Transformed
Moving to the Product Operating Model
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Narrated by:
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Marty Cagan
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By:
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Marty Cagan
About this listen
Help transform your business and innovate like the world's top tech companies!
Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before. Transformed has three big goals:
- First, the book will educate you with a deep understanding of the product operating model, and what it means to work that way.
- Second, the book will convince you with detailed case studies of successful transformations, that while difficult, it is absolutely possible for you to transform your company to the product operating model.
- Third, the book will inspire you with truly impressive case studies of product innovation, showing what you too will be capable of doing once you successfully transform.
Written by bestselling author Marty Cagan and his partners at the Silicon Valley Product Group, Transformed is filled with real-world examples and proven, practical advice from their decades of experience helping companies move to the product operating model.
©2024 John Wiley & Sons, Inc. (P)2024 Ascent AudioListeners also enjoyed...
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Story
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.
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Where’s the meat?
- By Scott on 01-14-22
By: Marty Cagan, and others
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- By: Marty Cagan
- Narrated by: Marty Cagan
- Length: 7 hrs and 45 mins
- Unabridged
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Overall
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Performance
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Story
How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
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Great book, terrible audio wanted to ask a refund
- By Srikanth Ramanujam on 11-15-18
By: Marty Cagan
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Loved
- How to Rethink Marketing for Tech Products
- By: Martina Lauchengco
- Narrated by: Martina Lauchengco
- Length: 6 hrs and 56 mins
- Unabridged
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Overall
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Performance
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Story
The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
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nothing special
- By KwikC on 04-03-23
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Continuous Discovery Habits
- Discover Products That Create Customer Value and Business Value
- By: Teresa Torres
- Narrated by: Teresa Torres
- Length: 7 hrs and 9 mins
- Unabridged
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Overall
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Performance
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Story
In this audiobook, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love—that also deliver business results—this audiobook is for you.
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The title is confusing. Great content inside.
- By Ken Wells on 09-25-22
By: Teresa Torres
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The Product Book
- How to Become a Great Product Manager
- By: Product School, Carlos González de Villaumbrosia, Josh Anon
- Narrated by: Russell Newton
- Length: 9 hrs and 8 mins
- Unabridged
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Overall
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Performance
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Story
"No one asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need?
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I was hoping for more
- By Eva-Stina on 12-07-19
By: Product School, and others
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The Art of the Tale
- Engage Your Audience, Elevate Your Organization, and Share Your Message Through Storytelling
- By: Steven James, Tom Morrisey
- Narrated by: Steven James, Tom Morrisey
- Length: 10 hrs and 41 mins
- Unabridged
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Overall
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Performance
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Story
Everyone, regardless of their background and training, can improve their storytelling abilities. But what is a story? How can you tell it in a way that delights and informs your listeners? Take a journey into the keys to great storytelling with two of the country’s top experts on story presentation and speech writing.
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Excellent
- By Debbie on 12-22-22
By: Steven James, and others
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Empowered
- Ordinary People, Extraordinary Products
- By: Marty Cagan, Chris Jones
- Narrated by: Marty Cagan
- Length: 11 hrs and 9 mins
- Unabridged
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Overall
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Performance
-
Story
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.
-
-
Where’s the meat?
- By Scott on 01-14-22
By: Marty Cagan, and others
-
Inspired
- How to Create Tech Products Customers Love, Second Edition
- By: Marty Cagan
- Narrated by: Marty Cagan
- Length: 7 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
-
-
Great book, terrible audio wanted to ask a refund
- By Srikanth Ramanujam on 11-15-18
By: Marty Cagan
-
Loved
- How to Rethink Marketing for Tech Products
- By: Martina Lauchengco
- Narrated by: Martina Lauchengco
- Length: 6 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
-
-
nothing special
- By KwikC on 04-03-23
-
Continuous Discovery Habits
- Discover Products That Create Customer Value and Business Value
- By: Teresa Torres
- Narrated by: Teresa Torres
- Length: 7 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this audiobook, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love—that also deliver business results—this audiobook is for you.
-
-
The title is confusing. Great content inside.
- By Ken Wells on 09-25-22
By: Teresa Torres
-
The Product Book
- How to Become a Great Product Manager
- By: Product School, Carlos González de Villaumbrosia, Josh Anon
- Narrated by: Russell Newton
- Length: 9 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
"No one asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need?
-
-
I was hoping for more
- By Eva-Stina on 12-07-19
By: Product School, and others
-
The Art of the Tale
- Engage Your Audience, Elevate Your Organization, and Share Your Message Through Storytelling
- By: Steven James, Tom Morrisey
- Narrated by: Steven James, Tom Morrisey
- Length: 10 hrs and 41 mins
- Unabridged
-
Overall
-
Performance
-
Story
Everyone, regardless of their background and training, can improve their storytelling abilities. But what is a story? How can you tell it in a way that delights and informs your listeners? Take a journey into the keys to great storytelling with two of the country’s top experts on story presentation and speech writing.
