
Go Woke, Go Broke
The Inside Story of the Radicalization of Corporate America
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Narrated by:
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Charles Gasparino
About this listen
A New York Times bestselling author and veteran Fox Business financial journalist’s explosive deep-dive into the progressive madness that has infected and corrupted the world’s biggest corporations, threatening the stability of the global economy—and life as we know it.
How did a bunch of rich dudes who run corporate America become the tools of left-wing radicals? Intimidated by activists on the left, virtually every major corporation in America has embraced woke politics. For years, these businesses could get away with progressive virtual signaling without worrying about alienating customers. Then the anti-woke counter-offensive movement arrived. As high-profile, disastrous backlashes at companies like Anheuser-Busch, Disney, Target and other companies reveal, companies who cave to the demands of left-wing social justice activists are being punished like never before. Customers are fighting back and taking their money elsewhere.
In Go Woke, Go Broke, New York Times bestselling author and veteran financial journalist Charles Gasparino calls out the nonsense and takes listeners inside the radicalization of corporate America, based on numerous insider interviews and exclusive reporting. The story is wilder than you can imagine. Gasparino introduces listeners to America’s most woke corporate leaders, tracing the origins of ESG and "stakeholder investing.” He takes listeners along on for a rollicking ride through corporate America as he shines a light, unlike anyone else, on Fortune 500 companies that have suffered for caving to the silly and irresponsible demands of social justice activists and left-wing interests.
A respected financial reporter who has covered finance for more than 30 years, Gasparino is deeply sourced and has dug into countless episodes involving Wall Street greed, corporate hubris, and government overreach in enterprise. This explosive, untold story and in-depth examination of the seminal players, institutions, and forces of the markets shows that, for the sake of global stability, we must immediately pry the clenched fists of radical activists off the levers of the economy.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2024 Charles Gasparino (P)2024 Center StreetListeners also enjoyed...
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Critic reviews
“Long before I even knew what ‘woke’ was, Charlie Gasparino was reporting on a strange leftward lurch among businesses that had nothing to do with making money, but everything to do with making a political statement. I figured it would pass, but there was Charlie pestering me about this movement morphing into something else—a mob, a woke mob, and a very costly mob at that. He details in these pages how it spread, but offers a timely warning it is not entirely slain. Be warned, the fight has changed. But leave it to the best business journalist on the planet to remind us all…the fight is far from over.”—Neil Cavuto, Fox News
“Go Woke, Go Broke is the definitive history of corporate America's failed experiment with woke politics. It offers a stark warning to every business leader considering putting politics ahead of profits and activism ahead of shareholders. Go Woke, Go Broke is woke capitalism's epitaph. Everyone should read it.”—Bernie Marcus, co-founder, The Home Depot and philanthropist
"In this bold new work of investigative excellence, Charles Gasparino breaks the spell of corporate ‘wokeness’ by exposing the rot of left-wing agitprop that prevails in boardrooms across the nation. Playing the victim has become an act of aggression to coerce business leaders into supporting the agenda of extreme progressivism—sacrificing returns to shareholders along the way. Innovation and meritocracy, efficiency and effectiveness, must regain their primacy if corporate America is to reaffirm the qualities that encourage hard work and achievement."—Judy Shelton, senior fellow, Independent Institute
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Performance
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The path to your life's work is difficult and risky, even scary, which is why few finish the journey. This is a book about discovering your life's work, that treasure of immeasurable worth we all long for. It's about the task you were born to do. Through personal experience, compelling case studies, and current research on the mysteries of motivation and talent, Jeff shows listeners how to find their vocations and what to expect along the way.
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Inspiring!
- By M.R. on 05-19-15
By: Jeff Goins
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Focus on What Matters
- A Collection of Stoic Letters on Living Well
- By: Darius Foroux
- Narrated by: Darius Foroux
- Length: 5 hrs and 3 mins
- Unabridged
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Why is it so hard to live well amidst the chaos and noise? While you might think this is a problem of the modern world, it's a timeless issue.
