Showing titles in Marketing

En este episodio hablamos de 10 lecciones de la Comunidad Open Source que van más allá de la Tecnología, de la filosofía de vida de este tipo de desarrollos y alguna ocurrencia de Juan Palomo.

In dieser Special Folge sprechen wir mit Max, dem Geschäftsführer der Gebrüder Gerstenberg GmbH (Hildesheimer Allgemeine Zeitung), einem Traditionsunternehmen mit über 300 Jahren Geschichte. Im einzigartigen Gewölbekeller des Tempelhauses in Hildesheim, umgeben von historischen Druckmaschinen, erzählt Max von den Herausforderungen und Erfolgsfaktoren der ältesten noch erscheinenden Tageszeitung Deutschlands. Wir diskutieren, wie das Unternehmen seine Werte des unabhängigen Journalismus über Generationen hinweg bewahrt hat, sich gleichzeitig aber den modernen Anforderungen der ...

In this episode of Trench Tips, hosts Jack Frimston and Zac discuss the secrets to mastering SaaS sales and taking your closing game to the next level. Whether you're a sales professional or a SaaS founder, this episode dives into actionable strategies for converting prospects, handling objections, and building long-term client relationships.Jack and Zac share their proven techniques for understanding your customer’s pain points, demonstrating value, and leveraging the power of storytelling to seal the deal. From optimizing your sales process to navigating the unique challenges of selling ...

In this episode, Alicia Scott, founder of Range Beauty, shares her journey from fashion professional to beauty entrepreneur. Alicia reveals how her own skin struggles led to the creation of a brand focused on inclusivity and clean beauty. Discover how Alicia bootstrapped her business with just $150, overcame challenges like a cease-and-desist, and navigated pivotal moments such as appearing on Shark Tank and landing a deal with Emma Grede. Listen to Nathan and Alicia discuss: - Starting Range Beauty with minimal capital and scaling to a multi million-dollar brand - Alicia’s strategy for ...

Über 70.000 Lehrstellen konnten in Deutschland 2023 nicht besetzt werden. Das sind über 13 % aller Ausbildungsplätze. Für 2024 sieht es noch schlechter aus. Unternehmen bekommen teilweise nichtmal Bewerbungen und sind verzweifelt. Das muss nicht sein, meint Martin Plenz. Der Kommunikationsstratege arbeitet viel mit TikTok Ads und hat dazu eine Fülle an großartigen Tipps aus der Praxis mitgebracht. Er erklärt, warum ein Hochglanz-Video eine ganz schlechte Idee ist, was reale Werbebudgets sind und zeigt im Video sogar Best und Worst Practice. Martin lenkt dabei außerdem das Licht auf ...

Authors are always told to prioritize author newsletters. But why is that and how should one go about building and engaging with an audience via email? In this episode, we'll dive into the both the basics of author newsletters, how to build a community, and also how to up-level your game if your newsletter has gone stale. Join ⁠Lainey⁠ and ⁠Paulette’s ⁠author newsletters to see how we do it :) Visit our ⁠⁠⁠episode page⁠⁠⁠ for all resources featured in this episode. Episode Sponsor: ⁠Paulette’s new series collection⁠! Get three multi-award winning books read in ...

Changing Lives One Loan at a Time | Life Changing Lending’s Commitment to Clients and Loan OfficersAt Life Changing Lending, our mission is simple: to provide solutions that work for every borrower and empower loan officers with industry-leading tools and support.Our team specializes in DSCR loans, Fix and Flip financing, Bridge loans, and traditional options—ensuring that our clients never have to hear "no."With in-house underwriting, processing, and unique products, we offer unmatched flexibility, allowing us to close complex deals quickly and efficiently.We’re more than a mortgage ...

Ralph Burns and Lauren Petrullo tackle some of the biggest misconceptions about Conversion Rate Optimization (CRO) with industry expert Raphael Paulin-Daigle. They dig into why obsessing over conversion rates alone can backfire and why metrics like lifetime value (LTV) and average order value (AOV) matter more in the long run. The discussion also hits on how platforms like TikTok are shaking up the CRO space and what that means for modern businesses. Raphael shares his story of turning a passion for marketing as a teenager into a thriving career working with top DTC brands. Packed with ...

‘Tis the season: Grammy nominations are out, Gift Guides are dropping (ours included), and brands are beefing over IP. On this week’s episode we’re talking about Sweetgreen’s recent controversy with Market, gift ideas for everyone in your life, and, of course, Beyoncé. More from us:Mitzi PayneMike PayneTimestamps: 03:00 – Big Thing #1: Grammy nominations are out and we have thoughts!09:00 – Beyoncé’s nominations, the country music categories, and Drake v Kendrick beef28:00 – Big Thing #2: Sweetgreen launched merch, but it stirred up controversy with NY clothing brand, ...

Every established brand faces a moment when they need to evolve, but what happens when your reputation is deeply rooted in decades of history? For many legacy hotel brands, the challenge isn't just about staying current - it's about completely transforming how people perceive your entire organization. Think about it: when's the last time you made a snap judgment about a hotel brand based on what you thought you knew about them from years ago? Or dismissed a property because of outdated perceptions? In today's digital-first world, changing those perceptions isn't just about renovating ...

