Preview
  • No BS Direct Marketing

  • The Ultimate No-Holds-Barred Kick-Butt Take-No-Prisoners Direct Marketing for Non-Direct Marketing Businesses (No BS Series)
  • By: Dan S. Kennedy
  • Narrated by: Mike Lenz
  • Length: 6 hrs and 15 mins
  • 4.8 out of 5 stars (203 ratings)

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No BS Direct Marketing

By: Dan S. Kennedy
Narrated by: Mike Lenz
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Publisher's summary

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses including retail stores, restaurants, and sales.

©2018 Entrepreneur Press (P)2019 Gildan Media
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What listeners say about No BS Direct Marketing

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Very informative

I’d say it deserves the talk about it, but i hated how he kept advertising his other books and website

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Great

Second no bs book I have read. I have already seen differences in my business

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To business owners who want to fix their marketing but don’t know how.

Another great book by Dan S. Kennedy. If you want to sell anything online or offline you need this book. It goes through the essential concepts necessary to successfully run direct response marketing campaigns for any business. I wish this was the first marketing book I ever read.

I love how the author added the 10 rules for direct response, they’re a simple reminder of what all successful campaigns have in common. Additionally, I liked how the author brought in his successful students to explain how they are successfully using these concepts.

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great 👍 book

love the book and got a lot of great ideas and look forward to implementation

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Dan Kennedy is an absolute legend in DM

Like all of his work. It’s no fluff all value for the reader. Another great read that I’ll be reading for years to come.

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Very intuitive

My favorite part is when Dan Kennedy says you gotta start somewhere good enough is good enough

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The best to start on direct marketing

Dan Kennedy is probably one of the best marketers out there, this title is a bit basic, but if you are not a marketer may be one of the best options to start on that topic.

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Marry Me

Internalize this..you to will be 200% more focused. Marketing to the Affluent my next read

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Good information and and it's worth a relisten

Really good information here that could be applied to any business. I'm going to listen again or maybe buy the paper back version for a reference.

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Any Small business owner should listen

Great book looking forward to the next book!
Dan Kennedy is truly an expert at marketing I believe that if you practice the principles that you learn in this book you’ll see a huge amount of success I am just getting started and I’m already getting way more customers and handling things way faster and being less reactive and more responsive

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