Once upon Atari
How I Made History by Killing an Industry
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Narrated by:
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Howard Scott Warshaw
About this listen
Video games set the world on fire, and Atari lit the match. This is an intimate view into the dramatic rise and fall of the early video game industry, as seen through the eyes of one of its most iconic pioneers. This book offers eye-opening details and insights, laying bare the issues and dynamics still taking place in modern software companies. A must-hear for anyone in high-tech production, delivered in a compelling narrative, with a fresh voice and unorthodox style.
How much fun can you have inventing video games in a creative paradise? What behind-the-scenes corporate intrigue went on while making billions of dollars and launching a new medium? What really caused the video game crash of 1983? Once upon Atari is the inside story of how it all happened and how it upended the life of one of its key players. An innovative work from one of the industry’s original innovators, delivered in a creative style that mirrors the industry it reveals. It is a compelling tale of innocence, joy, greed, devastation, and ultimately redemption.
©2020 Howard Scott Warshaw (P)2022 Howard Scott WarshawListeners also enjoyed...
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These 100 eye-opening ways to create wealth are drawn from the author's successful careers, with many touching personal stories as well as stories and examples from the hundreds of clients these master coaches have advised. This book is chock full of ways to make money, deepen life's pleasure, increase personal wage-earning power, and start fresh entrepreneurial ideas right at home.
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A MUST HAVE!
- By Thomas on 10-31-08
By: Sam Beckford, and others
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Linchpin
- Are You Indispensable?
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 8 hrs and 19 mins
- Unabridged
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There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
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I was expecting more
- By Steve High on 04-06-10
By: Seth Godin
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Effortless
- Make It Easier to Do What Matters Most
- By: Greg McKeown
- Narrated by: Greg McKeown
- Length: 6 hrs and 2 mins
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As high achievers, we’ve been conditioned to believe that the path to success is paved with relentless work. That if we want to overachieve, we have to overexert, overthink, and overdo. That if we aren’t perpetually exhausted, we’re not doing enough. But lately, working hard is more exhausting than ever. And the more depleted we get, the more effort it takes to make progress. Stuck in an endless loop of “Zoom, eat, sleep, repeat”, we’re often working twice as hard to achieve half as much.
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Laced with mistakes!
- By LEE on 04-28-21
By: Greg McKeown
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The Secret Society of Success
- Stop Chasing the Spotlight and Learn to Enjoy Your Work (and Life) Again
- By: Tim Schurrer, Donald Miller
- Narrated by: Tim Schurrer
- Length: 6 hrs and 22 mins
- Unabridged
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There’s a message getting a lot of airtime these days. It says to be successful, you have to step into the spotlight, climb the ladder, become the boss, or chase whatever version of success that’s been dangled in front of you.
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This book helped me reframe a career transition
- By Jeff on 06-13-22
By: Tim Schurrer, and others
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How to Win at the Sport of Business
- If I Can Do It, You Can Do It
- By: Mark Cuban
- Narrated by: Charles Constant
- Length: 2 hrs and 8 mins
- Unabridged
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Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving entrepreneur. He tells his own rags-to-riches story of how he went from selling powdered milk and sleeping on friends' couches to owning his own company and becoming a multibillion-dollar success story.
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Short and precise.
- By Mariam on 04-27-15
By: Mark Cuban
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Ignore Everybody
- And 39 Other Keys to Creativity
- By: Hugh MacLeod
- Narrated by: William Dufris
- Length: 2 hrs
- Unabridged
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When Hugh MacLeod was a struggling young copywriter living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog - gapingvoid.com - and a reputation for pithy insight and humor, in both words and pictures. MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world?
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Ignore this book !
- By Tim on 08-03-09
By: Hugh MacLeod
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How to Get Sh*t Done
- Why Women Need to Stop Doing Everything So They Can Achieve Anything
- By: Erin Falconer
- Narrated by: Lauren Fortgang
- Length: 6 hrs and 38 mins
- Unabridged
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Finally, in the first productivity book by a woman in a decade, Erin Falconer will show you how to do less - a lot less. In fact, How to Get Sh*t Done will teach you how to zero in on the three areas of your life where you want to excel, and then it will show you how to offload, outsource, or just stop giving a damn about the rest. In How to Get Sh*t Done she shows how even the most perfectionistic among us can tap in to our inner free spirit and learn to feel like badasses rather than drudges.
