
Zconomy
How Gen Z Will Change the Future of Business—and What to Do About It
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Narrated by:
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Jason R. Dorsey
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Denise Villa
About this listen
The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees, and trendsetters.
Gen Z changes everything. Today’s businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. Leaders need answers now as gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters. The companies that quickly and comprehensively adapt to Gen Z thinking will be the winners for the next 20 years. Those that don’t will be the losers or become extinct.
Zconomy is the comprehensive survival guide on how leaders must understand and embrace Generation Z. Researched and written by Dr. Denise Villa and Jason Dorsey from The Center for Generational Kinetics, the insights in Zconomy are based on their extensive research, they’ve led more than 60 generational studies, and their work with more than 500 companies around the world.
In Zconomy, Dr. Villa and Dorsey answer: Who is Gen Z? What do employers, marketers, and sales leaders need to know? And, most importantly, what should leaders do now?
This is the critical moment for leaders to understand and adapt to Gen Z or become irrelevant. Gen Z is already reshaping the world of business and this change is only going to accelerate. Zconomy is the definitive manual that will prepare any executive, manager, entrepreneur, HR, or marketing professional to successfully unlock the powerful potential of this emerging generation at this pivotal time.
©2020 Denise Villa (P)2020 HarperCollins PublishersListeners also enjoyed...
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Story
Back in the fall of 2016, we heard the news about the passing of Eddie Antar, "Crazy Eddie" as he was known to millions of people, the man behind the successful chain of electronic stores and one of the most iconic ad campaigns in history. Few things evoke the New York of a particular era the way "Crazy Eddie! His prices are insaaaaane!" does. The journalist Herb Greenberg called his death the "end of an era" and that couldn't be more true. What's insane is that his story has never been told.
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Great Story, Long Listen
- By Bridget on 03-26-23
By: Gary Weiss
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A Question of Power
- Electricity and the Wealth of Nations
- By: Robert Bryce
- Narrated by: Robert Bryce
- Length: 8 hrs and 41 mins
- Unabridged
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Story
Global demand for power is doubling every two decades, but electricity remains one of the most difficult forms of energy to supply and do so reliably. Today, some three billion people live in places where per-capita electricity use is less than what's used by an average American refrigerator. How we close the colossal gap between the electricity rich and the electricity poor will determine our success in addressing issues like women's rights, inequality, and climate change.
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Not the complete story
- By John on 08-11-20
By: Robert Bryce
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Shorter
- Work Better, Smarter, and Less-Here's How
- By: Alex Soojung-Kim Pang
- Narrated by: Alex Soojung-Kim Pang
- Length: 7 hrs and 53 mins
- Unabridged
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Shorter tells the story of entrepreneurs and leaders all over the world who have discovered how to shrink the workweek without cutting salaries or sacrificing productivity or revenues. They show that by reducing distractions, eliminating inefficiencies, and creating time for high-quality focus and collaboration, four-day workweeks can boost recruitment and retention, make leaders more thoughtful and companies more sustainable, and improve work-life balance.
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Good premise that should be 40% shorter
- By Nicholas on 09-23-21
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The Wrong Stuff
- How the Soviet Space Program Crashed and Burned
- By: John Strausbaugh
- Narrated by: LJ Ganser
- Length: 8 hrs and 36 mins
- Unabridged
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Story
In the wake of World War II, with America ascendant and the Soviet Union devastated by the conflict, the Space Race should have been over before it started. But the underdog Soviets scored a series of victories—starting with the 1957 launch of Sputnik and continuing in the years following--that seemed to achieve the impossible. It was proof, it seemed, that the USSR had manpower and collective will that went beyond America's material advantages. They had asserted themselves as a world power. But in The Wrong Stuff, John Strausbaugh tells a different story.
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Good for Beginners
- By Jennifer Candela on 05-18-25
By: John Strausbaugh
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Permanent Distortion
- How the Financial Markets Abandoned the Real Economy Forever
- By: Nomi Prins
- Narrated by: Ellen Archer
- Length: 10 hrs and 3 mins
- Unabridged
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It is abundantly clear that our world is divided into two very different economies. The real one, for the average worker, is based on productivity and results. It behaves according to traditional rules of money and economics. The other doesn’t. It is the product of years of loose money, poured by central banks into a system dominated by financial titans. It is powerful enough to send stock markets higher even in the face of a global pandemic and threats of nuclear war. Nomi Prins relentlessly exposes a world fractured by policies crafted by the largest financial institutions
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The I hate Trump rant
- By Whitney J Brown on 10-16-22
By: Nomi Prins
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Tough Titties
- On Living Your Best Life When You're the F-ing Worst
- By: Laura Belgray
- Narrated by: Laura Belgray
- Length: 8 hrs and 13 mins
- Unabridged
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Overall
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Tough Titties is one big permission slip to be a dork, a sometimes-unspiritual slacker, a late bloomer and, ultimately, 100% yourself. It’ll also have you snort-laughing in public and tapping whoever’s nearby to say, “Lemme read you one more part!” Which is annoying, but tough titties.
