Customer Strategy
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Personalized
- Customer Strategy in the Age of AI
- By: Mark Abraham, David C. Edelman
- Narrated by: Christopher Douyard
- Length: 8 hrs and 12 mins
- Unabridged
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Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.
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Great content, not engaging unfortunately
- By Daniel on 05-05-25
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Personalized
- Customer Strategy in the Age of AI
- Narrated by: Christopher Douyard
- Length: 8 hrs and 12 mins
- Release date: 11-05-24
- Language: English
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Consumers want personalized experiences, but few companies are rising to the challenge. To be done effectively, personalization must be a critical element of an organization's strategy.
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Think Like Your Customer
- A Winning Strategy to Maximize Sales By Understanding and Influencing How and Why Your Customers Buy
- By: Bill Stinnett
- Narrated by: Jeff Cummings
- Length: 4 hrs and 48 mins
- Unabridged
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The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.
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Think Like Your Customer
- A Winning Strategy to Maximize Sales By Understanding and Influencing How and Why Your Customers Buy
- Narrated by: Jeff Cummings
- Length: 4 hrs and 48 mins
- Release date: 07-23-21
- Language: English
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In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions....
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Customer Data and Privacy
- The Insights You Need from Harvard Business Review (HBR Insights Series)
- By: Harvard Business Review
- Narrated by: Christopher Grove, Janet Metzger
- Length: 2 hrs and 56 mins
- Unabridged
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Customer Data and Privacy: The Insights You Need from Harvard Business Review will help you understand the tangled interdependencies and complexities and develop strategies that allow your company to be good stewards, collecting, using, and storing customer data responsibly.
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Practical
- By NKATHA on 04-08-21
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Customer Data and Privacy
- The Insights You Need from Harvard Business Review (HBR Insights Series)
- Narrated by: Christopher Grove, Janet Metzger
- Series: HBR Insights Series
- Length: 2 hrs and 56 mins
- Release date: 09-22-20
- Language: English
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Customer Data and Privacy: The Insights You Need from Harvard Business Review will help you understand the tangled interdependencies and complexities and develop strategies that allow your company to be good stewards, collecting, using, and storing customer data responsibly....
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The Jobs to Be Done Playbook
- Align Your Markets, Organization, and Strategy Around Customer Needs
- By: Jim Kalbach, Michael Schrage - foreword
- Narrated by: Tom Parks
- Length: 8 hrs and 10 mins
- Unabridged
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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
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Not great for audio
- By Claire on 01-06-25
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The Jobs to Be Done Playbook
- Align Your Markets, Organization, and Strategy Around Customer Needs
- Narrated by: Tom Parks
- Length: 8 hrs and 10 mins
- Release date: 05-28-24
- Language: English
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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action.
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Customer Experience Management Field Manual
- The Guide For Building Your Top Performing CX Program
- By: Jeff Sheehan
- Narrated by: Virtual Voice
- Length: 6 hrs and 21 mins
- Unabridged
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Unleash the Power of Customer Experience: Create a Winning Program Are you ready to take your organization's customer experience (CX) to the next level? In this thrilling guide, you'll discover the tools and strategies to build an unstoppable CX management program that propels your business from good to great. Step into the role of a daring leader equipped with the knowledge to craft a top-performing CX program that adds tangible value and agility and sets your business apart from the competition. Say goodbye to obsessing over surveys and scores and instead focus on intentional business ...
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Customer Experience Management Field Manual
- The Guide For Building Your Top Performing CX Program
- Narrated by: Virtual Voice
- Length: 6 hrs and 21 mins
- Release date: 03-01-24
- Language: English
- Unleash the Power of Customer Experience: Create a Winning Program Are you ready to take your organization's customer experience (CX) to the next ...
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Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- By: Fred Reichheld, Darci Darnell, Maureen Burns
- Narrated by: Walter Dixon
- Length: 8 hrs and 37 mins
- Unabridged
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Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.
