
Cold Calling Sucks (and That's Why It Works)
A Step-by-Step Guide to Calling Strangers in Sales
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Narrated by:
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Armand Farrokh
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Nick Cegelski
About this listen
Your Ultimate Guide to Book 1 in 3 Cold Calls
Cold calling is painful and uncomfortable for every single salesperson on Earth.
The average seller makes a couple dials, hits 6 voicemails, and gives up the moment a prospect hits them with a nasty objection.
But every time you decide to pick up the phone in spite of the suck, you separate yourself from the folks who quit. That's when you get ahead on the leaderboard.
Cold calling sucks. And that's why it works.
While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever heard of:
- Step-by-Step Breakdowns & Talk Tracks: You'll learn how to win the first 60 seconds, overcome any objection, and land the meeting.
- Audio Clips to Master Tone: It's not just what you say, but how you say it. Listen to over 31 voiceovers
- Examples for Every Industry: Learn from interviews with 200+ elite reps who sell SaaS, real estate, and everything in-between.
- Backed by Gong Data on 300M+ Cold Calls: Every tactic is supported by results from real cold calls so you know it actually works.
If you embrace the suck of cold calling and master the frameworks in this book, you'll reach the top 10% of reps who book 1 meeting for every 3 cold calls that connect.
This is your step-by-step-guide to get there.
Founders of the #1 sales podcast, 30 Minutes to President's ClubArm and Farrokh led Pave from $0 to $13M+ ARR in two years as VP of Sales, and Nick Cegelski won #1 Enterprise Seller multiple times selling 6 & 7-figure deals.
©2024 30 Minutes to President's Club (P)2024 30 Minutes to President's ClubListeners also enjoyed...
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Critic reviews
"The #1 reason for failure in sales is an empty pipeline. And the #1 reason your pipeline is empty is that you avoid cold calling. In this book, Armand & Nick inspire you to get past your mental hangups, pick up the phone, and start cold calling. Read it now. Your bank account will thank you!"—JEB BLOUNT, bestselling author of Fanatical Prospecting
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Have you ever wondered how a person becomes a "Power Performer" and lives an exceptional life? Do you know people who seem to lead a charmed life? Nothing ever seems difficult or complicated for them. They get straight As in school. They move into a fast-track career and advance swiftly. They effortlessly find a perfect mate to share their lives, and then raise a family of wonderful, talented children.
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very informative... helps so much
- By Kristian B. on 04-17-16
By: Roger Dawson
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The AI Edge
- Sales Strategies for Unleashing the Power of AI to Save Time, Sell More, and Crush the Competition
- By: Jeb Blount, Anthony Iannarino
- Narrated by: Jeb Blount, Anthony Iannarino
- Length: 6 hrs and 28 mins
- Unabridged
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In today's cutthroat sales world, where sales professionals are constantly juggling multiple responsibilities and navigating a sea of relentless competitors, everyone is looking for an edge. What if that EDGE is found in a tool powerful enough to give you more time in your sales day, accelerate your productivity, and still leave room for the human touch that's vital to building relationships? Enter the game-changing world of Artificial Intelligence. Enter The AI Edge.
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A showcasing of what could be
- By Ck1 on 04-12-25
By: Jeb Blount, and others
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The Secrets to Cold Call Success
- Close More Business in Less Time than Ever Before
- By: Paul M. Neuberger
- Narrated by: Paul M. Neuberger
- Length: 4 hrs and 4 mins
- Unabridged
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Improving your cold call skills can transform your business and make your income skyrocket. But for most salespeople, making progress on this challenging part of the job is a long and arduous journey. Until now. Meet Paul M. Neuberger, better known to leading organizations around the world as The Cold Call Coach. A master at his craft, Paul has taught thousands of students in more than 120 countries through his Cold Call University program, helping sales professionals in a range of industries close more business in less time than ever before.