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Plum! jinx!
- By Emily on 07-19-23
By: Laura Belgray
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Still Distracted After All These Years
- Help and Support for Older Adults with ADHD
- By: Kathleen G. Nadeau PhD
- Narrated by: Susannah Jones, Kathleen G. Nadeau PhD
- Length: 9 hrs and 10 mins
- Unabridged
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Overall
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ADHD in adults is one of the most common disorders. Living with ADHD in our later years is hugely influenced by multiple factors: co-occurring issues, such as anxiety, depression, low self-esteem, and learning disorders combined with a heightened level of stress, the presence or lack of support from others, and the number of people we are responsible for, can complicate and intensify the effects of ADHD. The good news is that you’ve come to the right place to learn more about how older adults with ADHD can lead calmer, happier, more productive lives.
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Diagnosis at 61 thank you
- By SzQ on 02-26-25
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Accountable
- The Rise of Citizen Capitalism
- By: Michael O'Leary, Warren Valdmanis
- Narrated by: Joe Knezevich
- Length: 9 hrs and 5 mins
- Unabridged
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Corporations are broken, reflecting no purpose deeper than profit. But the tools we are relying on to fix them - corporate social responsibility, divestment, impact investing, and government control - risk making our problems worse. With lively storytelling and careful analysis, O’Leary and Valdmanis cut through the tired dogma of current economic thinking to reveal a hopeful truth: If we can make our corporations accountable to a deeper purpose, we can make capitalism both prosperous and good.
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mandatory reading
- By joseph on 02-01-21
By: Michael O'Leary, and others
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Jellyfish Age Backwards
- Nature's Secrets to Longevity
- By: Nicklas Brendborg
- Narrated by: Joe Leat
- Length: 7 hrs and 15 mins
- Unabridged
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Overall
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Recent advances in medicine and technology have expanded our understanding of aging across the animal kingdom, and our own timeless quest for the fountain of youth. Yet, despite modern humans living longer today than ever before, the public’s understanding of what is possible is limited to our species—until now. In this spunky, effervescent debut, the key to immortality is revealed to be a superpower within reach.
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Interesting for the non-scientist
- By Andrew Lim on 03-31-23
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The Power of Neurodiversity
- Unleashing the Advantages of Your Differently Wired Brain
- By: Thomas Armstrong PhD
- Narrated by: Mike Lenz
- Length: 7 hrs and 31 mins
- Unabridged
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Story
From ADHD and dyslexia to autism, the number of diagnosis categories listed by the American Psychiatric Association has tripled in the last fifty years. With so many affected, it is time to revisit our perceptions of people with disabilities. Psychologist and educator Thomas Armstrong illuminates a new understanding of neuropsychological disorders. He argues that if they are a part of the natural diversity of the human brain, they cannot simply be defined as illnesses. Armstrong explores the evolutionary advantages, special skills, and other positive dimensions of these conditions.
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A Step in the Right Direction
- By Rowan Mendoza on 11-03-21
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Knowing What We Know
- The Transmission of Knowledge: From Ancient Wisdom to Modern Magic
- By: Simon Winchester
- Narrated by: Simon Winchester
- Length: 14 hrs and 19 mins
- Unabridged
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From the creation of the first encyclopedia to Wikipedia, from ancient museums to modern kindergarten classes—this is Simon Winchester’s brilliant and all-encompassing look at how humans acquire, retain, and pass on information and data, and how technology continues to change our lives and our minds. Throughout this fascinating tour, Winchester forces us to ponder what rational humans are becoming. What good is all this knowledge if it leads to lack of thought? What is information without wisdom?
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Colorful anecdotes but tiring after a while.
- By Thumb Guy on 05-03-23
By: Simon Winchester
Very interesting
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Fax and suggestions
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interesting entry into understanding GenZ
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Un libro lleno de inform útil
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Excellent Insight!
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We are doomed...
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