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Cold Calling Sucks (and That's Why It Works)

By: Armand Farrokh, Nick Cegelski
Narrated by: Armand Farrokh, Nick Cegelski
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Publisher's summary

Your Ultimate Guide to Book 1 in 3 Cold Calls

Cold calling is painful and uncomfortable for every single salesperson on Earth.

The average seller makes a couple dials, hits 6 voicemails, and gives up the moment a prospect hits them with a nasty objection.

But every time you decide to pick up the phone in spite of the suck, you separate yourself from the folks who quit. That's when you get ahead on the leaderboard.

Cold calling sucks. And that's why it works.

While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever heard of:

- Step-by-Step Breakdowns & Talk Tracks: You'll learn how to win the first 60 seconds, overcome any objection, and land the meeting.

- Audio Clips to Master Tone: It's not just what you say, but how you say it. Listen to over 31 voiceovers

- Examples for Every Industry: Learn from interviews with 200+ elite reps who sell SaaS, real estate, and everything in-between.

- Backed by Gong Data on 300M+ Cold Calls: Every tactic is supported by results from real cold calls so you know it actually works.

If you embrace the suck of cold calling and master the frameworks in this book, you'll reach the top 10% of reps who book 1 meeting for every 3 cold calls that connect.

This is your step-by-step-guide to get there.

Founders of the #1 sales podcast, 30 Minutes to President's ClubArm and Farrokh led Pave from $0 to $13M+ ARR in two years as VP of Sales, and Nick Cegelski won #1 Enterprise Seller multiple times selling 6 & 7-figure deals.

©2024 30 Minutes to President's Club (P)2024 30 Minutes to President's Club
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Critic reviews

"The #1 reason for failure in sales is an empty pipeline. And the #1 reason your pipeline is empty is that you avoid cold calling. In this book, Armand & Nick inspire you to get past your mental hangups, pick up the phone, and start cold calling. Read it now. Your bank account will thank you!"—JEB BLOUNT, bestselling author of Fanatical Prospecting

What listeners say about Cold Calling Sucks (and That's Why It Works)

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Immediately applicable

Use the heard the name tossed around opener and went 8/8 calls to meetings before the streak snapped. Immediately applicable knowledge that is easy to practice.

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Do it for you!

I enjoyed every bit of this audiobook. They step-by-step to navigate cold calling. definitely no sauce, but this book shares a ton of free resources and examples that you can leverage to your own personality because ultimately that’s what matters you.

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Finally!

BDR here. Just started a gig in a new industry a few weeks ago. After implementing the actionable approach in this book, I scheduled 3 meetings in my 2nd week. Mind you, quota after a 90 day ramp is a meeting a day, and I’m past halfway there.

This book is a gold mine.

Take the time to read it thoroughly. Do the homework, practice and be consistent. The stuff in here works…. if you work it!

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Great Sales book

Written for those who believe that “social selling is the only thing that works” or “AI enhanced emails is all I need” or (especially) “I’m to senior to do cold calls”.

Actionable tips for every part of the Sales process. Highly recommended to buy the Audible and a print/kindle version

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Outbound bible

Every outbound sales rep should read this book and make it as part of your routine the next day !

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Actionable tips that can make an impact right away

I loved the format of the book and especially the audiobook. The authors narrate the audio book so you can really hear what they mention about tone. Would definitely recommend for any seller

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Great guide book for cold calling.

Step by step guide to making the dreaded cold call. Many people say that cold calling is dead, but if done right, it can still be a big part of building a pipeline. This book is great for doing just that. Easy to listen to with actionable steps that can be implemented immediately.

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Get this book!

This book is awesome, gives you real advice, real time scripts and tonality, 100% worth it! My whole team read it and it has been more helpful than any other training I’ve ever taken.

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One of my favorite sales books of all time

Great listen, incredibly insightful even for someone who has been in presidents club multiple times and has 8+ years of selling under their belt.

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Everything you need to know for cold calling

The most up to date info on cold calling. Enjoyed the provided talk tracks and statistics. I’m ready to hit the phones!!

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