
Go Woke, Go Broke
The Inside Story of the Radicalization of Corporate America
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Narrated by:
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Charles Gasparino
About this listen
A New York Times bestselling author and veteran Fox Business financial journalist’s explosive deep-dive into the progressive madness that has infected and corrupted the world’s biggest corporations, threatening the stability of the global economy—and life as we know it.
How did a bunch of rich dudes who run corporate America become the tools of left-wing radicals? Intimidated by activists on the left, virtually every major corporation in America has embraced woke politics. For years, these businesses could get away with progressive virtual signaling without worrying about alienating customers. Then the anti-woke counter-offensive movement arrived. As high-profile, disastrous backlashes at companies like Anheuser-Busch, Disney, Target and other companies reveal, companies who cave to the demands of left-wing social justice activists are being punished like never before. Customers are fighting back and taking their money elsewhere.
In Go Woke, Go Broke, New York Times bestselling author and veteran financial journalist Charles Gasparino calls out the nonsense and takes listeners inside the radicalization of corporate America, based on numerous insider interviews and exclusive reporting. The story is wilder than you can imagine. Gasparino introduces listeners to America’s most woke corporate leaders, tracing the origins of ESG and "stakeholder investing.” He takes listeners along on for a rollicking ride through corporate America as he shines a light, unlike anyone else, on Fortune 500 companies that have suffered for caving to the silly and irresponsible demands of social justice activists and left-wing interests.
A respected financial reporter who has covered finance for more than 30 years, Gasparino is deeply sourced and has dug into countless episodes involving Wall Street greed, corporate hubris, and government overreach in enterprise. This explosive, untold story and in-depth examination of the seminal players, institutions, and forces of the markets shows that, for the sake of global stability, we must immediately pry the clenched fists of radical activists off the levers of the economy.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2024 Charles Gasparino (P)2024 Center StreetListeners also enjoyed...
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Critic reviews
“Long before I even knew what ‘woke’ was, Charlie Gasparino was reporting on a strange leftward lurch among businesses that had nothing to do with making money, but everything to do with making a political statement. I figured it would pass, but there was Charlie pestering me about this movement morphing into something else—a mob, a woke mob, and a very costly mob at that. He details in these pages how it spread, but offers a timely warning it is not entirely slain. Be warned, the fight has changed. But leave it to the best business journalist on the planet to remind us all…the fight is far from over.”—Neil Cavuto, Fox News
“Go Woke, Go Broke is the definitive history of corporate America's failed experiment with woke politics. It offers a stark warning to every business leader considering putting politics ahead of profits and activism ahead of shareholders. Go Woke, Go Broke is woke capitalism's epitaph. Everyone should read it.”—Bernie Marcus, co-founder, The Home Depot and philanthropist
"In this bold new work of investigative excellence, Charles Gasparino breaks the spell of corporate ‘wokeness’ by exposing the rot of left-wing agitprop that prevails in boardrooms across the nation. Playing the victim has become an act of aggression to coerce business leaders into supporting the agenda of extreme progressivism—sacrificing returns to shareholders along the way. Innovation and meritocracy, efficiency and effectiveness, must regain their primacy if corporate America is to reaffirm the qualities that encourage hard work and achievement."—Judy Shelton, senior fellow, Independent Institute
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- By: Malcolm X, Alex Haley
- Narrated by: Laurence Fishburne
- Length: 16 hrs and 52 mins
- Unabridged
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Experience a bold take on this classic autobiography as it’s performed by Oscar-nominated Laurence Fishburne. In this searing classic autobiography, originally published in 1965, Malcolm X, the Muslim leader, firebrand, and Black empowerment activist, tells the extraordinary story of his life and the growth of the Human Rights movement. His fascinating perspective on the lies and limitations of the American dream and the inherent racism in a society that denies its non-White citizens the opportunity to dream, gives extraordinary insight into the most urgent issues of our own time.
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it's Nearly perfect
- By Kerry on 09-16-20
By: Malcolm X, and others
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Ho Tactics
- How to MindF**k a Man into Spending, Spoiling, and Sponsoring
- By: G. L. Lambert
- Narrated by: Patrick Stevens
- Length: 9 hrs and 12 mins
- Unabridged
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I have discovered a group of women who refuse to be exploited, are immune to manipulation, and who never settle in the name of love. These ladies know what they want and take what they want by beating men at their own game. Utilizing the secrets exposed in this book, these women gain power, money, and status. Men call them gold diggers, women call them hos, but they call themselves winners. This is the book that society doesn't want you to listen to….