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Customer focused results
- By Scott Groves on 06-07-24
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Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- Narrated by: Walter Dixon
- Length: 8 hrs and 37 mins
- Release date: 12-31-21
- Language: English
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Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....
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The Handyman's Blueprint
- A Step by Step Guide to Creating and Running Your Own Profitable Handyman Business
- By: Barrett Williams, ChatGPT ChatGPT
- Narrated by: Virtual Voice
- Length: 2 hrs and 22 mins
- Unabridged
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Introducing "The Handyman's Blueprint" – the ultimate guide for aspiring and seasoned handymen who want to take their skills and business acumen to new heights. This comprehensive eBook covers everything you need to know to become a successful handyman, providing you with a roadmap for starting, running, and growing your business. Don't be just another handyman – instead, set yourself apart from the competition with the help of our 36 informative and practical chapters, each focused on a critical aspect of the handyman profession. Learn how to identify your niche, create a unique ...
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The Handyman's Blueprint
- A Step by Step Guide to Creating and Running Your Own Profitable Handyman Business
- Narrated by: Virtual Voice
- Length: 2 hrs and 22 mins
- Release date: 04-21-24
- Language: English
- Introducing "The Handyman's Blueprint" – the ultimate guide for aspiring and seasoned handymen who want to take their skills and business acumen ...
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Unreasonable Hospitality
- The Remarkable Power of Giving People More than They Expect
- By: Will Guidara
- Narrated by: Will Guidara
- Length: 8 hrs and 37 mins
- Unabridged
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Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality.
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A Stratification What it Means to Be of Service
- By Amazon Customer on 10-31-22
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Unreasonable Hospitality
- The Remarkable Power of Giving People More than They Expect
- Narrated by: Will Guidara
- Length: 8 hrs and 37 mins
- Release date: 10-25-22
- Language: English
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Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation?
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Triple Fit Strategy
- How to Build Lasting Customer Relationships and Boost Growth
- By: Christoph Senn, Mehak Gandhi
- Narrated by: Christopher P. Brown
- Length: 6 hrs and 18 mins
- Unabridged
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Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business. There's a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together. Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy.
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Triple Fit Strategy
- How to Build Lasting Customer Relationships and Boost Growth
- Narrated by: Christopher P. Brown
- Length: 6 hrs and 18 mins
- Release date: 11-18-24
- Language: English
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Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy.
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The Customer Centricity Playbook
- Implement a Winning Strategy Driven by Customer Lifetime Value
- By: Peter Fader, Sarah Toms
- Narrated by: Steve Menasche
- Length: 4 hrs and 2 mins
- Unabridged
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Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
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excellent overview of customer centricity
- By SKYNET on 06-17-22
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The Customer Centricity Playbook
- Implement a Winning Strategy Driven by Customer Lifetime Value
- Narrated by: Steve Menasche
- Length: 4 hrs and 2 mins
- Release date: 06-11-19
- Language: English
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Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers....
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The HVAC Entrepreneur's Handbook
- A Beginner's Guide to Creating a Successful HVAC Business
- By: Barrett Williams, ChatGPT ChatGPT
- Narrated by: Virtual Voice
- Length: 1 hr and 50 mins
- Unabridged
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Introducing the ultimate guide for aspiring entrepreneurs in the HVAC industry: The HVAC Entrepreneur's Handbook! Are you passionate about creating comfortable homes while saving energy? Looking to start your own HVAC business focused on energy-efficient solutions? Search no further! The HVAC Entrepreneur's Handbook is the exceptional resource you've been waiting for. This comprehensive guide boasts an extensive outline of 25 in-depth chapters that cover every essential aspect of starting and growing a successful HVAC business. From discovering your niche in energy-efficient homes to ...
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Title of book
- By Nicole O. on 04-21-25
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The HVAC Entrepreneur's Handbook
- A Beginner's Guide to Creating a Successful HVAC Business
- Narrated by: Virtual Voice
- Length: 1 hr and 50 mins
- Release date: 04-21-24
- Language: English
- Introducing the ultimate guide for aspiring entrepreneurs in the HVAC industry: The HVAC Entrepreneur's Handbook! Are you passionate about creating...