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Excellent
- By Debbie on 12-22-22
By: Steven James, and others
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Dialed In
- Do Your Best When It Matters Most
- By: Dr. Dana Sinclair
- Narrated by: Eunice Wong, Dr. Dana Sinclair
- Length: 7 hrs and 40 mins
- Unabridged
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Overall
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Performance
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Story
For more than twenty years, Dr. Dana has worked with the best of the best to improve results, from NFL, MLB, NBA, and NHL teams to IndyCar drivers and Olympic athletes. She helps performers shift their focus and deliver optimal performance in high-pressure moments that define greatness. Her methods also work for students and teachers, business leaders and managers—anyone motivated to improve. Her approach is simple: figure out what gets in your way, develop actions to address it in the moment, and then stick to the plan. It’s not about how you feel, it’s about what you do!
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How to Lead in Product Management
- Practices to Align Stakeholders, Guide Development Teams, and Create Value Together
- By: Roman Pichler
- Narrated by: Roman Pichler
- Length: 5 hrs and 22 mins
- Unabridged
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Overall
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Performance
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Story
This book will help you become a better product leader. Benefitting from Roman Pichler’s extensive experience, you’ll learn how to align stakeholders and guide development teams even in challenging circumstances, avoid common leadership mistakes, and grow as a leader. Written in an engaging and easily accessible style, How to Lead in Product Management offers a wealth of practical tips and strategies. Through helpful examples, the book illustrates how you can directly apply the techniques to your work.
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Good Book
- By Sarthak on 11-09-20
By: Roman Pichler
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The Entrepreneurial Brain
- How to Ride the Waves of Entrepreneurship and Live to Tell About It
- By: Jeff Hays
- Narrated by: Mark Smeby
- Length: 7 hrs and 1 min
- Unabridged
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Overall
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Performance
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Story
When your biggest superpower is also your most critical weakness, it helps to have a manual on how to control it. Entrepreneurs are creative, bold thinkers and risk-takers capable of great accomplishments. At the same time, for every success story, there is a counter story of an epic collapse caused by a lack of a moral compass, values, or proper guidance. Jeff Hays knows the highs and the lows having ridden that rollercoaster many times in his life and career and provides a much-needed user’s manual for entrepreneurs everywhere and the people in their work and personal lives.
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Great read!
- By Amarieana H. on 01-28-24
By: Jeff Hays
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Thoughtfully Fit
- Your Training Plan for Life and Business Success
- By: Darcy Luoma, Eliza Waters
- Narrated by: Jill Blackwood
- Length: 5 hrs and 41 mins
- Unabridged
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Overall
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Performance
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Story
Grounded in simple yet proven strategies, Thoughtfully Fit trains your mind to perform well under any challenging circumstance. It helps you identify your strengths and weaknesses, maximize your full potential, and customize a plan for success. Developed by Darcy Luoma, one of America’s most highly credentialed leadership coaches, Thoughtfully Fit is the culmination of her lifetime work training leaders and teams to achieve peak mental fitness and overcome any hurdle effectively.
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Navigating Life and Work with Thoughtful Guidance
- By Maile E. Collmer on 02-18-24
By: Darcy Luoma, and others
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From Startup to Exit
- An Insider's Guide to Launching and Scaling Your Tech Business
- By: Shirish Nadkarni
- Narrated by: Tom Parks
- Length: 8 hrs and 5 mins
- Unabridged
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Overall
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Performance
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Story
Tech entrepreneurs, make your startup dreams come true by utilizing this invaluable, founder-to-founder guide to successfully navigating all phases of the tech startup journey. With the advent of the internet, mobile computing, and now AI/Machine learning and cloud computing, the number of new startups has accelerated over the last decade across tech centers in Silicon Valley, Israel, India, and China.
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Start to finish everything
- By SEIJAL GAUTAM on 05-10-24
By: Shirish Nadkarni
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MicroSkills
- Small Actions, Big Impact
- By: Adaira Landry, Resa E. Lewiss
- Narrated by: Adaira Landry, Resa E. Lewiss
- Length: 9 hrs and 14 mins
- Unabridged
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Overall
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Performance
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Story
MicroSkills is built on one core, easy-to-learn principle: every big goal, complicated task, healthy habit, and, yes, even what we think of as character traits, can be broken down into small, learnable, skills that can be practiced, and incorporated real-time. We call these: MicroSkills. As award winning physicians, educators, and mentors we hear the gamut of challenges with navigating the workplace. And when we learn a lesson we often wish we had learned it earlier. MicroSkills is packed with the privileged information that you want delivered to you as efficiently as possible.
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practical skills and tools
- By Sienna7 on 07-03-24
By: Adaira Landry, and others
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- By: Dan Olsen
- Narrated by: Walter Dixon
- Length: 9 hrs and 54 mins
- Unabridged
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Overall
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Performance
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Story
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
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Weak Narration Makes for a Boring Listen
- By Trent S. on 11-04-16
By: Dan Olsen
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Master Mentors
- 30 Transformative Insights from Our Greatest Minds
- By: Scott Jeffrey Miller
- Narrated by: Scott Miller
- Length: 5 hrs and 54 mins
- Unabridged
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Overall
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Performance
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Story
Mining the best and brightest revelations from Franklin Covey’s global podcast, On Leadership with Scott Miller, Scott personally introduces you to 30 Master Mentors, featuring the single most transformative insight from each of them.
