
No BS Direct Marketing
The Ultimate No-Holds-Barred Kick-Butt Take-No-Prisoners Direct Marketing for Non-Direct Marketing Businesses (No BS Series)
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Narrated by:
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Mike Lenz
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By:
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Dan S. Kennedy
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses including retail stores, restaurants, and sales.
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Very informative
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Great
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I love how the author added the 10 rules for direct response, they’re a simple reminder of what all successful campaigns have in common. Additionally, I liked how the author brought in his successful students to explain how they are successfully using these concepts.
To business owners who want to fix their marketing but don’t know how.
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great 👍 book
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Dan Kennedy is an absolute legend in DM
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Marry Me
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Good information and and it's worth a relisten
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Dan Kennedy is truly an expert at marketing I believe that if you practice the principles that you learn in this book you’ll see a huge amount of success I am just getting started and I’m already getting way more customers and handling things way faster and being less reactive and more responsive
Any Small business owner should listen
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Great book. Love Dan Kennedy. No really.
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A book that brings good results.
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