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Go Woke, Go Broke
- The Inside Story of the Radicalization of Corporate America
- Narrated by: Charles Gasparino
- Length: 10 hrs and 1 min
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Publisher's summary
A New York Times bestselling author and veteran Fox Business financial journalist’s explosive deep-dive into the progressive madness that has infected and corrupted the world’s biggest corporations, threatening the stability of the global economy—and life as we know it.
How did a bunch of rich dudes who run corporate America become the tools of left-wing radicals? Intimidated by activists on the left, virtually every major corporation in America has embraced woke politics. For years, these businesses could get away with progressive virtual signaling without worrying about alienating customers. Then the anti-woke counter-offensive movement arrived. As high-profile, disastrous backlashes at companies like Anheuser-Busch, Disney, Target and other companies reveal, companies who cave to the demands of left-wing social justice activists are being punished like never before. Customers are fighting back and taking their money elsewhere.
In Go Woke, Go Broke, New York Times bestselling author and veteran financial journalist Charles Gasparino calls out the nonsense and takes listeners inside the radicalization of corporate America, based on numerous insider interviews and exclusive reporting. The story is wilder than you can imagine. Gasparino introduces listeners to America’s most woke corporate leaders, tracing the origins of ESG and "stakeholder investing.” He takes listeners along on for a rollicking ride through corporate America as he shines a light, unlike anyone else, on Fortune 500 companies that have suffered for caving to the silly and irresponsible demands of social justice activists and left-wing interests.
A respected financial reporter who has covered finance for more than 30 years, Gasparino is deeply sourced and has dug into countless episodes involving Wall Street greed, corporate hubris, and government overreach in enterprise. This explosive, untold story and in-depth examination of the seminal players, institutions, and forces of the markets shows that, for the sake of global stability, we must immediately pry the clenched fists of radical activists off the levers of the economy.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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Critic reviews
“Long before I even knew what ‘woke’ was, Charlie Gasparino was reporting on a strange leftward lurch among businesses that had nothing to do with making money, but everything to do with making a political statement. I figured it would pass, but there was Charlie pestering me about this movement morphing into something else—a mob, a woke mob, and a very costly mob at that. He details in these pages how it spread, but offers a timely warning it is not entirely slain. Be warned, the fight has changed. But leave it to the best business journalist on the planet to remind us all…the fight is far from over.”—Neil Cavuto, Fox News
“Go Woke, Go Broke is the definitive history of corporate America's failed experiment with woke politics. It offers a stark warning to every business leader considering putting politics ahead of profits and activism ahead of shareholders. Go Woke, Go Broke is woke capitalism's epitaph. Everyone should read it.”—Bernie Marcus, co-founder, The Home Depot and philanthropist
"In this bold new work of investigative excellence, Charles Gasparino breaks the spell of corporate ‘wokeness’ by exposing the rot of left-wing agitprop that prevails in boardrooms across the nation. Playing the victim has become an act of aggression to coerce business leaders into supporting the agenda of extreme progressivism—sacrificing returns to shareholders along the way. Innovation and meritocracy, efficiency and effectiveness, must regain their primacy if corporate America is to reaffirm the qualities that encourage hard work and achievement."—Judy Shelton, senior fellow, Independent Institute
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Ho Tactics
- How to MindF**k a Man into Spending, Spoiling, and Sponsoring
- By: G. L. Lambert
- Narrated by: Patrick Stevens
- Length: 9 hrs and 12 mins
- Unabridged
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I have discovered a group of women who refuse to be exploited, are immune to manipulation, and who never settle in the name of love. These ladies know what they want and take what they want by beating men at their own game. Utilizing the secrets exposed in this book, these women gain power, money, and status. Men call them gold diggers, women call them hos, but they call themselves winners. This is the book that society doesn't want you to listen to….