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Name dropping, shallow content, false humility
- By Sandy McPherson on 09-13-21
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The Money Hackers
- How a Group of Misfits Took on Wall Street and Changed Finance Forever
- By: Daniel P. Simon
- Narrated by: Jakob Lewis
- Length: 6 hrs and 41 mins
- Unabridged
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Overall
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Performance
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Story
Every day, businesses, investors, and consumers are grappling with the seismic changes technology has brought to the banking and finance industry. The Money Hackers is the dramatic story of fintech’s major players and explores how these disruptions are transforming even money itself.
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Quick tour, some context, lots of touts
- By Philo on 07-27-21
By: Daniel P. Simon
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Leveling Up
- 12 Questions to Elevate Your Personal and Professional Development
- By: Ryan Leak
- Narrated by: Ryan Leak
- Length: 6 hrs and 36 mins
- Unabridged
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Overall
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Performance
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Story
Whether you're a leader of ten, a hundred, or many more, there's no one more important to lead than yourself. If you're not leading yourself, why would anyone else want to follow you? Ryan Leak speaks to thousands of leaders every year, and he has learned that the most successful people have taken ownership of their own development—and in order to realize your potential, you need to fully understand yourself.
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Ryan is a master in People!!
- By amy on 03-14-23
By: Ryan Leak
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Escaping the Build Trap
- How Effective Product Management Creates Real Value
- By: Melissa Perri
- Narrated by: Erin deWard
- Length: 6 hrs and 44 mins
- Unabridged
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Overall
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Performance
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Story
In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.
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Distractingly soft narration
- By Heather Henderson on 01-21-21
By: Melissa Perri
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Strategize
- Product Strategy and Product Roadmap Practices for the Digital Age
- By: Roman Pichler
- Narrated by: Roman Pichler
- Length: 5 hrs and 5 mins
- Unabridged
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Overall
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Performance
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Story
Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age. Using a wide range of proven techniques and tools, author Roman Pichler explains how to create effective strategies and actionable roadmaps to help you maximize your chances of creating successful products. Written in an engaging and no-nonsense style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products.
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Practical feedback
- By Julian Aguirre on 03-07-23
By: Roman Pichler
What listeners say about Transformed
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Anonymous User
- 04-05-24
the message
its a repeat of previous titles of marty with focus on thr specifical how to of transforming organisation to the porlint where ermpowered amd inspired are relevant.
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- Tiros
- 04-07-24
Mr Cagan brings it all together
I liked that this completes a triangle started by Inspired and Empowered. in many ways I wish this had been the first book, but coming out now as the 3rd book (4th if you include Loved), still works.
Based on my experience over the past few years, I will say this book is highly aspirational, as many of my clients aren't ready to make such grand, sweeping changes. But, having seen the problems created by incomplete transformations, I appreciate the guideposts in this book identifying what needs to be done.
Thank you Marty & SVPG.
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1 person found this helpful
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- Andrew Bixler
- 03-18-24
A Needed Guide to Moving to Product
Marty Cagan clearly shows why and how to move to the product model in this. This helps sum up his work in explaining how the product model works and operates.
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- Radim Bosticka
- 04-21-24
Common sense
I have seen many misused terms in product and have been badly impacted by them as well. This book is refreshing view that explains many bad practices put in place by people in power that really have very little idea how to make teams work effectively these days
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- James Blackwell
- 01-04-25
Marty Cagan gives great product (thinking)
The trilogy of books about the Silicon Valley product operating model are informative, engaging, inspiring… with fantastic real world insights and use cases.
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- Patrick
- 01-05-25
The answer I’ve been looking for!
This describes exactly what we are struggling with and how to get past these problems. We are small so not the same level of resistance described regarding large organizations. Quite long, but great content and I will likely buy the paper version as a result for reference as I try to implement this.
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1 person found this helpful
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- Jess
- 05-28-24
Essential for product leaders and upper management
If you want to run a modern product organisation, but are struggling to express the value to your business and upper management. This book is a must read for you.
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1 person found this helpful
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- Megan
- 03-28-24
20 years of product model observations
Marty does a good job. the chapters are organized well eith a recent update to the audio book. Marty shares 20 years of observations and patterns of product led organizations and teams exhibit and how they ultimately created an order of magnitude change in the customer and business. I was bored the first half because it was logical and foundational knowledge bit if you're just getting started this a great guide to changing your organization from the bottom up to the top.
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- Adebayo Dawodu
- 04-13-24
A great toolkit
The book is a great addition to the collection. The promise of the product operating model is attainable when applied effectively. Industries may resist and the overall impact on employment could create friction. I would highly recommend
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- Alexander
- 04-21-24
One of the best books I've ever read
It is.a perfect summary of my observations after working in software product development for 20 years
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