➡️ Join our FREE affiliate communityhttps://www.affiliateacademyhq.comIn this episode of TikTok Shop Affiliate Academy, Stacey shares her inspiring journey from a full-time pharmaceutical sales rep juggling a mortgage to becoming a TikTok Shop powerhouse with 350K GMV on a single viral video. Discover her strategies, from posting 20 videos daily and leveraging 3-hook systems to managing three accounts and thriving through algorithm changes. Stacey also dives into the power of AB testing, staying motivated during down moments, and building a supportive affiliate community. Don’t miss her ...

🎉 Jubiläumsfolge! 🎉 Wir feiern die 100. Folge unseres Podcasts Geld & Glück! Am 15. Dezember 2022 ging unsere erste Podcastfolge online und damit ein großer Traum von mir in Erfüllung. Seit nun fast zwei Jahren bereichert jeden Freitag eine neue Episode zahlreiche Coaches, Therapeuten, Trainer und Powermenschen da draußen, die mehr aus ihrem Business und Leben machen wollen. Deshalb widmen wir diese Folge dem, was wirklich zählt: den Erfolgen unseren Kunden. Denn unser Erfolg ist nur dann wirklicher Erfolg, wenn auch unsere Kunden erfolgreich sind. Heute erfährst Du, was im ...

Everyone is talking about AI (Artificial Intelligence) and new business tools are springing up everywhere claiming to be able to save you hours of time.But is there a place in your crochet business for AI, and if so how can you use it?Thank you for listening to the Crochet Business School podcast.If you are loving the show, I would appreciate it if you would leave us a review here, and don't forget to join our free Facebook community hereIf you want early access to future episodes and exclusive members only episodes and challenges, you can join our Hooked On Success Podcast membership hereYou ...

Haben wir verlernt, strategisch zu denken? Das könnte man meinen, wenn man sich die neue Markenidentität von Jaguar und den KI-generierten Weihnachtsspot von Coca-Cola anschaut. Glücklicherweise gibt es aber auch Gegenbeispiele ... Die Marketing- und Markennews der KW 47 mit folgenden Themen: Fragwürdige Markenelemente und wie sie wirklich entstanden sind: - Jaguar Anti-Fundstück der Woche: - Coca-Cola Überraschung der Woche: - Ajax Amsterdam Fundstücke der Woche: - Edeka - mymuesli

Do You Know the Secrets Top CEOs Use to Boost Performance?The key lies in optimizing your sleep and recovery routines.Sleep debt is a silent productivity killer, impairing your judgement more than being legally drunk. Yet, many leaders in the fast-paced iGaming industry continue to operate on fumes, sacrificing sleep in the pursuit of success.The truth is, quality sleep is the foundation of high performance. It enhances decision-making, boosts creativity, and fortifies resilience against stress. By implementing science-backed techniques to optimize your sleep routine and sleep environment, you...

Are you dreaming of designing or selling fabric? In this heartfelt episode, I share why I decided to step away from designing fabric and the lessons I’ve learned along the way. I’m breaking down my top six reasons for leaving the fabric design world. I also share what’s next for my business and how I’m channeling my energy into areas that truly light me up. Whether you’re considering fabric design or are simply curious about this shift, I hope my story resonates with you. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, ...

HoldCo Bros are back! Nik and I sit down to continue our discussion from last week (check out Part 1 - Episode #92 if you missed it!). In this episode, we continue brainstorming cool business ideas, like how to capitalize on website change monitoring for arbitrage and creating a tax Sherpa concept for entrepreneurs. We also do our "marry, date, or kill" segment to assess which of these ideas are worth pursuing, testing, or dropping.Learn more about Nik here: http://linktr.ee/cofoundersnikTimestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off ...

Unlock the secrets to transforming financial performance and compliance in the multifamily industry with insights from Michael Bowman, the visionary CEO and founder of Resident Radius. Discover how Michael's journey from an operator to a supplier partner has informed the creation of innovative cash management solutions that tackle financial evictions, late payments, and more. By listening to this episode, you'll gain an understanding of how Resident Radius builds a resident-centric approach that aligns seamlessly with owner and operator policies.Building a platform from scratch is no small ...

Today’s episode started off with some hot social media trending news and then straight into the topic of the week: How to avoid social media burnout Social media can feel like a nonstop, 24/7 party that never quiets down. Burnout is real, and it’s hitting everyone from creators to casual scrollers. We’ve got the playbook to help you stay in the game without burning out. If you’re ready for hands-on support with your social media journey, the Socialize Studio is your go-to virtual space. Get weekly guidance, inspiration, and step-by-step lessons to transform your social media tasks ...

Can we improve our business brain by participating in art? My guest did the research to confirm this; it's called neuroaesthetics.Ivy Ross is the Vice President, Design for Hardware at Google.She was trained at Harvard Business School for general management with outstanding record of achievement with Fortune 500 companies in retail, direct mail, and manufacturing environments. One of nine executives selected by Fast Company Magazine to represent the new face of leadership . Selected by Business Week magazine as one of the 25 most innovative global business leaders working within a ...