive scientists Morten H. Christiansen and Nick Chater show us where generations of scientists seeking the rules of language got it wrong. Language isn’t about hardwired grammars but about near-total freedom, something like a game of charades, with the only requirement being a desire to understand and be understood.
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Good
- By Bruce R on 03-12-22
By: Morten H. Christiansen, and others
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Eat, Poop, Die
- How Animals Make Our World
- By: Joe Roman PhD
- Narrated by: Claire Christie
- Length: 8 hrs and 52 mins
- Unabridged
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If forests are the lungs of the planet, then animals migrating across oceans, streams, and mountains—eating, pooping, and dying along the way—are its heart and arteries, pumping nitrogen and phosphorus from deep-sea gorges up to mountain peaks, from the Arctic to the Caribbean. Without this conveyor belt of crucial, life-sustaining nutrients, the world would look very different.
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Excellent!
- By Lee on 07-20-24
By: Joe Roman PhD
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Master of None
- How a Jack-of-All-Trades Can Still Reach the Top
- By: Clifford Hudson
- Narrated by: Clifford Hudson
- Length: 5 hrs and 2 mins
- Unabridged
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Most people don't need to be experts in their field. Yes, the successful know more than the average person about a particular topic, and they often possess a better-than-average ability with a particular skill set; but not everyone who is successful is an expert, he makes clear. And yet we continue to deeply value the expertise ideal. In Master of None, Hudson turns expertise on its head and shows that by embracing variety and becoming more versatile, anyone can succeed and become more open to different opportunities in life.
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Not great, not bad
- By Brian Sachetta on 01-27-21
By: Clifford Hudson
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Sell Different!
- All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition
- By: Lee B. Salz, Jack Daly - foreword
- Narrated by: Lee B. Salz
- Length: 5 hrs and 34 mins
- Unabridged
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How do you stand out from the pack and not just land the account, but win deals at the prices you want? Lee B. Salz’s previous groundbreaking, best-selling book Sales Differentiation armed salespeople with strategies to differentiate both what they sell and how they sell it. Sell Different! provides a new component of Sales Differentiation strategy to help you outsmart, outmaneuver, and outsell the competition to win more deals at the prices you want. This book provides you with the tools you need to land new accounts and grow existing ones.
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Rookie to vet sales book
- By Tara Quinn on 04-02-22
By: Lee B. Salz, and others
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The Heart of the Woods
- By: Wyl Menmuir
- Narrated by: Wyl Menmuir
- Length: 6 hrs and 59 mins
- Unabridged
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Throughout history, trees have determined the tools we use, the boats we build, the stories we tell about the world and ourselves, the songs we sing, and some of our most important rituals. As such, our lives are intertwined with those of the trees and woodlands around us. In this journey deep into the woods, Wyl Menmuir travels the length and breadth of Britain and Ireland to meet the people who plant trees, the ecologists who study them, those who shape beautiful objects and tools from wood, and those who use them to help others.
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Perfect for all who love the outdoors!
- By Hannah on 09-10-24
By: Wyl Menmuir
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This Is Supposed to Be Fun
- How to Find Joy in Hooking Up, Settling Down, and Everything in Between
- By: Myisha Battle
- Narrated by: Myisha Battle
- Length: 6 hrs and 45 mins
- Unabridged
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Swipe. Match. Get ghosted. Repeat. Modern dating can quickly start to feel like an overwhelming slog. It’s easy to forget the point of it all: this is supposed to be fun. Enter professional sex and dating coach Myisha Battle. Drawing on an engaging and diverse collection of client stories, This Is Supposed to Be Fun is a uniquely inclusive, sex-positive guide to help you skip past the games and get what you really want out of dating and relationships—no matter what that may be.
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Guiding the singles
- By Weekend Reader (Lynell) on 04-07-23
By: Myisha Battle
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The Mission Walker
- I Was Given Three Months to Live....