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A great place to start
- By Rigoberto Tinajera on 01-04-24
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Pick Up the Phone and Sell
- How Proactive Calls to Customers and Prospects Can Double Your Sales
- By: Alex Goldfayn
- Narrated by: Danny Campbell
- Length: 4 hrs and 30 mins
- Unabridged
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In Pick Up the Phone and Sell: How Proactive Calls to Customers and Prospects Can Double Your Sales, sales expert, consultant, and Wall Street Journal best-selling author Alex Goldfayn delivers a comprehensive road map to one of the most important weapons in any salesperson's arsenal: the phone. From the author of Selling Boldly and 5-Minute Selling, the book teaches you techniques to supercharge your sales by making the proactive call the tip of your selling spear.
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If you put off making calls try this!
- By TwoDogNight on 01-05-22
By: Alex Goldfayn
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Way of the Wolf
- Straight Line Selling: Master the Art of Persuasion, Influence, and Success
- By: Jordan Belfort
- Narrated by: Jordan Belfort
- Length: 7 hrs and 48 mins
- Unabridged
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For the first time ever, Jordan Belfort opens his playbook and gives listeners access to his exclusive step-by-step system - the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now, this revolutionary program was available only through Jordan's $1,997 online training. Now, in Way of the Wolf, Belfort is ready to unleash the power of persuasion to a whole new generation of listeners, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth.
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I can’t believe he wrote this book
- By Brett Ritchison on 10-04-17
By: Jordan Belfort
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The Cold Email Manifesto
- How to Fill Your Sales Pipeline, Convert like Crazy and Level Up Your Business in 90 Days or Less
- By: Alex Berman, Robert Indries
- Narrated by: Alex Berman
- Length: 3 hrs and 43 mins
- Unabridged
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Most organizations struggle to grow. The most common issues that sales teams cite are 1) not enough leads and 2) conversion rate is too low. Cold Email Manifesto fixes both of these by giving you access to a predictable system for finding leads, messaging them, selling to them and growing your sales team.
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This book helps me everyday
- By Hollie maddux on 07-08-22
By: Alex Berman, and others
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Sales Pitch
- How to Craft a Story to Stand Out and Win
- By: April Dunford
- Narrated by: April Dunford
- Length: 2 hrs and 57 mins
- Unabridged
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World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.
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Thought provoking addition to a great book.
- By TohirT on 05-24-24
By: April Dunford
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Exactly What to Say
- The Magic Words for Influence and Impact
- By: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Unabridged
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Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
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Handful of Good Scripts
- By A. Yoshida on 05-28-18
By: Phil M. Jones
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New Sales. Simplified.
- The Essential Handbook for Prospecting and New Business Development
- By: Mike Weinberg
- Narrated by: Mike Weinberg
- Length: 8 hrs and 1 min
- Unabridged
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No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals. With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives, then provides tips to help you achieve the opposite results.
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Forget everything you know about sales
- By Navo on 10-31-20
By: Mike Weinberg
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How to Persuade and Get Paid
- The Sales Workshop for Everyone
- By: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 4 hrs and 39 mins
- Unabridged
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How to Persuade and Get Paid is a sales training program that combines information and entertainment to teach you exactly what it takes to create success in today’s challenging marketplace.
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How to Win Friends & Influence People for the Modern Age
- By Bryan Eisenberg on 02-11-19
By: Phil M. Jones
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How I Conquered Call Reluctance, Fear of Self-Promotion & Increased My Prospecting!
- By: Sidney C. Walker
- Narrated by: Sidney C. Walker
- Length: 4 hrs and 7 mins
- Unabridged
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Are you ready to conquer your call reluctance? That is the promise of this book! Everybody is promoting something, and most of us have some resistance to the process of getting other people interested in whatever you are offering. The resources in this book are a reflection of 30-plus years as a full-time sales performance coach. This information has helped thousands of people break through their barriers and find the will to make the prospecting calls they need to make.
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Perfect title just what i needed
- By Josh on 06-01-16
By: Sidney C. Walker
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The Sales Development Playbook
- Build Repeatable Pipeline and Accelerate Growth with Inside Sales
- By: Trish Bertuzzi
- Narrated by: Gary Tiedemann
- Length: 5 hrs and 58 mins
- Unabridged
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This book is about not just growth, but high-growth, explosive-growth, the kind of growth that weather satellites can see from space. The success of any business-to-business company is directly linked to how effectively they acquire new pipeline. To skyrocket growth, sales development is the answer.
