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Explosive Growth: A Few Things I Learned While Growing to 100 Million Users and Losing $78 Million
- Ultimate Startup Playbook in Entrepreneurship, Business Strategy, Online Marketing, Leadership & PR
- Narrated by: Daniel Greenberg
- Length: 5 hrs and 28 mins
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Publisher's summary
Number One Best Seller in Five Startup & Entrepreneurship Categories
One of the "Best Startup Books of All Time", Benzinga.com
One of the "Top 5 Growth Hacking Book", Entrepreneur.com
Explosive Growth is a compelling and inspiring narrative gives entrepreneurs a rare behind-the-scenes look inside a fast-growing startup that created the first online dating app and grew to 100 million users.
The best seller combines lively and often hilarious storytelling, revealing genius growth tactics, numerous case-studies, and its step-by-step playbook to help your startup grow massively.
Due to its raw storytelling style, compelling content, and fast pace, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also appeal to listeners and business students looking to learn about startup life and entrepreneurship. It holds nothing back while detailing the highest highs and lowest lows of what it's really like to run a startup.
Cliff Lerner's online dating startup, Snap Interactive, was running out of money when he bet the company's fortunes on a then-unknown platform called Facebook. The app suddenly began to acquire 100,000 new users daily, and soon after the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons.
You will learn how to:
- Ignite explosive growth by creating a remarkable product
- Identify the only three metrics that matter
- Explore valuable viral growth strategies
- Execute the genius media hacks that helped us acquire 100 million users
- Create a thriving culture with constant innovation
Praise:
"A must read for founders and CEOs who want to achieve rapid growth while also building a great product and company." (Payal Kadakia, founder of ClassPass)
"Lessons for startups on growth, marketing, & innovation from one of the smartest founders I know." (Andrew Weinreich, Social Networking Pioneer)
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"Brilliantly crafted Explosive Growth is essential reading for every entrepreneur and leader seeking innovative solutions for their industry." (Keri Douglas, 9MuseNews.com)
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Mastering the VC Game
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- By: Jeffrey Bussgang
- Narrated by: Ramon De Ocampo
- Length: 7 hrs and 14 mins
- Unabridged
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Finding the right venture capitalist to back your start-up is a challenge. Even if you manage to get backing, you want your VC to be a partner, not some dictator who will undermine your vision and take control of your life's work. Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone.
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slow in beginning but gets really good
- By Diana on 04-11-19
By: Jeffrey Bussgang
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- By: David Newman
- Narrated by: David Newman
- Length: 8 hrs and 10 mins
- Unabridged
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Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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GOOD Book. However...
- By ala on 08-03-14
By: David Newman
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- By: Mike Hoefflinger
- Narrated by: Nicholas Techosky
- Length: 7 hrs and 45 mins
- Unabridged
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Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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mainly a tribute to the success of FB
- By Anonymous User on 10-07-18
By: Mike Hoefflinger
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
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Entrepreneurial You
- Monetize Your Expertise, Create Multiple Income Streams, and Thrive
- By: Dorie Clark
- Narrated by: Dorie Clark
- Length: 5 hrs and 29 mins
- Unabridged
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What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
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Alternative title: Ways to Earn Money Online
- By Oliver Nielsen on 02-12-18
By: Dorie Clark
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Combo Prospecting
- The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
- By: Tony J. Hughes
- Narrated by: Simon Mattacks
- Length: 8 hrs and 6 mins
- Unabridged
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How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.
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Excellent Book
- By Amazon Customer on 04-04-18
By: Tony J. Hughes
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Friend of a Friend...
- Understanding the Hidden Networks That Can Transform Your Life and Your Career
- By: David Burkus
- Narrated by: P. J. Ochlan
- Length: 7 hrs and 53 mins
- Unabridged
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What if the best way to grow your network isn't by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool, but by developing a better understanding of the existing network that's already around you? We know that it's essential to reach out and build your network. But did you know that it's actually your weaker or former contacts who will be the most helpful to you? Or that many of our best efforts at meeting new people simply serve up the same old opportunities we already have?
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The reality of human networks - How to Navigate, Create & Use them!
- By T.Om on 11-07-18
By: David Burkus
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Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
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Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
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The Intelligent Entrepreneur
- By: Bill Murphy Jr.
- Narrated by: Fred Berman, L. J. Ganser
- Length: 12 hrs and 35 mins
- Unabridged
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In 1998, three Harvard Business School graduates - two men and one woman - turned down six-figure salaries at big corporations, bet on themselves, and launched their own new companies. By their 10-year reunion, their audacity had paid huge dividends. They'd made many millions of dollars, created hundreds of jobs and left their mark on the world. The Intelligent Entrepreneur tells the compelling and instructive story of how these three young founders did it.
