Showing titles in Computers & Technology

In The Experimentation Machine, HBS professor, entrepreneur, and venture capitalist Jeffrey J. Bussgang reveals how AI is transforming the way startups find product-market fit and scale.

When two Stanford graduate students set out to create a new kind of cigarette that wouldn’t kill them, they didn’t foresee all the obstacles that lay ahead — or the powerful forces their invention would unleash. Nearly 10 years after the launch of the JUUL, Backfired: The Vaping Wars asks: Could e-cigarettes have been the solution to one of the world’s most pressing public health problems—or was this technology doomed to introduce a whole new generation to nicotine, and end up perpetuating an intractable addiction?

Few organizations solve as many impossible problems as NASA's Jet Propulsion Laboratory, and nobody knows more about leading rocket scientists to unlikely breakthroughs than Adam Steltzner. As the phase lead and development manager for EDL (entry, descent, and landing) of the Curiosity rover to Mars, Steltzner spearheaded the creation of one of engineering's wackiest kluges - the sky crane, which allowed the heaviest rover in the history of space exploration to land on Mars unscathed.

From the Sunday Times top ten bestselling author of The Psychopath Test, a captivating and brilliant exploration of one of our world's most underappreciated forces: shame. 'It's about the terror, isn't it? ''The terror of what?' I said.' The terror of being found out. 'For the past three years, Jon Ronson has travelled the world meeting recipients of high-profile public shamings. The shamed are people like us - people who, say, made a joke on social media that came out badly, or made a mistake at work.

George Sranko has been a best-selling author for more than 35 years. The emergence of artificial intelligence has fundamentally reshaped the writing and publishing landscape. Those who embrace these changes early will prosper, while the hesitant majority may find themselves left behind, observing from the sidelines. AI will never replace talented writers. Instead, skilled writers will leverage AI as a powerful tool to enhance their creativity, accelerate their writing process, and increase their earnings like never before. The key is to learn how to use AI effectively. Many aspiring authors...

In the final decades of the 19th century, three brilliant and visionary titans of America's Gilded Age - Thomas Edison, Nikola Tesla, and George Westinghouse - battled as each vied to create a vast and powerful electrical empire. In Empires of Light, historian Jill Jonnes portrays this extraordinary trio and their riveting and ruthless world of cutting-edge science, invention, intrigue, money, death, and hard-eyed Wall Street millionaires.

“I want to build a website… but I don’t know how to code. I have no idea where to start.”Sound familiar? Perfect. Then this book is exactly for you. NO Code. NO Programming or Design Skills required. Just AI and Vibe. What if building a stunning website was as easy as making coffee?Whether you’re a freelancer, student, coach, teacher, artist, small business owner, or someone who wants to impress clients, share your products... this book is your shortcut to creating professional websites in just minutes, not hours or days. No coding. No confusing design tools. No tech overwhelm. ...

In November 2022, a webpage was posted online with a simple text box. It was ChatGPT, and was unlike any app people had used before. It was more human than a customer service agent, more convenient than a Google search. Behind the scenes, battles for control and prestige between the world’s two leading AI firms, OpenAI and DeepMind, who now steers Google's AI efforts, has remained elusive—until now.

From one of the world’s leading data scientists, a landmark tour ofthe new science of idea flow, offering revolutionary insights into the mysteries of collective intelligence and social influence.

Do you need help navigating the rapidly evolving world of AI? This guide is designed to help you unlock the game-changing potential of artificial intelligence, no matter your starting point, with hands-on and interactive learning techniques. You're not alone if you're curious about AI but feel overwhelmed by the flood of information and lost in technical jargon, wondering how AI could impact your life or career. Many beginners face the same challenges. In fact, recent surveys show that over 60% of those interested in AI feel intimidated by its complexity.

Information architecture (IA) is far more challenging - and necessary - than ever. To guide you through this broad ecosystem, this popular guide - now in its fourth edition - provides essential concepts, methods, and techniques for digital design that have withstood the test of time. UX designers, product managers, developers, and anyone involved in digital design will learn how to create semantic structures that will help people engage with your message.

Your brain responds in a predictable way when it encounters new or difficult tasks. This unique book teaches you concrete techniques rooted in cognitive science that will improve the way you learn and think about code. Learn how to optimize your brain’s natural cognitive processes to read code more easily, write code faster, and pick up new languages in much less time. This book will help you through the confusion you feel when faced with strange and complex code, and explain a codebase in ways that can make a new team member productive in days!

Minimalism is the art of knowing how much is just enough. Digital minimalism applies this idea to our personal technology. It's the key to living a focused life in an increasingly noisy world. In this timely and enlightening book, the best-selling author of Deep Work introduces a philosophy for technology use that has already improved countless lives.

Have you ever wondered what it takes to pass one of the most challenging engineering exams on your first attempt? Learn to turn complex principles into clear, practical knowledge and gain the confidence to tackle any question.

This 50th anniversary edition of Men, Machines, and Modern Times, though ultimately concerned with a positive alternative to an Orwellian 1984, offers an entertaining series of historical accounts taken from the 19th century to highlight a main theme: the nature of technological change, the fission brought about in society by such change, and society's reaction to that change.

In May 2013, Glenn Greenwald set out for Hong Kong to meet an anonymous source who claimed to have astonishing evidence of pervasive government spying and insisted on communicating only through heavily encrypted channels. That source turned out to be the 29-year-old NSA contractor Edward Snowden, and his revelations about the agency’s widespread, systemic overreach proved to be some of the most explosive and consequential news in recent history, triggering a fierce debate over national security....

En esta monumental historia, Vaclav Smil ofrece una impresionante panorámica de cómo la energía ha impulsado el progreso cultural y económico de las sociedades humanas durante los últimos diez mil años, desde los primeros grupos de cazadores-recolectores hasta la civilización fósil, pasando por las sociedades agrícolas tradicionales y la "gran transición" que lo cambió todo.

You can't afford to make every mistake yourself! Software Development Pearls helps you improve faster and bypass much of the pain by learning from others who have already climbed the learning curve. Drawing on 25-plus years of helping software teams succeed, Karl Wiegers has crystallized 60 concise, practical lessons for all your projects, regardless of your role, industry, technology, or methodology.

Embark on a compelling exploration into the world of AI, where future reality meets boundless possibility. Can you afford to remain in the dark? When you watch a movie suggested by Netflix's AI, talk to your favorite brand's chatbot, or follow your car's navigation to the new restaurant in town, you interact with AI. Most people are spectators rather than actors in this fast-evolving digital epoch. This is where the insightful journey author Will Davis guides you on will change your perspective.

In Autonomy, former GM executive and current advisor to the Google Self-Driving Car project Lawrence Burns offers a sweeping history of the race to make the driverless car a reality. In the past decade, Silicon Valley companies like Google, Tesla and Uber have positioned themselves to revolutionize the way we move around by developing driverless vehicles while traditional auto companies like General Motors, Ford, and Daimler have been fighting back by partnering by with new tech start-ups.