No BS Direct Marketing
The Ultimate No-Holds-Barred Kick-Butt Take-No-Prisoners Direct Marketing for Non-Direct Marketing Businesses (No BS Series)
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Narrated by:
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Mike Lenz
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By:
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Dan S. Kennedy
About this listen
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses including retail stores, restaurants, and sales.
©2018 Entrepreneur Press (P)2019 Gildan MediaListeners also enjoyed...
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From the ABC hit show Shark Tank, this book - filled with practical advice and introductions from the Sharks themselves - will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show.
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Middle School material. Vague, no depth.
- By nate on 12-22-13
By: Michael Parrish DuDell, and others
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
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Ruined by awful narration
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Like E-myth but sick of Sarah and the pie shop?
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I don't like the narrator.
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The Copywriter's Handbook
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Worst voice ever heard
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Buy the print or kindle version. The narration is trash.
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No B.S. Time Management for Entrepreneurs
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The Referral Engine
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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A misleading Title results in a hidden gem
- By Dean on 10-13-10
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The Power of Consistency
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The Power of Consistency lays out the Personal Prosperity Plan, a simple process to create meaningful results by unleashing the power of focus and your subconscious mind. Taking you step by step through the FEAR process - focus, emotional connection, action, and responsibility - this audiobook will teach you: How to get focused on what you want; How to become deeply emotionally committed to achieving your goals.
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Consistently Perfect
- By Tomika on 10-27-15
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What listeners say about No BS Direct Marketing
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Anonymous User
- 04-20-20
Very informative
I’d say it deserves the talk about it, but i hated how he kept advertising his other books and website
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2 people found this helpful
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- Jayyy
- 12-20-20
Great
Second no bs book I have read. I have already seen differences in my business
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- Mike
- 06-05-22
To business owners who want to fix their marketing but don’t know how.
Another great book by Dan S. Kennedy. If you want to sell anything online or offline you need this book. It goes through the essential concepts necessary to successfully run direct response marketing campaigns for any business. I wish this was the first marketing book I ever read.
I love how the author added the 10 rules for direct response, they’re a simple reminder of what all successful campaigns have in common. Additionally, I liked how the author brought in his successful students to explain how they are successfully using these concepts.
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- Amazon Customer
- 09-24-21
great 👍 book
love the book and got a lot of great ideas and look forward to implementation
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- Jay Simon
- 08-11-23
Dan Kennedy is an absolute legend in DM
Like all of his work. It’s no fluff all value for the reader. Another great read that I’ll be reading for years to come.
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- James hammonds
- 07-29-20
Very intuitive
My favorite part is when Dan Kennedy says you gotta start somewhere good enough is good enough
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2 people found this helpful
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- Andoni Villarreal
- 04-10-22
The best to start on direct marketing
Dan Kennedy is probably one of the best marketers out there, this title is a bit basic, but if you are not a marketer may be one of the best options to start on that topic.
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- KJ
- 01-30-21
Marry Me
Internalize this..you to will be 200% more focused. Marketing to the Affluent my next read
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- Dave C
- 03-25-21
Good information and and it's worth a relisten
Really good information here that could be applied to any business. I'm going to listen again or maybe buy the paper back version for a reference.
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- Caleb Reits
- 03-19-22
Any Small business owner should listen
Great book looking forward to the next book!
Dan Kennedy is truly an expert at marketing I believe that if you practice the principles that you learn in this book you’ll see a huge amount of success I am just getting started and I’m already getting way more customers and handling things way faster and being less reactive and more responsive
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