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Not What I Expected
- By Justin Jones on 02-05-18
By: Erin Falconer
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Leap
- Leaving a Job with No Plan B to Find the Career and Life You Really Want
- By: Tess Vigeland
- Narrated by: Tess Vigeland
- Length: 7 hrs and 12 mins
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Until recently Tess Vigeland was a longtime host of public radio's Marketplace. It was a rewarding, high-status job, and Tess was very good at it - but she'd begun to feel restless. Without any definite, clear sense of what she wanted to do next (but an absolute certainty that what she'd been doing was no longer truly satisfying), she walked away from her dream job and into a vast unknown. Suddenly she was no longer " Marketplace's Tess Vigeland"; she was just Tess Vigeland.
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Everything Mrs Vigeland says is true, but ...
- By Claude on 10-10-15
By: Tess Vigeland
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Karmic Management
- What Goes Around Comes Around In Your Business and Your Life
- By: Geshe Michael Roach, Lama Christie McNally, Michael Gordon
- Narrated by: Geshe Michael Roach
- Length: 2 hrs and 28 mins
- Unabridged
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Traditional Eastern wisdom and real-life business experience come together in this brief and practical guide, which offers a step-by-step plan that will help readers adopt a more successful way of working and living. Karmic Management is a little book with a revolutionary message. It turns traditional business mentality on its head by stating simply that helping others become successful - suppliers, customers, even competitors - is the real key to success in life as well as in business.
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Loved it!
- By Ellen on 07-20-10
By: Geshe Michael Roach, and others
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At Your Best
- How to Get Time, Energy, and Priorities Working in Your Favor
- By: Carey Nieuwhof
- Narrated by: Carey Nieuwhof
- Length: 5 hrs and 16 mins
- Unabridged
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At Your Best gives you the strategies you need to win at work and at home by living in a way today that will help you thrive tomorrow. Influential podcast host and thought leader Carey Nieuwhof understands the challenges of constant pressure. After a season of burnout almost took him out, he discovered how to get time, energy, and priorities working in his favor. This approach freed up more than one thousand productive hours a year for him and can do the same for you.
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So helpful.
- By kevin on 09-21-21
By: Carey Nieuwhof
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The Spark and the Grind
- Ignite the Power of Disciplined Creativity
- By: Erik Wahl
- Narrated by: Erik Wahl, Tasha Wahl
- Length: 5 hrs and 52 mins
- Unabridged
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Erik Wahl, a visual artist, speaker, and entrepreneur, helps us unite the yin and yang of creativity - the dynamic new ideas with the dogged effort. He shows why we won't get far if we rely on the spark without the grind or the grind without the spark. What the world really needs are the creators who can hold the two in balance. This audiobook offers surprising insights and practical advice about how to fan the sparks and make the grind more productive.
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Worth reading!
- By june d barnard on 06-01-18
By: Erik Wahl
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The Power of Who
- You Already Know Everyone You Need To Know
- By: Bob Beaudine
- Narrated by: Bob Beaudine
- Length: 5 hrs and 3 mins
- Unabridged
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Do you know that key relationships have been specifically placed to help you in ways you never imagined? Do you realize there are special people who are not just happenstance acquaintances but strategic relationships to help you find the life of your dream? Have you missed the simplicity behind this mysterious thing called DESTINY? Perhaps the real problem of finding your dream isn't about who you don't know, but whom you've neglected.
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A silly treatment of a serious topic
- By Gare&Sophia on 12-04-12
By: Bob Beaudine
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To politicians and parents, Mortal Kombat was a menace to society. To gamers, it was a way of life. From dedicated hustlers who put thousands of miles on their odometers driving coast to coast to challenge the top players in arcades, to fans who devote their free time to collecting action figures, setting world records, and plumbing the depths of its lore, the Mortal Kombat franchise has topped sales charts for thirty years, and its popularity shows no signs of waning. But before Mortal Kombat offended politicians and sold over 12 million units, executives at Midway saw it as filler.