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I spent $24,000 in 4 months
- By B.M. on 10-06-18
By: G. L. Lambert
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Mythology: Mega Collection
- Classic Stories from the Greek, Celtic, Norse, Japanese, Hindu, Chinese, Mesopotamian and Egyptian Mythology
- By: Scott Lewis
- Narrated by: Madison Niederhauser, Oliver Hunt
- Length: 31 hrs and 37 mins
- Unabridged
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Do you know how many wives Zeus had? Or how the famous Trojan War was caused by one beautiful lady? Or how Thor got his hammer? Give your imagination a real treat. This Mega Mythology Collection of eight audiobooks is for you....
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An interesting set of introductions.
- By Kevin Potter on 05-30-19
By: Scott Lewis
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MOVE: The Untold Story of an American Tragedy
- By: Curtis Bryant, Kevin Arbouet
- Narrated by: Tariq Trotter
- Length: 5 hrs and 19 mins
- Original Recording
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This searing audio documentary brings listeners deep inside the unforgettable story of MOVE, gaining unprecedented access to surviving MOVE members, elected officials from the era, eyewitnesses, and historians to create an indelible portrait of an American tragedy.
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Balanced Examination of History
- By James Peacock on 08-14-24
By: Curtis Bryant, and others
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The Stoic Challenge
- A Philosopher's Guide to Becoming Tougher, Calmer, and More Resilient
- By: William B. Irvine
- Narrated by: Brian Troxell
- Length: 4 hrs and 6 mins
- Unabridged
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Some people bounce back in response to setbacks; others break. We often think that these responses are hardwired, but fortunately this is not the case. Stoicism offers us an alternative approach. Plumbing the wisdom of one of the most popular and successful schools of thought from ancient Rome, philosopher William B. Irvine teaches us to turn any challenge on its head. The Stoic Challenge, then, is the ultimate guide to improving your quality of life through tactics developed by ancient Stoics, from Marcus Aurelius and Seneca to Epictetus.
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Rehashing of points in Irvine's previous work
- By Anon a Mus on 10-17-20
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The Autobiography of Malcolm X
- As Told to Alex Haley
- By: Malcolm X, Alex Haley
- Narrated by: Laurence Fishburne
- Length: 16 hrs and 52 mins
- Unabridged
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Experience a bold take on this classic autobiography as it’s performed by Oscar-nominated Laurence Fishburne. In this searing classic autobiography, originally published in 1965, Malcolm X, the Muslim leader, firebrand, and Black empowerment activist, tells the extraordinary story of his life and the growth of the Human Rights movement. His fascinating perspective on the lies and limitations of the American dream and the inherent racism in a society that denies its non-White citizens the opportunity to dream, gives extraordinary insight into the most urgent issues of our own time.
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it's Nearly perfect
- By Kerry on 09-16-20
By: Malcolm X, and others
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Caffeine
- How Caffeine Created the Modern World
- By: Michael Pollan
- Narrated by: Michael Pollan
- Length: 2 hrs and 2 mins
- Original Recording
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Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.
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Leaves much to be desired
- By Melody H on 02-02-20
By: Michael Pollan
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I Thought It Was Just Me (but it isn’t)
- Telling the Truth about Perfectionism, Inadequacy, and Power
- By: Brené Brown
- Narrated by: Lauren Fortgang
- Length: 10 hrs and 44 mins
- Unabridged
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Based on seven years of ground-breaking research and hundreds of interviews, I Thought It Was Just Me shines a long-overdue light on an important truth: Our imperfections are what connect us to each other and to our humanity. Our vulnerabilities are not weaknesses; they are powerful reminders to keep our hearts and minds open to the reality that we're all in this together.
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I'm sure its great if you are a mother ....
- By Leslie A Hill on 08-09-11
By: Brené Brown
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Fingerprints of the Gods
- The Quest Continues
- By: Graham Hancock
- Narrated by: Graham Hancock
- Length: 18 hrs and 31 mins
- Unabridged
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Fingerprints of the Gods is the revolutionary rewrite of history that has persuaded millions of listeners throughout the world to change their preconceptions about the history behind modern society. An intellectual detective story, this unique history audiobook directs probing questions at orthodox history, presenting disturbing new evidence that historians have tried - but failed - to explain.
