Go Woke, Go Broke
The Inside Story of the Radicalization of Corporate America
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Narrated by:
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Charles Gasparino
About this listen
A New York Times bestselling author and veteran Fox Business financial journalist’s explosive deep-dive into the progressive madness that has infected and corrupted the world’s biggest corporations, threatening the stability of the global economy—and life as we know it.
How did a bunch of rich dudes who run corporate America become the tools of left-wing radicals? Intimidated by activists on the left, virtually every major corporation in America has embraced woke politics. For years, these businesses could get away with progressive virtual signaling without worrying about alienating customers. Then the anti-woke counter-offensive movement arrived. As high-profile, disastrous backlashes at companies like Anheuser-Busch, Disney, Target and other companies reveal, companies who cave to the demands of left-wing social justice activists are being punished like never before. Customers are fighting back and taking their money elsewhere.
In Go Woke, Go Broke, New York Times bestselling author and veteran financial journalist Charles Gasparino calls out the nonsense and takes listeners inside the radicalization of corporate America, based on numerous insider interviews and exclusive reporting. The story is wilder than you can imagine. Gasparino introduces listeners to America’s most woke corporate leaders, tracing the origins of ESG and "stakeholder investing.” He takes listeners along on for a rollicking ride through corporate America as he shines a light, unlike anyone else, on Fortune 500 companies that have suffered for caving to the silly and irresponsible demands of social justice activists and left-wing interests.
A respected financial reporter who has covered finance for more than 30 years, Gasparino is deeply sourced and has dug into countless episodes involving Wall Street greed, corporate hubris, and government overreach in enterprise. This explosive, untold story and in-depth examination of the seminal players, institutions, and forces of the markets shows that, for the sake of global stability, we must immediately pry the clenched fists of radical activists off the levers of the economy.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2024 Charles Gasparino (P)2024 Center StreetListeners also enjoyed...
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Critic reviews
“Long before I even knew what ‘woke’ was, Charlie Gasparino was reporting on a strange leftward lurch among businesses that had nothing to do with making money, but everything to do with making a political statement. I figured it would pass, but there was Charlie pestering me about this movement morphing into something else—a mob, a woke mob, and a very costly mob at that. He details in these pages how it spread, but offers a timely warning it is not entirely slain. Be warned, the fight has changed. But leave it to the best business journalist on the planet to remind us all…the fight is far from over.”—Neil Cavuto, Fox News
“Go Woke, Go Broke is the definitive history of corporate America's failed experiment with woke politics. It offers a stark warning to every business leader considering putting politics ahead of profits and activism ahead of shareholders. Go Woke, Go Broke is woke capitalism's epitaph. Everyone should read it.”—Bernie Marcus, co-founder, The Home Depot and philanthropist
"In this bold new work of investigative excellence, Charles Gasparino breaks the spell of corporate ‘wokeness’ by exposing the rot of left-wing agitprop that prevails in boardrooms across the nation. Playing the victim has become an act of aggression to coerce business leaders into supporting the agenda of extreme progressivism—sacrificing returns to shareholders along the way. Innovation and meritocracy, efficiency and effectiveness, must regain their primacy if corporate America is to reaffirm the qualities that encourage hard work and achievement."—Judy Shelton, senior fellow, Independent Institute
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Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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Not well made as audio
- By Andreas on 12-27-16
By: Ryan Holiday, and others
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The Thin Line
- Hope vs. Reality in the Era of Weight-Loss Drugs
- By: Scaachi Koul
- Narrated by: Scaachi Koul
- Length: 4 hrs and 31 mins
- Original Recording
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Over the next five years, millions of more Americans are expected to take Ozempic and other GLP-1 weight-loss drugs, which are rapidly being recognized as the miracle drugs of this century. If you’re not on them, you’ll probably know someone who is. What are the implications of the widespread use of these drugs, both on our bodies and our society? In this show, you’ll meet people across America who are either taking the jab or thinking about it, and the shocking intentional and unintentional results they are seeing.
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More balanced than expected and very comprehensive
- By Summer Rodriguez on 01-03-25
By: Scaachi Koul
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The Parole Room
- By: Ben Austen
- Narrated by: Ben Austen
- Length: 4 hrs and 25 mins
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Will Johnnie Veal—convicted of the murder of two police officers in 1970—be granted parole after 50 years in prison? How can he convince the parole board he’s reformed when he insists he’s innocent? What is prison time even supposed to accomplish? These are the questions that propel The Parole Room forward as it builds toward Johnnie’s 20th parole hearing—after 19 rejections.
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Well done
- By Cynthia Duncan on 10-13-24
By: Ben Austen
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Attitude is everything
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What listeners say about Go Woke, Go Broke
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- Colleen
- 08-26-24
Not what I expected
Gasparino has a tendency to run phrases together when he is excited about a topic so, not the best.
I am not a “hater” and don’t follow boycotting trends so I bought this book wondering if this happens to a lot of companies. I had only heard about Budweiser.
Only an hour or so into it, the book stopped giving facts and got political. You know that saying “you are entitled to your own opinion but not your own facts.“? Well…this book is clearly the author’s opinion. The book may have facts but I didn’t get that far. He lost all credibility when he started repeating partisan talking points long since debunked. Too bad he didn’t skip the political rhetoric because I couldn’t get past it and moved it to my rubbish folder with well over 7 hours left.
I’ve seen Gasparino on TV and he seems like a smart, funny guy. I expected more from this book and that is why I ranked it as I did.
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- M
- 10-06-24
ESG and DEI = go broke
I appreciate the gritty truth. Virtue signaling has no place in my investments yet it's there like a stain. I will start selling off all my ESG stocks.
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- frank
- 08-26-24
AWSOME BOOK!!!!
This book was a great read and shared stories about DEI, ESG and the craziness of the progressive left.
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- DGR
- 10-01-24
Very interesting book about corporate priorities
Very good listen, even if you may not agree with everything in the book. It’s an eye opener about how corporate priorities shifted and the financial and reputational consequences.
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- Jeff Robinson
- 09-01-24
Exploring the Costs of Corporate Wokeness
Charles Gaspirino's "Go Woke Go Broke" offers a compelling and thought-provoking analysis of the impact of corporate social activism on business performance. With sharp insights and a critical eye, Gaspirino explores how companies that adopt certain socio-political stances may face unintended financial consequences. The book combines engaging storytelling with rigorous analysis, making it informative and enjoyable. Gaspirino's well-researched arguments and accessible writing style make this book a must-read for anyone interested in the intersection of business, culture, and society.
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- Tom Bray
- 12-04-24
Great Book Charlie
Best line of a great book: The stench of wokeness is like skunk piss, it takes a lot of work to wash it off! Total Banger
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- Wayne Armand
- 09-23-24
Very informative
Very informative and very helpful with different viewpoints on the subject and seems to be very legitimate
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- RONM
- 08-19-24
Simple review of facts from 2019
Pretty much a review of all the WOKE happenings since about 2019. Uses Trump's "Sleepy Joe" characterization, then continually bashes him for his actions.
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- James B. Axelson
- 08-24-24
Everyone knew it was happening, but Charlie exposed everyone who was in on the woke business
As always with Charlie, you get nothing but the facts about the woke business, who was behind it, the money being made off of it and the businesses that were destroyed following it…Charlie also gets access to so many CEO’s due to him being a complete professional throughout his career
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- John M. Bava
- 10-20-24
Necessary Read
Book is true on all counts. Fantastic book. Almost hilarious what Bud Lite, Target, Disney and Black Rock, among others did to destroy their brands.
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