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I spent $24,000 in 4 months
- By B.M. on 10-06-18
By: G. L. Lambert
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Medieval Myths & Mysteries
- By: Dorsey Armstrong, The Great Courses
- Narrated by: Dorsey Armstrong
- Length: 5 hrs and 6 mins
- Original Recording
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The 10 enlightening (and often humorous) lectures of Medieval Myths and Mysteries will show you how far from the “dark” times of legend these centuries were. Uncover the facts about the Knights Templar. Reveal the truth behind the tales of legendary creatures like the Questing Beast and the unicorn. Trace the events of the Black Death and the ways it altered the world in its wake, and much more. With Professor Armstrong, you will dig deep into the ways that later generations reshaped the narrative of the medieval years and perpetuated the myths.
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Interesting, but centered on Britain
- By Ximena on 04-10-20
By: Dorsey Armstrong, and others
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The Man Who Killed Kennedy
- The Case Against LBJ
- By: Roger Stone
- Narrated by: David Rapkin
- Length: 11 hrs and 39 mins
- Unabridged
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Lyndon Baines Johnson was a man of great ambition and enormous greed, both of which, in 1963, would threaten to destroy him. In the end, President Johnson would use power from his personal connections in Texas and from the underworld and from the government to escape an untimely end in politics and to seize even greater power. President Johnson, the thirty-sixth president of the United States, was the driving force behind a conspiracy to murder President John F. Kennedy on November 22, 1963. In The Man Who Killed Kennedy, you will find out how and why he did it. Political consultant, strategist, and Libertarian Roger Stone has gathered documents and used his firsthand knowledge to construct the ultimate tome to prove that LBJ was not only involved in JFK's assassination, but was in fact the mastermind. With 2013 being the fiftieth anniversary of JFK's assassination, this is the perfect time for The Man Who Killed Kennedy to be available to readers. The research and information in this book is unprecedented, and as Roger Stone lived through it, he's the perfect person to bring it to everyone's attention.
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COMPELLING BOOK - THE CROOKS ARE IN POWER
- By Theo Tsourdalakis on 12-01-13
By: Roger Stone
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My Big TOE: Awakening
- Book One of a Trilogy Unifying Philosophy, Physics, and Metaphysics
- By: Thomas Campbell
- Narrated by: Thomas Campbell
- Length: 11 hrs and 11 mins
- Unabridged
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My Big TOE: Awakening, written by a nuclear physicist in the language of contemporary culture, unifies science and philosophy, physics and metaphysics, mind and matter, purpose and meaning, the normal and the paranormal. The entirety of human experience (mind, body, and spirit) including both our objective and subjective worlds is brought together under one seamless scientific understanding.
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What a Trip (but to where?)
- By Michael on 11-26-13
By: Thomas Campbell
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Mythology: Mega Collection
- Classic Stories from the Greek, Celtic, Norse, Japanese, Hindu, Chinese, Mesopotamian and Egyptian Mythology
- By: Scott Lewis
- Narrated by: Madison Niederhauser, Oliver Hunt
- Length: 31 hrs and 37 mins
- Unabridged
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Do you know how many wives Zeus had? Or how the famous Trojan War was caused by one beautiful lady? Or how Thor got his hammer? Give your imagination a real treat. This Mega Mythology Collection of eight audiobooks is for you....
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An interesting set of introductions.
- By Kevin Potter on 05-30-19
By: Scott Lewis
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Caffeine
- How Caffeine Created the Modern World
- By: Michael Pollan
- Narrated by: Michael Pollan
- Length: 2 hrs and 2 mins
- Original Recording
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Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.
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Leaves much to be desired
- By Melody H on 02-02-20
By: Michael Pollan
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The Complete Book of Five Rings
- By: Miyamoto Musashi, Kenji Tokitsu - editor/translator
- Narrated by: Brian Nishii
- Length: 5 hrs and 3 mins
- Unabridged
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The Complete Book of Five Rings is an authoritative version of Musashi's classic The Book of Five Rings, translated and annotated by a modern martial arts master, Kenji Tokitsu. Tokitsu has spent most of his life researching the legendary samurai swordsman and his works, and in this book he illuminates this seminal text, along with several other works by Musashi.
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Best translation I have encountered.
- By DW on 05-27-16
By: Miyamoto Musashi, and others
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Perhaps you've already experienced circumstances so shattering you may wonder today whether it's even possible to pick up the pieces. And maybe you can't. But God can—and the good news is, he wants to reassemble the shards of your life into a wholeness that only the broken can know.