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Really Enjoyed the book
- By Anonymous User on 07-22-24
By: Darius Foroux
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The Book of Mistakes
- By: Skip Prichard
- Narrated by: Skip Prichard
- Length: 4 hrs and 39 mins
- Unabridged
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The Book of Mistakes will take you on an inspiring journey, following an ancient manuscript with powerful lessons that will transform your life. You'll meet David, a young man who with each passing day is more disheartened and stressed. Despite a decent job, apartment, and friends, he just feels hollow...until one day he meets a mysterious young woman and everything starts to change. In this self-help tale wrapped in fiction, you'll learn the nine mistakes that prevent many from achieving their goals. You'll learn how to overcome these hurdles and reinvent your life.
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Good points, corny story
- By Easy Rider on 04-17-18
By: Skip Prichard
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The Power of the Other
- The Startling Effect Other People Have on You, from the Boardroom to the Bedroom and Beyond - and What to Do About It
- By: Henry Cloud
- Narrated by: George Newbern
- Length: 5 hrs and 51 mins
- Unabridged
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Combining engaging case studies, persuasive findings from cutting-edge brain research, and examples from his consulting practice, Dr. Cloud argues that whether you're a Navy SEAL or a corporate executive, outstanding performance depends on having the right kind of connections to fuel personal growth and minimize toxic associations and their effects.
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Which Corner Are You In?
- By Jeffrey Wooten on 07-07-16
By: Henry Cloud
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Last Call for Bud Light
- The Fall and Future of America's Favorite Beer
- By: Anson Frericks
- Narrated by: Kirby Heyborne
- Length: 9 hrs and 45 mins
- Unabridged
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Anson Frericks, a former president at Anheuser-Busch—formerly the home of America’s most popular brewery—watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management. Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney.
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Very interesting explanation of corporate incompetence and madness.
- By K B Lee on 03-02-25
By: Anson Frericks
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The Power of Showing Up
- How Parental Presence Shapes Who Our Kids Become and How Their Brains Get Wired
- By: Daniel J. Siegel MD, Tina Payne Bryson PhD
- Narrated by: Daniel J. Siegel MD, Tina Payne Bryson PhD
- Length: 7 hrs and 27 mins
- Unabridged
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One of the very best scientific predictors for how any child turns out - in terms of happiness, academic success, leadership skills, and meaningful relationships - is whether at least one adult in their life has consistently shown up for them. In an age of scheduling demands and digital distractions, showing up for your child might sound like a tall order. But as best-selling authors Daniel Siegel and Tina Payne Bryson reassuringly explain, it doesn’t take a lot of time, energy, or money. Instead, showing up means offering a quality of presence.
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Great Educators
- By Bored on 02-26-21
By: Daniel J. Siegel MD, and others
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Progressively Worse
- Why Today's Democrats Ain't Your Daddy's Donkeys
- By: Joe Concha
- Narrated by: John Pruden
- Length: 8 hrs and 2 mins
- Unabridged
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In the 1990s, Democrats supported balanced budgets, smaller government, border security, equal opportunity (not outcomes), reducing the deficit, and prioritizing blue-collar issues. However, according to Joe Concha, these are things that Democrats are against now. Today, Democrats want people to believe that they know what is morally right and that they have always supported their current views. However, Concha argues that nothing sums up the Democrats better than John Kerry's famous quote, "I actually did vote for the $87 billion, before I voted against it."
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Great Listen!!
- By DRod on 06-19-25
By: Joe Concha
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The Wuhan Cover-Up
- And the Terrifying Bioweapons Arms Race
- By: Robert F. Kennedy Jr.
- Narrated by: Bruce Wagner
- Length: 22 hrs and 9 mins
- Unabridged
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From the New York Times, Wall Street Journal, USA Today, Publishers Weekly bestselling author of The Real Anthony Fauci comes an explosive exposé of the cover-up behind the true origins of COVID-19.
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More Important than The Real Anthony Fauci
- By A Reviewer on 12-20-23
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The Power of Writing It Down
- A Simple Habit to Unlock Your Brain and Reimagine Your Life
- By: Allison Fallon
- Narrated by: Allison Fallon
- Length: 5 hrs and 59 mins
- Unabridged
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For anyone who's trying to make sense of their life, who wants to get unstuck from the patterns that hold them back, hear this incredible news: everything you need for the freedom you want is entirely within reach. This practice and pathway is free, it's readily available every day of your life, it takes just minutes of your time, and anyone can do it.
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Er...
