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Transformed

Moving to the Product Operating Model

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Transformed

By: Marty Cagan
Narrated by: Marty Cagan
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Help transform your business and innovate like the world's top tech companies!

Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before. Transformed has three big goals:

- First, the book will educate you with a deep understanding of the product operating model, and what it means to work that way.

- Second, the book will convince you with detailed case studies of successful transformations, that while difficult, it is absolutely possible for you to transform your company to the product operating model.

- Third, the book will inspire you with truly impressive case studies of product innovation, showing what you too will be capable of doing once you successfully transform.

Written by bestselling author Marty Cagan and his partners at the Silicon Valley Product Group, Transformed is filled with real-world examples and proven, practical advice from their decades of experience helping companies move to the product operating model.

©2024 John Wiley & Sons, Inc. (P)2024 Ascent Audio Business Development & Entrepreneurship Engineering Entrepreneurship Industrial & Manufacturing Business Innovation Technology Management Software Development
Informative Insights • Engaging Trilogy • Fantastic Guidance • Valuable Transformation • Essential Resource
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its a repeat of previous titles of marty with focus on thr specifical how to of transforming organisation to the porlint where ermpowered amd inspired are relevant.

the message

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I just joined a product team which operates in this model and I was listening to the book in the first few weeks of my internship. It helped me immensely in understanding why some things are the way they are, and also helped me recommend changes to align more with the principles in the book. Brilliant performance and content.

Amazing for a product intern

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I liked that this completes a triangle started by Inspired and Empowered. in many ways I wish this had been the first book, but coming out now as the 3rd book (4th if you include Loved), still works.

Based on my experience over the past few years, I will say this book is highly aspirational, as many of my clients aren't ready to make such grand, sweeping changes. But, having seen the problems created by incomplete transformations, I appreciate the guideposts in this book identifying what needs to be done.

Thank you Marty & SVPG.

Mr Cagan brings it all together

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Marty Cagan clearly shows why and how to move to the product model in this. This helps sum up his work in explaining how the product model works and operates.

A Needed Guide to Moving to Product

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I have seen many misused terms in product and have been badly impacted by them as well. This book is refreshing view that explains many bad practices put in place by people in power that really have very little idea how to make teams work effectively these days

Common sense

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The trilogy of books about the Silicon Valley product operating model are informative, engaging, inspiring… with fantastic real world insights and use cases.

Marty Cagan gives great product (thinking)

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This describes exactly what we are struggling with and how to get past these problems. We are small so not the same level of resistance described regarding large organizations. Quite long, but great content and I will likely buy the paper version as a result for reference as I try to implement this.

The answer I’ve been looking for!

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If you want to run a modern product organisation, but are struggling to express the value to your business and upper management. This book is a must read for you.

Essential for product leaders and upper management

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Marty does a good job. the chapters are organized well eith a recent update to the audio book. Marty shares 20 years of observations and patterns of product led organizations and teams exhibit and how they ultimately created an order of magnitude change in the customer and business. I was bored the first half because it was logical and foundational knowledge bit if you're just getting started this a great guide to changing your organization from the bottom up to the top.

20 years of product model observations

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The book is a great addition to the collection. The promise of the product operating model is attainable when applied effectively. Industries may resist and the overall impact on employment could create friction. I would highly recommend

A great toolkit

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