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Classic in Historical Mysteries
- By Kelly on 09-05-19
By: Graham Hancock
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Still Broke
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Fifteen years ago, Walmart was the most controversial company in America. By offering incredibly low prices, it had come to dominate the retail landscape. But with this dominance came a suite of ethical concerns. Walmart was accused of wiping out of mom-and-pop businesses across the country; ruthlessly pressuring suppliers to cut costs, even if it meant closing up U.S. factories and moving production overseas. In Still Broke, award-winning author Rick Wartzman goes inside the company's transformation, showing in novelistic detail how the company has gotten to where it is.
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not hating walmart
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Fear Itself
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It's time to turn the tables and end this abusive manipulation once and for all. And former liberal activist and Fox News contributor Tammy Bruce shows how. In Fear Itself, you’ll see that none of this is normal nor is it organic. And, most important, you’ll see that it can be defeated. Overcoming the weaponization of fear first requires recognizing it. Once we’re no longer in the dark, defeating it becomes second nature as we take back control of our lives and the destiny of our country.
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Covers all the radical left scams,This book is fantastic Tammy rocks!
- By Donald A. Webber on 08-07-24
By: Tammy Bruce
What listeners say about Go Woke, Go Broke
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Colleen
- 08-26-24
Not what I expected
Gasparino has a tendency to run phrases together when he is excited about a topic so, not the best.
I am not a “hater” and don’t follow boycotting trends so I bought this book wondering if this happens to a lot of companies. I had only heard about Budweiser.
Only an hour or so into it, the book stopped giving facts and got political. You know that saying “you are entitled to your own opinion but not your own facts.“? Well…this book is clearly the author’s opinion. The book may have facts but I didn’t get that far. He lost all credibility when he started repeating partisan talking points long since debunked. Too bad he didn’t skip the political rhetoric because I couldn’t get past it and moved it to my rubbish folder with well over 7 hours left.
I’ve seen Gasparino on TV and he seems like a smart, funny guy. I expected more from this book and that is why I ranked it as I did.
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- Jeff Robinson
- 09-01-24
Exploring the Costs of Corporate Wokeness
Charles Gaspirino's "Go Woke Go Broke" offers a compelling and thought-provoking analysis of the impact of corporate social activism on business performance. With sharp insights and a critical eye, Gaspirino explores how companies that adopt certain socio-political stances may face unintended financial consequences. The book combines engaging storytelling with rigorous analysis, making it informative and enjoyable. Gaspirino's well-researched arguments and accessible writing style make this book a must-read for anyone interested in the intersection of business, culture, and society.
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- M
- 10-06-24
ESG and DEI = go broke
I appreciate the gritty truth. Virtue signaling has no place in my investments yet it's there like a stain. I will start selling off all my ESG stocks.
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- frank
- 08-26-24
AWSOME BOOK!!!!
This book was a great read and shared stories about DEI, ESG and the craziness of the progressive left.
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- DGR
- 10-01-24
Very interesting book about corporate priorities
Very good listen, even if you may not agree with everything in the book. It’s an eye opener about how corporate priorities shifted and the financial and reputational consequences.
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- James B. Axelson
- 08-24-24
Everyone knew it was happening, but Charlie exposed everyone who was in on the woke business
As always with Charlie, you get nothing but the facts about the woke business, who was behind it, the money being made off of it and the businesses that were destroyed following it…Charlie also gets access to so many CEO’s due to him being a complete professional throughout his career
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- John M. Bava
- 10-20-24
Necessary Read
Book is true on all counts. Fantastic book. Almost hilarious what Bud Lite, Target, Disney and Black Rock, among others did to destroy their brands.
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- Wayne Armand
- 09-23-24
Very informative
Very informative and very helpful with different viewpoints on the subject and seems to be very legitimate
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- RONM
- 08-19-24
Simple review of facts from 2019
Pretty much a review of all the WOKE happenings since about 2019. Uses Trump's "Sleepy Joe" characterization, then continually bashes him for his actions.
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- Gary
- 10-02-24
Great book on current environment.
I thoroughly enjoyed listening to this book. His Trump Derangement Syndrome is the only distraction from am otherwise complete assessment of the wokeness that pervades the current environment.
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