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Go Woke, Go Broke
The Inside Story of the Radicalization of Corporate America
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Narrated by:
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Charles Gasparino
About this listen
A New York Times bestselling author and veteran Fox Business financial journalist’s explosive deep-dive into the progressive madness that has infected and corrupted the world’s biggest corporations, threatening the stability of the global economy—and life as we know it.
How did a bunch of rich dudes who run corporate America become the tools of left-wing radicals? Intimidated by activists on the left, virtually every major corporation in America has embraced woke politics. For years, these businesses could get away with progressive virtual signaling without worrying about alienating customers. Then the anti-woke counter-offensive movement arrived. As high-profile, disastrous backlashes at companies like Anheuser-Busch, Disney, Target and other companies reveal, companies who cave to the demands of left-wing social justice activists are being punished like never before. Customers are fighting back and taking their money elsewhere.
In Go Woke, Go Broke, New York Times bestselling author and veteran financial journalist Charles Gasparino calls out the nonsense and takes listeners inside the radicalization of corporate America, based on numerous insider interviews and exclusive reporting. The story is wilder than you can imagine. Gasparino introduces listeners to America’s most woke corporate leaders, tracing the origins of ESG and "stakeholder investing.” He takes listeners along on for a rollicking ride through corporate America as he shines a light, unlike anyone else, on Fortune 500 companies that have suffered for caving to the silly and irresponsible demands of social justice activists and left-wing interests.
A respected financial reporter who has covered finance for more than 30 years, Gasparino is deeply sourced and has dug into countless episodes involving Wall Street greed, corporate hubris, and government overreach in enterprise. This explosive, untold story and in-depth examination of the seminal players, institutions, and forces of the markets shows that, for the sake of global stability, we must immediately pry the clenched fists of radical activists off the levers of the economy.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2024 Charles Gasparino (P)2024 Center StreetListeners also enjoyed...
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Critic reviews
“Long before I even knew what ‘woke’ was, Charlie Gasparino was reporting on a strange leftward lurch among businesses that had nothing to do with making money, but everything to do with making a political statement. I figured it would pass, but there was Charlie pestering me about this movement morphing into something else—a mob, a woke mob, and a very costly mob at that. He details in these pages how it spread, but offers a timely warning it is not entirely slain. Be warned, the fight has changed. But leave it to the best business journalist on the planet to remind us all…the fight is far from over.”—Neil Cavuto, Fox News
“Go Woke, Go Broke is the definitive history of corporate America's failed experiment with woke politics. It offers a stark warning to every business leader considering putting politics ahead of profits and activism ahead of shareholders. Go Woke, Go Broke is woke capitalism's epitaph. Everyone should read it.”—Bernie Marcus, co-founder, The Home Depot and philanthropist
"In this bold new work of investigative excellence, Charles Gasparino breaks the spell of corporate ‘wokeness’ by exposing the rot of left-wing agitprop that prevails in boardrooms across the nation. Playing the victim has become an act of aggression to coerce business leaders into supporting the agenda of extreme progressivism—sacrificing returns to shareholders along the way. Innovation and meritocracy, efficiency and effectiveness, must regain their primacy if corporate America is to reaffirm the qualities that encourage hard work and achievement."—Judy Shelton, senior fellow, Independent Institute
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- Length: 2 hrs and 31 mins
- Original Recording
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While most of us are familiar with the Underground Railroad, there was much more to the movement than helping individuals escape their bondage. In the eight lectures of The Abolitionists, Professor Kellie Carter Jackson of Wellesley College will bring you along as she traces the history of the fight to end slavery in America, from its relatively quiet origins to the turning point at Harper’s Ferry to the Civil War.
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Wonderful Introduction!
- By Tea on the Veranda on 02-16-25
By: Kellie Carter Jackson, and others
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The Autobiography of Malcolm X
- As Told to Alex Haley
- By: Malcolm X, Alex Haley
- Narrated by: Laurence Fishburne
- Length: 16 hrs and 52 mins
- Unabridged
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Experience a bold take on this classic autobiography as it’s performed by Oscar-nominated Laurence Fishburne. In this searing classic autobiography, originally published in 1965, Malcolm X, the Muslim leader, firebrand, and Black empowerment activist, tells the extraordinary story of his life and the growth of the Human Rights movement. His fascinating perspective on the lies and limitations of the American dream and the inherent racism in a society that denies its non-White citizens the opportunity to dream, gives extraordinary insight into the most urgent issues of our own time.