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Terrible waste $ and a lot of time
- By David on 01-23-11
By: Bill Murphy Jr.
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Never Eat Alone, Expanded and Updated
- And the Other Secrets to Success, One Relationship at a Time
- By: Keith Ferrazzi, Tahl Raz
- Narrated by: Richard Harries
- Length: 13 hrs and 49 mins
- Unabridged
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In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
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Couldn't finish
- By book smart on 05-01-16
By: Keith Ferrazzi, and others
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Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this. The Long Tail is really about the economics of abundance, an entirely new model for business that is just starting to show its power as unlimited selection reveals new truths about what consumers want and how they want to get it.
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Good Book, Flawed by Repition
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Crossing the Chasm
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Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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Outdated
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Lean Marketing
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You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.
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Great Title & Goals - Didn't Deliver on Substance
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An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers’ attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
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Immediately implementing ideas in a new project
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More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work.
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Nothing to learn from this book
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Good Book, Flawed by Repition
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Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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Outdated
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The Lean Startup
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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
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Hooked: How to Build Habit-Forming Products
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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Great book, wish the narration was a little better.
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The Snowball
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Here is THE book recounting the life and times of one of the most respected men in the world, Warren Buffett. The legendary Omaha investor has never written a memoir, but now he has allowed one writer, Alice Schroeder, unprecedented access to explore directly with him and with those closest to him his work, opinions, struggles, triumphs, follies, and wisdom. The result is the personally revealing and complete biography of the man known everywhere as "The Oracle of Omaha."
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2,220 well-invested minutes!
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Zero to One
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The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
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Seems Insightful Until You Think A Little Deeper
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Traction
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- Unabridged
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Story
Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
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this is for 50+ employee companies, not small ones
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$100M Leads
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- Narrated by: Alex Hormozi
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- Unabridged
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This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
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Better than $100M Offers, But Read Both in Order
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What listeners say about Explosive Growth: A Few Things I Learned While Growing to 100 Million Users and Losing $78 Million
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- tomer
- 07-24-21
Amazing book with no PR
This is pure gold.
No nonsense, just valuable insights one after another. But it’s really only for people that are doing, not just looking for a fun read.
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- Anonymous User
- 12-08-18
Incredibly insightful and a very easy read.
A TIMELESS GEM!
I am an avid reader of marketing, leadership, self help and business oriented books. Explosive Growth not only covered well articulated aspects of all mentioned, but did so with experiences from his own life that helped paint a very clear picture of both his victories and defeats; steering me towards the former, while avoiding the latter. I would recommend this book to anyone ranging from newcomer status to the experienced CEO.
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1 person found this helpful
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- Phillip
- 10-18-18
Great read
Narrator was great, and there was a lot of interesting, useful information. Definitely recommend reading, though paying $18 for the Audio book may be a bit of a stretch. $2 on Kindle is a much better price if you're into actual reading, as well.
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- Jack
- 06-19-18
Lots of lessons and insider views. Worth it!
I have learned a lot from this book. I would say this is the most practical, engaging and worth it book that I havr listened to so far.
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3 people found this helpful
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- Marta Belcher
- 10-11-18
Author is super insightful
So fascinated to hear about his time in the online dating world. Is he single?
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1 person found this helpful
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- Ari
- 11-28-18
very interesting story
if you are into starting and running business, this book provides good insight and valuable lessons.
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- Mark Twain "Eddie"
- 09-29-18
Great primer on business strategy
This is a great book on the founding and growth of a new company. It's quite the journey, and I think it informs you of the risks and rewards of launching your own startup.
It was a great listen during my commute, and I look forward to applying these lessons in my own life.
I was given this free review copy audiobook at my request and have voluntarily left this review.
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1 person found this helpful
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- Min Suk Choi
- 09-18-18
Good
I expected to learn more about the secret sauce... To me, this book is good, but not eye opening.
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- Anonymous User
- 05-19-24
Perfect blueprint for startups
Perfect blueprint for startups, tips, tricks and real talk with struggles and book recommendations, love it. Recommended to ceo’s
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- Anna
- 06-28-18
Great book. Informative. Loads of stories.
Great speaker. Great stories. Very few authors would give this much info in one book. I'm thoroughly impressed. The writer seems a upstanding entrepreneur. He gave credit where due. I like him even as a person.
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1 person found this helpful