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Customer Success Mindset
- Building Customer-Centricity into the DNA of your Growth Strategy
- By: Jyo Shukla
- Narrated by: Virtual Voice
- Length: 3 hrs and 45 mins
- Unabridged
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Unlock unlimited growth potential for your business using your biggest advocates: your customers. Being a truly customer-centric organization goes beyond just having a customer success function. This book talks about some strategies that will help you adopt a company-wide customer-first mindset to fuel your growth.
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Customer Success Mindset
- Building Customer-Centricity into the DNA of your Growth Strategy
- Narrated by: Virtual Voice
- Length: 3 hrs and 45 mins
- Release date: 04-09-25
- Language: English
- Unlock unlimited growth potential for your business using your biggest advocates: your customers. Being a truly customer-centric organization goes ...
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Customer's First Choice
- How Service Businesses Attain Market Dominating Position Without Competing on Price
- By: Rick Spinos
- Narrated by: Virtual Voice
- Length: 5 hrs and 36 mins
- Unabridged
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Are you tired of competing on price while your competitors charge premium rates and stay booked solid? Every day, customers choose other businesses over yours—not because they're better skilled or more experienced, but because they've mastered something you haven't: positioning themselves as the obvious choice. While you're trapped in bidding wars and price comparisons, market-dominating businesses command premium prices, have waiting lists, and generate most of their customers through referrals alone. The brutal truth? If customers can't tell why they should choose you over everyone else...
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Customer's First Choice
- How Service Businesses Attain Market Dominating Position Without Competing on Price
- Narrated by: Virtual Voice
- Length: 5 hrs and 36 mins
- Release date: 06-07-25
- Language: English
- Are you tired of competing on price while your competitors charge premium rates and stay booked solid? Every day, customers choose other businesses...
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- By: Jeff Henderson, John C. Maxwell - foreword
- Narrated by: Jeff Henderson
- Length: 5 hrs and 45 mins
- Unabridged
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Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.
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WOW!
- By Keehsa on 03-03-20
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- Narrated by: Jeff Henderson
- Length: 5 hrs and 45 mins
- Release date: 10-01-19
- Language: English
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Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum....
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ZAG
- The #1 Strategy of High-Performance Brands
- By: Marty Neumeier
- Narrated by: Marty Neumeier
- Length: 1 hr and 53 mins
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The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers.
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Good job Marty
- By Anonymous User on 07-07-25
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ZAG
- The #1 Strategy of High-Performance Brands
- Narrated by: Marty Neumeier
- Length: 1 hr and 53 mins
- Release date: 05-05-25
- Language: English
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The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers.
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A LEG TO STAND ON
- How To Live Without Excuses, Be Unstoppable, And Choose To Thrive After Losing A Limb
- By: Jame R. Morey
- Narrated by: Virtual Voice
- Length: 1 hr and 59 mins
- Unabridged
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#1 Bestseller in Prosthesis in Medicine # 7 Bestseller in Medical Prosthesis #18 Bestseller in Prosthesis in Medicine Have you undergone a below the knee amputation (BKA) or an above the knee amputation (AKA)? Do you know anyone who has? This book is filled with valuable information, strategies and tips for BKA and AKA amputees, as well as for upper limb amputees, their family members and caregivers. You will gain insight, advice, hope, encouragement, understanding, and a bit of humor from someone who has gone through it. This is a story of challenge and hope – not merely roadblocks or ...
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A LEG TO STAND ON
- How To Live Without Excuses, Be Unstoppable, And Choose To Thrive After Losing A Limb
- Narrated by: Virtual Voice
- Length: 1 hr and 59 mins
- Release date: 03-14-25
- Language: English
- #1 Bestseller in Prosthesis in Medicine # 7 Bestseller in Medical Prosthesis #18 Bestseller in Prosthesis in Medicine Have you undergone a below ...
