Customer Strategy

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.

Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.

Unlock unlimited growth potential for your business using your biggest advocates: your customers. Being a truly customer-centric organization goes beyond just having a customer success function. This book talks about some strategies that will help you adopt a company-wide customer-first mindset to fuel your growth.

Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality.

Introducing the ultimate guide for aspiring entrepreneurs in the HVAC industry: The HVAC Entrepreneur's Handbook! Are you passionate about creating comfortable homes while saving energy? Looking to start your own HVAC business focused on energy-efficient solutions? Search no further! The HVAC Entrepreneur's Handbook is the exceptional resource you've been waiting for. This comprehensive guide boasts an extensive outline of 25 in-depth chapters that cover every essential aspect of starting and growing a successful HVAC business. From discovering your niche in energy-efficient homes to ...

Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

Unleash the Power of Customer Experience: Create a Winning Program Are you ready to take your organization's customer experience (CX) to the next level? In this thrilling guide, you'll discover the tools and strategies to build an unstoppable CX management program that propels your business from good to great. Step into the role of a daring leader equipped with the knowledge to craft a top-performing CX program that adds tangible value and agility and sets your business apart from the competition. Say goodbye to obsessing over surveys and scores and instead focus on intentional business ...

Introducing "The Handyman's Blueprint" – the ultimate guide for aspiring and seasoned handymen who want to take their skills and business acumen to new heights. This comprehensive eBook covers everything you need to know to become a successful handyman, providing you with a roadmap for starting, running, and growing your business. Don't be just another handyman – instead, set yourself apart from the competition with the help of our 36 informative and practical chapters, each focused on a critical aspect of the handyman profession. Learn how to identify your niche, create a unique ...

#1 Bestseller in Prosthesis in Medicine # 7 Bestseller in Medical Prosthesis #18 Bestseller in Prosthesis in Medicine Have you undergone a below the knee amputation (BKA) or an above the knee amputation (AKA)? Do you know anyone who has? This book is filled with valuable information, strategies and tips for BKA and AKA amputees, as well as for upper limb amputees, their family members and caregivers. You will gain insight, advice, hope, encouragement, understanding, and a bit of humor from someone who has gone through it. This is a story of challenge and hope – not merely roadblocks or ...

Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.

In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.

The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers.

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Are you tired of competing on price while your competitors charge premium rates and stay booked solid? Every day, customers choose other businesses over yours—not because they're better skilled or more experienced, but because they've mastered something you haven't: positioning themselves as the obvious choice. While you're trapped in bidding wars and price comparisons, market-dominating businesses command premium prices, have waiting lists, and generate most of their customers through referrals alone. The brutal truth? If customers can't tell why they should choose you over everyone else...

As a veteran of six successful Kickstarter campaigns (and counting) and the proprietor of the Kickstarter Lessons blog, Jamey Stegmaier knows something about crowdfunding. In this audiobook, he goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money but as a better way to build and run a business.

WARNING : DO NOT READ THIS BOOK IF YOU ARE LAZY Every blueprint comes with a detailed breakdown of each component or part and is accompanied with explanations and examples. These are the same blueprints that I and many other marketers use to create a successful business. This is what separates an okay Internet marketer with a successful one. Most marketers don't use a funnel, and this is them basically leaving out thousands of potential sales. And there are those who have used a funnel but were not able to see results. There's a few reasons why some people fail with funnels. They structured...

This book will transform your career! The 40 Best Sales Techniques Ever is packed with the skills, secrets, and tips that top earners use to beat their quota and make more money. Written by Jonathan Jewett, a sales professional who’s spent 20 years selling software to blue-chip companies, this comprehensive guide will equip you with the power to close the big deals, fill your pipeline, sell more to existing customers, and put rocket to the top of the leader board every quarter. Benefits of this book include: Achieve career success with actionable, field-tested sales techniques Learn the ...

Step into the mesmerizing world of fan engagement with "The Ultimate Fan Experience." This enlightening eBook unveils the secrets behind transforming mere spectators into passionate fans through innovative techniques and cutting-edge strategies. Explore the dynamic evolution of fan experience as you journey through the essential role that environment plays in customer satisfaction. Discover how the science of seating arrangement, accessibility, and premium options can transform any event into a memorable occasion. Taste the future with a chapter dedicated to savoring more than just the game...

Do potential customers reach your website, landing page, or app but fail to take action? Do you struggle to combine both rational/logical and emotional/non-conscious elements into your marketing? Does your ecommerce site have too many abandoned shopping carts? If you can answer "yes" to any of these questions, or if you are simply looking for a way to be more persuasive and convert better, you need The Persuasion Slide™. Psychologists have uncovered many secrets of influence and persuasion psychology, but trying to apply them in a practical way has often remained elusive for marketers. ...