- By: Edie Littlefield Sundby
- Narrated by: Jaimee Paul
- Length: 11 hrs and 36 mins
- Unabridged
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Walking alone, and with one lung (the other lost to cancer), Edie Littlefield Sundby became the first person in history to walk the 1,600-mile El Camino Real de las Californias mission trail through the mountain wilderness of Mexico and one of the hottest deserts on Earth, and across the border to Northern California - a walk that elevated her life with meaning and purpose that transcended pain and fear – and healed her broken body.
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Narrator ruins it...
- By LS on 09-11-17
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Primed to Perform
- How to Build the Highest Performing Cultures Through the Science of Total Motivation
- By: Neel Doshi, Lindsay McGregor
- Narrated by: Charles Kahlenberg
- Length: 8 hrs and 58 mins
- Unabridged
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What if you knew the science behind the magic - a science so predictive and powerful that you could transform your organization? What if you could use cutting-edge psychology to unlock people's innate desires to innovate, experiment, and adapt? In Primed to Perform, Neel Doshi and Lindsay McGregor show you how to do just that. The result: higher sales, more loyal customers, and more passionate employees.
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Skeptical at first, but I'm a believer
- By Anonymous1 on 05-30-16
By: Neel Doshi, and others
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Money
- The True Story of a Made-Up Thing
- By: Jacob Goldstein
- Narrated by: Jacob Goldstein
- Length: 5 hrs and 37 mins
- Unabridged
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The cohost of the popular NPR podcast Planet Money provides a well-researched, entertaining, somewhat irreverent look at how money is a made-up thing that has evolved over time to suit humanity's changing needs.
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well researched and written but,
- By C&S on 09-29-20
By: Jacob Goldstein
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Retail Gangster
- The Insane, Real-Life Story of Crazy Eddie
- By: Gary Weiss
- Narrated by: Richard Ferrone
- Length: 11 hrs and 59 mins
- Unabridged
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Back in the fall of 2016, we heard the news about the passing of Eddie Antar, "Crazy Eddie" as he was known to millions of people, the man behind the successful chain of electronic stores and one of the most iconic ad campaigns in history. Few things evoke the New York of a particular era the way "Crazy Eddie! His prices are insaaaaane!" does. The journalist Herb Greenberg called his death the "end of an era" and that couldn't be more true. What's insane is that his story has never been told.
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Great Story, Long Listen
- By Bridget on 03-26-23
By: Gary Weiss
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The Hidden World of the Fox
- By: Adele Brand
- Narrated by: Jane McDowell
- Length: 5 hrs and 10 mins
- Unabridged
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The fox. For thousands of years, myth and folklore have celebrated its cunning intelligence. Today, the red fox is the nature’s most populous carnivore, its dancing orange tail a common sight in backyards. Yet, who is this wild neighbor, truly? How do we negotiate this uneasy new chapter of an ancient relationship? Join British ecologist Adele Brand on a journey to discover the surprising secrets of the fabled fox, the familiar yet enigmatic creature that has adapted to the human world with astonishing - some say, unsettling - success.
By: Adele Brand
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The Great Cat Massacre
- And Other Episodes in French Cultural History
- By: Robert Darnton
- Narrated by: Ken Kliban
- Length: 10 hrs and 4 mins
- Unabridged
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The landmark history of France and French culture in the 18th century, a winner of the Los Angeles Times Book Prize.
By: Robert Darnton
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Win at All Costs
- Inside Nike Running and Its Culture of Deception
- By: Matt Hart
- Narrated by: Josh Bloomberg
- Length: 13 hrs and 38 mins
- Unabridged
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In May 2017, journalist Matt Hart received a USB drive containing a single file—a 4.7-megabyte PDF named “Tic Toc, Tic Toc. . . .” He quickly realized he was in possession of a stolen report prepared a year earlier by the United States Anti-Doping Agency, part of an investigation into legendary running coach Alberto Salazar, an endocrinologist named Dr. Jeffrey Brown, and cheating by Nike-sponsored runners. Combining sports drama and business exposé, Win at All Costs tells the full story of Nike’s running program, uncovering a corporate win-at-all-costs culture.
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Nicely done
- By Pete Sakalowsky on 09-23-21
By: Matt Hart
Overall, "Spellbound" is a compelling read that provides valuable lessons on how to use the principles of illusion to enhance communication, leadership, and creativity.
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