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it's Nearly perfect
- By Kerry on 09-16-20
By: Malcolm X, and others
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Ho Tactics
- How to MindF**k a Man into Spending, Spoiling, and Sponsoring
- By: G. L. Lambert
- Narrated by: Patrick Stevens
- Length: 9 hrs and 12 mins
- Unabridged
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I have discovered a group of women who refuse to be exploited, are immune to manipulation, and who never settle in the name of love. These ladies know what they want and take what they want by beating men at their own game. Utilizing the secrets exposed in this book, these women gain power, money, and status. Men call them gold diggers, women call them hos, but they call themselves winners. This is the book that society doesn't want you to listen to….
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I spent $24,000 in 4 months
- By B.M. on 10-06-18
By: G. L. Lambert
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Ali in Me
- By: Mercury Studios, Treefort Media
- Narrated by: Lonnie Ali, John Ramsey
- Length: 3 hrs and 31 mins
- Original Recording
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Muhammad Ali, never afraid to express himself loudly and boldly, stays true to form in Ali in Me, an eight-part audio series that explores his life and legacy, guided by his own words through never-before-heard audio recordings. Hosted by Muhammad’s widow, Lonnie Ali, and his close friend, award-winning broadcaster John Ramsey, Ali in Me goes beyond the boxing ring to delve deeply into the extraordinary life and lasting contributions The Champ made to individuals around the world.
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He went hard on everything, especially love
- By 🔥 Phx17 🔥 on 01-31-25
By: Mercury Studios, and others
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Helter Skelter
- The True Story of the Manson Murders
- By: Vincent Bugliosi, Curt Gentry
- Narrated by: Scott Brick
- Length: 26 hrs and 29 mins
- Unabridged
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Prosecuting attorney in the Manson trial Vincent Bugliosi held a unique insider's position in one of the most baffling and horrifying cases of the 20th century: the cold-blooded Tate-LaBianca murders carried out by Charles Manson and four of his followers. What motivated Manson in his seemingly mindless selection of victims, and what was his hold over the young women who obeyed his orders? Now available for the first time in unabridged audio, the gripping story of this famous and haunting crime is brought to life by acclaimed narrator Scott Brick.
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Everything I remembered about the case was wrong..
- By karen on 06-22-12
By: Vincent Bugliosi, and others
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Medieval Myths & Mysteries
- By: Dorsey Armstrong, The Great Courses
- Narrated by: Dorsey Armstrong
- Length: 5 hrs and 6 mins
- Original Recording
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The 10 enlightening (and often humorous) lectures of Medieval Myths and Mysteries will show you how far from the “dark” times of legend these centuries were. Uncover the facts about the Knights Templar. Reveal the truth behind the tales of legendary creatures like the Questing Beast and the unicorn. Trace the events of the Black Death and the ways it altered the world in its wake, and much more. With Professor Armstrong, you will dig deep into the ways that later generations reshaped the narrative of the medieval years and perpetuated the myths.
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Interesting, but centered on Britain
- By Ximena on 04-10-20
By: Dorsey Armstrong, and others
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The Thin Line
- Hope vs. Reality in the Era of Weight-Loss Drugs
- By: Scaachi Koul
- Narrated by: Scaachi Koul
- Length: 4 hrs and 31 mins
- Original Recording
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Over the next five years, millions of more Americans are expected to take Ozempic and other GLP-1 weight-loss drugs, which are rapidly being recognized as the miracle drugs of this century. If you’re not on them, you’ll probably know someone who is. What are the implications of the widespread use of these drugs, both on our bodies and our society? In this show, you’ll meet people across America who are either taking the jab or thinking about it, and the shocking intentional and unintentional results they are seeing.
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More balanced than expected and very comprehensive
- By Summer Rodriguez on 01-03-25
By: Scaachi Koul
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I Thought It Was Just Me (but it isn’t)
- Telling the Truth about Perfectionism, Inadequacy, and Power
- By: Brené Brown
- Narrated by: Lauren Fortgang
- Length: 10 hrs and 44 mins
- Unabridged
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Based on seven years of ground-breaking research and hundreds of interviews, I Thought It Was Just Me shines a long-overdue light on an important truth: Our imperfections are what connect us to each other and to our humanity. Our vulnerabilities are not weaknesses; they are powerful reminders to keep our hearts and minds open to the reality that we're all in this together.
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I'm sure its great if you are a mother ....