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5 star book, but obnoxious
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In the 1970s, while their contemporaries were protesting the computer as a tool of dehumanization and oppression, a motley collection of college dropouts, hippies, and electronics fanatics were engaged in something much more subversive. Obsessed with the idea of getting computer power into their own hands, they launched from their garages a hobbyist movement that grew into an industry, and ultimately a social and technological revolution.
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Burying the Lede
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Sid Meier's Memoir!
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Over his four-decade career, Sid Meier has produced some of the world's most popular video games, including Sid Meier's Civilization, which has sold more than 51 million units worldwide and accumulated more than one billion hours of play. Sid Meier's Memoir! is the story of an obsessive young computer enthusiast who helped launch a multibillion-dollar industry.
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Only the Interesting Stuff
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Engaging Autobiography
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Do you like quotes?
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Replay
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A riveting account of the birth and remarkable evolution of the most important development in entertainment since television, Replay is the ultimate history of video games. From its origins in the research labs of the 1940s to the groundbreaking success of the Wii, Replay sheds new light on gaming's past.
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Where Wizards Stay Up Late
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Twenty-five years ago, it didn't exist. Today, 20 million people worldwide are surfing the Net. Where Wizards Stay Up Late is the exciting story of the pioneers responsible for creating the most talked about, most influential, and most far-reaching communications breakthrough since the invention of the telephone. In the 1960s, when computers where regarded as mere giant calculators, J.C.R. Licklider at MIT saw them as the ultimate communications devices.
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Inspired by the groundbreaking A History of the World in 100 Objects, this book draws on the unique collections of The Strong museum in Rochester, New York, to chronicle the evolution of video games, from Pong to first-person shooters, told through the stories of dozens of objects essential to the field’s creation and development. Drawing on the World Video Game Hall of Fame’s unmatched collection of video game artifacts, this fascinating history offers an expansive look at the development of one of the most popular and influential activities of the modern world: video gaming.
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Great Book
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Masters of Doom is the amazing true story of the Lennon and McCartney of video games: John Carmack and John Romero. Together, they ruled big business. They transformed popular culture. And they provoked a national controversy. More than anything, they lived a unique and rollicking American Dream, escaping the broken homes of their youth to produce the most notoriously successful game franchises in history - Doom and Quake - until the games they made tore them apart. This is a story of friendship and betrayal, commerce and artistry.
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How it was
- By Ryan on 08-27-13
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Blood, Sweat, and Pixels
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Developing video games—hero's journey or fool's errand? The creative and technical logistics that go into building today's hottest games can be more harrowing and complex than the games themselves, often seeming like an endless maze or a bottomless abyss. In Blood, Sweat, and Pixels, Jason Schreier takes listeners on a fascinating odyssey behind the scenes of video game development, where the creator may be a team of 600 overworked underdogs or a solitary geek genius.
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Behind the Scenes
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Service Games
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New Edition! More content, images, and corrected text and facts. Monochrome edition. Starting with its humble beginnings in the 1950s and ending with its swan-song, the Dreamcast, in the early 2000s, this is the complete history of Sega as a console maker. Before home computers and video game consoles, before the Internet and social networking, and before motion controls and smartphones, there was Sega.
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The Story of the Fall of Sega
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The Secret Science of Games
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The Secret Science of Games is an accessible and entertaining guide to the hidden role of science in making games more fun. User experience (UX) research is a vital part of the story of how video games have become a cultural juggernaut, but game developers generally don’t speak publicly about how data shapes game design and game development.
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Worth reading if you are remotely interested in games and UX
- By Ayman on 10-14-23
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Prepare to Meet Thy Doom
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From Masters of Doom author David Kushner comes Prepare to Meet Thy Doom, a compilation of true gaming stories covering many facets of America's biggest entertainment business: the video game industry. In addition to more than a dozen fascinating tales of game creation, play, business, and controversy, Prepare to Meet Thy Doom follows up on Kushner's previous best seller, Masters of Doom, with a long-awaited update.
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An interesting and unsorted collection
- By Greg on 11-05-15
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What listeners say about Once upon Atari
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 04-22-23
Awesome story from start to finish !!!!
