Transformed
Moving to the Product Operating Model
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Narrated by:
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Marty Cagan
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By:
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Marty Cagan
About this listen
Help transform your business and innovate like the world's top tech companies!
Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before. Transformed has three big goals:
- First, the book will educate you with a deep understanding of the product operating model, and what it means to work that way.
- Second, the book will convince you with detailed case studies of successful transformations, that while difficult, it is absolutely possible for you to transform your company to the product operating model.
- Third, the book will inspire you with truly impressive case studies of product innovation, showing what you too will be capable of doing once you successfully transform.
Written by bestselling author Marty Cagan and his partners at the Silicon Valley Product Group, Transformed is filled with real-world examples and proven, practical advice from their decades of experience helping companies move to the product operating model.
©2024 John Wiley & Sons, Inc. (P)2024 Ascent AudioListeners also enjoyed...
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- SpaceX, Elon Musk, and the Reusable Rockets That Launched a Second Space Age
- By: Eric Berger
- Narrated by: Rob Shapiro
- Length: 12 hrs and 59 mins
- Unabridged
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From launchpad explosions to a pernicious cricket infestation to the demanding management style of Musk himself, the rise of SpaceX was beset with challenges and far from inevitable. Find out how the startup beat the odds and flew high enough to outpace their rivals... and where they're going next.
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Appreciated the engineering details
- By Will on 10-19-24
By: Eric Berger
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- By: Marty Cagan
- Narrated by: Marty Cagan
- Length: 7 hrs and 45 mins
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How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
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Great book, terrible audio wanted to ask a refund
- By Srikanth Ramanujam on 11-15-18
By: Marty Cagan
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The Butchering Art
- Joseph Lister's Quest to Transform the Grisly World of Victorian Medicine
- By: Lindsey Fitzharris
- Narrated by: Ralph Lister
- Length: 7 hrs and 54 mins
- Unabridged
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In The Butchering Art, the historian Lindsey Fitzharris reveals the shocking world of 19th-century surgery on the eve of profound transformation. She conjures up early operating theaters - no place for the squeamish - and surgeons, working before anesthesia, who were lauded for their speed and brute strength. They were baffled by the persistent infections that kept mortality rates stubbornly high. A young, melancholy Quaker surgeon named Joseph Lister would solve the deadly riddle and change the course of history.
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Not one boring moment!
- By WRWF on 12-22-17
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Cosmic Queries
- StarTalk’s Guide to Who We Are, How We Got Here, and Where We’re Going
- By: James Trefil, Lindsey N. Walker - editor, Neil deGrasse Tyson
- Narrated by: Neil deGrasse Tyson, Lauren Fortgang
- Length: 6 hrs and 18 mins
- Unabridged
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In this illuminating audiobook, Tyson and coauthor James Trefil, a renowned physicist and science popularizer, take on the big questions that humanity has been posing for millennia - How did life begin? What is our place in the universe? Are we alone? - and provide answers based on the most current data, observations, and theories.
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Not worth it
- By Daniel Earl on 03-15-21
By: James Trefil, and others
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Ranger Confidential
- Living, Working, and Dying in the National Parks
- By: Andrea Lankford
- Narrated by: Julia Motyka
- Length: 9 hrs and 28 mins
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The real stories behind the scenery of America’s national parks. For 12 years, Andrea Lankford lived in the biggest, most impressive national parks in the world, working a job she loved. She chaperoned baby sea turtles on their journey to sea. She pursued bad guys on her galloping patrol horse. She jumped into rescue helicopters bound for the heart of the Grand Canyon. She won arguments with bears. She slept with a few too many rattlesnakes. Hell yeah, it was the best job in the world! Fortunately, Andrea survived it.
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Depressing from Cover to Cover
- By Drew (@drewsant) on 04-13-15
By: Andrea Lankford
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Where’s the meat?
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Great book, terrible audio wanted to ask a refund
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Loved
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The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
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nothing special
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In this audiobook, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love—that also deliver business results—this audiobook is for you.
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The title is confusing. Great content inside.
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The Product Book
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"No one asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need?
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I was hoping for more
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The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
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Weak Narration Makes for a Boring Listen
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Where’s the meat?
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Great book, terrible audio wanted to ask a refund
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Loved
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nothing special
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The title is confusing. Great content inside.
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I was hoping for more
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In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service - and software-driven world, “done” is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features - but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve.
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Quick, informative, and easy to understand
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This book will help you become a better product leader. Benefitting from Roman Pichler’s extensive experience, you’ll learn how to align stakeholders and guide development teams even in challenging circumstances, avoid common leadership mistakes, and grow as a leader. Written in an engaging and easily accessible style, How to Lead in Product Management offers a wealth of practical tips and strategies. Through helpful examples, the book illustrates how you can directly apply the techniques to your work.
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Good Book
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In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.
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Distractingly soft narration
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Product-Led Growth
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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A must read!
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Strategize
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Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age. Using a wide range of proven techniques and tools, author Roman Pichler explains how to create effective strategies and actionable roadmaps to help you maximize your chances of creating successful products. Written in an engaging and no-nonsense style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products.
