Gamify
How Gamification Motivates People to Do Extraordinary Things
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Narrated by:
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Steven Menasche
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By:
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Brian Burke
About this listen
Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited resource: their time. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield and engage the audience, organizations need an edge.
Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy. While gamification has tremendous potential to break through, most companies will get it wrong. Gartner predicts that by 2014, 80% of current gamified applications will fail to meet business objectives primarily due to poor design. As a trend, gamification is at the peak of the hype cycle; it has been oversold and it is broadly misunderstood. We are heading for the inevitable fall. Too many organizations have been led to believe that gamification is a magic elixir for indoctrinating the masses and manipulating them to do their bidding. These organizations are mistaking people for puppets, and these transparently cynical efforts are doomed to fail.
This audiobook goes beyond the hype and focuses on the 20% that are getting it right. We have spoken to hundreds of leaders in organizations around the world about their gamification strategies and we have seen some spectacular successes. The book examines some of these successes and identifies the common characteristics of these initiatives to define the solution space for success. It is a guide written for leaders of gamification initiatives to help them avoid the pitfalls and employ the best practices, to ensure they join the 20% that gets it right.
©2014 Brian Burke (P)2014 Gildan Media LLCListeners also enjoyed...
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Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations.
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Excellent book for design thinkers
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Black Faces in High Places
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Black Faces in High Places is the essential guide for Black professionals who are moving up through their organizations or industries but need a roadmap for how to get to the top and stay there. Based on the authors' considerable experiences in business, in the public eye, and as a minority, the book shows how African-American professionals can (and must) think and act both entrepreneurially and "intrapreneurially".
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purchased by accident, too much one way
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Fantastic book - volume lower than usual
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Awesome book
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Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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YouTube talks are better.
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Managers want great teams, but most build them around decades-old ideas and practices made popular by companies that have lost their edge. Extreme Teams looks at the new generation of teams driving growth in today's most innovative firms. They do this by doing things differently: hiring the right person instead of the best person; focusing on one priority while leaving room to explore new ideas; creating an environment where people are comfortable dealing with the uncomfortable.
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Extreme Blah
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Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.
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Completely useless
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Good breadth, shallow depth
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Very very inspirational to me.
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A must read if you really want to innovate like Amazon
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mainly a tribute to the success of FB
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Best book I have read on Digital Transformation
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What listeners say about Gamify
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Chad
- 09-17-18
A pleasant introduction to gamification
This seems written for either the executive that head the buzzword of gamification and need to be brought down to earth, or those that have ideas to use gamification in their company and need very basic advice on how to get started. This short book is not going to provide a detailed manual for how to set up such a system. Nor does it present a ton of great ideas, although it does provide several fascinating anecodtes about what other companies have done, such as for Barclaycard Ring or Khan Academy.
On the whole, the book is ok, but is unlikely to be anyone's treasured tome.
The narrator is ok, but sounds scripted and ostentatious when reading quoted material.
#LITRPG #Quirky #Tagsgiving #Sweepstakes
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1 person found this helpful
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- Amazon Customer
- 07-01-24
It has some great insights and clears up common misconceptions about gamification.
It's a definite and important compliment to the other books you should read on this topic. Its strongest im tactical & high-level concepts.
Where at lacks is giving enough detail. It tells you how to do it on a high level but not the details.
It's a really good compliment to Yukai Chow's Actionable Gamification which goes much more into the detail in the psychology and stuff, but lacks on the tactical side.
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- Ivan Silva Prado
- 08-16-20
Good for beginners
A little basic and outdated. Still brings some insights on gamification and examples on experience design.
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- DJ
- 07-22-20
Very interesting book but could have gone deeper.
good read. many interesting points. I wish it had a little more depth. all in all I enjoyed it.
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- JOSE OSPINA
- 05-10-15
Its about gamifying in the corporate environment
Its ok if you are looking for some references into how to apply gamification on a corporate environment. It's not that much about the basic principles of gamification.
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4 people found this helpful
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- Allan
- 12-06-19
Great book
Great book, but has not been updated since launch, as many new examples of gamified products and services gave emerged.
Leaves me thinking that more recent knowledge is available.
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- Anonymous User
- 01-30-24
No real information value
There is lots of product placement, no real information on the design side. The chapters names seems attractive, but the answers are missing.
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- jonathan travelstead
- 02-12-15
Uninspired. 'Gamify' is said nearly 1000 times
ugh. I am in love with the concept, but this was completely unimaginative without delving deeply enough to be academic
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1 person found this helpful
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- Rafy
- 04-01-21
Has no practical information unless you are a big organization
I found the book kinda useless. The beginning was good where described what gamification is what people try to do with it. And what it’s not. But other than that it has no practical use for oneself unless you want to learn about how other people used gamification. Not how to Gamify things for yourself.
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- WM
- 02-07-23
Didn't have anything new to me
I've done a lot of studying myself on gamification and listen to a lot of books already on the subject, that being said a lot of what was in this book I had already heard in other books in much better detail. The writer had an obvious bias towards motivation as the core of gamification which I do not believe it is. This would be a good intro for somebody who isn't knowledgeable on the subject and committed to the current system.
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