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Sales Funnel Blueprint 2025
- Surefire Strategy to Sell More Products, Skyrocket Customer Lifetime Value and Create Raving Fan Base
- By: Jenna Ellig
- Narrated by: Virtual Voice
- Length: 2 hrs and 28 mins
- Unabridged
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WARNING : DO NOT READ THIS BOOK IF YOU ARE LAZY Every blueprint comes with a detailed breakdown of each component or part and is accompanied with explanations and examples. These are the same blueprints that I and many other marketers use to create a successful business. This is what separates an okay Internet marketer with a successful one. Most marketers don't use a funnel, and this is them basically leaving out thousands of potential sales. And there are those who have used a funnel but were not able to see results. There's a few reasons why some people fail with funnels. They structured...
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Sales Funnel Blueprint 2025
- Surefire Strategy to Sell More Products, Skyrocket Customer Lifetime Value and Create Raving Fan Base
- Narrated by: Virtual Voice
- Length: 2 hrs and 28 mins
- Release date: 04-05-25
- Language: English
- WARNING : DO NOT READ THIS BOOK IF YOU ARE LAZY Every blueprint comes with a detailed breakdown of each component or part and is accompanied with ...
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Storytelling as Strategy
- Turning Ordinary Transactions into Myth
- By: Kevin Shirley
- Narrated by: Virtual Voice
- Length: 6 hrs and 25 mins
- Unabridged
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Storytelling Isn’t Just Marketing — It’s Your Most Powerful Competitive Advantage. In a world where customers can buy almost anything from almost anyone, why do some businesses thrive while others struggle — even when they offer nearly identical products or services? The answer isn’t features, pricing, or hustle. It’s story. Storytelling as Strategy is a practical, no-fluff guide for entrepreneurs, small business owners, and service professionals ready to transform their brand from forgettable to legendary. In these pages, Kevin Shirley reveals how to create an emotional moat ...
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Storytelling as Strategy
- Turning Ordinary Transactions into Myth
- Narrated by: Virtual Voice
- Length: 6 hrs and 25 mins
- Release date: 04-18-25
- Language: English
- Storytelling Isn’t Just Marketing — It’s Your Most Powerful Competitive Advantage. In a world where customers can buy almost anything from ...
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Winning Offers for Local Business
- The Step-by-Step System to Package Your Services and Boost Your Sales
- By: Rick Spinos
- Narrated by: Virtual Voice
- Length: 5 hrs and 1 min
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Amazon Book Description Are you tired of customers who shop around endlessly, negotiate every price, then hire your cheapest competitor? The problem isn't your skills, your experience, or even your pricing. Most local business owners who struggle to attract quality customers are actually excellent at what they do. They just don't know how to present their services in ways that customers immediately understand and value. Winning Offers for Local Business gives you the complete step-by-step system for packaging your services so customers stop shopping around and start trying to figure out how...
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Winning Offers for Local Business
- The Step-by-Step System to Package Your Services and Boost Your Sales
- Narrated by: Virtual Voice
- Length: 5 hrs and 1 min
- Release date: 06-15-25
- Language: English
- Amazon Book Description Are you tired of customers who shop around endlessly, negotiate every price, then hire your cheapest competitor? The ...
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A Crowdfunder's Strategy Guide
- Build a Better Business by Building Community
- By: Jamey Stegmaier
- Narrated by: Mitchell Lucas
- Length: 4 hrs and 25 mins
- Unabridged
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As a veteran of six successful Kickstarter campaigns (and counting) and the proprietor of the Kickstarter Lessons blog, Jamey Stegmaier knows something about crowdfunding. In this audiobook, he goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money but as a better way to build and run a business.
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Incomplete, boardgame focused
- By David Donohue on 10-19-15
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A Crowdfunder's Strategy Guide
- Build a Better Business by Building Community
- Narrated by: Mitchell Lucas
- Length: 4 hrs and 25 mins
- Release date: 09-04-15
- Language: English
- In this audiobook Jamey Stegmaier goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money....
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