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Amazing tips for new SDR Managers and Sales Exec
- By Amazon Customer on 12-21-18
By: Trish Bertuzzi
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The Psychology of Selling
- Increase Your Sales Faster and Easier Than You Ever Thought Possible
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 6 hrs and 18 mins
- Unabridged
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Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.
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multiple sound defects, sounds like in barrel
- By DAVID on 03-09-14
By: Brian Tracy
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Pitch Anything
- An Innovative Method for Presenting, Persuading, and Winning the Deal
- By: Oren Klaff
- Narrated by: Stephen Bowlby
- Length: 6 hrs and 14 mins
- Unabridged
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When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million—and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
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the theory is there, but the stories miss
- By Mike Pistentis on 10-29-23
By: Oren Klaff
What listeners say about Cold Calling Sucks (and That's Why It Works)
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- Amazon Customer
- 10-16-24
Immediately applicable
Use the heard the name tossed around opener and went 8/8 calls to meetings before the streak snapped. Immediately applicable knowledge that is easy to practice.
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- Nick Jaworski
- 02-08-25
In depth and Very Useful
This book beat my expectations. I’ve been in sales for 8 years and have seen/heard a lot. This book acknowledged a lot of problems Sales reps come across. It really does open your eyes to see how effective Cold Calling can be. If you are the one rep that is good at them while everyone else procrastinates calling, you’ll have the biggest advantage! Thanks for all the insights!
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- Amazon Customer
- 10-20-24
Finally!
BDR here. Just started a gig in a new industry a few weeks ago. After implementing the actionable approach in this book, I scheduled 3 meetings in my 2nd week. Mind you, quota after a 90 day ramp is a meeting a day, and I’m past halfway there.
This book is a gold mine.
Take the time to read it thoroughly. Do the homework, practice and be consistent. The stuff in here works…. if you work it!
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- Shirley M.
- 02-10-25
A Must-Read for Anyone in Sales or Customer-Facing Roles
As a former timeshare salesperson, Brandcare specialist for Ally Smart Auction, and now a support engineer, I needed this book to understand why I was so successful in the past. Cold Calling Sucks (And That’s Why It Works) helped me connect the dots between my past experience and my future goals. With an opportunity to join Bitdefender, I’m excited to apply both what worked for me before and the fresh insights from this book—recommended to me by my future team lead.
This book is brilliantly written, no fluff, no nonsense, just real-world strategies that work. If you’re in sales, support, or any role that requires you to build relationships and drive results, I highly recommend it. It even inspired me to consider writing a similar book for support engineers struggling to meet and exceed their KPIs.
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- Raul Rodriguez
- 09-03-24
Do it for you!
I enjoyed every bit of this audiobook. They step-by-step to navigate cold calling. definitely no sauce, but this book shares a ton of free resources and examples that you can leverage to your own personality because ultimately that’s what matters you.
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- Amazon Customer
- 12-24-24
Great book for getting over that hump
Good job of explaining how to set yourself up for success on the dreaded cold call experience. I’ve been using the techniques and it really works. I highly recommend!
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- Dave M.
- 01-27-25
Real value. Must-read XDRs!
Clear, actionable set of resources, guides, talk tracks and more! Go crush those cold calls now.
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- K. Hullaby
- 02-11-25
Very detailed with examples of responses to objections
I was really looking for an option that didn't just throw sales jargon at me. it was hoping that this would give me clear and creative responses to use to common objections that could come up in cold calling. This is it.
I like that it's not an AI voice and the narrator gives examples of how tone inflections can affect the sales target's perception.
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- Danny Engels
- 10-08-24
Actionable tips that can make an impact right away
I loved the format of the book and especially the audiobook. The authors narrate the audio book so you can really hear what they mention about tone. Would definitely recommend for any seller
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- Keven Wang
- 08-14-24
Outbound bible
Every outbound sales rep should read this book and make it as part of your routine the next day !
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