- By Sarah on 01-18-21
By: Allison Fallon
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Family Wealth
- Keeping It in the Family - How Family Members and Their Advisers Preserve Human, Intellectual, and Financial Assets for Generations, 2nd, Revised and Expanded Edition
- By: James E. Hughes Jr.
- Narrated by: L. J. Ganser
- Length: 7 hrs and 35 mins
- Unabridged
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This is the landmark book that changed the way exceptional families think about their heritage, their wealth, and their legacy to future generations - now revised and expanded. Charles W. Collier, Senior Philanthropic Adviser at Harvard University, hails this as, "A masterpiece. No one is more astute than Jay Hughes about the topics of family wealth and family life."
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Must Read!!
- By andrea on 02-12-21
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How to Win Friends and Influence People
- By: Dale Carnegie
- Narrated by: Brandon Lewis
- Length: 8 hrs and 28 mins
- Unabridged
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"Do you feel stuck in life, not knowing how to make it more successful? Do you wish to become more popular? Are you craving to earn more? Do you wish to expand your horizon, earn new clients and win people over with your ideas? How to Win Friends and Influence People is a well-researched and comprehensive guide that will help you through these everyday problems and make success look easier.
By: Dale Carnegie
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Read People like a Book: How to Analyze, Understand, and Predict People’s Emotions, Thoughts, Intentions, and Behaviors
- How to Be More Likable and Charismatic, Book 9
- By: Patrick King
- Narrated by: Russell Newton
- Length: 4 hrs and 40 mins
- Unabridged
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Read People like a Book isn’t a normal book on body language or facial expressions. Yes, it includes all of those things, as well as new techniques on how to truly detect lies in your everyday life, but this book is more about understanding human psychology and nature. We are who we are because of our experiences and pasts, and this guides our habits and behaviors more than anything else. Parts of this book are like the most interesting and applicable psychology textbook you’ve ever used. Take a look inside yourself and others!
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Boring and Obvious
- By Frenchie Mom on 03-15-22
By: Patrick King
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Goodbye, Things
- The New Japanese Minimalism
- By: Fumio Sasaki, Eriko Sugita - translator
- Narrated by: Keith Szarabajka
- Length: 4 hrs and 32 mins
- Unabridged
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Fumio Sasaki is not an enlightened minimalism expert or organizing guru like Marie Kondo - he's just a regular guy who was stressed out and constantly comparing himself to others, until one day he decided to change his life by saying goodbye to everything he didn't absolutely need. The effects were remarkable: Sasaki gained true freedom, new focus, and a real sense of gratitude for everything around him.
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A Grounding Perspective
- By Mackenzie on 10-22-17
By: Fumio Sasaki, and others
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Women Who Run with the Wolves
- Myths and Stories of the Wild Woman Archetype
- By: Clarissa Pinkola Estés
- Narrated by: Clarissa Pinkola Estes
- Length: 2 hrs and 18 mins
- Abridged
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Drawing from her work as a psychoanalyst and cantadora (keeper of old stories), Dr. Estes uses myths and folktales to illustrate how societies systematically strip away the feminine spirit. Through an exploration into the nature of the wild woman archetype, Dr. Estes helps listeners rediscover and free their own wild nature.
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Book is superb; Audible edition is a ripoff.
- By B on 06-03-15
I am not a “hater” and don’t follow boycotting trends so I bought this book wondering if this happens to a lot of companies. I had only heard about Budweiser.
Only an hour or so into it, the book stopped giving facts and got political. You know that saying “you are entitled to your own opinion but not your own facts.“? Well…this book is clearly the author’s opinion. The book may have facts but I didn’t get that far. He lost all credibility when he started repeating partisan talking points long since debunked. Too bad he didn’t skip the political rhetoric because I couldn’t get past it and moved it to my rubbish folder with well over 7 hours left.
I’ve seen Gasparino on TV and he seems like a smart, funny guy. I expected more from this book and that is why I ranked it as I did.
Not what I expected
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ESG and DEI = go broke
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AWSOME BOOK!!!!
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Very interesting book about corporate priorities
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Exploring the Costs of Corporate Wokeness
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Great Book Charlie
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Simple review of facts from 2019
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Very informative
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Everyone knew it was happening, but Charlie exposed everyone who was in on the woke business
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Necessary Read
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