- By Leslie A Hill on 08-09-11
By: Brené Brown
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Mythology: Mega Collection
- Classic Stories from the Greek, Celtic, Norse, Japanese, Hindu, Chinese, Mesopotamian and Egyptian Mythology
- By: Scott Lewis
- Narrated by: Madison Niederhauser, Oliver Hunt
- Length: 31 hrs and 37 mins
- Unabridged
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Do you know how many wives Zeus had? Or how the famous Trojan War was caused by one beautiful lady? Or how Thor got his hammer? Give your imagination a real treat. This Mega Mythology Collection of eight audiobooks is for you....
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An interesting set of introductions.
- By Kevin Potter on 05-30-19
By: Scott Lewis
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Perhaps you've already experienced circumstances so shattering you may wonder today whether it's even possible to pick up the pieces. And maybe you can't. But God can—and the good news is, he wants to reassemble the shards of your life into a wholeness that only the broken can know.
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Brokenness Is A Masterpiece
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How to Enjoy Your Life and Your Job
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just a repeat
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How Life Imitates Chess
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How Life Imitates Chess is a primer on how to think, make decisions, prepare strategies, and anticipate the future. Kasparov has distilled the lessons he learned over a lifetime as a chess grandmaster to cover the practical side - tactics, strategy, preparation, as well as the subtler, more human arts of using memory, intuition, and imagination.
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Pretty Good...
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How to Have Confidence and Power in Dealing with People
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Taking a brass tacks approach to communication, How to Have Confidence and Power in Dealing with People explains how to interact with others as they really are, not as you would like them to be. The goal is to get what you want from them successfully - be it cooperation, goodwill, love or security.
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Mostly trash, and filler. Do not buy!
- By Rustproof on 07-03-17
By: Les Giblin
What listeners say about Go Woke, Go Broke
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- Colleen
- 08-26-24
Not what I expected
Gasparino has a tendency to run phrases together when he is excited about a topic so, not the best.
I am not a “hater” and don’t follow boycotting trends so I bought this book wondering if this happens to a lot of companies. I had only heard about Budweiser.
Only an hour or so into it, the book stopped giving facts and got political. You know that saying “you are entitled to your own opinion but not your own facts.“? Well…this book is clearly the author’s opinion. The book may have facts but I didn’t get that far. He lost all credibility when he started repeating partisan talking points long since debunked. Too bad he didn’t skip the political rhetoric because I couldn’t get past it and moved it to my rubbish folder with well over 7 hours left.
I’ve seen Gasparino on TV and he seems like a smart, funny guy. I expected more from this book and that is why I ranked it as I did.
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- M
- 10-06-24
ESG and DEI = go broke
I appreciate the gritty truth. Virtue signaling has no place in my investments yet it's there like a stain. I will start selling off all my ESG stocks.
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- frank
- 08-26-24
AWSOME BOOK!!!!
This book was a great read and shared stories about DEI, ESG and the craziness of the progressive left.
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- DGR
- 10-01-24
Very interesting book about corporate priorities
Very good listen, even if you may not agree with everything in the book. It’s an eye opener about how corporate priorities shifted and the financial and reputational consequences.
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- Jeff Robinson
- 09-01-24
Exploring the Costs of Corporate Wokeness
Charles Gaspirino's "Go Woke Go Broke" offers a compelling and thought-provoking analysis of the impact of corporate social activism on business performance. With sharp insights and a critical eye, Gaspirino explores how companies that adopt certain socio-political stances may face unintended financial consequences. The book combines engaging storytelling with rigorous analysis, making it informative and enjoyable. Gaspirino's well-researched arguments and accessible writing style make this book a must-read for anyone interested in the intersection of business, culture, and society.
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- Tom Bray
- 12-04-24
Great Book Charlie
Best line of a great book: The stench of wokeness is like skunk piss, it takes a lot of work to wash it off! Total Banger
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- Wayne Armand
- 09-23-24
Very informative
Very informative and very helpful with different viewpoints on the subject and seems to be very legitimate
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- RONM
- 08-19-24
Simple review of facts from 2019
Pretty much a review of all the WOKE happenings since about 2019. Uses Trump's "Sleepy Joe" characterization, then continually bashes him for his actions.
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- James B. Axelson
- 08-24-24
Everyone knew it was happening, but Charlie exposed everyone who was in on the woke business
As always with Charlie, you get nothing but the facts about the woke business, who was behind it, the money being made off of it and the businesses that were destroyed following it…Charlie also gets access to so many CEO’s due to him being a complete professional throughout his career
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- John M. Bava
- 10-20-24
Necessary Read
Book is true on all counts. Fantastic book. Almost hilarious what Bud Lite, Target, Disney and Black Rock, among others did to destroy their brands.
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