I loved this story from start to finish . A great look at Atari from it's glory days from the inside . What a roller-coaster ride it was for one of the greatest video game engineers of all times . The unbelievable time crunch that he faced and the end of the great gaming giant is all here to be learned about from someone that witnessed it all first hand .
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- Thunder
- 08-04-23
Must Read if You're Into Videogames
This book is such a great look at the heyday of Atari, it's culture and the fall of the industry. it's written with such great humor and do well read, I found myself laughing often and sometimes hard. I love Howard's way if putting things and he's got a good delivery. Tons of amazing stories.
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- P.D.TZEREFOS
- 12-16-23
Funny and reminiscent
if you ve lived through the 80s as a teenager and been into the video games era, this a must "read".
delivered with humor and sarcasm, I found myself chuckling often, which is not something I can say for many books.
higly recommend trip to memory lane
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- Fraser
- 04-14-23
Very funny and insightful
A great tail of a very important time in tech and pop culture history brilliantly read
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- Phillip M. Singleton
- 05-05-23
Finally! A memoir of a creative that rivals Stephen King’s On Writing.
Finally! A memoir of a creative that rivals Stephen King’s On Writing. The writing is excellent. The editing by his wife Sherri, is perfect.
The wisdom hiding in the pages should be mandatory reading for anyone in game design. The daily workout routine at the arcade I hope is a standard prescription for Dr. Warshaw’s clients in 2023.
Now that we have enough rumination time, how about a re-issue of E.T. with the changes described in Chapter 15? Or even better, a Raiders of the Lost Ark schedule of almost a year to give 2600 fans the E.T. sequel we’ve always wanted. Steven Spielberg is 76 now, and this could make a great reunion. The 45th anniversary is only four years away!
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- Becky Poe
- 08-13-23
Loved it!
This book is a must-read if you are into retro gaming. I enjoyed hearing the stories behind the games I loved as a kid. And, as a fellow software developer and game designer, I found it interesting to hear what life was like at Atari.
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- Ben G
- 02-01-24
An Entertaining and Insightful Ramble of a Book
How to rate this book. As a narrative, it is one of the more frustrating historical tales I’ve heard. Whereas some autobiographers opt for understating some of the various big moments, Howard (aka “HSW”) goes hard in the other direction, greedily squeezing every single little drop he can from the (frankly few) interesting anecdotes in the book. You get the up-front tease, so you know the anecdote is coming; then you get the narrative that almost gets to it; then you get the random diversion(s) to try and build the tension; then you get back to the anecdote only to veer off again; and so forth.
Having said that, I loved listening to HSW. He’s got a nerd’s wit, and he employs it constantly, but, hey, it works for me. He’s is just constantly nuancing the sh*t out of the prose, with all kinds of fun little wordplay. It should be obnoxious. If I were reading this, I’d probably find it insufferable and quit. But when he delivers it (at the 1.2x I use for playback) it’s just so much fun.
And so I found myself liking HSW’s delivery, and how it prolongs what ought to be an article-length little thought piece on the collapse of Atari, into a prolonged time machine into a bygone charmed era that I enjoy living through again, with HSW as my proxy.
So, four stars for this thing. I enjoyed it. And four stars for HSW’s delightful performance. These are solid ratings in my book. I can only give the story two stars because, geez HSW, you really, really, really milked the stuffing out of your little tale. But I did enjoy it.
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- Amazon Customer
- 01-14-24
humorous and insightful
absolutely loved it. funny and a wonderful insight into a part of gaming history I find fascinating. performance was great. 10/10
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- Buck Sexton
- 02-28-24
Loved hearing HSW talk about his history at Atari in his own words!
Howard is corny and loves puns. His character shines through this work and I truly loved every bit of it. If you were like me and you knew about the dig in New Mexico I was initially concerned there wasn’t going to be much to this but feel assured he packs a lot in between the book ends of the historical dig! Really fun hearing more behind the scenes bits of Atari!
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- Aaron Valdes
- 07-22-23
Awesome
I thoroughly enjoyed it and would love a volume too with even more stuff. This is the kind of book I can listen to over and over. Would love to see it dramatized and have the 80s music in it.
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