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Practical feedback
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Product Management in Practice
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Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.
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Clear, realistic, well written and narrated... a must for any aspiring or active PMs
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Build
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Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.
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Best guide for start up founders, ever!!!
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Team Topologies: Organizing Business and Technology Teams for Fast Flow
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Team Topologies is a practical, step-by-step, adaptive model for organizational design and team interaction based on four fundamental team types and three team interaction patterns. It is a model that treats teams as the fundamental means of delivery, where team structures and communication pathways are able to evolve with technological and organizational maturity. In Team Topologies, IT consultants Matthew Skelton and Manuel Pais share secrets of successful team patterns and interactions to help listeners choose and evolve the right team patterns for their organization.
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Nice of you’re Amazon or Google
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Accelerate: Building and Scaling High Performing Technology Organizations
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How can we apply technology to drive business value? For years we've been told that the performance of software delivery teams doesn't matter - that it can't provide a competitive advantage to our companies. Through four years of groundbreaking research to include data collected from the State of DevOps reports conducted with Puppet, Dr. Nicole Forsgren, Jez Humble, and Gene Kim set out to find a way to measure software delivery performance - and what drives it - using rigorous statistical methods. This book presents both the findings and the science behind that research, making the information accessible for listeners to apply in their own organizations.
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Only if you have nothing else to do
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Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework
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In Project to Product, value stream network pioneer and technology business leader Dr. Mik Kersten introduces the Flow Framework - a new way of seeing, measuring, and managing software delivery. The Flow Framework will enable your company's evolution from project-oriented dinosaur to product-centric innovator that thrives in the age of software. If you're driving your organization's transformation at any level, this is the audiobook for you.
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Great book but missing the additional PDF material
- By Sigurborg Rögnvaldsdóttir on 12-01-18
By: Mik Kersten
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User Story Mapping
- Discover the Whole Story, Build the Right Product
- By: Jeff Patton, Peter Economy - foreword
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- Length: 8 hrs and 19 mins
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Overall
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Performance
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Story
User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features. Author Jeff Patton shows you how changeable story maps enable your team to hold better conversations about the project throughout the development process. Your team will learn to come away with a shared understanding of what you’re attempting to build and why.
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Straw man arguments and handwaving
- By Amazon Customer on 01-02-22
By: Jeff Patton, and others
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Flow Engineering
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- By: Steve Pereira, Andrew Davis
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- Length: 8 hrs and 25 mins
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Performance
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Tired of misalignment, friction, and stalled workflow? Flow Engineering is a practical guide to using value stream mapping techniques to align teams, unlock innovation, and optimize performance. Based on foundations from Value Stream Mapping, cybernetics, and the Toyota Production System, Flow Engineering's lightweight and iterative practices build the value, clarity, and flow required for effective collaboration and collective action.
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not for listening while driving
- By minimiri on 08-07-24
By: Steve Pereira, and others
What listeners say about Transformed
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Anonymous User
- 04-05-24
the message
its a repeat of previous titles of marty with focus on thr specifical how to of transforming organisation to the porlint where ermpowered amd inspired are relevant.
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- Tiros
- 04-07-24
Mr Cagan brings it all together
I liked that this completes a triangle started by Inspired and Empowered. in many ways I wish this had been the first book, but coming out now as the 3rd book (4th if you include Loved), still works.
Based on my experience over the past few years, I will say this book is highly aspirational, as many of my clients aren't ready to make such grand, sweeping changes. But, having seen the problems created by incomplete transformations, I appreciate the guideposts in this book identifying what needs to be done.
Thank you Marty & SVPG.
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- Jess
- 05-28-24
Essential for product leaders and upper management
If you want to run a modern product organisation, but are struggling to express the value to your business and upper management. This book is a must read for you.
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- Andrew Bixler
- 03-18-24
A Needed Guide to Moving to Product
Marty Cagan clearly shows why and how to move to the product model in this. This helps sum up his work in explaining how the product model works and operates.
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- Radim Bosticka
- 04-21-24
Common sense
I have seen many misused terms in product and have been badly impacted by them as well. This book is refreshing view that explains many bad practices put in place by people in power that really have very little idea how to make teams work effectively these days
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- Megan
- 03-28-24
20 years of product model observations
Marty does a good job. the chapters are organized well eith a recent update to the audio book. Marty shares 20 years of observations and patterns of product led organizations and teams exhibit and how they ultimately created an order of magnitude change in the customer and business. I was bored the first half because it was logical and foundational knowledge bit if you're just getting started this a great guide to changing your organization from the bottom up to the top.
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- Adebayo Dawodu
- 04-13-24
A great toolkit
The book is a great addition to the collection. The promise of the product operating model is attainable when applied effectively. Industries may resist and the overall impact on employment could create friction. I would highly recommend
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- Alexander
- 04-21-24
One of the best books I've ever read
It is.a perfect summary of my observations after working in software product development for 20 years
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- Tommy Quitt
- 09-16-24
A must for anyone who wants to Improve their product
Concentrated value of methods and mindset. Every minute had something for me. Blew my mind. Very recommend.
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