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Free speech is a human right, and the free expression of thought is at the very essence of being human. The United States was founded on this premise, and the First Amendment remains the single greatest constitutional commitment to the right of free expression in history. Yet there is a systemic effort to bar opposing viewpoints on subjects ranging from racial discrimination to police abuse, from climate change to gender equity. The Indispensable Right places the current attacks on free speech in their proper historical, legal, and political context.
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Great, remarkable history lesson, should you think we haven’t been through this thing before…in one form or another.
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Bought and Paid For
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According to business reporter Charles Gasparino, President Obama is faking his outrage at Wall Street, and his calls for new policies to rein in banks that are "too big to fail" are just pabulum. In reality, Obama has climbed into bed with Wall Street CEOs, giving them what they want so they will support his liberal, big-government agenda.
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Revealing and Convincing
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Seeing What Others Don't
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Insights—like Darwin's understanding of the way evolution actually works, and Watson and Crick's breakthrough discoveries about the structure of DNA-can change the world. We also need insights into the everyday things that frustrate and confuse us so that we can more effectively solve problems and get things done. Yet we know very little about when, why, or how insights are formed—or what blocks them. In Seeing What Others Don't, renowned cognitive psychologist Gary Klein unravels the mystery.
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Not enough actionable ideas
- By Blair on 02-24-15
By: Gary Klein
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The Power of Writing It Down
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For anyone who's trying to make sense of their life, who wants to get unstuck from the patterns that hold them back, hear this incredible news: everything you need for the freedom you want is entirely within reach. This practice and pathway is free, it's readily available every day of your life, it takes just minutes of your time, and anyone can do it.
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Er...
- By Sarah on 01-18-21
By: Allison Fallon
What listeners say about Go Woke, Go Broke
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Colleen
- 08-26-24
Not what I expected
Gasparino has a tendency to run phrases together when he is excited about a topic so, not the best.
I am not a “hater” and don’t follow boycotting trends so I bought this book wondering if this happens to a lot of companies. I had only heard about Budweiser.
Only an hour or so into it, the book stopped giving facts and got political. You know that saying “you are entitled to your own opinion but not your own facts.“? Well…this book is clearly the author’s opinion. The book may have facts but I didn’t get that far. He lost all credibility when he started repeating partisan talking points long since debunked. Too bad he didn’t skip the political rhetoric because I couldn’t get past it and moved it to my rubbish folder with well over 7 hours left.
I’ve seen Gasparino on TV and he seems like a smart, funny guy. I expected more from this book and that is why I ranked it as I did.
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- M
- 10-06-24
ESG and DEI = go broke
I appreciate the gritty truth. Virtue signaling has no place in my investments yet it's there like a stain. I will start selling off all my ESG stocks.
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- frank
- 08-26-24
AWSOME BOOK!!!!
This book was a great read and shared stories about DEI, ESG and the craziness of the progressive left.
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- DGR
- 10-01-24
Very interesting book about corporate priorities
Very good listen, even if you may not agree with everything in the book. It’s an eye opener about how corporate priorities shifted and the financial and reputational consequences.
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- Jeff Robinson
- 09-01-24
Exploring the Costs of Corporate Wokeness
Charles Gaspirino's "Go Woke Go Broke" offers a compelling and thought-provoking analysis of the impact of corporate social activism on business performance. With sharp insights and a critical eye, Gaspirino explores how companies that adopt certain socio-political stances may face unintended financial consequences. The book combines engaging storytelling with rigorous analysis, making it informative and enjoyable. Gaspirino's well-researched arguments and accessible writing style make this book a must-read for anyone interested in the intersection of business, culture, and society.
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- Tom Bray
- 12-04-24
Great Book Charlie
Best line of a great book: The stench of wokeness is like skunk piss, it takes a lot of work to wash it off! Total Banger
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- RONM
- 08-19-24
Simple review of facts from 2019
Pretty much a review of all the WOKE happenings since about 2019. Uses Trump's "Sleepy Joe" characterization, then continually bashes him for his actions.
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- Wayne Armand
- 09-23-24
Very informative
Very informative and very helpful with different viewpoints on the subject and seems to be very legitimate
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- James B. Axelson
- 08-24-24
Everyone knew it was happening, but Charlie exposed everyone who was in on the woke business
As always with Charlie, you get nothing but the facts about the woke business, who was behind it, the money being made off of it and the businesses that were destroyed following it…Charlie also gets access to so many CEO’s due to him being a complete professional throughout his career
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- John M. Bava
- 10-20-24
Necessary Read
Book is true on all counts. Fantastic book. Almost hilarious what Bud Lite, Target, Disney and Black Rock, among others did to destroy their brands.
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